aci creativity and design 2014 day 5
TRANSCRIPT
Creativity and Design
Day 5 Concept EvaluationDr. Ricardo Sosa
http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104
Creativity and Design
The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
http://99u.com/articles/6167/battling-the-half-life-of-idea-execution
Creativity should be less about creating new ideas, and more about focusing on a few
• “I think my love of idea generation has become an escape hatch for when I start to second guess myself in the midst of long-term execution. When things aren’t going as well as planned with a venture, new ideas appear more attractive. And so I quickly jump to something new”
Would you prefer…?
a) A team that generates 30 ideas with 5 of them being greatb) A team that generates 10 ideas with 2 of them being great
http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf
... and hundreds more
2005
http://news.bbc.co.uk/2/hi/technology/4292854.stm
2005
http://wiki.laptop.org/go/Pictures
http://wiki.laptop.org/go/Pictures
http://wiki.laptop.org/go/Pictures
http://news.cnet.com/2300-11386_3-10012657-7.html
2006
http://wiki.laptop.org/go/Pictureshttp://www.flickr.com/photos/pete/sets/72057594143224765/with/152123539/
http://wiki.laptop.org/go/Pictures
http://www.fuseproject.com/pdf/OLPC%20Case%20Study.pdf
2007
http://www.flickr.com/photos/knightfoundation/6771617469/http://www.flickr.com/photos/olpc/page74/
http://www.flickr.com/photos/pieter-bidia/2925665693/
http://www.fuseproject.com/category-1-product-652008
“Plus-ing” at Pixar
http://www.edutopia.org/randy-nelson-school-to-career-video?page=1
“It then took me 5,127 prototypes to develop the final machine, each failed prototype informing the next one. There is always room for improvement and we have been iteratively improving the machine ever
since.”
“I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of
separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did.
I became obsessed. It took five years of doing nothing but making and testing prototypes. My
wife supported us by teaching art. She was wonderful. But most other people thought I
was mad.”
http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
Pugh Matrix
https://wiki.ece.cmu.edu/ddl/index.php/Ice_cream_maker_redesign
http://www.gaudisite.nl/SESGwhitePaperNovember2009.pdf
http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf
http://99u.com/articles/7224/why-fighting-for-our-ideas-makes-them-better
http://www.google.com/googlebooks/chrome/index.html
http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
Please say “no”
Creative people appreciate clear feedbackInsincere support is poison
A modular new-generation global platform for future vehicles in the C & D segments (half of PSA Peugeot Citroën
production). A single platform for a range of body styles: hatchback and saloon, coupé, cabriolet, estate, MPV and SUV
http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
Steven Johnson: Where Good Ideas Come From
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
Break
http://99u.com/articles/7216/the-rules-of-randomness-how-you-can-stand-apart
http://storyofstuff.org/movies/the-story-of-solutions/
http://storyofstuff.org/movies/the-story-of-solutions/
“The real potential for reducing overall resource use and pollution comes from reducing what we use (make stuff last longer, borrow stuff instead of buying it, turn
to community rather than stuff for meaning and entertainment, etc.) and re-using (repair, upcycle,
share, buy used, donate rather than dispose of stuff)”
Hybrid cars and fuel efficient engines are incremental
improvements
Car sharing, personal vehicles and massive public transport are game-changing solutions
The best solutions…
Are difficult and take timeAre original rather than novel
Respond to new problemsChallenge the status-quo
Address causes, not symptomsApply technology appropriately
Reveal new ways of thinking about problemsConsider a wide variety of stakeholders
Are persuasively communicated
http://www.slideshare.net/piyush1702/sparking-innovation-through-empathic-design
http://www.slideshare.net/piyush1702/sparking-innovation-through-empathic-design
Break
Concept Variation
Pivothttp://www.fastcompany.com/1836238/how-eric-ries-coined-pivot-and-what-your-business-can-learn-it
Models and PrototypesAim is to build physical representations to learn from initial ideas and make increasingly concrete and detailed decisions
http://www.computerhistory.org/revolution/input-output/14/350
Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
Why prototype? • Reduce uncertainty
• Make assumptions explicit• Learn a specific feature or property
• Evaluate alternatives• Gather feedback and data
• Communicate a key decision
• Explore a range of values across variables• Safety and ergonomics
• Test manufacturing and assemblies
http://martini.mitplw.com/blog/?p=954
http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/
http://www.robives.com/blog/swinging_legs_experiment
Low-Fidelity Prototyping (Quick and Dirty):Immediate and sketchy physical representations using paper, cardboard and any available parts
Interactive Toy: 3 day tutorialhttp://www.youtube.com/watch?v=mt4V5kojU8E
Keurig individual serving coffee brewer
100 dpi
100 dpi
http://www.keurig.com/
0
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0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14
Radius of Hole (cm)
Bit
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ime
(min
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Per
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f Te
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Bitterness
Time
% Saturation
Tea brewer
liquidcontainment
electrical supply
electrical conversion
thermal energyfilter, teacontainment
ice/teacontainment
electricity
water
water
thermal energy
tea thermal energy
ice teathermalenergy
18 in.
9 in.
Twitter: @sarvidefer
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Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
Key Q’s Functionality being tested?Scales, assemblies and materials?
Structural behaviour and costs?
Physical or virtual prototype?Decisions to build model/prototype:
materials, processes, time, modifications…
Single plan or replan?Parallel or serial prototypes?
Simultaneous or iterative?
ImportantGood investment: plan resources & time
Make your goals and questions explicit
Learn from your models and prototypes: test, measure, modify them
Document, record and analyse evidence
“Fail Early, Fail Fast and Fail Often”
http://www.lunar.com/failure-is-always-an-option/http://www.fastcodesign.com/1663968/wanna-create-a-great-product-fail-early-fail-fast-fail-often
Sketching vs. Prototyping
http://99u.com/articles/5937/on-prototyping-the-simplest-solution-never-comes-first
http://www.youtube.com/watch?v=hp8Q0ZQLyBAhttp://www.youtube.com/watch?v=Nw4fFdgZYOY
https://wiki.cc.gatech.edu/designcomp/images/d/d7/Leonardo-New-Makers.pdf
http://techcrunch.com/2012/10/09/wireds-chris-anderson-todays-maker-movement-is-the-new-industrial-revolution-tctv/
Youn-Kyung Lim, Erik Stolterman, and Josh Tenenberg. 2008. The anatomy of prototypes: Prototypes as filters, prototypes as manifestations of design ideas. ACM Trans. Comput.-Hum. Interact. 15, 2, Article 7 (July 2008), 27 pages.
http://www.boardofinnovation.com/business-prototyping/
http://www.youtube.com/watch?v=TqIcEE_sRBk
FAILURE [aka LEARNING BY DOING]
Avoid myths
http://www.wall321.com/
The Ten Year ‘Miracle’ of the poster child for design and innovationNASDAQ AAPL: Jobs returned to Apple in 1997.
iMac was introduced in 1998, iPod in 2001, iPhone in 2007
Study successful cases
“a bestselling book on creativity for
people who do not like books on
creativity”
Read about it (critically)
‘Nudge’
http://nudges.org
Creativity and Design
The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
“Whirlpool Corporation's Global Consumer Design Studios are based in four locations - North America, Mexico, Europe and Asia - reflecting strong
connections with the Company’s global vision “Every Home, Everywhere” and its truly global approach to design”
“No longer is a product designed, produced and sold in a single country or even a single region”
http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdfhttp://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=25260
“The 787 has faced a lot of problems [that] can be traced to the difficulties of managing a globally outsourced supply chain”
http://www.adobe.com/fr/enterprise/plm_popup.html
"PLM or Product Life cycle Management is a process or system to manage the data and design process associated with the life of a product from its conception and envisioning through its manufacture, to its retirement and disposal. PLM manages data, people, business processes, manufacturing
processes, and anything else pertaining to a product” Aras
http://www.3ds.com/fileadmin/PRODUCTS/CATIA/OFFERS/CATIA-PLM-EXPRESS/PDF/CATIA-PLM-EXPRESS.pdf
Lean Design
Rapid Manufacturing
David F. Flanders: Why I have a 3D printer
http://blog.ted.com/2013/02/07/7-talks-on-the-wonder-of-3d-printing/
http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf
Sustainability
http://www.solidworks.com/sustainability/products/calculator/index.htm
Open Innovation
Massimo Banzi: How Arduino is open-sourcing imagination
http://www.ted.com/talks/massimo_banzi_how_arduino_is_open_sourcing_imagination.html
Dale Dougherty: We are makers
http://www.ted.com/talks/dale_dougherty_we_are_makers.html
Co-Design
http://www.slideshare.net/masscustom/frank-piller-open-innovation-customer-cocreation
http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
Frugal Innovations (BoP)
Universal Design
Crowdsourcing
Bio-inspired Design
http://biomimicry.net/about/biomimicry/biomimicry-designlens/
http://biomimicry.net/about/biomimicry/biomimicry-designlens/
http://biomimicry.net/about/biomimicry/biomimicry-designlens/
Affective Design, Emotion
http://www.oszillab.net/research.phphttp://www.designandemotion.org/
http://www.cogsci.nl/stimulus-setshttp://staff.science.uva.nl/~aloi/
http://www.io.tudelft.nl/?id=24013&L=1
Trends
sprinwisspringwise.com
Asia
http://www.slideshare.net/frogdesign/china-creators-and-consumers-of-the-future
http://www.slideshare.net/frogdesign/china-creators-and-consumers-of-the-future
Design Computing
http://www.bluentcad.com/services/revit-bim-services.html
http://www.processing.org/http://littlebits.cc/about
Design Education
http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf
Design Research
Management of Creative Teams
Tom Wujec: Build a tower, build a team
https://www.ted.com/talks/tom_wujec_build_a_tower.html
by Teresa M. Amabile and Mukti Khaire
Howard Gardner: Creativity and Leadership
http://www.youtube.com/watch?v=1rtZYvLDPkQ
Session 5 Reflection Activity• What did you learn?
• New knowledge or tools• Things that you didn’t know that you didn’t know• Three most “sticky” ideas• One to three key questions• Actions that you can follow up
Final reflections
the action or process of making land, water, air, etc., dirty and not safe or suitable to use
http://www.flickr.com/photos/27972601@N04/4001111225/in/photolist-76yJYi-7fedU4-8RQ5s2-8Jtrbu-bDqZkN-8Mjbpv-ejE9s8-9UT1GJ-hv9PRh-dzT72S-9SN1Bo-aZZWsV-bFcat7-bU6UTT-bFcaCh-gGdXtf-8MtKoM-bU6V4p-bU6UPp-bFcaou-8MtKFz-bFcaw1-bvP5bC-bi4pox-bFcam5-c3n9xo-bAGbDp-7UTGmp-fqdsXE-fqdEX7-8iWjUV-8iGvZH-8iKKK5-8iGwMr-841JEe-fpYof8-94rjXs-9z6zLi-aBMmGD-gxcTGo-g8WxJ7-g6EiDB-bi4omP-9BjKTD-8iKFJQ-bEVzau-bU6UVR-9BjL6c-fpYrQi-fpYhCV-djdTZQ
http://www.flickr.com/photos/53139634@N00/537823276/in/photolist-Pwu87-PwubW-X569S-217jto-22TxWf-23K7vC-2yv95Q-2S4CYx-34KUkn-34Vhdw-36AevE-37LW5V-3841ZU-388wJr-38BsmL-3bDVYt-3duPax-3hySX3-3p2JUe-3JDbWM-3Putvo-3TnzjT-47PnRk-4gNcBE-4k8gUR-4kr4Fj-4kzzjz-4mmhzH-4pZDCW-4v6hdp-4vyG5u-4wUnTf-4BqJCo-4KaG5E-4NHRaz-4Q1Hr5-4SfLVu-4VLNZi-4Wkiuw-4X46Ka-4XmaM1-4XmcQ7-4Xz3xq-4XMVQw-4ZScua-53qMTL-53QGU2-55TSMz-55U9br-55Up6H-55YkTj
http://image.made-in-china.com/2f0j00bvETPMHGaOoI/Disposable-Box-SL-B001-.jpg
“Good Design”
http://www.acquris.se/images/kalashnikov_ak-47_3.jpg
“Good Design”
www.designother90.org/www.projecthdesign.org http://d-lab.mit.edu/www.designagainstcrime.com/
www.designtoimprovelife.dk/
http://www.openideo.com
Reference
What if money didn't matter ? - Alan Watts
http://www.youtube.com/watch?v=3MxRIn-C4zU