Data-Driven Personalized Marketing

 

 

Top 3 Personalization Challenges Facing

Companies

Solution: • Automate

the manual steps

Solution: • Custom coding

to fill in the technology gaps

Solution: • Prioritize a

subset of predictive data

A new methodology is needed to solve the 84% personalization

gap that exists today  

 

 

Goal: Prioritizing the right experiences

We start by helping you identify and become laser focused on the experiences that matter most to your customers for deepening their loyalty across a lifetime. Then we use machine learning algorithms to target the right customer with the right personalizations for lifting sales.

Goal: Scaling delivery across all channels

We work with your creative, publishing and technology teams to set up personalizations in advance so that they are ready to be delivered to your customers in real-time at the moment they are authenticated on one of your channels – mobile, website, social, email, in-store, and phone.

Goal: Delivering consistently across channels

Powered by big data, we fill in the gaps of multi-channel campaign management software by putting a new twist on omnichannel, with channelless delivery. By having personalizations set of in advance on all of your channels, companies are guaranteed to deliver consistently anytime, anywhere and on any channel.

Goal: Driving action with diagnostic metrics

Tracking the ROI of your campaigns is key. We also help you get to the next level of insights by pinpointing why a campaign is under or over performing with just three metrics that summarize channel, product, and targeting performance. Leaders can act on the results reported on easy-to-read dashboards.

Goal: Automating work = less internal resources

Automation eliminates most of the manual work. Evaluate an unlimited number of personalizations using a nimble approach. Then, rank them in real-time. Last, use decision rules to automatically remove, retain, or swap in new ones based on performance. This ensures the highest performers are used with minimal internal resources.

ACUMEN Ai is a first-of-its-kind methodology designed to overcome top barriers to effective 1:1 personalization

 

 

  Problem solvers at heart, ACUMEN Ai was born to close the personalization gap that exists for most companies today. You can have confidence in over 3 decades of combined experience leading data-driven marketing solutions to help you execute a roadmap to acquire, retain and grow profitable customers. In summary, we leverage three things to ensure your personalized experiences drive sales and loyalty:

• Machine learning using individual buying behavior and preferences to better predict the target audience

• Built-in automation to eliminate many of the manual steps reducing the amount of internal resources

• A feedback loop that continuously maximizes your marketing ROI

If you knew that 86% of consumers say personalization plays a key role in their purchase decision,10 and your ROI could be up to 8 times higher, what would it mean to your company to execute this strategy effectively?

Personalization is where the future is headed. Companies will compete and win based on who delivers the most relevant and personalized customer experiences. To advance your marketing journey, contact us at:

• Email: contact@acumenai.com

• Website: www.acumenai.com

• Phone: 616-443-3737

Your Personalization Partner