act-on marketing survey - results - july 14, 2011
DESCRIPTION
www.actonsoftware.com Results from our July Marketing Automation survey.TRANSCRIPT
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Act-On Marketing Infrastructure Survey
Results
David AppelbaumCMO
Act-On Software
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Responses by Company Size (# of Employees)
501
335290
365
25 Employees
75 Employees
250 Employees
500 Employees
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Total Marketing Program Investment – all companies
Adve
rtising
/Ban
ner
Adve
rtising
/Prin
t
Direct
Mai
l
Emai
l Mar
ketin
g
Lead
Nur
turin
g
Lead
Sco
ring
Other
SEO/P
PC
Social
Med
ia
Trad
esho
ws/Ev
ents
Web
inar
s0
200400600800
100012001400
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Marketing Programs - 500 Employees
Adve
rtisin
g/Ba
nner
Adve
rtisin
g/Pr
int
Direct
Email M
arke
ting
Lead
Nur
turin
g
Lead
Sco
ring
Other
SEO/P
PC
Social M
edia
Trad
esho
ws/Ev
ents
Web
inar
s0
50100150200250300350
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Marketing Programs - 250 Employees
Adve
rtisin
g/Ba
nner
Adve
rtisin
g/Pr
int
Direct
Email M
arke
ting
Lead
Nur
turin
g
Lead
Sco
ring
Other
SEO/P
PC
Social M
edia
Trad
esho
ws/Ev
ents
Web
inar
s0
50
100
150
200
250
300
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Marketing Programs - 75 Employees
Adve
rtisin
g/Ba
nner
Adve
rtisin
g/Pr
int
Direct
Email M
arke
ting
Lead
Nur
turin
g
Lead
Sco
ring
Other
SEO/P
PC
Social M
edia
Trad
esho
ws/Ev
ents
Web
inar
s0
50100150200250300350
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Marketing Programs - 25 Employees
Adve
rtisin
g/Ba
nner
Adve
rtisin
g/Pr
int
Direct
Email M
arke
ting
Lead
Nur
turin
g
Lead
Sco
ring
Other
SEO/P
PC
Social M
edia
Trad
esho
ws/Ev
ents
Web
inar
s0
50100150200250300350400450
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Top Sales Contributors
25 Employees
500 Employees 250 Employees
75 Employees
172
102
Email Marketing
Tradeshows/Events
260
112
Email Market-ing
Social Media
138
90
Email Marketing
Tradeshows/Events
163
93
Email Marketing
Tradeshows/Events
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Campaign Challenges:
Resources needed to launch and manage a campaign
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Dedicated Marketing Operations Resource
Company Size Yes No
25 235 265
75 184 151
250 157 132
500 226 139
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Campaign Management Tools
250 Employees
75 Employees 25 Employees
500 Employees
1743 39
18
98171
58 5617
56
21
15
38126
29 33
27 41
18
10
22112
30 2941 48
22
2427137
37 29
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Campaign Management Satisfaction
25 Employees75 Employees
250 Employees500 Employees
74
239
144
4340
156
111
28
22
148
96
2329
174
131
31
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Campaign Management Satisfaction – Consolidated
Not Applicable Satisfied Un-Satisfied Very Satisfied0
100
200
300
400
500
600
700
800
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Survey Conclusions • Email Marketing still top channel
• Resource constraints top challenge
• Using multiple marketing tools most common
• Almost 50% dissatisfied with marketing tools
For all the talk about new technologies, tried-and-tested methods, tools and practices still most prevalent.
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The Act-On Approach
• Providing Marketers the ‘Art and Science’ of Marketing.- Integrated marketing platform – intuitive
tools to turn best creative thinking into marketing action
- Easy to use graphical metrics and reporting for maximum campaign effectiveness
- No reliance on IT for installation, management and support
- Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more
- Easy entry – no long term commitment; affordable pricing model starting at $500/month
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Addressing Key Challenge: Integrated Marketing Platform
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It’s Easy to Get Started!
• Complete ‘Out-of-box’ integrated tool set
• Affordable pricing starting at just $500/month
• No long contract terms: month-to-month
• Ability to launch within hours• Can start simple, automate at own
pace• For organizations of all sizes
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Ready to Learn More?
To request the webinar recording, slides, product info, or pricing - email us: [email protected]
• Call our sales hotline at: 1 (877) 530-1555
• Visit us at www.actonsoftware.com