acxiom - sponsor luncheon presentation
TRANSCRIPT
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© 2012 Acxiom Corporation. All Rights Reserved.
Mobilizing Next
Generation
Jose Cebrian
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Insert Rendering by Device
(slide from Mark French)
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Time Shift, Place Shift, Device Shift
Mobile Traffic
13% of Internet Traffic
Mobile Experiences at a premium
Android 6X iPhone
Diversified Device Market
(B2C, B2B)
Device Optimization by User Type (Business, Consumer).
iPad is the “I” in Apple”
iPad leaves siblings in
the dust
29& of adults have an iPad17% of electronic purchases during holidays are “tablets”
Mobile Makes $
67% Apps, 33% Apps
Adapt to the new web and new cross device , transient consumer experience
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Better
Connections
Start with
Better Data.
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Begin
with....
Mobile Experience
• 50% of email production is creative
• Site, Device, Channel – ALL IN ONE
• Iterate NOT Optimize
Technology
• Cross Channel Insight
• Adaptive Design (Native)
• Realtime & Dynamic Content
Data & Insights
• Need more than email and web traffic data
• Predictive and Propensity
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Jose [email protected]