Cisco Confidentialcopy 2013 Cisco andor its affiliates All rights reserved 1

Application Centric Infrastructure

Global Launch PR Results

Nov 26 2013

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 2

bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event attended by over 300 customers analysts and press in person and over 6200 webcast viewers including 464 media industry and financial analysts

bull The NY event connected live to a Data Center breakout session at CiscoLive Cancun and with a special press and customer event held in London the same day

bull APJC press conferences covered Beijing Hong Kong Taipei Tokyo and Seoul

bull Moscow also held a successful news conference

bull In addition many countries worldwide briefed media 11 or in small groups

bull 332 News articles globally as of Dec2 2013

Cisco Confidential 3copy 2013 Cisco andor its affiliates All rights reserved

As of Nov 26 2013

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4

bull 15 journalists in Beijing Hong Kong and Taipei

bull 14 unique articles

bull Media were impressed by ACIrsquos breakthrough

innovations and compelling advantages

bull Many stories reflected the ACI key messages

By leveraging ACI network security storage

compute can be unified and managed as a single

dynamic entity --- Sing Tao Daily (IT Square) Hong

Kong

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5

300wlcom Cisco Launched IT Transformation Journey

Reposted in Cuttcom

51ctocom Ciscos Push Application-Centric Infrastructure ACI

Reposted in 58oscom

Reposted in Ctociocomcn

Reposted in Wumiicom

Reposted in Zolcomcn

Reposted in iThome

Reposted in WhatsNewcom

ChinaBytecom Cisco Introduced Application-Centric Infrastructure

Reposted in Cngaosucom

Reposted in Cnhubeicom

Reposted in Cnwestcom

Reposted in Qingdaonewscom

Reposted in Shangducom

Reposted in Szjscn

Reposted in Xiancncom

Reposted in Yb983com

Reposted in Ykwincom

Reposted in Zkxwwcom

AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure

BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud

Cisco delivers ACI to make data center and

cloud IT responsive to applications needsrdquo -

-- iThome online Taiwan

ldquoWe are glad to see there is also eco-

system around ACI We expect the

transformation of ICT industry enabled by

the joint efforts of many leading vendors

including Ciscordquo --- China Computer

World China

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 2

bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event attended by over 300 customers analysts and press in person and over 6200 webcast viewers including 464 media industry and financial analysts

bull The NY event connected live to a Data Center breakout session at CiscoLive Cancun and with a special press and customer event held in London the same day

bull APJC press conferences covered Beijing Hong Kong Taipei Tokyo and Seoul

bull Moscow also held a successful news conference

bull In addition many countries worldwide briefed media 11 or in small groups

bull 332 News articles globally as of Dec2 2013

Cisco Confidential 3copy 2013 Cisco andor its affiliates All rights reserved

As of Nov 26 2013

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4

bull 15 journalists in Beijing Hong Kong and Taipei

bull 14 unique articles

bull Media were impressed by ACIrsquos breakthrough

innovations and compelling advantages

bull Many stories reflected the ACI key messages

By leveraging ACI network security storage

compute can be unified and managed as a single

dynamic entity --- Sing Tao Daily (IT Square) Hong

Kong

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5

300wlcom Cisco Launched IT Transformation Journey

Reposted in Cuttcom

51ctocom Ciscos Push Application-Centric Infrastructure ACI

Reposted in 58oscom

Reposted in Ctociocomcn

Reposted in Wumiicom

Reposted in Zolcomcn

Reposted in iThome

Reposted in WhatsNewcom

ChinaBytecom Cisco Introduced Application-Centric Infrastructure

Reposted in Cngaosucom

Reposted in Cnhubeicom

Reposted in Cnwestcom

Reposted in Qingdaonewscom

Reposted in Shangducom

Reposted in Szjscn

Reposted in Xiancncom

Reposted in Yb983com

Reposted in Ykwincom

Reposted in Zkxwwcom

AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure

BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud

Cisco delivers ACI to make data center and

cloud IT responsive to applications needsrdquo -

-- iThome online Taiwan

ldquoWe are glad to see there is also eco-

system around ACI We expect the

transformation of ICT industry enabled by

the joint efforts of many leading vendors

including Ciscordquo --- China Computer

World China

Cisco Confidential 3copy 2013 Cisco andor its affiliates All rights reserved

As of Nov 26 2013

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4

bull 15 journalists in Beijing Hong Kong and Taipei

bull 14 unique articles

bull Media were impressed by ACIrsquos breakthrough

innovations and compelling advantages

bull Many stories reflected the ACI key messages

By leveraging ACI network security storage

compute can be unified and managed as a single

dynamic entity --- Sing Tao Daily (IT Square) Hong

Kong

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5

300wlcom Cisco Launched IT Transformation Journey

Reposted in Cuttcom

51ctocom Ciscos Push Application-Centric Infrastructure ACI

Reposted in 58oscom

Reposted in Ctociocomcn

Reposted in Wumiicom

Reposted in Zolcomcn

Reposted in iThome

Reposted in WhatsNewcom

ChinaBytecom Cisco Introduced Application-Centric Infrastructure

Reposted in Cngaosucom

Reposted in Cnhubeicom

Reposted in Cnwestcom

Reposted in Qingdaonewscom

Reposted in Shangducom

Reposted in Szjscn

Reposted in Xiancncom

Reposted in Yb983com

Reposted in Ykwincom

Reposted in Zkxwwcom

AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure

BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud

Cisco delivers ACI to make data center and

cloud IT responsive to applications needsrdquo -

-- iThome online Taiwan

ldquoWe are glad to see there is also eco-

system around ACI We expect the

transformation of ICT industry enabled by

the joint efforts of many leading vendors

including Ciscordquo --- China Computer

World China

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4

bull 15 journalists in Beijing Hong Kong and Taipei

bull 14 unique articles

bull Media were impressed by ACIrsquos breakthrough

innovations and compelling advantages

bull Many stories reflected the ACI key messages

By leveraging ACI network security storage

compute can be unified and managed as a single

dynamic entity --- Sing Tao Daily (IT Square) Hong

Kong

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5

300wlcom Cisco Launched IT Transformation Journey

Reposted in Cuttcom

51ctocom Ciscos Push Application-Centric Infrastructure ACI

Reposted in 58oscom

Reposted in Ctociocomcn

Reposted in Wumiicom

Reposted in Zolcomcn

Reposted in iThome

Reposted in WhatsNewcom

ChinaBytecom Cisco Introduced Application-Centric Infrastructure

Reposted in Cngaosucom

Reposted in Cnhubeicom

Reposted in Cnwestcom

Reposted in Qingdaonewscom

Reposted in Shangducom

Reposted in Szjscn

Reposted in Xiancncom

Reposted in Yb983com

Reposted in Ykwincom

Reposted in Zkxwwcom

AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure

BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud

Cisco delivers ACI to make data center and

cloud IT responsive to applications needsrdquo -

-- iThome online Taiwan

ldquoWe are glad to see there is also eco-

system around ACI We expect the

transformation of ICT industry enabled by

the joint efforts of many leading vendors

including Ciscordquo --- China Computer

World China

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5

300wlcom Cisco Launched IT Transformation Journey

Reposted in Cuttcom

51ctocom Ciscos Push Application-Centric Infrastructure ACI

Reposted in 58oscom

Reposted in Ctociocomcn

Reposted in Wumiicom

Reposted in Zolcomcn

Reposted in iThome

Reposted in WhatsNewcom

ChinaBytecom Cisco Introduced Application-Centric Infrastructure

Reposted in Cngaosucom

Reposted in Cnhubeicom

Reposted in Cnwestcom

Reposted in Qingdaonewscom

Reposted in Shangducom

Reposted in Szjscn

Reposted in Xiancncom

Reposted in Yb983com

Reposted in Ykwincom

Reposted in Zkxwwcom

AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure

BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud

Cisco delivers ACI to make data center and

cloud IT responsive to applications needsrdquo -

-- iThome online Taiwan

ldquoWe are glad to see there is also eco-

system around ACI We expect the

transformation of ICT industry enabled by

the joint efforts of many leading vendors

including Ciscordquo --- China Computer

World China

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 6

CTIForum Cisco Introduced To The Application-Centric Infrastructure ACI

Jifang360com Cisco Recently Launched Application-Centric Infrastructure

NetIT168com Cisco Push ACI Product Portfolio To Meet The New Architecture SDN

PCTechcom Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery

TechRitual Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery Enhanced Business Agility

Reposted in Hong Kong IT News

Telecomcn Through Data Center Automation Enables Application Lifecycle Management To Simplify And Shorten The Processing

Time

Reposted in CBI News

Reposted in Ccioibicncom

Reposted in E-worksnetcn

Reposted in Idcuncom

Reposted in Toberpcom

Weibocom Cisco Data Center

Reposted in Tnewscc

ZDNet ACI Simplify Application Deployment To Accelerate Cisco Data Center Transformation

Zdnetcomcn Cisco Begins the Transformation of Information Technology by Delivering Application Centric Infrastructure

Chinabytecom Cisco Unveils Application Centric Infrastructure

Ctiforumcom Cisco Unveils Application Centric Infrastructure (ACI)

Cbinewscom Cisco Simplifies Application Lifecycle Management through Data Center Automation

Telecomcn Cisco Simplifies Application Lifecycle Management through Data Center Automation

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7

ldquoACI is designed to be like an AWS

environmentrdquo In other words it continuously

monitors the state of resources and

applications and offers automated

provisioning load balancing and automated

scaling according to load situationrdquo

ndash Mynavi News

ldquoACI attempts to bring the game called ldquoSDNrdquo to a

level closer to business benefits This is a strategy

that is not completed only within Cisco but attempts

to develop a greater force by creating an ecosystem

by getting other companies involved on Ciscorsquos

platformldquo-IT

ldquoSDN which virtualizes networks with software

is important but it is also important to consider

everything including hardware ASICs and

management all together in addition to

softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts

14 unique articles to date 6 reprints

Positive tone

Strong media interest in the topic

Media expect Cisco to lead and transform the industry

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8

IT

New game called ACI that Cisco launches

httpwwwatmarkitcojpaitarticles131121news055html

ZDNet Japan

Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application

httpjapanzdnetcomdatacenteranalysis35040173

Cloud Watch

Cisco announces ACI which enables application-centric SND

httpcloudwatchimpresscojpdocsnews20131120_624299html

businessnetworkjp

ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters

httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx

ASCIIjp

Will Cisco ACI which automates infrastructure implementation and operation go beyond SND

httpasciijpelem000000843843791

MYNAVI News

［Cisco Systems announces ACI overview］httpnewsmynavijpnews20131120110

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8

IT

New game called ACI that Cisco launches

httpwwwatmarkitcojpaitarticles131121news055html

ZDNet Japan

Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application

httpjapanzdnetcomdatacenteranalysis35040173

Cloud Watch

Cisco announces ACI which enables application-centric SND

httpcloudwatchimpresscojpdocsnews20131120_624299html

businessnetworkjp

ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters

httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx

ASCIIjp

Will Cisco ACI which automates infrastructure implementation and operation go beyond SND

httpasciijpelem000000843843791

MYNAVI News

［Cisco Systems announces ACI overview］httpnewsmynavijpnews20131120110

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9

Reposted on Excite news

httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html

Yahoo news

httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000

infoseek news

httpnewsinfoseekcojparticlemynavi_881481

Biglobe news

httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml

Mapion news

httpwwwmapioncojpnewscolumncobs881481-0

Nifty News

httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm

Kaiteki-kaden Life

httpwwwkaiteki-kadenlifecomtopicstopics_001664122html

ITmedia

Cisco announces new app-centric infrastructure solution

httpwwwitmediacojpenterprisearticles131119news131html

Nikkan Kogyo

httpwwwnikkancojpnewrlsrls20131119o-10html

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10

13 Journalists attended 2 IT daily reporters and

11online IT media

68 articles were generated

Media coverage tone neutral to positive

Articles focused on ACI enabling business agility by

rapidly responding to application needs and

highlighted the difference between ACI and software-

only SDN approaches emphasizing ACIrsquos superior

capabilities

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Digital Times Cisco announces ACI architecture

Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo

Digital Daily [Editorrsquos Note] Ciscorsquos counter attack

ZDNet Korea Cisco revives SOA

Inews24 Cisco launches automated network management tools

Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo

Digital Daily Cisco announces ACI architecture in Korea

Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN

IT Daily Cisco announces ACI the Application Centric Infrastructure architecture

BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture

Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data

center automationrdquo

Acrofan Cisco announces ACI architecture in Korea

IDG Cisco announces ACI architecture in Korea

IT World Cisco announces ACI architecture in Korea

CIO Korea Cisco announces ACI architecture in Korea

IT News Cisco announces ACI architecture in Korea

Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy

KOIT A lsquoSoftrsquo competition begins

Newswire Cisco announces ACI architecture in Korea

SBS Press Release Cisco announces ACI architecture in Korea

Seoul Shinmun Press Release Cisco announces ACI architecture in Korea

Korea Economic Daily Press Release Cisco announces ACI architecture in Korea

Electonic Times Press Release Cisco announces ACI architecture in Korea

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Digital Times Cisco announces ACI architecture

Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo

Digital Daily [Editorrsquos Note] Ciscorsquos counter attack

ZDNet Korea Cisco revives SOA

Inews24 Cisco launches automated network management tools

Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo

Digital Daily Cisco announces ACI architecture in Korea

Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN

IT Daily Cisco announces ACI the Application Centric Infrastructure architecture

BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture

Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data

center automationrdquo

Acrofan Cisco announces ACI architecture in Korea

IDG Cisco announces ACI architecture in Korea

IT World Cisco announces ACI architecture in Korea

CIO Korea Cisco announces ACI architecture in Korea

IT News Cisco announces ACI architecture in Korea

Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy

KOIT A lsquoSoftrsquo competition begins

Newswire Cisco announces ACI architecture in Korea

SBS Press Release Cisco announces ACI architecture in Korea

Seoul Shinmun Press Release Cisco announces ACI architecture in Korea

Korea Economic Daily Press Release Cisco announces ACI architecture in Korea

Electonic Times Press Release Cisco announces ACI architecture in Korea

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Media today Press Release Cisco announces ACI architecture in Korea

No Cut News Press Release Cisco announces ACI architecture in Korea

Icross news Press Release Cisco announces ACI architecture in Korea

Sisatime Press Release Cisco announces ACI architecture in Korea

Media In Press Release Cisco announces ACI architecture in Korea

Koreacom Press Release Cisco announces ACI architecture in Korea

Incheon Ilbo Press Release Cisco announces ACI architecture in Korea

Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea

Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea

Bzero News Press Release Cisco announces ACI architecture in Korea

CITYTIMES Press Release Cisco announces ACI architecture in Korea

Korea Plus Press Release Cisco announces ACI architecture in Korea

Daily Journal Press Release Cisco announces ACI architecture in Korea

Daily Log Press Release Cisco announces ACI architecture in Korea

GIBNEWS Press Release Cisco announces ACI architecture in Korea

Good Times Press Release Cisco announces ACI architecture in Korea

Hanaro News Press Release Cisco announces ACI architecture in Korea

HealthampPlus News Press Release Cisco announces ACI architecture in Korea

Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea

Honam Maeil Press Release Cisco announces ACI architecture in Korea

Maeil News Press Release Cisco announces ACI architecture in Korea

Ulsan Daily Press Release Cisco announces ACI architecture in Korea

Joong-bu News Press Release Cisco announces ACI architecture in Korea

Joong-bu Daily Press Release Cisco announces ACI architecture in Korea

Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Kwang-gyo News Press Release Cisco announces ACI architecture in Korea

Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea

Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea

Law Issue Press Release Cisco announces ACI architecture in Korea

Media Lisal Press Release Cisco announces ACI architecture in Korea

Media Korea Press Release Cisco announces ACI architecture in Korea

Meil Today Press Release Cisco announces ACI architecture in Korea

Metro Press Release Cisco announces ACI architecture in Korea

Muan News Press Release Cisco announces ACI architecture in Korea

Nam-dong News Press Release Cisco announces ACI architecture in Korea

Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea

News Edu Press Release Cisco announces ACI architecture in Korea

News Factory Press Release Cisco announces ACI architecture in Korea

News Korea Press Release Cisco announces ACI architecture in Korea

One Daily Press Release Cisco announces ACI architecture in Korea

Seoul Finance Press Release Cisco announces ACI architecture in Korea

Sisamail Press Release Cisco announces ACI architecture in Korea

Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea

Yong In Today Press Release Cisco announces ACI architecture in Korea

Zoom In Incheon Press Release Cisco announces ACI architecture in Korea

Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved

As of Nov 26 2013

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15

bull 3900 attendees from 32 countries at CiscoLive

bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico

bull 8 analysts

bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16

TelePresence Link to CiscoLive Cancun 2013

Breakout Sessions after the live press conference

MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud

and data centers

MXLa Croacutenica de HoyCisco to buy Insieme Networks

MX La CroacutenicacomCisco to buy Insieme Networks

MX NotimexCisco to buy in 863 mdd Insieme Networks

MX RotativoCisco to buy in 863 mdd Insieme Networks

MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks

MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks

MX Noticias MVSCisco to buy in 863 mdd Insieme Networks

MX Impacto MXCisco to buy in 863 mdd Insieme Networks

MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks

MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks

AR Enfasys John Chambers announced ACI

LATAM TyN ChannelCisco begins the IT transformation

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15

bull 3900 attendees from 32 countries at CiscoLive

bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico

bull 8 analysts

bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16

TelePresence Link to CiscoLive Cancun 2013

Breakout Sessions after the live press conference

MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud

and data centers

MXLa Croacutenica de HoyCisco to buy Insieme Networks

MX La CroacutenicacomCisco to buy Insieme Networks

MX NotimexCisco to buy in 863 mdd Insieme Networks

MX RotativoCisco to buy in 863 mdd Insieme Networks

MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks

MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks

MX Noticias MVSCisco to buy in 863 mdd Insieme Networks

MX Impacto MXCisco to buy in 863 mdd Insieme Networks

MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks

MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks

AR Enfasys John Chambers announced ACI

LATAM TyN ChannelCisco begins the IT transformation

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16

TelePresence Link to CiscoLive Cancun 2013

Breakout Sessions after the live press conference

MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud

and data centers

MXLa Croacutenica de HoyCisco to buy Insieme Networks

MX La CroacutenicacomCisco to buy Insieme Networks

MX NotimexCisco to buy in 863 mdd Insieme Networks

MX RotativoCisco to buy in 863 mdd Insieme Networks

MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks

MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks

MX Noticias MVSCisco to buy in 863 mdd Insieme Networks

MX Impacto MXCisco to buy in 863 mdd Insieme Networks

MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks

MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks

AR Enfasys John Chambers announced ACI

LATAM TyN ChannelCisco begins the IT transformation

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17

bull Cisco Canada Blog post What application centric infrastructure means for your business

bull IT World Canada Cisco fleshes out software-defined networking model

bull Reuters Canada Cisco to buy out start-up Insieme unveils products

bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure

bull Yahoo Canada News Cisco Launches App Attack

bull InsightaaS Cisco launches app-aware networking

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18

bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event

bull Over 300 customers analysts and press attended in person

bull Over 6200 webcast viewers including 464 media industry and financial analysts

ldquoFrom a strategic perspective todayrsquos announcement introduces a new

way for Cisco partners to become relevant to their customers moving

beyond conversations at the customer network or compute level to the

application professionals and line-of-business managersrdquo

mdashLynn Haber TechTarget

ldquoCisco has announced its big play for the future

of data networking a multi-billion-dollar

business that holds the Internet togetherhelliprdquo

Quentin Hardy NYT

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19

bull Blouin News Ciscorsquos Next Step In SDN

bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million

bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking

bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure

bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch

bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks

bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme

bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision

bull EE Times Cisco May Spend $1B In SDN Drive

bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed

bull eWEEK Cisco Launches First Application-Centric Offerings

bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home

bull InformationWeek Security Cisco Launches App-Centric Security Tools

bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model

bull Light Reading Ciscos ACI Gets Physical With SDN

bull Network Computing Cisco Unveils Insieme SDN Platform New Switches

bull Network Computing Cisco ACI Solves All Your Data Center Network Problems

bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch

bull Network World Insieme FAQ A Few Key Facts

bull middot Reposted in Computer World

bull Network World CiscoInsieme News The Industry Reacts

bull The New York Times Cisco Counters Its Young Competitors In Data Networking

bull Pentagon Post Cisco Announces New App-Centric Security Tools

bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control

bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY

bull middot Reposted in Pulse 20

bull middot Reposted in Tech 2

bull middot Reposted in The Chicago Tribune

bull middot Reposted in Yahoo News Australia

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19

bull Blouin News Ciscorsquos Next Step In SDN

bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million

bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking

bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure

bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch

bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks

bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme

bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision

bull EE Times Cisco May Spend $1B In SDN Drive

bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed

bull eWEEK Cisco Launches First Application-Centric Offerings

bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home

bull InformationWeek Security Cisco Launches App-Centric Security Tools

bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model

bull Light Reading Ciscos ACI Gets Physical With SDN

bull Network Computing Cisco Unveils Insieme SDN Platform New Switches

bull Network Computing Cisco ACI Solves All Your Data Center Network Problems

bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch

bull Network World Insieme FAQ A Few Key Facts

bull middot Reposted in Computer World

bull Network World CiscoInsieme News The Industry Reacts

bull The New York Times Cisco Counters Its Young Competitors In Data Networking

bull Pentagon Post Cisco Announces New App-Centric Security Tools

bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control

bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY

bull middot Reposted in Pulse 20

bull middot Reposted in Tech 2

bull middot Reposted in The Chicago Tribune

bull middot Reposted in Yahoo News Australia

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20

bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds

bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products

bull middot Reposted in Business Tech

bull middot Reposted in India Times

bull middot Reposted in ITWeb Financial

bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch

bull Network World Insieme FAQ A Few Key Facts

bull middot Reposted in Computer World

bull Network World CiscoInsieme News The Industry Reacts

bull The New York Times Cisco Counters Its Young Competitors In Data Networking

bull Pentagon Post Cisco Announces New App-Centric Security Tools

bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control

bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY

bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds

bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products

bull middot Reposted in Business Tech

bull middot Reposted in India Times

bull middot Reposted in ITWeb Financial

bull middot Reposted in Pulse 20

bull middot Reposted in Tech 2

bull middot Reposted in The Chicago Tribune

bull middot Reposted in Yahoo News Australia

bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center

bull middot Reposted in CIO Today

bull middot Reposted in NewsFactor

bull middot Reposted in Top Tech News

bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders

bull Slashdot New Cisco Software Defined Network Focuses On Hardware

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21

TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity

The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party

Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch

The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million

middot Reposted in Dow Jone

middot Reposted in Total Telecom

The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products

ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers

CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch

CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up

Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO

Enterprise Networking Planet New Network Platforms Prime The SDN Pump

Ethereal Mind Internets Of Interest For 8th November 2013

eWEEK Cisco ACI Initiative Is More Than SDN

eWEEK Cisco Security To Be Integrated Into ACI Fabric

middot Reposted in TechWeek Europe

IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality

Network Computing The Return Of The IT Generalist

Network World Lonely Week For The Cisco Catalyst 6500

The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly

SDN Central Is Ciscorsquos SDN Architecture Really That Special

Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure

TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption

US Trade Voice Cisco Systems Inc Buys Startup Company Insieme

ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key

Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure

middot Reposted in Channel Buzz

middot Reposted in ChannelWebcoUK

Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure

CRN Cisco To Fully Acquire Insieme Networks

CRN Partners See Widening Cisco-VMware Rift

middot Video Channel Beat A Growing Rift Between Cisco And VMware

Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos

eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22

bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It

bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase

bull middot Reposted in Telecomist

bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology

bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking

bull Light Reading Cisco Asks The Killer SDN Question

bull Network World Who Supports Ciscos ACI And Why

bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming

bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game

bull middot Reposted in Computer World

bull No Jitter Cisco Finally Takes The Cover Off Insieme

bull The Rayno Report Ciscos Insieme Gets An SDN Party

bull middot Reposted in Business Insider

bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners

bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol

bull middot Reposted in DZone

bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us

bull middot Reposted in DZone

bull The Street Cisco Launches App Attack

bull middot Reposted in Dow Jones

bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches

bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition

bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers

bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23

ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are

delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba

ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the

Cisco ACI solution will be a key component in that new architecturerdquo

Brett Jones director infrastructure technology Cerner

ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000

Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud

solutions to customershelliprdquo Octave Klaba CEO OVHcom

ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they

wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric

ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional

componentsrdquo Jim Kavanaugh CEO WWT

ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications

while keeping consistent auditable policies In our current environment application teams must communicate with

no less than four different infrastructure organizations Each has their own requirements gathering and deployment

processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo

Paolo Vallotti CTO Chrysler Group LLC

Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved

Compiled by Judith Schunke

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25

bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York

bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider

bull 5 customers provided quotes for the ACI partner ecosystem press release

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26

bull News Articles

bull more than 70 unique English-speaking EMEAR articles (as of day 2)

bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)

bull Tone of voice

bull mostly neutral (~85) to positive (10) with some negative (~5)

bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business

bull Social media

bull On 6th Nov 378 English conversations about the Insieme launch in Europe

bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter

bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology

bull Technology partner blogs 14

Austria (33)

Belgium (34)

France (50)

Germany (36)

Italy (20)

Netherlands(34)

other (101)

UK (691)

Includes ~200 reprints

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28

South Africa

bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa

attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013

discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio

bull Number of articles Three online articles

bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution

bull Biznis Africa - Cisco launches first application focused data centre

bull IT-Online - Cisco launches application-centric solutions

bull Tone of voice 100 positive

Nigeria

Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria

issued on November 7 2013

Number of articles 6 articles in print media 4 online news mentions

Tone of voice 100 positive

Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-

solution164315

Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved

Compiled by Judith Schunke

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25

bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York

bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider

bull 5 customers provided quotes for the ACI partner ecosystem press release

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26

bull News Articles

bull more than 70 unique English-speaking EMEAR articles (as of day 2)

bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)

bull Tone of voice

bull mostly neutral (~85) to positive (10) with some negative (~5)

bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business

bull Social media

bull On 6th Nov 378 English conversations about the Insieme launch in Europe

bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter

bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology

bull Technology partner blogs 14

Austria (33)

Belgium (34)

France (50)

Germany (36)

Italy (20)

Netherlands(34)

other (101)

UK (691)

Includes ~200 reprints

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28

South Africa

bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa

attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013

discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio

bull Number of articles Three online articles

bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution

bull Biznis Africa - Cisco launches first application focused data centre

bull IT-Online - Cisco launches application-centric solutions

bull Tone of voice 100 positive

Nigeria

Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria

issued on November 7 2013

Number of articles 6 articles in print media 4 online news mentions

Tone of voice 100 positive

Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-

solution164315

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25

bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York

bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider

bull 5 customers provided quotes for the ACI partner ecosystem press release

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26

bull News Articles

bull more than 70 unique English-speaking EMEAR articles (as of day 2)

bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)

bull Tone of voice

bull mostly neutral (~85) to positive (10) with some negative (~5)

bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business

bull Social media

bull On 6th Nov 378 English conversations about the Insieme launch in Europe

bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter

bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology

bull Technology partner blogs 14

Austria (33)

Belgium (34)

France (50)

Germany (36)

Italy (20)

Netherlands(34)

other (101)

UK (691)

Includes ~200 reprints

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28

South Africa

bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa

attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013

discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio

bull Number of articles Three online articles

bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution

bull Biznis Africa - Cisco launches first application focused data centre

bull IT-Online - Cisco launches application-centric solutions

bull Tone of voice 100 positive

Nigeria

Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria

issued on November 7 2013

Number of articles 6 articles in print media 4 online news mentions

Tone of voice 100 positive

Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-

solution164315

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26

bull News Articles

bull more than 70 unique English-speaking EMEAR articles (as of day 2)

bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)

bull Tone of voice

bull mostly neutral (~85) to positive (10) with some negative (~5)

bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business

bull Social media

bull On 6th Nov 378 English conversations about the Insieme launch in Europe

bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter

bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology

bull Technology partner blogs 14

Austria (33)

Belgium (34)

France (50)

Germany (36)

Italy (20)

Netherlands(34)

other (101)

UK (691)

Includes ~200 reprints

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28

South Africa

bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa

attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013

discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio

bull Number of articles Three online articles

bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution

bull Biznis Africa - Cisco launches first application focused data centre

bull IT-Online - Cisco launches application-centric solutions

bull Tone of voice 100 positive

Nigeria

Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria

issued on November 7 2013

Number of articles 6 articles in print media 4 online news mentions

Tone of voice 100 positive

Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-

solution164315

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28

South Africa

bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa

attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013

discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio

bull Number of articles Three online articles

bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution

bull Biznis Africa - Cisco launches first application focused data centre

bull IT-Online - Cisco launches application-centric solutions

bull Tone of voice 100 positive

Nigeria

Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria

issued on November 7 2013

Number of articles 6 articles in print media 4 online news mentions

Tone of voice 100 positive

Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-

solution164315

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28

South Africa

bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa

attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013

discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio

bull Number of articles Three online articles

bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution

bull Biznis Africa - Cisco launches first application focused data centre

bull IT-Online - Cisco launches application-centric solutions

bull Tone of voice 100 positive

Nigeria

Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria

issued on November 7 2013

Number of articles 6 articles in print media 4 online news mentions

Tone of voice 100 positive

Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-

solution164315

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29

bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)

bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)

bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-

businessdenetworkingvirtualisierungarticles424488

bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml

bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-

insiderdethemenbereichenetworkingnetwork-managementarticles424571

bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046

bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-

war-gestern-64624

bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-

stellt-neuen-Datacenter-Networking-Ansatz-voraspx

bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --

gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx

bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366

bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --

gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-

historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-

reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the

more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI

Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml

Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356

Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html

Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html

La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)

DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html

Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32

bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33

bull Launch activities

bull Nov 3rd Journalists invited to attend NY webcast

bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up

after the webcasts

bull 1 article published the day after 1 will be in the coming days

bull Nov 7th Press release sent

bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT

bull 1 SECURED at this time

bull Nov 18 localized the 2 bylines received from EMEAR

bull we are moving from a web economy to an application economy

bull frames ACI around harnessing the Big Data opportunity

bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be

used then on our local blog

bull Articles published so far 10 already + 1 wersquore waiting for publishing

bull Tone of Voice all positive

bull Below some of the coverage

bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-

applicazioni508431htmlUopL0OKdJUQ

bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-

prestazioni-applicative-62350

bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087

bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml

bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34

bull Launch activity to date Issued the following original locally-relevant releases

bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation

and Profit (07 November)

bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)

bull Number of articles 32 articles (print and online)

bull Tone of voice 100 positive

bull Your best clippings

bull Saudi Gazette Application centric infrastructure helps Saudi business profitability

bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes

to Innovation and Profit

bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes

bull Al Bilad Cisco launches needs-based cloud solution in Bahrain

bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure

bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine

(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco

Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI

what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco

offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the

transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands

Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an

associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an

associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional

network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi

technology

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36

bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines

bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html

httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs

bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN

bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan

bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real

Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci

Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure

Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci

copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38

bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story