act resort report

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The rise in incomes and living standards throughout much of the world has

resulted in more discretionary time and income, which as Maslow (1970)

predicted are the conditions needed to pursue the goal of self-determination.

Current example

The new millionaires who have paid a fortune to be shot into space, son to be

followed by a larger number of wealthy middle class tourists who will takeadvantage of RICHAR BRANSON¶s plans to develop Virgin Galactic into a

regular shot sub-orbital flight operation.



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An increasing number of resorts have sought to

accommodate the rising interest in acquiring new skills or enhancing existing ones by linking a vacation with such

options. This is most common in terms of sport-based resorts,

where guests come to learn from the experts ± the µpro¶s¶, on

how to develop their skills.



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In this increasingly regimented and cosseted world some

guests are keen to break out of the mold on occasion and wish

to challenge themselves with new and unusual experience,possibly creating an adrenalin rush in the process. These

adventurous guests are drawn to resorts offering the type of

hard adventure tourism they seek, either directly r through

links with local adventure tourism companies.



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In this increasingly busy and complex world many people seek

rest and relaxation when they go on holiday, and resorts have

always emphasized this as one of their prime service functions.

What has changed is the increasing number of ways once canbe pampered. The pampering starts with the high level of staff

attention and extends to their skills regarding services like

special cocktails, cordon-clue meals and massages. The

facilities should offer the latest entertainment, gymnasium and

spa experiences, the latest styles in room and bathroom

fittings, and an attractive setting for a relaxed stay.



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Excitement and the search for something unusual can be found

in many activities, apart from the provided by adventure

tourism opportunities. Guests seeking some excitement andentertainment are being drawn to casino resorts, where

gambling provides a major activity and for some an adrenaline

rush, but in many resorts gambling is now being supplemented

with fine dining and top class entertainment.



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Health Tourism has become an important feature of

international tourism to Southeast Asia, where Thailand,

Singapore and Malaysia are building a reputation for inexpensive yet quality surgery. Many international health

tourists to theses countries spend some of their time un

associated resorts as they recuperate under medical

supervision and enjoy the weather and culture of these

locations.



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As the global economy developed and discretionary incomes

rose some experts were predicting the rise of a µleisure

society¶, where working hours decreased and more time was

devoted to leisure. However, for many of us it did not work outthat way. Instead, many people found themselves working extra

and frequently unpaid hours to keep up with the growing

demands of their jobs, and in families both adults were needed

to work in order to maintain the lifestyles they were expecting

or had been promised by the µconsumer society¶ marketing.



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As the world population becomes more urbanized and

evidence of environmental degradation and its impact on

global warming increases, more people have become

conscious of and concerned about our natural environment.

Many resorts are either located in major beauty spots or areassociated with world heritage sites or national parks, so they

have an opportunity to facilitate and profit from this increase

environmental awareness. They also have responsibility t relay

the conservation message and to educate the public

concerning their individual responsibility.



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Many more people are active in stock market today as one way

to prepare for their future retirement, either directly or through

pension and insurance companies, and many leisure and realestate stocks include resorts within their portfolio. Some

people have used resorts as direct form of individual

investment, by purchasing their real estate offerings.



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Many people have become restless these days because the

global media has made them more aware of the wonderful

sights and experiences this world has to offer. As a result old

habits of returning to the same favorite holiday destination

have given way to a need to explore new locations andopportunities. In terms of resort style vacations the search for

something new can be handled through independent travel,

membership in an international timeshare association or

having a mobile resort take you from one exotic destination to

another.



Benefit segmentation is the process by which customers are grouped into

specific clusters based on the personal benefits they are seeking in a product.

Considers that value adding companies have figured out ways to create benefit

bundles to win buyers¶ preferences. He feels µthey can offer one or more of the

following benefits to win the customer¶s business:

Customization

More convenience

Faster service

More and far better service

Coaching, Training, or Consulting

An extraordinary guarantee

Useful hardware and software tools

A membership benefits program



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