acquiring talent in holistic way
DESCRIPTION
The seismic shifts in the ways students consume information, share ideas, and communicate put traditional recruiting and admissions approaches at risk.To be successful today, recruiting and admissions teams must consider new factors. Connecting with the students today requires an approach informed by a deep understanding of student aspirations as well as alignment of relevant activities with a student’s decision cycle. To meet institutional goals by effectively targeting, recruiting, and admitting students, colleges and universities must engage in a far more strategic and calculated approach to enrolment.TRANSCRIPT
Acquiring Talent in Holistic Way
Wish I could
Collaborate with other
institutions to find talent
Choose Quality
Over Quantity
Convince a prospect that
“we” are better than “others”
2
In the past, most students used straight-forward criteria for selecting schools - Geography, Curriculum, Prestige and Cost.
Are you competing for students?
While many of those criteria continues to remain today, the options have evolved.
3
There is a seismic shift in the ways students consume information, share ideas, and communicate with the world.
Is your archetypal model generating diminishing returns?
This puts traditional recruiting and admission approaches at risk.
Deposits
Admits
Applicants
Inquiries
Enroll
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Attracting and enrolling students in programs has become a competitive game.
The path to Enrollment has changed…
This requiring strategy, skill and persistence.
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The internet helps students develop their ideas about your institution.
The mistrust of marketing is on the rise
This happens well before their first formal contact with it.
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Savvy institutional leaders will benefit significantly by taking a holistic view of the student lifecycle
Succeeding in a challenging enrollment environment
Implementing a student-centric enrollment philosophy goes a long way
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College and university leaders aim to acquire a competitive advantage
It’s all about Relationships
They need to act today, to identify, capture, understand, and nurture students and constituent lasting relationships
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Actively manage the student across the Enrollment Lifecycle
Relationship building remains a fundamental competency
This relationship provides long-term value to the institution.
Prospect
Student
Alumni
Continuing Learner
The Enrollment Lifecycle(Prospect – Student – Alumni - Continuing Learner )
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The key to successfully matriculating students is having a well devised and precisely executed Enrollment Campaign.
Ensure that you arenot welcoming them in the front door just to have them crawl out the window
Adopt best practices in recruiting used by some of today’s leading educational institutions.
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Contact UsElement94 Media Solutions Pvt. Ltd.D-90, Sector 30, Noida
… to know more about best practices that will help those just getting started as well as those who have been marketing for a while, but are looking for a competitive edge.
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M: +91-9958050094 E: [email protected]: www.ELEMENT94.com