accessorize and extend your peer to peer fundraising website
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www.call2action.com
Call2Action Sparks Engagement
Call2Action helps you to engage and convert supporters online. Our SaaS platform builds Spark units or complete and portable calls to action.
Video
Action Tools
Social
www.call2action.com
With a New Multi-Channel Solution
Sparks function across platforms so that people can watch video, sign up, donate and participate wherever they are spending their time.
Optimized for Mobile
Functions within the Facebook Timeline
Distributable through Ad Networks
Easily Embedded in Websites and Blogs
www.call2action.com
Blackbaud clients include:
CARE
Susan G. Komen for the Cure
Out of the Darkness Overnight
Feeding America
National Down Syndrome Society
The Humane Society
Clients using Sphere and/or Team Raiser
www.call2action.com
What Makes A Good Call2Action?
www.call2action.com
Videos need not be expensive.
Do simple webcam updates. Slideshows can be the most impactful. Work with a good writer / editor.
A Good Call2Action:
Inspire and Educate with Video
85% of Online Users Watch Videos.
www.call2action.com
Time
Inte
rest
Motivation peaks near the end of the video.
By connecting video to immediate opportunities to take action, C2A Clients enjoy interaction rates (clicks to loads) 5x industry standards.
Video is the most compelling online catalyst for action, but the window of opportunity is short.
A clear and gratifying call to action is key to activating viewers.
A Good Call2Action:
Turn Viewers into Doers
www.call2action.com
Stories & Gallery
Join Petition Donate
Twitter Comment Pledge
Ask one thing at a time, but many things over the course of a year. Our conversion rates often reach 5-11%.
Many tools are integrated with Blackbaud on the backend.
Geolocation
A Good Call2Action:
Use a Variety of Calls to Action
www.call2action.com
Case Study: Out of the Darkness Overnight event enrollment Over 2000 walkers participated and 10% of these may be attributed to the Spark.
A Good Call2Action:
Don’t only Ask for Money
The more ways you can enlist people to be a part of your cause, the more likely they will be to donate down the line.
www.call2action.com
Now, with our Geolocation tool, a single national marketing effort can benefit thousands of local chapter organizations or events.
Chapters benefit from the celebrity-studded PSA with a link to their local food banks.
63% of local food banks embedded the Sparks on their sites in less than a week
Increasing local website and facebook postings across the country.
A Good Call2Action:
Make Actions Relevant Locally
www.call2action.com
Building a Powerful Call2Action Spark Network
www.call2action.com
The National Sown Syndrome Society is using the Spark to market their 250 walks across dozens of websites.
A Call2Action Spark Network:
How NDSS is Building their Network
www.call2action.com
A Call2Action Spark Network:
Dedicate a Landing Page
www.call2action.com
A Call2Action Spark Network:
Promote it on the Homepage
www.call2action.com
Include the Spark in newsletters and in emails to brand ambassadors, bloggers, partners and sponsors.
Ask them to embed on their websites and share it to their Facebook pages.
A Call2Action Spark Network:
Get the Word out by Email
www.call2action.com
Southeastern New Mexico
Every partner that posts the Spark expands your network reach. NDSS local walk organizers are posting it across the country.
A Call2Action Spark Network:
Ask Partners to Post and Embed it
www.call2action.com
Manasota, FL
A Call2Action Spark Network:
Ask Partners to Post and Embed it
www.call2action.com
Jacksonville, FL
A Call2Action Spark Network:
Ask Partners to Post and Embed it
www.call2action.com
Mobile County, AL
A Call2Action Spark Network:
Ask Partners to Post and Embed it
www.call2action.com
Central Texas
A Call2Action Spark Network:
Ask Partners to Post and Embed it
With just 4 local chapters using the spark, engagement increased by over 10 times.
www.call2action.com
Robin Williams Courtney Cox Alyssa Stringfellow Jennifer Anniston
Posting a Spark to fan pages is an easy and yet profound way for celebrities to support a campaign.
A Call2Action Spark Network:
Leverage Brand Ambassadors
www.call2action.com
LA Weekly The Examiner Blogs in the US and abroad
Press love to post videos.
Now they can easily post them with actions too.
A Call2Action Spark Network:
Incorporate it into Press Releases
The Spark was posted to more than 5500 URLs!
www.call2action.com
Post to all Facebook pages. Supporters and their friends can take action on the spot, without having to link away or install any additional applications.
A Call2Action Spark Network:
Post to Facebook Often
www.call2action.com
Why post a logo when you could post a complete Call2Action?
The Cheesecake Factory posted this to their more than 2.9 million Facebook fans.
A Call2Action Spark Network:
Offer it to Corporate Sponsors
www.call2action.com
Ask sponsors to pay for advertising. Typically, cause content enjoys much higher interaction rates than ads.
A Call2Action Spark Network:
Target Advertising
Successful viral campaigns are seeded by guaranteeing an initial minimum number of views.
www.call2action.com
Easily update the Spark content in all locations at once. Providing fresh content is a powerful way to keep audiences engaged and to inspire
further interaction and commitment..
The partner or blogger need only post once and the organization does the rest. Win win.
Updates can be used for: • New content • Responses to current events • Campaign updates • New campaigns • Thank yous
A Call2Action Spark Network:
Syndicate Fresh Content Year-Round
www.call2action.com
CARE switched out the image.
NDSS changed their messaging from advocacy to event marketing.
Feeding America tested different videos.
A Call2Action Spark Network:
Test Content
www.call2action.com
Real time metrics tell you what happened in each location where the Spark was posted —and there are always new supporting sites and blogs to be discovered in the metrics. You might be surprised to see who is getting you the highest response rates and shares.
facebook30%
ramzone20%
call2action20%
zacbrownband13%
soldiersangels10%
other5%
null1%
Nhrsa 3%Letters Written
prorodeo36%
soldiersangels27%
ramzone9%
facebook8%
nhsra4%
zacbrownband3%
collegerodeo3%
greenbrierdodge2% other
1%
wooster912project.ning1%
null1%
call2action1%
Total Loads
Chrysler Case Study: While RamZone users generated only 9% of the loads, they produced 20% of the letters.
A Call2Action Spark Network
Learn from the Metrics with Context
www.call2action.com
The Peer to Peer Fundraising Potential
Now: event marketing and enrollment Soon: fundraising integration