ACM Marketing, Communicationsand Membership Workshop

presented by Lillian Israel, Brian Hebert, Gini Gold and Cindy Ryan

Welcome SIG Leaders!

ACM Marketing, Communicationsand Membership

Branding and Awareness Public Relations Guidelines Member Services Chapter Programs The Distinguished Speakers Program Student Research Competitions

Branding and Awareness

Why focus on branding? ACM’s process Multiple ACM brand strengths ACM Visual Identity Standards

– Conference proceedings, newslettersand journals

– Redesigned materials– Refreshed website

ACM Identity ExamplesJournals Transactions

NewslettersProceedings

Public Relations Guidelines

Promote media interest– Find news angles– Determine SIG spokespeople– Partner with vendors and sponsors

Provide media information– Develop releases and advisories– Leverage social media to facilitate conversations– Facilitate media registration– Utilize key words for online search optimization

Practice interview tips– Respect deadlines– Be accessible– Focus on key messages

Public Relations Pieces

Member Services

The Face of ACM– Respond to inquiries– Process applications, renewals

Membership renewal options– Multi-year– Lifetime membership

ACM Advanced Member Grades– Senior– Distinguished Engineer, Distinguished Scientist,

or Distinguished Educator– Fellow

Why Chapters are Important

Engage local communities Enhance member satisfaction Networking, professional development Start a local SIG chapter in 4 easy

steps!

Distinguished Speakers Program

Program funds speaker travel to professional and student chapters

Ongoing recruitment of new speakers Read more and offer feedback at

www.dsp.acm.org

Student Research Competitions

Sponsored by Microsoft Research Funded contest at SIG sponsored/co-sponsored

conferences Visibility for students among research community Several rounds of competitions: SRC chair and

judges Rewards and recognition Host an SRC!

Social Media: The Top 3

www.facebook.com

www.twitter.com

www.linkedin.com

Integrating Social Media toRaise ACM Awareness

Important interactive communications channels Initiated posts of news and activities

– Facebook– LinkedIn– Twitter

Plans underway to develop additional protocols and procedures

What is your experience in using social media?  

THANKS FOR PARTICIPATING

WE INVITE YOUR QUESTIONS