achieve the weave
TRANSCRIPT
achieve the weaveby Kenny Flynn
0.88AUC
feature predicts user churn
> 21 days since last user interaction
> 21 days since last user interaction
feature predicts user churn
deactivated notifications
low response rates
number of interactions
> 21 days since last user interaction
feature predicts user retention
deactivated notifications
low response rates
number of interactions
fewer (and better?)conversations
predict user retention
quality over quantity
achieve the weaveby Kenny Flynn
by Kenny Flynn prediction is hardbut extremely valuable
science blogger
experimental microbial evolution
Questions?
BONUS SLIDES
low matches > convosfewer than 2 convosfewer than 5 convos
often initiates convos (>66%)rarely initiates convos (<33%)
more than 21 days since last convomore than 21 days since last match
more than 7 days since last matchfewer than 2 matchesfewer than 5 matches
rarely initiates matches (<33%)only swipes left (declines user engagement)
deactivates push notificationshigh response ratelow response rate
uses Weave infrequentlyswipes left often
engi
neer
ed fe
atur
es
optimization of window size
location
hard to network with limited users around?the Churn rate appears to be highly location specific
0" 100" 200" 300" 400" 500" 600"
Charlottesville, Virginia AreaChina
Dallas/Fort Worth AreaGreater Chicago Area
Greater Minneapolis-St. Paul AreaGreater Philadelphia Area
GreeceHawaiian Islands
Hong KongJohannesburg Area, South Africa
Kansas City, Missouri AreaLincoln, Nebraska Area
Santa Barbara, California AreaShanghai City, China
South AfricaSouthampton, United Kingdom
United Statesactive!churned!
counts
Proactive marketing example
