actualog social product information management platfort
DESCRIPTION
Actualog Social Product Information Management PlatfortTRANSCRIPT
• Social Product Information
Management
• Catalog management
• Business data integration
THE FIRST SOCIAL NETWORK FOR B2B PRODUCTS
Actualog an innovative cloud-based social Product Information Management platform that brings together the expertise and knowledge of the manufacturers and most competent customers around the world.
Actualog helps companies to share information about products, materials and technologies focusing on complex technical products using the ideas of social interaction.
We provide a single version of truth about products.
«Create once, use many» is our motto.
PRODUCT DATA INFORMATION MANAGEMENTCHALLENGES
The development of new sophisticated technical products significantly increased the amount of product related data and content.
Organizations increase the number and diversity of products they offer and range of procured products and components
EXISTING PRODUCT INFORMATION MANAGEMENT SOLUTIONS COULD NOT HELP
Costs millions
Takes years to implement
High risk of project failure
Total cost of ownership is extremely high
GARTNER HIGHLIGHTS THREE TRENDS THAT WILL SHAPE THE MASTER DATA MANAGEMENT MARKET
Growing Demand for Multidomain MDM SoftwareBy 2014, 66 percent of Fortune 1000 organizations will have deployed two or more MDM solutions to support their enterprise MDM strategies.
Rising Adoption of MDM in the CloudBy 2015, 10 percent of packaged MDM implementations will be delivered as SaaS in the public cloud.
Increasing Links Between MDM and Social NetworksBy 2015, 15 percent of organizations will have added social media data about their customers to the customer master data attributes they manage in their MDM systems.
“MDM has become a critical discipline required for dealing with the challenges of social data, ‘big data’ and data in the cloud.”
Colleen Graham, research director at Gartner
Every complex product has an Actualog Product Profile 360°
year 2020
ACTUALOG PRODUCT PROFILE
Product Profile 360° provides a single version of truth about the product in 35 languages and combines product related documentation like standards, instructions, user manual, specifications, product images, video-files, for example, tutorials and presentation materials, and software updates.
Actualog Product Profile 360° is a unique communication channel that can be used for may purposes from loyalty programs to notification on product updates and training materials distribution.
The entire product lifecycle is
supported
from its conception, through R&D, design and manufacture,
to service and disposal
ACTUALOG FACILITATES EFFECTIVE WORK OF EXPERTS
Actualog brings together the expertise of industry experts, buyers and suppliers using international and local product classification and identification standards.
Expert Community is the communication platform for professionals and experts who know all about the products, materials and technologies. The Expert Network gives an opportunity to professionals to find each other and work together, even if they are located in different countries and speak different languages.
There are 40 Industry communities
in Actualog, for example, Energy,
Medicine, Telecom, Oil&Gas, etc.
Actualog works simultaneously in several data centers
around the world, using Windows Azure to ensure
platform reliability, scalability and safety.
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
CORE
CAPABILITIES
REVENUE
STREAMS
Product catalog with
• Updated international
and industry
classifications/
standards,
• comprehensive product
attributes developed by
producers, distributors,
experts.
Catalog can be used by
procurement, sales,
inventory.
Direct marketing, mail,
conferences,
associations, media,
internet, partners
network
Long-term partnership,
once start and never-
ending. Annual
subscription.
• Marketing – 40%,
• Content – 20%
• Programming – 20%
• Operations – 15%
• Hosting – 5%,
Venture financing – 3 years
______________
Subscription – 80%
Advertising – 10%
Consulting, extra services 10%
Government
organizations,
Corporations, SMB
(except retail)
ACTUALOG target all
industries and segments
focusing on B2B.
INFRASTRUCTURECUSTOMER
OFFER
FINANCE
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
VALUE
CONFIGURATION
Product catalog with
• Updated international
and industry
classifications/
standards,
• comprehensive product
attributes developed by
producers, distributors,
experts.
Catalog can be used by
procurement, sales,
inventory.
• Organizations,
companies, experts
developing
classifications;
• IT vendors;
• IT integrators
Direct marketing, mail,
conferences,
associations, media,
internet, partners
network
• Web-portal
• Multilingual
• SOA for integration
• Role-based access
and security
Long-term partnership,
once start and never-
ending. Annual
subscription.
Government
organizations,
Corporations, SMB
(except retail)
ACTUALOG target all
industries and segments
focusing on B2B.
• Create partners
network – experts in
classifications and
catalogs
• Expertise in catalogs,
classifications,
ontologies
• Expertise in
integration with ERP,
CRM, MDM and e-
commerce systems
• Web Application
development
following clients'’
needs
CUSTOMEROFFERPARTNER
NETWORK
DISTRIBUTION
CHANNEL
BUSINESS MODEL
MARKET NICHE
• GS1 GDSN
• EDI
FMCG
• IceCat
• Amazon
• AliExpress
• Yandex Market
Consumer Goods
• Actualog
• Alibaba
• Ariba
B2B products
ROADMAP
Mart, 2011, angel
financing, $200K
September, 2013
Go live
First clients
Seed financing / A round
Market expansion
INVESTMENT OPPORTUNITY
Goal: Launch Actualog on the US, European and Russian markets in the Energy, Telecom, and Medical segments.
ACTUALOG TEAM
Kate Koltunova,
CEO, founder
Elena Prikhodko,
CMO, founder
EMBA
Michael Gurfing,
System Architect
Anton Vorobiev,
developer
Michael Mozalev,
automated testing