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RTC Packets

Action Packet.

Two Year Plan.

Guide To Simple Blogging.

Massachusetts Republican Party

Action Packet

•Only 13 Pages (not a book!)

•Simple bullet points.

•Easy instructions.

•Can plan and execute now!


Introduction• Committee Mentality is Deadly!

• Transform R.T.C. into a Republican Town Campaign!

• Write a Campaign Plan!

• Set Goals.

• Establish Benchmarks To Track Progress.

• Give Specific Instructions On How To Meet Benchmarks.


The Basics

Contact every Republican and ask for financial support at least once each year; re-solicit known donors at least one additional time each year.

Sponsor or participate in a charity event once per year.

Donate fifty cents for every Republican in your town to Republican candidates.


The Basics Plus Identify Voters!

• Build Coordinates of Town in Voter Vault for Future Candidates.

• Voting Issues?- Education, Taxes, Health Care...

• Work now to give future GOP candidates time.

• Right now you have data in your mind - yards that put up Healey signs, friends that are gun owners or social conservatives etc...


The Basics Plus Collect Signatures!

•Get candidates on the ballot - they should not have to resort to paying for signatures.

•Initiative petitions are great for voter i.d.

•Know the guidelines for a signature to be certified!


The Basics PlusOrganize Online!

• Get a blog - use blogger.com and read the MassGOP Guide to Simple Blogging.

• Influence debate - you are the only GOP voice at your municipal level.

• Keep an eye on your Democrat incumbents.

• Promote RTC activity, post pictures and give credit to your hard working members.


The Basics PlusRegister Republicans!

• What is % of R’s, U’s, and D’s?

• Set a goal of registering X amount of voters by X date.

• Welcome those that recently moved to your community with a registration card.

• For those turning 18, send a Birthday Card!


The Basics PlusRun Candidates!

•The best legislative candidates are those that have served at the municipal level!

•Elect Republicans to School Committee, Board of Selectman etc...


The Basics PlusChallenge Incumbent Democrats!

• Review the red flags to look out for in guide.

• Write press releases from your GOP committee.

• Write letters to the editor as individuals.

• Monitor voting record.


The Basics Plus

Train Your Members!

• Attend Mass GOP Training Seminars.

• Sign Holding vs Phone Banking/Door to Door? Not everything is equal.

• Invest limited volunteer time wisely.


Check Out My Example of Holding

Signs...

45 Volunteer Hours!!!!

Check Out My Example of Holding

Signs...

45 Volunteer Hours!!!!

The Basics Plus

Keep Morale High

•Conduct one or two social events per year.

•Christmas/Holiday parties.

•Summer BBQ’s.


The Basics Plus

Use Voter Vault!

• Get username and pass from Mass GOP.

• Become trained on Voter Vault.

• Voter ID/Mailing Lists/Phone Banking etc...


The Basics PlusWork With Friends

•Friends will help you first.

•Look to allies in your town - anti property tax groups, gun clubs etc.

•Use your County Club.

•Keep everyone informed with your activities.


The Basics Plus

Expand and Identify Membership!

•4/4 Republicans.

•U’s that vote in GOP primaries.


The Basics PlusWrite a Campaign Plan!

•Calendar events, activities.

•When to make calls?

•How many volunteer hours are needed?

•How much money is needed?


Questions?

The Basics - 3 Items.

The Basics Plus - 15 Items.


Two - Year Plan

✓Plan Your Work and Work Your Plan!


Spring 2007•Elect Municipal Republican

Candidates.

•Pre-Summer Donation Letter to Republicans.

•Create Republican Town Committee web page and blog.

• Initiate Republican Town Committee blog.


Summer 2007

•Identify Voters.

•Conduct Charity Event.

•Attend Campaign Training for your Members.

•Host Summer BBQ.


Fall 2007•Identify Voters.

•Re-Solicitation Letter to Previous Donors.

•Register Republican Drive.

•Collect Signatures for Potential Statewide Initiative Petition (Sept 19 - Nov 21).


Winter 2007/2008

•Identify Voters.

•Recruit Legislative Candidate(s).

•Initiate Signature Collection Plan for Candidates.

•Host Christmas or holiday party.


Spring 2008• Identify Voters.

•Elect Municipal Republican Candidates.

•Pre-Summer Donation Letter to Republicans.

•Complete Signature Plan for Candidates.

•Collect signatures for public policy initiatives.


Summer 2008

•Identify Voters.

•Work for Candidate(s).

•Donate to Candidate(s).


Fall 2008

•Identify Voters

•Work for Candidate(s)

•Donate to Candidate(s)

•Host BBQ.


Winter 2008/2009•Identify Voters.

•Recruit Legislative Candidate(s).

•Conduct Charity Event.

•Host Christmas or Holiday Party.

•Attend Swearing-In of newly elected GOP legislator.


Spring 2009•Start Two-Year Plan

Again.


Questions?

Two Year Plan


Simple Blogging

There are over 70 Million Blogs in the world!

GreenfieldGOP.com is the only blog with a Republican perspective in Greenfield.


Blogging Principles• provide local answers to local questions and issues.

• promote events sponsored by your GOP committee/candidates.

• debate international, national, and local issues.

• promote contrary and interesting opinions - a personality, or sense of humor helps

• avoid personal attacks.

• avoid being wholly negative - always suggest a positive alternative.


Getting Started

• Nominate a blog director for your RTC.

• We suggest blogger.com - free and easy.

• Create account.

• Write introductory post.

• Add Links (neighboring RTC’s are good).


Blogging Tactics•Pictures/Videos - show energy of an

event or the action of a campaign.

•Comments - allow readers to interact.

•Polls - conduct informal polls.

•Multiple Authors - open your blog up to every member of the RTC.


Topics to Blog

• Recent Headlines.

• Debates.

• Liberalism, why is it bad?

• Projects/Events Sponsored by RTC.

• Recognize the doers.

• Attack Democrat Incumbent.

• Defend Republican Incumbent.


Questions?

Guide To Simple Blogging


RTC Group Project


Voter I.D.

All Voters Are People

Not All People Are Voters.


Simple, but campaigns TOO OFTEN

ignore this principle.

The Reality of Signs

% of people driving by are not old enough to vote.

% of people driving by are not registered to vote.

% of people driving by are not citizens and thus can’t vote.

% of people driving by are registered but don’t actually vote.

% of voters driving by live in a neighboring district.

% of voters are already committed for/against you.

% of voters drove by and could not read the signs

% of voters that are undecided read your sign.

How many “beeps” and “thumbs-ups” do you misinterpret as the last point?


If all you eat is Dessert, things won’t go well for you. A Dessert goes AFTER your main course.

Signs and Sign waiving should only conclude the fundamentals of a campaign. It’s NOT a substitute for your meal.

Signs are for Dessert


2 ways to campaign

Hand out campaign flyers, newspaper advertisements, cable tv ads, billboards,

shake hands at the supermarket.

Election Day - crack open the champagne, turn on the news, cross your fingers and hope for the best.

This is the WRONG way.

PUSHING INFO ONTO VOTERS


2 ways to campaignDetermine Number of Votes To Win (based on previous elections that are similar)

Find Those Voters.

Keep Track Of YOUR Voters.

Remind Voters To Vote On/Near Election Day.

This is the RIGHT way.

There is no finger crossing or “hoping” it’s HARD work.

PULLING INFO FROM VOTERS

Voter I.D.

“To Identify A Voter Is To Know The Preference(s)

Of A Voter”

Know Thy Voter


Voter I.D.

๏Identify VOTING issues, not just any miscellaneous opinion.

๏Establish Target Pools for Persuasion.

๏Establish GOTV (Get Out The Vote) Base.


Phone Calls - Door Knocking - List Acquisition

Voter I.D.By Issue:

Education? High Taxes? Clean Environment? Anti Gambling? etc

There are issues, and then there are VOTING issues.

What incites MOVEMENT in a particular voter?


Voter I.D.By Candidate:

Pro Perry, Und Perry, Anti Perry?

Who Do We Mobilize To Vote?

Who Do We Pursade?

Who Do We Ignore?


Voter I.D.

PhonesDoor KnockingPaper PetitionsInternet Petitions

Your Tool Box To Collect Data:


Voter I.D. via phoneHi, this is Rob from the Smith Campaign calling with a few quick questions?

1) What is the most important issue to you?

2) Do you support Smith for State Representative?

Yes No Und

3) Would you like an absentee ballot?

4) Would you like a yard sign?


Voter I.D. via Door“Hi, I’m a volunteer for the Smith Campaign and I just wanted to give you his brochure. As a voter, what is on your mind?

Have you made up your mind in this election?”

Note Clues: NRA Sticker, Military, Private School, Old Glory, Bumper Stickers etc.


Voter I.D. via EventsRaffle a $ gift certificate to the 99 restaurant.

Name: Phone: Email:Address:

Do you generally lean Republican or Democrat?

What issue do you care about THE most?


Voter I.D. via Events cont...Tell Beacon Hill What YOU Think!

Name: Phone: Email:

Address:

The MOST important issue facing The MOST important issue facing Massachusetts IS....Massachusetts IS....

High Taxes_ Environment Crime_ Education_High Taxes_ Environment Crime_ Education_

Health Care_ Roads/Bridges_ Gambling_Health Care_ Roads/Bridges_ Gambling_Massachusetts Republican Party

Voter I.D. via WebOnline Petitions to capitalize on recent news and collect data.

Tap Into: Headlines to capitalize on

Anger or Support

Tap Into: Headlines to capitalize on

Anger or Support


Voter I.D.

Questions?


Logistics“Amateurs study strategy, experts study logistics.”

-Napoleon Bonaparte“the planning, implementation, and

coordination of the details of a business or other operation.”


Logistics

Details People vs Big Picture People

Which Are You?Know Your Weaknesses


Logistics

Cell Phones - use free minutes on weekends!

Phone Bank Locations?

✓Real Estate Offices

✓Law Offices

✓Travel Agencies

Phone Bank Locations?

✓Real Estate Offices

✓Law Offices

✓Travel Agencies


Logistics

Phone Bankers - Who Are They?

✓Candidates personal network

✓Republican activists.


Logistics•Scripts?

•What does it say?

•What data do you want?

•Used Voter Vault?

•Stop Calling Time Policy?

•Who creates/prints scripts?


Logistics•GOAL: campaign needs 10,000 Positive ID’s.

•AVG. 3/10 calls are complete 1/10 calls are positive

•100,000 Raw Calls Must Be Made

•100 Phone Banks

•1,000 calls per phone bank.

•10 People make 100 calls per volunteer per shift.


LogisticsTraining? - don’t assume people know what a

“phone bank” is.

Do your volunteers know how to call?

Few volunteers LOVE to make calls so make it less painful.

Compete - most phone calls wins ipod shuffle.

Make It Fun, but minimize chatter.


Logistics

What to do with phone completed scripts?

Who inputs it into VoterVault?

When is it put into Voter Vault?


LogisticsDoor To Door

Maps & Walking List? Voter Vault?

Clipboards? Cell?

Apparel/Identifier? Vehicles/Local Drivers?

Proper Apparel - rain jackets?

Sneakers or Dress Shoes?Analysis - how many doors knocked? Number of

Complete ID’s?


LogisticsEVENTS

Define Your Goals. Do you want to

Register Voters?Voter ID?


LogisticsEVENTSRegister Voters

NEED A SCREEN QUESTION: “Do You Support Bush’s War On Terrorism? Do you lean Republican or Democrat?

Are you a registered to vote AT YOUR CURRENT RESIDENCE?

Who got the Registration Cards? Where did they get them?

Who is returning them and when?Massachusetts Republican Party

Logistics EVENTS

Voter IDVolunteers - NOT behind a table. Actively

approaching people.

What is the opening pitch? Each Volunteer should have at least 2 clipboards.

CONSIDER event - Religious event, Gun Show, Town Day, etc...

What are the individual volunteer goals at the event?


Logistics•How large?

Determine number of vols needed.

• Is it Legal?

•Entrances/Exits?

•Portable Bathrooms?

•Food Lines?

EVENTS

•Who Drives?

•Pay for Parking?

•Start Time? Early

•Consider Draw & your district


Logistics•When were volunteers trained for Event?

•Do they understand purpose and know terrain?

•Volunteers understand candidates positions?

• Is Volunteer well presented? Wearing a yankees hat? Wearing tie/jacket with dress shoes in 90 degrees?

•Do Volunteers need food and drinks?


LogisticsExpect PROBLEMS

Complications should not surprise you but being ill prepared for them SHOULD surprise you.

Formulate Emergency Process: Cell Phone Numbers for Staff and Volunteers should be distributed.

EVERYTHING you use should have backups.

Vehicles, Volunteers, Phone Bank Locations, Materials etc.


Logistics

Organized Chaos - minimize chaos and maximize organized.

You don’t need to be Karl Rove.

You need TIME and DISCIPLINE to work on the DETAILS.


Voter Vault

Developed by the RNC

Free!

No Longer Have To Go To Town Halls for Data.

Can Add/Extract Valuable Data.


Voter Vault• Begins with basic data - R’s, U’s, D’s and how often

they vote: 0,1,2,3,4.

• Gives You Ability To Add VALUE to Data to use for current and FUTURE elections.

Yard Sign Location

Snowmobile OwnerGun Owner Top Issue

Taxes

Top Issue Environment

Pro 2004 St. Rep. Candidate

Over 90 Affiliations To Use!

Social Conservative

Marriage Signers


Voter VaultCreate Phone Lists and Mailing

Labels

based on data to Target.Target Your Message Just Like Companies Do With Products.

+ =


Voter Vault

www.VoterVault.com for Live Demonstration

G.O.T.V.

•GOTV is NOT:

Mass Voter Contact

One Contact Only

One Day Only

GOTV IS:

Targeted

Direct/Personal

Multiple Contacts

Several Days


G.O.T.V.


•All 9,000 Doors are Knocked and Called.

•Election Day - Poll Checkers equipped with list of 12,892 from 7AM to 1PM.

•1PM List Sent To Phone Bank To Call Those That Have Yet To Vote.

• Candidate Smith Needs 11,000 votes for State Rep.

• Candidate Smith ID’d 12,892 Pro Voters.

• 12,892 Voters is 9,000 House Holds.

G.O.T.V.•Voter ID - Finds Your Pro Voters!

•GOTV - Pulls Them Out To Vote!

•On Election Day: Poll Checkers Equipped With Pro List.

•Phone Bankers Calling Those That DID NOT Vote.

•Sign Holders? - last priority.


G.O.T.V.

•Volunteer Intensive - Door Knockers, Phone Bankers.

•Preparation - Poll Checking Lists, Phone Bank Locations.

•72 Hours is now 96 Hours.

Summary


Thank You.


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