act patriot chapter 120809 meeting
DESCRIPTION
Using Social Media Tools to Expand the Reach of TDM ProgramsTRANSCRIPT
Using Social Media Tools to Expand
the Reach of TDM Programs
December 8, 2009
SOCIAL MEDIA MARKETING TOOLS
WHY SOCIAL MEDIA MARKETING?
Connect
Inform
Grow
SOCIAL MEDIA - PART OF THE WHOLE
WebsiteBlog
FacebookTwitterLinkedInE-mailSEO
RadioVideoDirect MailPrintPR
HOW PEOPLE SHARE INFO TODAY
• E-mail = 11%
• Facebook = 24%
• Twitter = 10%
TOTAL = 46%
Created New Brand for Social Media Marketing Campaign
• Created “Fan” page in September 2009• 30 Posts (about 2-3 per week)• 185 Fans to date
www.facebook.com/gomaine
• Created “Fan” page in September 2009• 5 Fans to date
www.facebook.com/actpatriotchapter
YOU TUBE
• Created account in September 2009• Posted 3 videos
• Commuter Stories: 286 views• Park & Ride / Bike Rack Contest: 199 views• Emergency Ride Home: 66 views
www.youtube.com/gomainechannel
YOU TUBE
http://www.youtube.com/watch?v=j2rQCvoBVjk
Uploaded April 200812,015 views
CONSTANT CONTACT
• Created account in October 2009• E-mailed 1 newsletter to date• Analysis:
• 8,637 emails sent• 761 opens (24%) [avg. = 20%]• 511 clicks (29%) [avg. = 12%]
CRAIGSLIST
http://maine.craigslist.org/rid/1459522500.html
Hey, why not?
2 referrals to date…
NEW WEBSITE
www.gomaine.org
E-MAIL SIGNATURE
Carey M. Kish GO MAINE Commuter Program ManagerGreater Portland Council of Governments 68 Marginal Way, Portland, ME 04101 207.774.9891 | 800.280.RIDE | Mobile: 207.838.9669 www.gomaine.org | www.facebook.com/gomaine www.linkedin.com/in/careykish
Old Chinese Proverb: Man who say it can't be done should not interrupt man doing it.
SURVEY MONKEY
