ACADEMY FOR CHIEF EXECUTIVES

OBJECTIVES FOR TODAY

1. TO INTRODUCE THE ACADEMY

TO YOU – OUR

PURPOSE, PRODUCTS, PROCES

S

2. TO EXPLAIN WHAT THE

ACADEMY GIVES TO ITS

MEMBERS

3. TO EXPLAIN WHAT THE

ACADEMY IS LOOKING FOR

FROM ITS MEMBERS

OUR PURPOSE

TO INSPIRE OUR MEMBERS

TO ACHIEVE THEIR DREAMS!

OUR VISION

TO BE THE No. 1 ORGANISATION

FOR CEOs WISHING TO BE No. 1

OUR PROCESS

• PEER-GROUP EXPERIENTIAL LEARNING WHERE “LEADERS LEARN WITH LEADERS”

• MEMBERS LEARN TOGETHER WITH EXPERT SPEAKERS

• LEARNING BY DOING – MEMBERS STAND BACK AND WORK ON THEIR

BUSINESS, NOT WORK IN IT!

• “THE BOARD YOU COULD NEVER AFFORD” – MEMBERS WORK TOGETHER TO

SOLVE REAL BUSINESS AND PERSONAL ISSUES AND OPPORTUNITIES IN A

CONFIDENTIAL, SUPPORTIVE BUT CHALLENGING ENVIRONMENT

OUR PROCESS

• MEMBERS ARE SUPPORTED BY ONGOING

MENTORING AND COACHING FROM THEIR

GROUP CHAIRMAN WHOSE HINDSIGHT OFTEN

BECOMES THEIR FORESIGHT

• MEMBERS ARE GUIDED ON A JOURNEY TO

BECOME GREAT LEADERS WITH GREAT

BUSINESSES AND GREAT LIVES – THEY

BECOME THE BEST THEY CAN POSSIBLY BE!

FACTS AND FIGURES

• FORMED IN 1996 WITH CHANGE OF OWNERSHIP IN 2011

• APPROX 400 MEMBERS ACROSS THE COUNTRY

• MEMBER COMBINED TURNOVER OF £3.4BN WITH 24,120 PEOPLE

• AVERAGE MEMBER HAS A TURNOVER OF £9.5M WITH 64 PEOPLE

• MEMBERS STAY FOR 5/6 YEARS

• ROI IN THE REGION OF 10:1

OUR PRODUCTS AND “INPUT”

• CEO GROUPS – FOR MDs, CEOs AND MANAGING PARTNERS WHO ATTEND

MONTHLY MEETINGS, ANNUAL RETREATS AND RECEIVE ONGOING MENTORING

• DIRECTORS GROUPS – FOR DIRECTORS WHO ARE ASPIRING CEOs WHO

ATTEND MONTHLY MEETINGS WITH OPTIONAL MENTORING

OUR PRODUCTS AND “INPUT”

• ACADEMY GROUPS HAVE 12-15 MEMBERS FROM COMMERCIAL PUBLIC SECTOR

AND NOT-FOR-PROFIT ORGANISATIONS – WE CELEBRATE AND LEARN FROM

“DIFFERENCE”

• MEMBERS ARE FROM NON-COMPETING ORGANISATIONS

• MEMBERSHIP IS BY INVITATION ONLY

MEMBER BENEFITS AND “OUTPUT”

1. IMPROVED PROFITABILITY AND PERFORMANCE – A RICHER

LIFESTYLE

2. HAPPINESS AND BETTER WORK-LIFE BALANCE – A RICHER

LIFE!

3. IMPROVED AWARENESS OF OWN LEADERSHIP AND

COACHING STYLES

4. AN OBJECTIVE VIEW OF ONE’S OWN ORGANISATION

ALONG WITH PRACTICAL, INDEPENDANT ADVICE

5. A SENSE OF COMMUNITY WITH A GROUP OF LIKE-MINDED

PEERS WHO ARE SUPPORTIVE, CHALLENGING AND WITH

NO AGENDA

6. MEMBERS BECOME INSPIRATIONAL LEADERS, NOT

BOSSES

WHY THE ACADEMY IS

PARTICULARLY RELEVANT TODAY

• MANAGEMENT TEAMS TODAY OFTEN

PLAY IT SAFE AND “KEEP THEIR HEADS

DOWN.” ALL CEOs NEED FRANK AND

FULL FEEDBACK FROM AN OBJECTIVE

SOUNDING BOARD

• MANY CEOS TODAY HAVE TRIED

EVERYTHING THEY CAN THINK OF. NOW

IS THE TIME FOR CEOs TO TRY THINGS

THAT OTHERS HAVE THOUGHT OF

• MANY CEOs TODAY ARE “UP AGAINST IT”

AND FEELING LONELY AT THE TOP.

WHAT MEMBERS WANT FROM THE ACADEMY

1. ENGAGEMENT

2. ENLIGHTENMENT

3. ENRICHMENT

4. EXCITEMENT

5. ENCOURAGEMENT

WHAT THE ACADEMY WANTS

FROM ITS MEMBERS

• CEOs WHO SEE THEMSELVES AS

“WORK IN PROGRESS”

• COMMITMENT TO ATTEND MONTHLY

MEETINGS

• “GROUP FIT” WITH OTHER MEMBERS

• COMMITMENT TO THE ACTIONS THEY

SAID THEY WOULD TAKE

• FULL PARTICIPATION – WE ARE

LOOKING FOR “CO-DRIVERS” WITH

THE MOTIVATION TO HELP

SHAPE, GUIDE AND DEVELOP THE

GROUP

HOW THE ACADEMY DIFFERS

• (UNLIKE A NON-EXECUTIVE

DIRECTOR) THE ACADEMY’S

RESPONSIBILITY IS TO THE MEMBER

NOT THE MEMBER’S ORGANISATION

• (UNLIKE ITS COMPETITORS) THE

ACADEMY DEVELOPS THE “WHOLE

PERSON” NOT JUST THE BUSINESS

PERSON

• (UNLIKE ITS COMPETITORS)

ACADEMY CHAIRMEN ARE

SUCCESSFUL BUSINESS PEOPLE IN

THEIR OWN RIGHT – WE HAVE AN

ENTREPRENEURIAL FRANCHISE

BUSINESS MODEL

WHAT MEMBERS SAY ABOUT

THE ACADEMY

• THE ACADEMY TAKES UP TO 5% OF MY TIME BUT

NOW I KNOW WHAT I SHOULD BE DOING WITH THE

OTHER 95% OF MY TIME!

• AS A CEO I DO A LOT OF LISTENING BUT I ALSO

NEED SOMEONE TO LISTEN TO ME – THAT’S

WHERE THE ACADEMY COMES IN

• I THINK I NOW LOOK UP AT THE HORIZON, NOT

JUST LOOK DOWN AT THE BOTTOM LINE

• MY FELLOW MEMBERS ARE A GROUP OF PEOPLE

WHO WILL GO THE EXTRA MILE – AS THEY HAVE

DONE WITH ME, MANY TIMES

• THE ACADEMY IS A TRUSTED FRIEND THAT HAS

TAKEN ME TO PLACES I HAVEN’T BEEN TO BEFORE

WHAT MEMBERS SAY ABOUT

THE ACADEMY

• THE ACADEMY’S SPEAKERS HAVE HELPED MY

BUSINESS TO STAND OUT FROM ITS COMPETITORS

RATHER THAN JUST STAND UP TO THEM

• THE FEEDBACK FROM MY MANAGEMENT TEAM

HAS BEEN INTERESTING – MY F.D. SAID “I DON’T

KNOW WHERE YOU GO EVERY MONTH BUT

PLEASE KEEP GOING THERE!”

• THE ACADEMY PROVIDES THE BEST ADVICE I

DON’T HAVE TO TAKE

• MY GROUP CHAIRMAN HAS BEEN OUTSTANDING –

HE ANSWERS MY QUESTIONS AND QUESTIONS MY

ANSWERS

• IT SOUNDS A BIT CORNY, BUT I FEEL THAT I HAVE

BECOME MYSELF!

WE INSPIRE OUR MEMBERS TO ACHIEVE THEIR DREAMS

AND OUR VISION IS TO BE

THE NO.1 ORGANISATION FOR CEOs WHO WANT TO BE NO.1

www.chiefexecutive.com

Images

Images

Images

Images