Activated Carbon Study

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Factors Affecting the Marketability of Activated Carbon in Selected Areas of Tagaytay City, Cavite, Philippines...

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<ul><li> 1. </li></ul><p> 2. </p> <ul><li>Executive Summary </li></ul><ul><li>Background Information </li></ul><ul><li>Problem Definition </li></ul><ul><li>Approach to the Problem </li></ul><ul><li>Qualities of a Good Research Instrument </li></ul><ul><li>Sampling Design </li></ul><ul><li>Data Processing and Statistical design </li></ul><ul><li>Data Analysis and Interpretation </li></ul><ul><li>Conclusion </li></ul><ul><li>Recommendation </li></ul><p> 3. 4. </p> <ul><li>The use of Charcoal as a simple remedy for different health problems was an ancient way at treating many common diseases that afflict humankind dates back in the time of Hippocrates who lived from 460-370 B.C. the use of charcoal in treating diseases is a product of long years of scientific studies. Raymund Hall said that knowledge of charcoals phenomena capacity for adsorption has been around for millennia. </li></ul><ul><li>These activated charcoals have been widely used in preventing and curing serious illnesses. It also serves as detoxifying agent of different organs such as liver, kidney and colon.</li></ul><p> 5. </p> <ul><li>Other uses of Activated Charcoals were as follows: </li></ul><ul><li><ul><li>Adsorbs poisons and chemicals </li></ul></li></ul><ul><li><ul><li>Purifies and cleanses impurities in the blood </li></ul></li></ul><ul><li><ul><li>Stimulates digestion and improves appetite </li></ul></li></ul><ul><li><ul><li>It remove odors </li></ul></li></ul><ul><li><ul><li>Relieves Nausea and vomiting </li></ul></li></ul><ul><li><ul><li>It relieves rheumatism </li></ul></li></ul><ul><li><ul><li>Relieves diseases of the eyes and the ears </li></ul></li></ul><ul><li><ul><li>It also relieve coughs and other lung problems </li></ul></li></ul><ul><li><ul><li>Relieves pain and aches </li></ul></li></ul><ul><li><ul><li>Stops the growth of bacteria </li></ul></li></ul><ul><li><ul><li>Lowers body temperature </li></ul></li></ul><p> 6. </p> <ul><li>Strength </li></ul><ul><li><ul><li>88 out of 200 respondents said that they will buy the activated charcoal capsule once it gets available in the market. It constitutes 44% of the sample size. It only means that there is a liking for the product. </li></ul></li></ul><ul><li>Weakness </li></ul><ul><li><ul><li>83% of the respondents or 166 out of the 200 respondent is unaware of the Activated Charcoal. </li></ul></li></ul><ul><li>Opportunities </li></ul><ul><li><ul><li>The total targeted population in Tagaytay City is 61,623. </li></ul></li></ul><ul><li><ul><li>94% of the respondent has experienced different illnesses in the past 6 months. </li></ul></li></ul><ul><li><ul><li>44% of the respondent said that they will buy the product once it gets available in the market. </li></ul></li></ul><ul><li>Threats </li></ul><ul><li><ul><li>There is a very stiff competition in the market that the product is going to face. Theres a lot of Food Supplement out in the market nowadays. </li></ul></li></ul><ul><li><ul><li>91 out of the 200 respondents said that they will only try to use the product. It constitutes 45.5% of the sample size. </li></ul></li></ul><p> 7. </p> <ul><li>Demographic Variables </li></ul><ul><li><ul><li>Age </li></ul></li></ul><ul><li><ul><li><ul><li>The average age of the respondent is 39 years old. </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>The average age of the residents in Tagaytay City is 39.03 years old. </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>The computed weighted mean of the age of the respondents is 7.03(SeeAppendix Table1.1 ) </li></ul></li></ul></li></ul><ul><li><ul><li>Gender </li></ul></li></ul><ul><li><ul><li><ul><li>37% of the respondent is male while the female respondent constitutes 63% of the sample size. </li></ul></li></ul></li></ul><p> 8. </p> <ul><li>Size of the Family </li></ul><ul><li><ul><li>61% of the respondents have 4-6 family members. It constitute 122 out of the total sample size, 65 out of the 122 respondent who have 4-6 members in their family is earning Php.6, 000-10,000. </li></ul></li></ul><ul><li><ul><li>The respondents constitute an average of 5 members in their family. </li></ul></li></ul><ul><li><ul><li>The weighted mean of the number of household member of the respondents is 2.98(SeeAppendix Table 1.3 ).</li></ul></li></ul><p> 9. </p> <ul><li>Demographic Profile </li></ul><p> 10. </p> <ul><li>A. Problem Definition </li></ul><ul><li><ul><li> The main problem of the research is defining Marketability of Activated Charcoal Capsule to target market in the selected area of Tagaytay City, Cavite. In line with this, the proponents also found out the problem with the lack of awareness by the target market for the product.</li></ul></li></ul><p> 11. </p> <ul><li>B. Objective of the Research </li></ul><ul><li><ul><li>The purpose of this research is to determine the marketability of the Activated Charcoal Capsule. Specifically, the proponents intend to identify the factors that may affect consumers behavior regarding product preferences. The proponents will also solve the problem regarding the unawareness of the target market for the product. </li></ul></li></ul><p> 12. </p> <ul><li>C. Hypothesis </li></ul><ul><li><ul><li>H 0= there is no adequate demand for Activated Charcoal Capsule in Tagaytay City, Cavite. </li></ul></li></ul><ul><li><ul><li>H a= there is an adequate demand for Activated Charcoal Capsule in Tagaytay City, Cavite. </li></ul></li></ul><p> 13. </p> <ul><li>This study will be beneficial to the students and instructors in Marketing Research, Strategic Management and Product Management. </li></ul><ul><li>It will serve as future reference for the researchers on the said subjects and most importantly this study will help the proponents decide whether to pursue the idea of launching the product in the market or not. This study will be significant to the launching of the product as it determines the marketability of Activated Charcoal Capsule in Tagaytay City. This will tell whether the product can survive the stiff competition in the market. </li></ul><p> 14. </p> <ul><li>The study will focus on determining the marketability of the Activated Charcoal Capsule in Tagaytay City, Defining the benefits and advantages that we can get from using the Activated Charcoal Capsule. Thus, It will be limited only to the output that the respondents from the selected areas in Tagaytay City will provide such as data and information that will come from the interview questionnaires distributed, as well as the information from literatures that will be cited and reviewed. </li></ul><p> 15. </p> <ul><li>Survey Questionnaire </li></ul><p> 16. </p> <ul><li>The proponents started the research by the month of July 2010. It started with generation of ideas which might be the subject of the research until the proponents have decided to choose Activated Charcoal Capsule. Since the proponents wants to determine the marketability of Activated Charcoal Capsule in Tagaytay, City, they had prepared questionnaire design for the survey. Just by making questionnaire which will uncover the needed information for the research, it takes a long for the proponents in revising and editing the questionnaire.</li></ul><p> 17. </p> <ul><li>After making sure that the questionnaires are ready, the proponents immediately started the survey in different barangays of Tagaytay City. It takes a month in doing the survey since the proponents are only available every week ends as they have classes during week days. After completing the survey, the proponents started processing the data which was gathered and analyzed how these information will be useful for the research. The proponents finished the research proposal on October 3, 2010. </li></ul><p> 18. </p> <ul><li>On the basis of foregoing concepts, theories, and findings of related literature, studies presented, and information gathered from the respondents, a conceptual model is developed as shown: </li></ul><p> 19. 20. 21. </p> <ul><li>The existence of Charcoal as medicine had started in 400 B.C. as Hippocrates and other Egyptians used Charcoals in curing Anthrax, Epilepsy and other serious illnesses. These charcoals were also used as healing agents in curing wounds, cleansing agents of different internal organs such as liver, kidney and the colons as well. After the development of the charcoal activation process, it was also used and proven as antidote for poisons and cure for intestinal disorders. </li></ul><p> 22. </p> <ul><li>Dr. Frolkis pointed out that; </li></ul><ul><li><ul><li>Activated Charcoal decreases the age related increase in the brain sensitivity to drugs and toxins; </li></ul></li></ul><ul><li><ul><li>Activated Charcoal normalizes and regulates cholesterol and lipid metabolism; </li></ul></li></ul><ul><li><ul><li>Activated Charcoal alleviates allergy, headaches, menstrual pain, diarrhea, sore throat irritation, cold sores, flu-like symptoms and drug overdose; and </li></ul></li></ul><ul><li><ul><li>The regular use of Activated Charcoal improves the adaptive functioning of essential organs (liver, kidney and adrenals) that translate into better defense mechanism. </li></ul></li></ul><ul><li><ul><li><ul><li>The most important work of Activated Charcoal in the treatment of diseases is to adsorb chemical substances that are harmful to the body like germs, viruses, toxins, wound secretion and other products of infection. </li></ul></li></ul></li></ul><p> 23. </p> <ul><li>The existence of Activated Charcoal in the market as pain reliever/antidote was made available after series of studies. In the Philippines, there are several forms of charcoals/carbons used as medicine such as: capsules, tablets, drinks and poultice. Among these, the capsule has been the most common in the market as other manufacturers/brands prefer this form. </li></ul><p> 24. </p> <ul><li><ul><li>The proponents have collected information regarding the common attributes of the potential customers. This information will be used to determine the specific needs of the customers and the best method for communication with the targeted segments. </li></ul></li></ul><p> 25. </p> <ul><li><ul><li>There is no immediate geographic target for Activated Charcoal Capsule in Tagaytay. The only constraint of the result of the survey is the willingness to buy or at least to try the product. It constitutes 44% of the respondent and the latter is 45.5% which in reality is a good compliment for the research.</li></ul></li></ul><ul><li><ul><li>The total targeted population is 61,623. </li></ul></li></ul><p> 26. </p> <ul><li>Demographics </li></ul><ul><li><ul><li>Both male and female. </li></ul></li></ul><ul><li><ul><li>94% of the respondent has experienced illness in the past 6 months. </li></ul></li></ul><ul><li>Behavior Factors </li></ul><ul><li><ul><li>The respondents are very cognizant of their health. </li></ul></li></ul><p> 27. 28. </p> <ul><li> The main problem of the research is defining Marketability of Activated Charcoal Capsule to target market in the selected area of Tagaytay City, Cavite. In line with this, the proponents also found out the problem with the lack of awareness by the target market for the product.</li></ul><p> 29. </p> <ul><li>The purpose of this research is to determine the marketability of the Activated Charcoal Capsule. Specifically, we intend to identify the factors that may affect consumers behavior regarding product preferences. </li></ul><p> 30. </p> <ul><li>Importance and Benefits of the Research Objectives </li></ul><ul><li>High levels of user satisfaction translate into positive word of mouth product endorsements.These endorsements influence the purchase outcomes for (1) friend and relatives and (2) business associates. </li></ul><ul><li>Critical incidents, such as product failures, have potential to either undermine existing satisfaction levels or preserve and even increase the resulting levels of product satisfaction and also the marketability of the product. </li></ul><ul><li>This research aims to determine the marketability of the activated charcoal capsule, identify its effect to human body and measuring the customers awareness towards it and measuring the customer satisfaction. </li></ul><p> 31. 32. </p> <ul><li>Descriptive researchis a type of conclusive research which has its major objective is the description of something, usually the market characteristics or functions. </li></ul><ul><li><ul><li>The proponents use descriptive research design because of the following reasons: </li></ul></li></ul><ul><li><ul><li><ul><li>To describe the characteristics of important group such as consumers or market areas. </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>To estimate the percentage of units in a specific population exhibiting a certain behavior. </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>To determine the sample size perception of products characteristics. </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>To determine the degree to which marketing variables are associated. </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>To make specific predictions. </li></ul></li></ul></li></ul><p> 33. </p> <ul><li>Exploratory Researchis a type of research which is flexible and versatile. It rarely involves structured questionnaires, large samples and probability sampling frames. The proponents must be alert to new ideas and insights as they proceed with the research. Hence, shifting constantly to the newly discovered ideas is a must. </li></ul><ul><li>We will augment our knowledge of activated charcoal capsule by studying different references that discusses information about the product and its benefits. We prepared a structured type of questionnaire for the conveniences of the respondents to come up with the much organize answer. </li></ul><p> 34. 35. </p> <ul><li>Population and Sample Size </li></ul><ul><li><ul><li>Tagaytay City has a total population of 61, 623 with 34 barangay.The proponents have decided to pick 200 respondents from different barangay. </li></ul></li></ul><ul><li>Research Instrument </li></ul><ul><li><ul><li>The proponents used Survey Questionnaire to gather relevant information from the respondents. </li></ul></li></ul><p> 36. </p> <ul><li>Questionnaire Design </li></ul><ul><li><ul><li>The Questionnaire Design is composed of the Demographic Profile of the respondents and several questions that will uncover necessary information that might be useful for the study. </li></ul></li></ul><ul><li> Data Collection </li></ul><ul><li><ul><li>The proponents chose 10 out of 34 barangays of Tagaytay City to come up with 200 respondents to answer the Survey Questionnaire.</li></ul></li></ul><p> 37. 38. </p> <ul><li>Sampling Design </li></ul><ul><li><ul><li>The proponents had chosen survey instruments to gather relevant information from the respondents. Questionnaire is filled with respondents demographic and personal variables which can be used in analyzing and interpreting data and converting these into information to determine the factors affecting the study, how it affects and its relevance to the study. </li></ul></li></ul><p> 39. </p> <ul><li><ul><li>As per 2007, National Statistics Office Report, Tagaytay City has a total population of 61, 623 and 34 barangays. The proponents had decided to interview 200 respondents as desired sample size. These 200 respondents are residing in different barangays of Tagaytay City. The group had chosen Asisan, Kaybagal South, Central and North, Patutong Malaki North and South, Sungay East and West and San Jose. These 10 barangay were selected for the following reasons: </li></ul></li></ul><ul><li><ul><li>They have the most number of population and; </li></ul></li></ul><ul><li><ul><li>These barangays are located in different points of Tagaytay City. </li></ul></li></ul><p> 40. Table below shows the break down and sources of the Sample size. Barangay Population No. of Respondents Asisan 1723 20 Iruhin West 2573 20 Kaybagal Central 4407 20 Kaybagal North 2273 20 Kaybagal South 6345 20 Patutong Malaki North 1413 20 Patutong MalakiSouth 1799 20 San Jose 3003 20 Sungay East 3830 20 Sungay West 3018 20 Total 28764 200 41. 42. Table 1.1 Age of Respondent *The average age of our respondents is 39* The computed weighted mean of the age of the respondents is 7.03 (SeeAppendix Table 1.1 ) 17 21 yrs. old 26 22 26 yrs. old 19 27 31 yrs. old 17 32 36 yrs. old 16 37 41 yrs. old 37 42 46 yrs. old 25 47 51 yrs. old 26 52 56 yrs. old 19 57 61 yrs. old 7 62 66 yrs. old 5 67 71 yrs. old 3 Total 200 43. Table 1.2 Occupation of Respondent Occupation Administrative and Staff Staff 4 Manager 2 Agriculture Farmer 2 Horticulture and Landscape Design 1 Building and Construction Contractor 1 Construction worker 2 44. Business Bookkeeper 1 Business owner 26 Account Executive 1 Faculty Teachers 11 Hospitality Management Chef 2 Canteener 2 Service Crew 3 Manufacturing Factory Worker 4 Medicine/Health/Life Science Pharmacist 1 45. Natural Science and Engineering Engineer 1 Sales and Marketing Sales Person 18 Retail Sales 10 Transport Service Driver 12 Others Culinary Arts and Personal Service 10 Social work and Public Affairs 19 No Occupation Housewife 42 Unemployed 12 Student 14 46. Table 1.3 Total Monthly Income The average income of our respondents is 9050. 1,000 5,00046 6,000 10,000 104 11,000 15,000 31 16,000 20,000 9 21,000 25,000 5 26,000 30,0001 31,000 35,000 1 36,000 40,000 1 41,000 45,000 0 46,000 50,000 2 Total 200 47. Table 1.4 Number of Household Members *The weighted mean of the number of household member of the respondents is 2.98 ( SeeAppendix Table 1.3 ) 1 3 members 41 4 6 members 122 7 9 members 29 10 128 Total 200 48. Table 2.1 No. of Respondents who had illness for the past 6 months Table 2.1 shows that94%of the respondentshad illness for the past 6 months. Yes 188 No 12 Total 200 49. Table 2.1a Illness Minor Illness Cough 73 Flu 117 Headache 74 Others 15 Total 279 Minor Illness Cough 73 Flu 117 Headache 74 Others 15...</p>

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