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Jennifer Gregor Godfrey & Kahn, S.C. American Advertising Federation-Madison November 18, 2013 #AD LAW

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Page 1: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Jennifer GregorGodfrey & Kahn, S.C.

American Advertising Federation-MadisonNovember 18, 2013

#AD LAW

Page 2: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter
Page 3: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter
Page 4: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter
Page 5: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Advertising law

Page 6: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Basic principles

Digital advertising

Ads in small spaces

Page 7: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

True

Substantiated

Fair

Page 8: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Digital advertising

Page 9: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Blog posts and

testimonials

Page 10: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Hyperlinks and disclosures

Page 11: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Ads in small spaces

Page 12: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Desktop

Page 13: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Mobile screens

Page 14: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Mobile screens

Page 15: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

May be inadequate

Page 16: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

#ad#spon#paid#samp

Page 17: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

#ad#spon#paid#samp

Page 18: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

FTC approved

Page 19: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Remember disclosures, even in small spaces.

Page 20: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter
Page 21: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Ad: Everybody knows I love #MyMom!@1800flowers Mother’s Day is on Sunday! Love your momma! Love u @pattiemallette -bit.ly/YmjAJ1

Page 22: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter
Page 23: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Thanks @blackjet for the complimentary flight to Silicon Valley! #wecantstop #ad

Page 24: #AD LAW - aafmadison.org · True Substantiated Fair. Digital advertising. Blog posts and ... Set up carvas wherever needthern, arti relax. on everycne are. using either corrouter

Tweet Re-#spon-sibly

Jennifer [email protected]

608.284.2629


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