actioncamp2010
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The Ties that Bind: Thinking Differently about CommunityTRANSCRIPT
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The Ties That Bind: Thinking differently about
CommunityFran Stephenson
Step In Communication@fransteps
210-557-8207
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Scary isn’t it?
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Old Community Model
“THE PUBLIC”
MEDIA/INFLUENCERS
ORGANIZATION
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The days of the broadcast tower are gone!
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New Community Model
ORGANIZATION
Media
Government
Donors
Community
Clients
Customers
Competitors
Activists
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Welcome to the world
of the community
huddle!!
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Who Cares about You? Let’s Identify Key Stakeholders in An Organization
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Social NetworksTwo Components make up a Social Network
People Can be in clusters or on the edge
Connections Hubs have multiple connections
Social Capital makes a relationship sing!
Source: The Networked Nonprofit by Beth Kanter and Allison Fine
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Who are you reaching and how?
• Radio• Print Media• TV Advertising• Facebook/Twitter• Flickr ~ Picasa ~ Snapfish• YouTube• Podcasting• Foursquare/Gowalla• LinkedIN ~ SlideShare • ITunes• Groupon • Digg ~ Delicious
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THE COMMUNITY APPROACH TO RELATIONSHIPS
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Community ThinkingExploration
Selection
IntegrationComfort Level
Capability
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Best PracticesPersonal JourneyLeadership Buy-InCreate a Sustainable PlanIntegrateSocializeMove from Internal Practice to External
Inclusion
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A Word about Integration
It’s Really Important!
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Some Case Studies And Random Thoughts
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American Red CrossEmergency Social Data Summit, August 2010
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Tyson Foods & Hunger Relief
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KLRN Blazing Gavels Auction
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Trends
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RefineTrainEmpowerOrganizeSTOP Experimenting
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BlurSelectIntegratePlanWork toward being a “Social Organization”
(Kanter and Fine)
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NicheSelect Conversation pointsLook beyond Facebook and Twitter
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PortableMobileFeedback
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resources
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Things to Read
Cluetrain Manifestowww.cluetrain.com
Naked ConversationsRobert Scoble and Shel Israel
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Things to Read
Now is GoneGeoff Livingston
GroundswellCharlene Li and Josh Bernoff
The Networked NonprofitBeth Kanter &Allison Fine
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Other Resources
http://delicious.com/franstepSearch for “nonprofit”
Social media groups in San AntonioSocial Media BreakfastBMPRSocial Media ClubSmoochSAAction Camp SA
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Connect with Me!
My company= Step In CommunicationE-Mail:
Twitter: @franstepsFind me on:
Facebook LinkedInFoursquare
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Questions?
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Thank you!