ACKNOWLEDGEMENT

I have been fortunate enough to get support from number of people to whom I shall remain grateful while preparing this research report.

I express my deep intelligence of appreciation to Dr. H.G.CHANDRAKANTH Principal, Dr.G.Nagarajan, Professor & Head, Department of MBA& Research, Sambhram Institute of Technology, and Bangalore for giving the opportunity of being the part of this institution and for bighearted help to the research study.

I would like to thank my Internal Guide, Dr. G.Nagarajan, Prof, & Head of Sambhram Institute of Technology, Bangalore for being the brightest, continuous help and encouragement to the success of the Project Report, helped me in each stage, the best way to making the concepts and recent implications in the present industry scenario.

I express my profound gratefulness to my External Guide Mr. N.Niranjan Reddy, Senior Manager (Regional Trade Marketing). Finally it is foremost duty to thank all family members and friends who helped me to complete this project work without which this project would have not been successful.

I wish to thank all my faculty members for having helped me in my project. I finally thank my family and friends for their constant support and guidance.

Place: Bangalore Aravind.K.Unnithan

Date: USN NO: 1ST12MBA02