activerain b2b webinar - mar 20 2013
DESCRIPTION
Presentation on best practices for social engagement on ActiveRain. Video and audio here: http://www.youtube.com/watch?v=VzbcdGc1dGw&feature=youtu.beTRANSCRIPT
![Page 1: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/1.jpg)
Engaging the ActiveRain community and creating new opportunities
![Page 2: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/2.jpg)
Introduction
Lauren Bernstein
Mark Frederick
![Page 3: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/3.jpg)
What to Expect
- Introduction to ActiveRain
- Best practices- Key steps to getting
started
![Page 4: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/4.jpg)
What Is ActiveRain?
REACH:
Daily newsletter to our members
Ad space on our community pages
Webinars and special events
FACTS:
29% of all real estate agents use ActiveRain,
equal to Twitter
SEO power on par w/ Zillow, Trulia, and
Realtor.com
Most effective hyper-local, search-optimized blogging platform in the
real estate industryCOMMUNITY:
+320K subscribers
2M visitors per month
6M page views per month
BIO:
ActiveRain founded in 2006
The top real estate networking and
social media platform
Vibrant and engaged community
![Page 5: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/5.jpg)
Who Is On ActiveRain?
Over 320,000 members 50,000 new blog posts per month Highly-engaged community of real
estate professionals
![Page 6: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/6.jpg)
How We Stack – Domain Authority
![Page 7: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/7.jpg)
How ActiveRain Extends
YouTube
Other
Digg
MySpace
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
90%
81%
59%
43%
8%
6%
5%
Community Social Media Usage by ActiveRain Members
![Page 8: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/8.jpg)
How ActiveRain Can Grow Your Business
Success on
ActiveRain
Single-location
access to top agents and
brokers
Build credibility and trustby being
where the action
happens
Add a strong new
communication channel
Test ideas in a targeted
environment
![Page 9: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/9.jpg)
Community Etiquette
Build relationships- Be polite, be right, be on time- Teach, don’t sell. Delight and
inform.- Search out opportunities to help
![Page 10: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/10.jpg)
Advice and direction
![Page 11: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/11.jpg)
Examples
Detailed instructions
![Page 12: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/12.jpg)
Creative advice
![Page 13: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/13.jpg)
Jump into ActiveRain and start writing!
Get started
![Page 14: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/14.jpg)
- Don’t write about your product. Tell them your expertise.- Provide great ideas to grow their business.- Personalize the brand; put a face to the company.
Blogging is easy
![Page 15: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/15.jpg)
- Search for discussions- Work the channels and categories (1-2 times a week)- Give your expertise to add value to the conversation- Join a group- Put your product on our review pages.
Find opportunities
![Page 16: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/16.jpg)
- Sponsored post- Daily Drop- Display ads- Contest- Webinar.
Upgrade your efforts
![Page 17: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/17.jpg)
Run of Site Advertising
![Page 18: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/18.jpg)
Our daily newsletter is sent out to our 100,000 subscribers.
Daily Drop
![Page 19: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/19.jpg)
- A month-long contest, managed by the ActiveRain Community team.
.
Contest
![Page 20: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/20.jpg)
Webinar with full logistic and marketing support from the Community team.
Webinar
![Page 21: ActiveRain B2B Webinar - Mar 20 2013](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554e1ca4b4c90571798b4a3b/html5/thumbnails/21.jpg)
Questions