ACSG 500 ACSG 500 -- Presentation 2Presentation 2

“From Lifecasting to live broadcasting”Is this the Next BIG thing??

Sarin Thapa

Table of ContentsTable of Contents

» Introduction – What is ??» History in brief» Justin.tv – Company Profile» Milestones» Features» Broadcasting in one click» A Traffic report» The other BIG players» The Incident» The Good and the Bad» Is this the next BIG thing ?» Conclusion» References

[1]

IntroductionIntroduction

» LifeCasting » A continual broadcast of events in a person's

life through digital media» Typically, using wearable technology» Transmission Medium: Internet

» Live Broadcasting» A continuous streaming of events from around

the world through the user’s cam and computer in real-time connections

History in briefHistory in brief

» Steve Mann -The first person to do Lifecasting in 1994» Jennifer Ringley’s (Jennicam) - 1996 » Justin Kan (Justin.tv) - 2006» …….. and many others

Justin Kan : Founder and President (2006)

» Largest interactive online community to broadcast, watch and interact around live video

» 40 million unique visitors per month and 500,000 channels broadcasting live

» Headquartered in San Francisco» Funded by Y Combinator, Alsop Louie Partners and

Draper associates» More than 177 Gbps of video at peak usage – the

equivalent of 16,946 standard DVDs per hour.

http://justin.tv 6

MilestonesMilestones

» 5/09 – Leader and 2009 Webware 100 award winner

» 4/09 - exceeds 5 million registered users

» 3/09 - becomes a top 5 online video site based on global network traffic, according to Quantcast

» 7/08 - reaches 1M users

» 03/06 - Launch

FeaturesFeatures

» Live broadcast, chat (using Lingr)» Access and embed to other social networking sites like

Facebook, MySpace, AIM, Twitter, et.al using Meebo» Get your own customized URL

» http://justin.tv/sthapa» Broadcast your channel on the network or third-party

website such as MySpace or Facebook» Archives» DVR functionality. Start watching later from where you

exactly left» HD streaming using H.264 encoding

Features Contd…Features Contd…

» Dedicated Gaming sub-site (gaming.justin.tv)

» Open API to let you customize justin.tv to work the way you want to

» Completely free. Pro account - $7.00 per month. But, this is purely optional.

» Network capacity - 100 million hours of video viewing per month. » Equivalent to roughly 2.5% of media giant Comcast’s capacity, but

at a fraction of the cost.

Broadcast in a clickBroadcast in a click

» Go to the URL http://www.justin.tv» Sign up

» Login id» Password» Date of birth ( has to be at least 13 yrs old)» Email id

» Hit the broadcast button on the right hand corner

» You are broadcasting Live!

Traffic analysis Traffic analysis – By quantcast, compete– By quantcast, compete

Traffic analysis Traffic analysis – Google Trends, comScore– Google Trends, comScore

The BIG PlayersThe BIG Players

The IncidentThe Incident

» Abraham Biggs, a 19 yr old from Florida committed live suicide on Justin.tv

» According to a report, 1500 viewers

» Taunting and encouragement, nobody believed it

» For prosecutors to prove their case, they would have to prove that that those watching knew what the (victim) was going to do

» CNET podcast

The Good and the BadThe Good and the Bad

The GOOD – This is just a tiny example in addition to the many

» Educational uses

» Host class online

» Promote research interest through interactive feedback and sharing

» Students post questions, share URLs.

» Archiving lectures and student presentations for reflection

» Creates a rich dialogue with multiple perspectives

» Impact on distance education

The Good and the BadThe Good and the Bad

The BAD – Issues

» Copyright infringement issues» Ustream sued by boxing promotion company Square Ring» Ustream confident that they abide by the DMCA» Justin.tv Signs Deal With Fox, Gets Serious About Copyright

Problems» EPL blamed broadband providers for allowing fans to stream

games live online» On the other hand,

» They claim they're legal because they don't actually host illegal files, they just point to them.

The Next BIG Thing??The Next BIG Thing??

» One of the fastest-growing trends is showcasing live video on websites such as Justin.tv, Ustream.tv, LiveStream and via cellphone at Qik and Kyte.

» Everyone is doing it. From presidential candidate to high school kids.

» The use of live streaming broadcasts from cell phones as the “Next big thing.”

» Justin.tv tie-up with Qik for live mobile streaming (2008)

» Ustream, Qik, Kyte already doing it

ConclusionConclusion

» Live broadcasting is an exciting new platform with great possibilities, and Justin.tv is indeed leading the way in promoting it.

» Their traffic numbers are difficult to ignore, and the platform itself is affordable and highly accessible.

» Factor in the ability to go mobile with social video and you then have the ability to broadcast anytime, anywhere and to anyone you choose. Isn’t that powerful ????

ReferencesReferences» [3,4] LifeCasting??

» http://en.wikipedia.org/wiki/Lifecasting/» [5] Justin.tv – Company profile

» http://www.justin.tv/p/about_us» http://news.cnet.com/8301-17939_109-9721795-2.html?tag=mncol» http://venturebeatprofiles.com/company/profile/justin-tv?overlay=1

» [6] Milestones - First Happy Birthday» http://www.techcrunch.com/2008/03/24/justintvs-birthday-stats%E2%80%9457-years-worth-of-video-and-counting/» http://www.techcrunch.com/2008/07/21/justintv-reaches-1-million-users/

» [7,8] Features» http://news.cnet.com/8301-13577_3-10214345-36.html?tag=mncol» http://www.techcrunch.com/2009/07/10/camtweet-does-justintv-live-on-twitter/» [7] HD streaming using h.264 encoding» http://news.cnet.com/8301-17852_3-10080742-71.html?tag=mncol» [7] Justin.tv launches free, open API» http://www.techcrunch.com/2009/07/26/justintv-opens-its-api-for-free-hopes-live-video-will-explode/» http://www.techcrunch.com/2009/06/18/justintv-gains-dvr-functionality/» [8]Making broadcasting fun and easier» http://www.techcrunch.com/2009/07/14/justintv-redesigns-to-make-broadcasting-easier-and-chat-more-obviou

» [9] Broadcasting in one click» http://www.justin.tv/

» [10] Traffic Analysis Report (Quantcast ,Compete, Googletrends, and Comscore)» http://www.quantcast.com» http://www.compete.com

» [12] The live streaming BIG players comparative chart from streaming media magazine» http://www.streamingmedia.com

» [13] The Incident» http://news.cnet.com/report-teen-commits-suicide-on-justin-tv/?tag=mncol» http://news.cnet.com/8301-1023_3-10106878-93.html?tag=mncol» http://news.cnet.com/8301-1023_3-10107351-93.html?tag=mncol

» [14,15] The good and the bad» http://news.cnet.com/8301-17852_3-10080742-71.html?tag=mncol» http://news.cnet.com/8301-13546_109-10244820-29.html?tag=mncol

» [16] The Next BIG Thing??» http://www.techcrunch.com/2008/03/14/justintv-teams-with-qik-for-live-mobile-streaming/

The EndThe End

Any Q ?? No

Thank You Again.