acmp 2013: game on! launching the citrix organizational readiness coe (center of excellence)

ACMP GLOBAL CONFERENCE JW MARRIOTT LIVE LOS ANGELES, CALIFORNIA, USA APRIL 14-17, 2013

GAME ON! LAUNCHING THE CITRIX ORGANIZATIONAL READINESS COE

Amy Haworth, Group Manager of Organizational Readiness, Citrix

James Chisholm, Co-Founder & Principal,

ExperiencePoint


LEARNING OBJECTIVES

LEARN. ASK . DO .


WHAT IS A CENTER OF EXCELLENCE?


WHO HAS BEEN DOWN THIS ROAD?


THE SITUATION

You are a member of a team of five, supporting a global organization

of 8,500.

Last year your company acquired only 9 other companies.

Demand has never been higher for your services. Your budget is “modest”.


HOW DO YOU MULTIPLY

YOURSELF?

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MAKE CITRIX MORE CHANGE-ABLE


The inability to lead change is costing

your company millions.


How you might you create a CoE? Please open the deck of change tactics. For the next 5 minutes: • Discuss the 10 tactics • Determine the first 5 things that you

might do in this situation

TEAM CHALLENGE


THE BIG REVEAL

• Articulate Benefits and Risks

• Assess Support • Engage Leaders • Build CoE Team • Identify Change Catalysts • Prototype an Offer

• Learn the Change Landscape

• Train

• Offer Services • Make the CoE a Stage

Gate


THE JOURNEY

Awareness Desire Knowledge Ability

ACCESS: Office Hours

TEACH: ExperienceChange + Personal Project

Reinforcement®

EXPERIMENT: Org Readiness accountability on a project

COMMUNITY: Change Catalysts

MEASURE: Results

TOOLS: changeU Portal

ENLIST: Leadership Support


Experiential

Self-Service


TIMING IS EVERYTHING


Their approach: • 15+ years of change

simulations; over 100,000 people trained

• Flexible about method • Quick and easy to pilot • Train the trainer

Our needs: • Proven approach • Our methodology (Prosci

Certified / ADKAR model) • Learn our way through the

process • Ability to scale

Shared values: Learner and outcomes focus, experimentation

and iteration

+


Change is a practice. We learn it by doing it.

Simulations help us make experience a better teacher: • Accelerate learning • Reduce risk • Focus on what matters

A year in the life of a change team … in one day.

LEARNING BY DOING

Experience is a great, but often cruel teacher: • Takes a long time • Risky • Unfocused


• Give people practice, tools, and a common language for leading change.

• Give people a shared experience so that we may start building a community of change leaders to help one another.

• Kick-start participants’ own change projects and set the stage for ongoing support - especially over the first 30 days.

“LEARN” WORKSHOP OBJECTIVES


MEET YOUR PROJECT TEAM


MEET YOUR STAKEHOLDERS


“EXPERIENCE” CHANGE THEORY


REVIEW CHANGE TACTICS


BUILD A CHANGE PLAN


EXPERIENCE THE UP’S …


… AND DOWN’S …


… AND SUCCESS!


REFLECT ON ‘WHY’ AND BRING IT BACK …


… TO REAL LIFE.


“I would recommend this experience to my colleagues.” “I learned new ideas today about how to lead and manage change.”

Pilot

9.4 / 10

8.5 / 10

Follow-on

9.7 / 10

9.6 / 10

“I have to say that I really enjoyed this... it is probably one of the best classes that I have attended here at Citrix.”

EARLY RESULTS


LESSONS LEARNED


Evolve Based On Feedback

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Have A Plan For Reinforcement


Grow Where Conditions Are Right


WHAT’S NEXT?


THE ROAD AHEAD

• Incremental wins • Show don’t tell • changeU • More ExperienceChange

Keep the ‘buzz’ alive


QUESTIONS?!?

Amy Haworth Citrix

acmp 2013: game on! launching the citrix organizational readiness coe (center of excellence)

Leadership & Management

global organization

change catalysts measure

coe team

deck of change tactics

project community

org readiness accountability

leadership support

office hours