accessing the mobile marketplace

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Accessing the Mobile MarketplaceVincent Brown


Vincent’s Bio

Vincent BrowneBusiness Speaker, Mentor & Consultant

• Master of Internet Computing (MIC)• Bachelor of Education (B.Ed.)• Diploma of Training and Assessment (Dip TAA)• Microsoft Certified Professional [MCP)• Microsoft Certified Trainer (MCT)• Microsoft Office Specialist Master (MOS)• Australasian IT Trainer of the Year (2008)• PRINCE2

2000 - 2004Computer Science Lecturer

Edith Cowan University

2005 - 2011IT Training Coordinator

Edith Cowan University

2011- PresenteBusiness Consultant

Mining, Oil and Gas, SME

eBusiness Strategy | eBusiness Coaching & MentoringWordPress Business Website Development & Training

Website Auditing | Search Engine Optimisation

Areas of Specialisation

ContributorTrainerMentor


Questions

• Do you feel that accessing mobile device using customers will be important to your business?

• How do your customers use mobile devices in daily life?• How can your customers interact with you using their

mobile devices currently?• At a minimum, what do you need to do to improve the

experience of those customers who attempt to interact with you using mobile devices?

• What are you going to do over the coming months to engage fully with your mobile device using customers?


AIMIA Australian Mobile Phone Lifestyle Index

D i g i t a l I n d u s t r y A s s o c i a t i o n f o r A u s t r a l i a



P R I M A RY U S AG E

To send and receive email

To acquire information

To access entertainment

To browse the World Wide Web

To do banking and pay bills

To make purchases

20%

21%

20%

18%

20%

19%


AIMIA Australian Mobile Phone Lifestyle IndexA N T I C I PAT E D U S A G E I N C R E A S E

I N 2 0 1 4

To send and receive email

To acquire information

To access entertainment

To browse the World Wide Web

To do banking and pay bills

To make purchases

25%

25%

25%

20%

20%

17%



T H E R I S E O F TA B L E T U S A G E

2011 2012 2013 2014

16%

38%

56%

70%Anticipated



W I L L I N G N E S S T O R E C E I V E S M S

2011 2012 2013

47%

57%63%


AIMIA Australian Mobile Phone Lifestyle IndexH O W O N L I N E P U RC H A S E S PA I D

F O R

48%

63%

52%


AIMIA Australian Mobile Phone Lifestyle IndexH O W O N L I N E P U RC H A S E S PA I D

F O R

40%

60%

Percentage of respondents intending to increase mobile

phone facilitated purchases in 2014

Percentage of respondents using mobile phones to

compare products and prices online, being especially

influenced by customer reviews

Average online purchases made by respondents per

month in 20135


Get the full story at…

http://www.aimia.com.au/ampli


SMS Marketing

• Instant, mass communication

• Time sensitive messages

• Relatively low cost• Tend not to be ignored• Strictly governed and

regulated

• Sales alerts on specials / offers• Links to website updates• Reminders of all kinds• Personalised messaging such as

birthday greetings• Confirmations, follow-ups


SMS Marketing Rules

• Keep it short• Respect your customer’s

personal space• Have a good reason• Be responsible

o Consento Identifyo Unsubscribe http://www.comlaw.gov.au/Details/C2011C00080

Spam Act 2003


QR Codes• A QR (Quick Response) code is a two

dimensional bar code / matrix code• QR Code is an open format. The

format's specification is available royalty-free

• When a QR code is scanned, it translates to a URL

• The mobile device opens the URL using its browser

• This act is know as a hardlink

Advantages• no need to write vital details down• can be used to store addresses and URLs

that can appear in magazines, on signs, buses, business cards or just about any other physical product

Disadvantages• Users must be equipped with a

camera phone and the correct reader software that can scan the image of the QR Code

h t t p : / / g o q r . m e /


4 Responsive Theme or Template

http://www.studiopress.com

RESPONS IV

E

DES IGN • In-built versatility

• Tablet and mobile optimised• Ideal user experience• Lower maintenance costs


Click to get your

7 Create & Position Engagement Devices

TIPMake it thumb / index finger friendly - smart use of space, text that is easy to read, logical interaction clues and large touch targets that allow visitors to navigate with confidenceEnsure links and calls-to-action look tap-able without hover states

0407 144 271<a href=“tel:0407144271”>0407 144 271</a>

They must be smart phone friendly!!!

Validated &Attack Proof!


Mobile Friendly Content• Who are the customers you trying to reach?• Who will want to engage with your mobile

content?• What tasks and needs does your audience have?• Why do your customers need information from

you in a timely manner?• How will your target audience access your

mobile content (which type of handheld device)?

• How will they use your content• How will you make your mobile content sticky

and engaging?


Build Your Own App

Create a New Kind of User Experience

Engage a Vast and Growing Audience

Develop Your Brand

Avoid Mobile Website Issues

Create a Point of Difference


Mobile Friendly Email Templates

• Use responsive design• Legible Font Size for Desktop

and Mobile• Use one column only• Calls to action that stand out!• Clear, concise and succinct

content• Drive to website or social

media


Google Local• Sign-up is quick, easy and

free. Simply log-in with your Google Account and verify that you are the owner.

• Give customers the right information about your business by updating your contact information, hours and more

• Understand customer feedback and respond to reviews as the official business owner


Google Places Example

Safari Search on iPhone

Firefox Search on PC


Slides & Resources

professionalproduct iv i ty.com.au

CLICK HERE

accessing the mobile marketplace

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