ad campaign for behavior change (cosmetic surgery)
Post on 18-Oct-2014
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DESCRIPTION
I worked with a group of three students to create an ad campaign that would change behavior. We wanted to decrease the percentage of cosmetic surgeries among women in America with our messaging.TRANSCRIPT
COSMETIC SURGERYLucy Ye, Adriana Castaneda, Fatima Mohammed, Cathy Liu
Clover Agency
Challenge
To decrease the percentage of cosmetic surgeries among female baby boomers in
America
Target Audience
Core Idea Celebrate Your Age!
Range of Work A World without Emotion The Gladiators I Am My Stories
Recommendation
I Am My Stories
Visual Representation of Idea
● “I am My Stories” Mural○ Ask participants to answer: “What key
moments shaped you?” on post-it notes. ○ Artists will use post-it notes to form a
face and make it into a murals in cities around the nation.
○ Celebratory Event: Invite participants back to see the unveiling of the mural.
Signage
National Casting Call for N.O.W.’s Spokesperson
THANK YOU!