access economy vs sharing economy - iñigo de luis - tech and trends 2015
TRANSCRIPT
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Killing the Middle MenAccess Economy vs Sharing
Economy
Iñigo de Luis[Director de Proyectos Estratégicos]
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
¿Quién no ha oído hablar de la llamada economía colaborativa?
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
¿Quién no la ha experimentado aún?
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
¿Qué sector de la economía aún no ha sido trastornado?
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
La economía colaborativa crece a un ritmo más rápido que Facebook, Google y Yahoo juntos alcanzando un valor de 15B$ en sus 7 primeros años y con una perspectiva de alcanzar los 335B$ en 2025.
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Pero, ¿hablamos realmente de Economía Colaborativa?
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Probablemente NO…
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
“The frame of the sharing economy has
been destroyed or radically challenged by
people who are just trying to maximize
their profits as their primary, sole goal.”
Adam Werbach, Yerdle Co-Founder
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Two Sided Markets*
*Debu Purahi. Professor of Business Administration at Duke University
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Realmente hablamos de “Access Economy”
Access Vs. Ownership
Intermediaries Vs. Platforms
Convinience&Price Vs. Socialization
Vertical Vs. Lateral Structure
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
El problema es cuantificar el beneficio de la colaboración y quien lo ha de percibir realmente.
Robert MetcalfeTheodore Vail
Mark Zuckerberg Brian Chesky
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
¿Es posible realmente una “Sharing* Economy”?
* Sharing is a form of social exchange that takes place among people known to each other, without any profit.
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
“Because we exist with resources where anyone is allowed to access them on the same terms if they
have a good idea. That's the commons based part. And it can happen individually, or
collaboratively.
By peer production I mean this new practice where people who aren't part of the same firm,
but rather are distributed in the net, come together to collaborate on a problem, not responding to market signals, not because
someone is paying them, not responding to hierarchy, not because someone is giving them a command, but responding to some set of social
signals and interactions that get them to organize together.
Recuperemos su significado original…
“The Wealth of Networks” (2006)Yochai Benkler
‘Commons-based peer production'
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
¿Es escalable?
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
La ley del más fuerte.
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Power back to the people!
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Killing the Middle MenDescentralización, democratización, accesibilidad.
A Global & Systematic collaboration platform.
• Top Down Hierarchical Organizations Vs. Distributed Bottom Up Collaborations
• New decentralized marketplaces managed by the community and for the community.
• No-one holds the power and exploits the work of others.
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
El futuro…
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es
G R A C I A S@arena_es
#ArenaTechandTrends
@ideluis
Arena Media @2015 | Madrid: Marques de Riscal 11 | Barcelona: Av. Diagonal 640 | Twitter: @arena_es | www.arenamedia.es | Contenido elaborado por Arena Media España
2015