active visibility ensuring future viability of business agility, competitiveness, and security fsi...
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Active VisibilityEnsuring future viability of Business Agility, Competitiveness, and Security
FSI Solution Advisor, APAC, GigamonGhin Khoo
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What does the future look like?
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What does the future look like?
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Telling futures…
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Telling futures…
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The Competitive LandscapeMORE THAN EVER VULNERABLE TO EXTERNAL DISRUPTION?
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Your biggest future competitor may not even be in the room today!
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3 Considerations:OPPORTUNITIES TO FUTURE PROOF IN A CHANGING WORLD
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1. Partnerships
2. New Avenues via Adjacency
3. Changing the Conversation
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PartnershipsEXTERNAL SOURCES FOR NEW INSIGHTS
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ARPUAverage Revenue Per User
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PartnershipsEXTERNAL SOURCES FOR NEW INSIGHTS
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• Calls made• Location• Data used• Pages viewed• Apps used• Altitude• Acceleration
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• Spotify album: Andy Lau ‘Best of My Love’
• Frequency: Sunday evening
• Age: 32
• Spotify album:David Guetta ‘Dangerous’
• Frequency: Monday morning, Wednesday afternoon, Thursday evening, Friday evening, Saturday morning
• Age: 32
User 1 User 2
PartnershipsEXTERNAL SOURCES FOR NEW INSIGHTS
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New Avenues & AdjacencyTELEMETRY/IOT PROVIDING NEW OPPORTUNITIES
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New Avenues & AdjacencyPROACTIVE RATHER THAN REACTIVE
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Telemetry within automobiles example:
• Cheaper than reactive repair call out job
• Opportunity/touch point for positive Customer Engagement
• Differentiated Service Offering in competitive landscape
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Changing the Conversation
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FUD“Fear, Uncertainty, Doubt”
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Changing the Conversation
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15©2015 Gigamon. All rights reserved.
11/11/15 – AliBaba generated over $14B in sales over a 24 hour period!
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We cannot predict the future…BUT WE SHOULD KNOW WHAT IS HAPPENING TODAY!
Pervasive infrastructure visibility
Granular traffic selection controls
Enhanced Tool Efficiency
Run multiple POCs in parallel
Legacy Approach Without Gigamon
Enterprise LAN
BI Tool BI Tool CX Tool Security Tool
IrrelevantTraffic
RelevantTraffic
With Gigamon Visibility Fabric
BI Tool BI Tool CX Tool Security Tool
Enterprise LAN
RelevantTraffic
Partial infrastructure view No control on traffic selected Reduced Tool Efficiency
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• Access to all traffic for simultaneous analytics/BI/performance/Security/Customer Experience initiatives
• Ability to help customers speed up new network testing and product deployments by 66%
• Ability to have visibility into traditional ICT blindspots – virtual, cloud, and encrypted traffic
BenefitsPERVASIVE VISIBILITY, FASTER & MORE ACCURATE RESULTS
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3 Considerations:OPPORTUNITIES TO FUTURE PROOF IN A CHANGING WORLD
©2015 Gigamon. All rights reserved.
1. Partnerships
2. New Avenues & Adjacency
3. Changing the Conversation
19©2015 Gigamon. All rights reserved.
VISIBILITY MATTERS