accessible emergency communications and social media carol dunn
TRANSCRIPT
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Accessible Emergency Communications and Social
Media
Carol Dunn
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Who am I?
Carol Dunn, CaroldnSeattle Area
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Social Media is an opportunity
• Overcome communication barriers-if you try• Reach people ‘where they are’• Help set positive narrative• Help find out what is happening as it happens
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But first
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Biology in a Zero Sum World
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Benjamin Asmusen
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Increase your ‘we’
• Diversity in hiring
• Work together with groups in the community towards a shared goal.
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Accessibility doesn’t just happen
• Add captions or transcript files to youtube videos
• Learn how to make accessible PDFs (or avoid PDFs)
• Resist the urge to add create a site that is primarily flash or silverlight
• Keep language short and clear• Build accessibility into your budget from the
beginning
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Homework
• Think about what human factors contribute to harm in disasters:– Can’t get out of the way of a hazard in time
(proximity, mobility, awareness…)– Taken by surprise (awareness, immediacy,
language/literacy…)– Access to resources (awareness, economics,
marginalized..) • Awareness: attention redirected, working memory,
information in right format, new to area
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Information providers: Does your ‘content’ help?
• Take the time to go through your public information thinking about how useful it is for individuals who navigate the world in different ways. – Sight, hearing, language comprehension, refocused
attention/memory, understanding of abstract, distrusting
– Online Screen Reader: http://tinyurl.com/WebAnywhereKY
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Better yet:
• Go find people in your community who can tell you directly how well your information works for them.– Talk to them– Work with them
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There are a lot of resources that can improve your outreach efforts
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Useful websites: http://tinyurl.com/EnableKY
• Learning about your jurisdiction/target:– US Census, American Family Survey, MLA
Language Map– Google Earth– Parcel Maps, Public Records
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Where to create content
• Visual: – Youtube, slideshare, pinterest, flickr, instagram,
Lockerz• Audio: youtube• Text based: blogger, wordpress, tumblr• Immediate: Facebook, Twitter, Google+,
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How to Increase participation?
• Use social media to meet specific goals
• Reach out: share information about your internet goals offline: create cards with easy links to hand out when meeting people
• Gamification: example: Cheryl Bledsoe @Cherylble: 30 days 30 ways
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Use More Cute Animals
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Social Media in times of Crisis
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Photo by bitboy
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After a high stress trigger
• Most people will be experiencing:– Hyper-vigilance: intensely focused attention– Pattern seeking– Searching for a cause (tightening in group)– Inclined to take shortcuts– Willing to suspend disbelief: magical thinking– Compelled to act (maybe in a rash way)– Post event spike in feeling of vulnerability
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How does this influence Communication?
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Hyper-vigilance:
– Information Vacuum
• The higher the stakes, the more likely the official sources will grow very silent for the initial period to coordinate the message.
• The higher the stakes the more information the public needs to have
• The information vacuum will be filled, but not by whom you want.
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Patterns Seeking
• Provide Context!– There is a good
chance some in the media and the general public are making jumps in logic that are wrong & don’t help
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Changing/Tightening of ‘in group’/Inclined to take shortcuts
• Remember whom you need to communicate with-not just people who are easiest to reach.
• Post violence: Help protect whichever group is being singled out
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Need to Act
• Help set a positive narrative: ask people to reach out and get information to others, to help their neighbors
• Provide guidance on what specifically is needed• Encourage fund raisers to say specifically how donations will
be used• Be ready in advance with a plan for a goods/volunteer flood
– Regional Catastrophic Disaster Coordination Plan –Volunteer & Donations Management Tool Kit http://tinyurl.com/donationtoolkit (pdf)
– Video: Volunteer Reception Center (FEMA) http://tinyurl.com/VolRC
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A lot of useful tools related to
Situational Awareness
John Severin Cracked Magazine
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Links at
• http://tinyurl.com/WebtoolsKY
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Flickr mapped search
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Youtube filters
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bing social
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Topsy
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Tweets, Photos, Videos
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GeoChirp
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Tweetgrid.com
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Social Media is an opportunity
• Overcome communication barriers-if you try• Reach people ‘where they are’• Help set positive narrative• Help find out what is happening as it happens