Australia’s progress in the digital economy: Participation, trust and confidence

Reporting themes

> Digital economy = a global network of economic and social activities that are enabled by digital information and communication technologies such as the internet, mobile and sensor networks.

> Focus on online participation given critical role of internet.> Report structure:

> Connectivity> Capability> Confidence

CONNECTIVITY

Jun-08 Jun-09 Jun-10 Jun-11 Jun-12

8688 89

9193

7276 77.1

79 79.8

56.5

6365.9

69 70

53.8 55 5658 58.2

7.8 913

21

32.3

Access to the internet

Ever accessed the internet

Internet connection at home

Broadband connection at home

Used the internet outside of the home during June quarter

Used the internet via mobile phone handset during June%

of p

ers

on

s a

ge

d 1

4 y

ea

rs a

nd

ove

r

Deskt

op c

ompu

ter

Lapt

op c

ompu

ter

Mob

ile p

hone

Tablet

com

pute

r (e.

g., i

Pad)

Porta

ble g

ames

con

sole

(e.g

., PSP, N

inten

do D

S)

Other

gam

es c

onso

le (e

.g.,

Xbox,

Play

stat

ion, W

ii)

Mp3

play

er (e

.g.,

iPod

touc

h)

Televis

ion

7378

61

29

1016 14

19

Devices used to access the internet

% i

nte

rnet

use

rs a

ged

18

year

s+

18–24

25–34

35–44

45–54

55–64

65+

0 10 20 30 40 50 60 70 80 90 100

73

69

71

80

74

77

90

87

83

77

75

60

87

86

70

55

38

27

Devices used to access the internet by age

Television

Mp3 player (e.g., iPod touch)

Other games console (e.g., Xbox, Playstation, Wii)

Portable games console (e.g., PSP, Nintendo DS)

Tablet computer (e.g., iPad)

Mobile phone

Laptop computer

Desktop computer

% of internet users 18 years+

18-2419%

25-3428%

35-4930%

50-6417%

65+6%

Profile of mobile phone handset internet users

Outside the home using a Wi-fi hotspot

At home using your mobile phone service

At home using your home internet connection

Outside the home using your mobile phone service

49

68

71

85

Location of mobile phone internet use

% of mobile phone handset internet users aged 18 years and over

Jun-08 Jun-09 Jun-10 Jun-11 Jun-12

1.17

1.42

1.76

2.12

2.44

Growth in domain names registrations

Num

ber

of d

omai

n na

mes

reg

iste

red

(mill

ions

)

CAPABILITY

Online activities recording the highest proportional increases:

shopping (buying, selling, etc)—up by 26 per cent to 7.8 million persons during June 2012

entertainment and amusement—up by 18 per cent to 8.7 million persons

communications—up by 11 per cent to 11.2 million persons

research and information—up by eight per cent to 11 million persons.

Jun-07 Jun-08 Jun-09 Jun-10 Jun-11

57

81

123

143

189

Value of internet e-commerce to Australian businesses

Financial year

$ b

illio

n

Jun-10 Dec-10 Jun-11 Dec-11 Jun-12

16.118.3

25.1

29.8

34.4

Average amount of data downloaded per internet subscriber

Quarter ending

Ave

rag

e a

mo

un

t of d

ata

do

wn

loa

de

d (

GB

)

8

13

39

22

50

49

38

60

62

24

32

38

55

59

58

67

74

78

June 2012

Computer Mobile phoneInteractive (entered competitions, registered on a website, etc.)

Advertising

Blogs and online communities

Buying/selling/shopping

General (browsing/surfing/ downloading/software)

Entertainment and amusement

Banking and finance

Research and information

Communication (email/instant messaging/VoIP)

6

12

40

17

46

42

28

53

57

26

33

39

46

61

53

68

75

75

June 2011

Online activities by access device (% of internet users)

Paid to store your computer files online

Backed up your hard drive to an online site

Stored personal video online

Used applications such as Google docs or Adobe Photoshop Express

Stored personal photos online

Used social networking sites such as Facebook, LinkedIn

Used webmail services such as Hotmail, Gmail, or Yahoo!Mail

8

9

12

40

47

62

70

Cloud computing activities

% internet users aged 18 years and over

CONFIDENCE (Top web site destinations)

No. Australia (%) UK (%) USA (%)

1 Google Search 82 Google Search 76 Facebook 70

2 Facebook 72 Facebook 65 Google Search 70

3 YouTube 61 YouTube 55 YouTube 59

4 Wikipedia 48 MSN/WindowsLive/Bing 51 MSN/WindowsLive/Bing 52

5 Google Maps 47 BBC 52 Yahoo! Homepage 37

6 eBay 44 Amazon 48 Amazon 34

7 Google Image Search 34 eBay 44 Yahoo! Mail 34

8 Windows Live Hotmail 31 Wikipedia 41 Google Maps 34

9 Blogger 30 Google Maps 40 Wikipedia 33

10 Google Account 27 Windows Live Hotmail 33 Ask Search Network 33

2–11

12–17

18–24

25–34

35–49

50–64

65 +

427

1,401

2,466

3,376

3,246

2,930

1,817

Average number of web pages viewed during June 2012

Number of web pages

Ag

e g

rou

p

Sep-1

1

Oct-1

1

Nov-1

1

Dec-1

1

Jan-

12

Feb-1

2

Mar

-12

Apr-1

2

May

-12

Jun-

120

2,000

4,000

6,000

8,000

10,000

12,00011,385

Australians accessing social networking sites

Facebook

YouTube

Wikipedia

Blogger

WordPress.com

Twitter

WikiAnswers

Tumblr

Num

ber

of p

eopl

e ac

cess

ing

site

I know enough about online security to protect myself and my computer

I feel I have the necessary skills to do everything I want to do online

I'm concerned with how companies and websites use and share my information

There is a lot of inaccurate information online

The internet has improved my day-to-day life

I'm concerned by the possibility of online fraud and theft

of personal information

57

62

70

70

71

73

Trust and confidence in the internet

Responded to an unsolicited or scam email and provided either personal information or money.

You were exposed to harmful, inappropriate or illegal content

Discovered your credit card or bank card or other personal details had been used by another person (or business) without your authorisation.

Your computer was infected with malware

625

1,197

1,231

3,186

Online security breaches experienced in the 12 months to May 2012

('000s)