acquia wholefoods'story at masterclass 18062013
Post on 21-Oct-2014
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Presentation given by Christopher Roye at Masterclass Luxury on 18/06/2013TRANSCRIPT
Christopher RoyeRegional Director UK [email protected]
Building a Sustainable content strategy
Deliver the distinctive store
experience, online
The Mission:
Make it Local
It looks good, but how do we …
Now how do we get the content?
We have the look…
300+ Content authors from local stores
Merging on to the content highway
Multi-Channel
We still need to focus on
Flexible, Open, Best of Breed
Integrated content store (local + aggregation)
SocialFB/Twitter
Primary site
Email campaign
Videoportal
Mobile application
Community site
Measurement and reporting
Rich media assets
User generated content
Marketing automation
CRM Feeds
300+ Content authors from local stores
Continue to deliver unique experiences
More than a website
Truly personalized experiences
More than a website
Develop
TestDeploy
Scale
Maintain Plan
Now, and in the future