accessaible hospitality_final presentation wenesday - 7th 2012

7/31/2019 Accessaible Hospitality_final Presentation Wenesday - 7th 2012

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Accessible Tourism In India

Challenges and Opportunities

Jayant Mahajan Ecole Hoteliere Lavasa

Shrirang . Sahasrabudhe - Infosys Ltd

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Scope Who is a tourist ?

What is Hospitality

What's Accessible Tourism all about

What? Of Accessible tourism Is it a business or charity?

How ? Of Assessable tourism.

Road Ahead



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Atithi Devo Bhava(Guest is GOD)

India is a Journey of Mind and soul

It is a Journey of Five Senses It is a Journey of Self Discovery It is a journey of self fulfillment

Saturday, June 30, 2012 Slide : 3 of 27India: a specific approach to develop tourism Saturday, June 30, 2012 Slide :3 / 34Accessible Tourism in India - Challenges and opportunities


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India at a Glance 5,000 year old ancient civilization

325 languages spoken 1,652 dialects and 18 official languages

29 states, 5 union territories

3.28 million sq. kilometers - Area

7,516 kilometers - Coastline

over 1 Billion population.

5600 dailies, 15000 weeklies and 20000 periodicals in 21 languages with a combined circulation of

142 million

Worlds largest democracy and 4 th largest economy

World-class recognition in IT, bio-technology and space.

Largest English speaking nation in the world.2nd largest pool of scientists and engineers

And Also houses large amount disabled population of the world



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This makes the making Hospitality and tourism

in this nation a very complex task


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Tourism and hospitality?



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Tourism

Saturday, June 30, 2012 Slide : 7 of 27India: a specific approach to develop tourism

Tourism

Hospitality



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Different Types of Tourism Education Adventure Leisure Business Medical Rural Spiritual Sex

The intent of tourist to travel determines what kind of tourist he is.



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Source: Ministry of Tourism, Government of India

Saturday, June 30, 2012 Slide : 9 of 27India: a specific approach to develop tourism


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Tourism Economics in India

Foreign Tourist Arrivals in India 5.58 Million (Annual Growth Rate 8.1%)

Domestic Tourist visits 12.07 Million (Annual Growth Rate 9.0 %)

Foreign Exchange Earnings from Tourism : USD 14.19 Billion (AnnualGrowth Rate 24.6 %)



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Cases

A rich OLD Business Man

Wounded Marine Soldier

A VI friend visit to museum

A Hearing impaired friend - visit to Movie



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The Barriers for accessible tourism



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Simple Statistics

Size of the accessible market i.e Disabled people andtheir families members etc.. Is approx 18.11 % of India's population

Even if we take we take 1/4 th of this population to berelevant for our context then it is about 47 milliondisabled tourists



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Accessible Tourism 1/2

Accessible tourism is the ongoing Endeavour to ensure

1. tourist destinations, products and services2. are accessible to all people,3. regardless of their physical / Physiological limitations or age.

It encompasses publicly and privately owned tourist locations.



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Accessible Tourism 2/2 Accessible tourism enables people with access

requirements, including mobility, vision, hearing and cognitive dimensions of access, to function independently and with equity and dignity through the delivery of universally designed tourism products,

services and environments.

This definition is inclusive of all people including

those travelling with children in prams, people withdisabilities and seniors.



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Persons with lowaccess needsPersons with all kinds of

access needsPersons with accessneeds

Persons with the highest level of access needs

The pyramid of market segments



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Reasons why we should think of Accessible

tourism seriously

Good Business Case

Organizations Social Responsibility

Good will Intangible assets

Legal Compliance (PWD act of India makes it

mandatory to build a barrier free infrastructure)



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Intra personal These are associated with a persons

psychological state, physical functioning or

cognitive abilities

It covers themes such as stress, anxiety, lack of knowledge,health related problems and social effectiveness.

These may cause an individuals to participate in or avoidcertain leisure activities



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Interpersonal constraints: These arise out of social interaction or

relationships among people within social contexts

Those can occur during interactions with an individuals

social network, service providers or strangers, lacks a partner with whom to engage in some leisure

activity



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Structural or environmental constraints

Climate

Physical Infrastructure



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Stage 1 Planning

Major ones emerged at this stage are

Inaccessible Web sites and other source of information

poor understanding of their specific problems/requirements among the booking staff

Prevalence of their inhospitable attitude.

distance of booking centers and to a large extend theirinaccessibility.



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Stage 2 Travel In general, intra-destination travel is most difficult part

followed by lack of proper information and inadequate

signage's at major points of reference.

non-availability of personal aids/ equipments at thestations and in the vehicles

locating affordable and accessible accommodation andlack of knowledge about



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Stage 3 Accommodation lack of necessary facilities in the rooms meant for

tourists with reduced mobility

lack of understanding about special needsamong staff and inappropriate location of roomsmeant for tourists with disabilities.

Standards not followed regarding the Layout of the room for disabled guests



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Place of Attraction / Visit

Natural Sites Museums

Theaters Monuments Etc



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Accessibility requirements Different types of Tourism will have different

types of corresponding Hospitality units

Different types of tourism and hospitality unitswill have different accessibility requirements



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Information Dissemination 1/2

Tourism literature and other promotional material employed tourismshould provide a clear indication of accessible services and facilities,

Preferably accompanied by easily understandable international symbols.

Tourist reception areas (tourist destinations) should provide a listing of

support services for tourists with disabilities



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Information Dissemination 2/2

Reservation systems should include clear and specific data on the level of accessibility of facilities and services advertised to persons with disabilities, orderto ensure correct information and facilitate booking procedures.

Reservation systems should be accessible so that any tourist can

interact with them independently.

To this end, websites and other reservation systems should be designed in such away as to be usable by everyone.

Those entrusted with receiving and following up on tourism consumer complaintsshould register and resolve complaints concerning the failure to provide servicesand facilities promoted or advertised as accessible, by a clearly designatedprocedure.



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Preparing the Staff The staff of tourism establishments and tourism-related services should be prepared to

understand and deal with the problems facing customers with disabilities.

Staff should receive adequate training in the control and provision of services and theoperation of facilities designated for customers with disabilities.

Among the staff there should be persons familiar with means of communicating withpersons with sensory impairments.

Staff should be trained to deal with persons with disabilities courteously and expeditiously,to provide complete information on services and facilities available to them, and to offerassistance to

facilitate their access to non-accessible services.

Safety officers or their equivalents in tourist establishments and vehicles accommodatingand carrying persons with disabilities should, as a rule and at all times, have a list of roomsand compartment numbers occupied by such persons, in case of emergencies.



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Parking areas Accessibility Special parking areas should be available for the vehicles of persons with reduced mobility

bearing proper identification as near to the entrance/exit of the building or sites as possible.

Such areas should be monitored so that they are not used by non-disabled persons.

Specially designated set-down and pick-up points should be situated as near as possible tothe entrance/exit of the building or site for the arrival and departure of passengers withdisabilities.

Such points should be monitored so that they are not encumbered by other vehicles orobjects.

Individual parking spaces should be sufficiently large to enable passengers with disabilities tomove comfortably between cars and wheelchairs and be situated so that persons usingwheelchairs, crutches or braces are not compelled to move behind cars.

To the extent possible, the access route to the site or building should be sheltered.



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Many Other guidelines related to other areas

Signing

Public Telephones

Public Toilets

Elevators Pricing

All this at No extra Cost



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Lavasa a accessible city - Vedio



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Questions ? / Discussion

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accessaible hospitality_final presentation wenesday - 7th 2012

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