aci seed hybrid rice activation & btl campaign
TRANSCRIPT
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CLIENTACI Agribusiness, ACI Limited
AGENDA OF PITCHINGROAD SHOW
WORKING SCOPESCREATIVE WITH EXECUTION
Preface
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We are here for to present aRoad Show Planning
with an objective to establish ACI’s brand position top of mind among farmers.
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CLIENT BRIEFING & DELIVERABLES
To propose an effective Road Show
planning targeting to mainly tofarmers and stakeholders
(Dealersand Distributors) to enhance
brandperception about ACI through
briefing on product and service that
ACI Agribusiness & its SBUs offer.
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TG/TA - Farmers
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TG/TA - Stakeholders
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OBJECTIVE
The main objective of this activation is to
aware farmers about ACI’s end to end
product and services through an interactive
demonstration.
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THEME OF THE ROAD SHOW
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CAMPAIGN THEME RATIONALE
ACI offers product & services for the benefit of farmers. ACI will
always be there for farmers partnering hand in hand for the growth, development, agricultural innovation and
efficiency thus helping knowledge enhance of farmers.
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ACTIVITIES OUT LINE
Rural outreach through
Road Show
Activity Plan
Product & Service Briefing
Farmers Engagement
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ACTIVITIES FLOW OUT
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MIKE ANNOUNCEMENTS @ SPOTS
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Two (02) Branded VAN equipped with brand promoters will go to rural HUB (Bazaars & Hut). The VAN will stop over pre-selected rural HUB where they will brief about ACI’s product and services through entertaining engagement with Farmers, Dealers, Distributors. Stop over places:- Pre-selected main Bazaars and Farmers gathering spots- Few Selected Public Places: like Sports Field; Park; Primary Schools & Colleges premises; Press Club; Clubs, Library
ACTIVITIES MODALITIES
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Mike Announcement will create huge buzz among our target audiences.
- Specific location will be announced where the activity will take place. - Game contest will be there - Attractive prize will be given to winners- Q & A session for the farmers related to any agricultural queries
ROAD SHOW ROOT
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The VANs will start a countrywide journey simultaneously,at the same time and same date:One will start from Tetulia (the First Frontier) andanother one will start from Teknaf (the Last Frontier).
The one will cover Tetulia – Dinajpur – Rangpur – Bogra – Rajshahi – Pabna – Kushtia – Jessore – Khulna – Faridpur – Barishal, and the journey will end at Dhaka.
The another one will cover Teknaf – Cox’s Bazar – Chittagong – Noakhali – Comilla – Sylhet – Munshiganj – Kishoregonj –Jamalpur – Mymensing – Tangail, and it will end at Dhaka.
Both will end their journey at a specific date at the Head Office.
GAME CONTESTS
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Games will be played in a carnival mode engaging all the farmers
GAME TYPES
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Games will be played in a carnival mode engaging all the farmers, few games will be played in individual spot based
only. Not all games are not played in all spots.
Sholo Guti. Baga Duli. Ludu. Logo Puzzle.
STREET DRAMA
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Community Street Drama is a powerful and entertaining form of communication where we can give agriculture information embedded with ACI’s product & services.
These theatre plays will be scripted in such a way where “ACI’s product benefit” message will be featured.
DOCU SCREENING
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ACI Product & Service based AV will be projected during road show.
This AV will be made by Still Image Painting with accurate Voice Over of each and every individual character with actual ambient and sounds.
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BRANDING EXECUTION
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VAN BRANDING
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VAN BRANDING