acg presentation little america, salt lake city 8 jun2010

““Evolution – Doing Business Evolution – Doing Business in a Changing Economy”in a Changing Economy”

““Don’t worry…it’s just a recession, Don’t worry…it’s just a recession,

it will all return to normal”it will all return to normal”

Jeff D. DavisJeff D. Davis

JDD & Associates, LLCJDD & Associates, LLC

Principal & OwnerPrincipal & Owner

www.linkedin.com/in/jeffddaviswww.linkedin.com/in/jeffddavis

ACG Presentation, Little America, Salt Lake City – June 8, 2010ACG Presentation, Little America, Salt Lake City – June 8, 2010

Jeff DavisJeff DavisBio…Bio…Jeff DavisJeff DavisBio…Bio…

• Family (1+2+2)

• Countries (5)

• P&G Divisions (6)• Paper, Fabric & Home Care, Beauty Care,

Health Care, Pharmaceuticals, Salon Professional

• Developed and Developing Markets

• Functions (Sales, Marketing,

General Mgt.)

• Languages

• Family (1+2+2)

• Countries (5)

• P&G Divisions (6)• Paper, Fabric & Home Care, Beauty Care,

Health Care, Pharmaceuticals, Salon Professional

• Developed and Developing Markets

• Functions (Sales, Marketing,

General Mgt.)

• Languages

US-San FranciscoUS-San Francisco

Bratislava,Bratislava,SlovakiaSlovakia

PraguePrague

GermanyGermany

CanadaCanada

Jeff Davis – Jeff Davis – cont’dcont’d

NEW and (hopefully) NEW and (hopefully)

IMPROVEDIMPROVED

Jeff Davis – Jeff Davis – cont’dcont’d

NEW and (hopefully) NEW and (hopefully)

IMPROVEDIMPROVED

• Retired Sept 2009

• JDD & Associates, LLC

• Teaching / consulting University of Utah

• Ernst & Young advisor “top 40 global customers”

• Advisor - DW Healthcare Partners

• Board member – Orabrush.com

• Retired Sept 2009

• JDD & Associates, LLC

• Teaching / consulting University of Utah

• Ernst & Young advisor “top 40 global customers”

• Advisor - DW Healthcare Partners

• Board member – Orabrush.com


it will all return to normal”it will all return to normal”• GM sold more cars to China than American consumers in Jan-May 2010

• Every 60 seconds, 24 hours' worth of new video is uploaded to YouTube alone (CNN June 8, 2010)

• P&G opened up an online store selling directly to consumers (May 20, 2010)

• P&G made major investment in Facebook and stated the goal that each of its brands would have a “meaningful” presence (Posted by Nick O'Neill on January 22nd, 2010)

• Home foreclosures in 2010 could top last year’s

PremisePremise

It is not the strongest of theIt is not the strongest of the

species that survive, nor species that survive, nor

the most intelligent, but the the most intelligent, but the

one most responsive to one most responsive to

change.change.

Charles DarwinCharles Darwin

PremisePremise

It is not necessary to It is not necessary to change. change.

Survival is not mandatory.Survival is not mandatory.

W. Edwards DemingW. Edwards Deming

My Message:

Don’t get discouraged…

GET MOTIVATED!

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Questions - ImplicationsQuestions - Implications• Was Friedman right that the Was Friedman right that the

“World is Flat?”“World is Flat?”

• Is TV advertising dead? And is Is TV advertising dead? And is it all about social media?it all about social media?

• People: can your organization People: can your organization compete in the global compete in the global marketplace?marketplace?

• Final thoughts: LeadershipFinal thoughts: Leadership

Was Friedman right that the “World is Flat?”

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Orabrush.com

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Orabrush story…what is it?

• Is this a new business model? or, a different order of Is this a new business model? or, a different order of the business model?the business model?

• How do you create awareness, engagement, How do you create awareness, engagement, conversion to buy with this model? What is different conversion to buy with this model? What is different versus traditional model?versus traditional model?

• Is it important to understand globalization even if you Is it important to understand globalization even if you run a local or domestic business?run a local or domestic business?

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• Is TV advertising dead? And Is TV advertising dead? And is it all about social media?is it all about social media?



Is TV advertising dead?

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• People: can your People: can your organization compete in the organization compete in the global marketplace?global marketplace?


Global perspective: PeopleGlobal perspective: People

• Who will own the senior level / C-suite jobs of the future?Who will own the senior level / C-suite jobs of the future?

• Sufficiently intelligent: book smart and street smartSufficiently intelligent: book smart and street smart - P&G examples (2009 hires; internships)- P&G examples (2009 hires; internships)

• Broad and differentiated experiencesBroad and differentiated experiences - hybrids: what was the profile? What are implications?- hybrids: what was the profile? What are implications? - Avni Patel- Avni Patel

• EQ / VQ centric leadersEQ / VQ centric leaders - how do you build morale, engage employees when you - how do you build morale, engage employees when you are downsizing?are downsizing? - people must feel that they are most important asset- people must feel that they are most important asset

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My Message:My Message:

Don’t get discouraged…Don’t get discouraged…

GET MOTIVATED!GET MOTIVATED!

What is the key take away?

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PRODUCTIVITY OF EMPLOYEES !!

26X 2X

8X

Know your audience: The Millennial GenerationKnow your audience: The Millennial Generation

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We might all be watching video by 2015We might all be watching video by 2015

• According to recent research from the Pew Internet Project, According to recent research from the Pew Internet Project, 52% of 52% of the American population is watching videos online the American population is watching videos online — that’s 69% — that’s 69% of all Internet-connected American adults.of all Internet-connected American adults.

• If online video watching continues at its current rate of growth, If online video watching continues at its current rate of growth, in in just under 5 years, almost every American with an Internet just under 5 years, almost every American with an Internet connectionconnection (i.e., the vast majority of Americans) (i.e., the vast majority of Americans) will be watching will be watching video onlinevideo online..

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Peter Drucker

“In a few hundred years, when the history of our time is written from a long-term perspective, it is likely that the most important event those historians will see is not technology, nor the Internet, not e-commerce. It

is an unprecedented change in the human condition. For the first time—literally—substantial and rapidly growing numbers of people have choices. For the

first time, they will have to manage themselves. And society is totally unprepared for it.”

“Managing Knowledge Means Managing Oneself,” Leader to Leader;

16 (Spring 2000), pp. 8-10

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Leaders Leave a Legacy

"William Procter and James Gamble's most significant contribution was not hog fat soap, lamp oils or candles, for

these would eventually become obsolete; their primary contribution was something that can never become obsolete: a highly adaptable organization with a ‘spiritual inheritance’ of highly adaptable organization with a ‘spiritual inheritance’ of

deeply ingrained core values transferred to generation after deeply ingrained core values transferred to generation after

generation of P&G peoplegeneration of P&G people."

James C. Collins and Jerry I. Porras, authors of Built to

Last – Successful Habits of Visionary Companies, 1995


it will all return to normal”it will all return to normal”

Don’t get discouraged…Don’t get discouraged…

GET MOTIVATED!GET MOTIVATED!

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Thank YouThank You

Questions?Questions?