acme insurance journey map onboarding on pet insurance
TRANSCRIPT
I see there is a Good Owner scheme for pets.
Acme Insurance Journey Map - onboarding on pet insurance.
This is Paul, an existing Acme insurance customer. He’s got two houses and two cars insured.
Paul needs to get immediate cover for his new puppy. He is time poor and pressured so makes a distress purchase with Sainsburys Bank the very first brand he recognises.
Time passes and Paul gets a renewal quote. He starts to evaluate the renewal.
I need to get insurance
cover right now
WellAviva should
know me.Paul starts to shop online for new insurance providers, he researches three providers then looks at hiscurrent provider Acme insurance.
In an emergency Acme Insurance gives Paul mobile access to his insurance details.Immediate authorisation and finacialrecconcilation with the vet.
Paul uses the Acme insurance app to view remaining balance of cover so hecan plan follow up visits to the vets.He also checks that reconcilliations have been carried out and can view any cover top up options.
Its time for Paul to renew his insurance. The criteria has altered due to the concepts introduced. The expectations of the policyholder have been met and deterred him from moving to alternative provider. Paul is off on holiday.
He can give a nominated person limited access to his policy, so emergency medical treatment will not require his authorisation whilst he is away.
I’m an existing Acme customer so they should
know me
I’m happyit’s all online and
realtime
I’ll callyou Buster
Buster’sbeen limping I should get his
leg checked out
Paul is not aware
Acme provide pet insurance
I can get an authorisation
code from my mobile app now
You said thathe’s not been
wellI’ve just
authorised funds on my mobile app in case he
needs treatment
I can’t wait to go on holiday, I hopeBuster will be okay
when I’m away
Busterneeds surgury
thats going to be £1,200
I think it’s time to find a new
insurance provider