ad network basis for free
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TRANSCRIPT
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Ad Network basic for FREE!A short thought and research on…WHAT is ad network?, HOW does ad network work?, andWHY to work with Ad Network?
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Ad Network Overview
Find it out for FREE …
Why?
What? How?
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WHAT?
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Publishers Think
ClientMoney
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Advertisers Think
Place ads on multiple Website
New media channel for audience reaching
Sales Immediately
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What is ad network?
Basic model
Advertisers Publishers
Ad Network
BuySell
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HOW?
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The Long Tail has Grown
Unique
users
Portal Inventory Content rich inventory
Small sites, blogs
Inventory Ranking
Travel Autos Technology Men
Focused Content sites
Top Portals
Engagement/time spent in
creases
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How does ad network do?
Categorized by Demographic (e.g. Men, Women, Teens)
Categorize by Content Type (i.e. News, Sports, Tech)
Publishers
Auto
Sports
Advertisers
Ad Network
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Types of ad network
• Representative Network
• Blind Network
• Vertical Network
• and more ….
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WHY?
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Publisher
1. Why should you join?2. Ad Network Selection Checklist
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1. Why should you join?
Monetizing your (remnant) inventory
Reach out to agencies and advertisers
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2. AD NETWORK SELECTION CHECKLIST FOR PUBLISHERs
• Recommendations (Reliability and Credibility)
• Advertiser ads quality and ads control ability• Placement Requirement• Compensation (CPM/CPC/CPA)• House Ads and Remnant Space• Payment terms and method• Stats and Tracking• Channel conflict (Report, Data, …)
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Advertiser
1. Why should I work with an ad network?
2. Ad Network Selection Checklist
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1. Why should I work with them?
Source: Collective Media Ad Network Study 2010
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Inventory quality and targeting technology will continue to become common as top-tier ad networks rise above the rest.
Source: Collective Media Ad Network Study 2010
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2. Ad Network Selection Checklist for Advertisers
• Brand-safety
• Transparency
• Target audience reach
• Targeting capabilities
• Digital platform capabilities
• Reporting capability
• Responsive staff
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Let’s TalkLoi TranSales ExecutiveKomli Media Vietnam
W: http://www.komli.com/sea E: [email protected] M: +84 122 888 1077