acceptance of solar panel utility company for residential electricity consumer in karachi

Acceptance of Solar Panel Utility Company For Residential Electricity Consumer In Karachi

Muhammad Rizwan Yaseen 1552210104 PRESTON UNIVERSITY MAIN CAMPUS KARACHI

RESEARCH PAPER

ACCEPTANCE OF SOLAR PANEL UTILITY COMPANY FOR

RESIDENTIAL ELECTRICITY CONSUMER IN KARACHI

(Year 2012)

Presented To:

Sir Ali Raza

Presented By:

Muhammad Rizwan Yaseen

1552-210104

MBA MARKETING

PRESTON UNIVERSITY

15- Bangalore Town Shahra-e-Faisal,

Karachi - 75530



Table of Contents

Topics

1. Executive Summary

2. Acknowledgment

3. letter of authorization

4. letter of submission

5. Introduction of related research

6. Scope of project

7. object

8. problem identification

9. technical information

10. sampling

Methodology

11. Hypothesis

12. Sample of Questionnaire

13. Questionnaire Presentation Analysis

14. Satisfaction of hypothesis

15. Findings

16. Conclusion

17. recommendation

18.reference



ABSTRACT



ABSTRACT

The main purpose of study is to get solution of electricity for residential unit by launching a

new solar utility company(we assume there is no legal bounding by government).The

residential units are bound to purchase electricity by statehold utility company or they rely

on self hold alternative(generator or u.p.s).the new company will give solar panel as

product and services and get monthly bill etc,this is door opening to arrival of other

utility,generating company as competitor of KESC,as the marketing technique,and also

judge the acceptance of this company,the questionnaire are design to check the

awareness level of residential electricity regarding tariff,enery saving and also want to

know their trend to electricity use.



Acknowledgements

I owe many individuals my immeasurable gratitude, first and foremost I would like to pay

thanks ALMIGHTY ALLAH for giving me power, courage, and strength to accomplish this

thesis. Mr. ALI RAZA, project advisor of Preston University for his time consuming efforts

in directing both my program of study and the completion of this thesis. All , Faculty

members of Preston University, deserve because of their guidance to me pertaining to the

study structure and data collection sources.

I would also like to thank many individuals who helped me in the completion of this

arduous task, , many of them from NED university and SIEMENS Pakistan, who despite of

their heavy official commitment and busy work schedule provided me with useful

information and statistical data on my research topic.



DEDICATION

I dedicate this effort to my

teachers and to my parents.



Letter of Approval

Project Title : Acceptance Of Solar Panel Utility Company For The

Residential Electricity Consumer In Karachi

By : Muhammad Rizwan Yaseen

1552-210104

Supervisor : Sir. Ali Raza

Academic Year : 2011-2012

The Board of Advanced Studies at Preston University has approved this Research Project,

submitted in partial fulfillment of the requirements for the degree of Master of Business

Administration.

Approval Committee:

__________________ ____________________

Sir Ali Raza (Director Academics)

(Supervisor)



Letter of Authorization

Date:


1552-210104

Preston University

Dear,

Please refer to your initial proposal for undertaking the study on ―Acceptance Of Solar

Panel Utility Company For The Residential Electricity Consumer In Karachi‖. In the view of

subsequent meetings and discussions the initial proposal was finalized. Kindly initiate the

study on the finalized Terms of Reference (TOR).

Sir Ali Raza

Supervisor



Letter of Transmittal

Date:

Sir Ali Raza

Project Supervisor

Preston University

Respected Sir,

I am submitting the final project report on ―Acceptance Of Solar Panel Utility Company For

The Residential Electricity Consumer In Karachi‖. The report includes problem /

opportunity statement and a literature survey. The theoretical framework is developed out

of the extraction of determinants from the literature review.As per your guidance relevant

inferential statistics is applied.

I am grateful for your guidance and supervision without which this project could not have

been completed.

Yours Sincerely,


1552-210104

Preston University



.

INTRODUCTION OF RELATE RESEARCH



LITERATURE:

ARTICLE # 01

TITLE OF THE ARTICLE:

A Study into the Acceptability of Alternative

Energy Sources for Urdu Bazaar Karachi By

Arif Hasan and Mansoor Raza with Hira Ilyas Bawahab

(Author‘s Final Draft, January 26, 2011)

ABSTRACT :

This study has been undertaken for understanding the real reasons behind the hesitation

that Karachi commercial markets have in adopting alternative sources of energy to

overcome the long periods of power outages that plague their lives and adversely affect

their businesses. As a result, a number of issues have been identified which are

documented in the study

In the absence of UPS, KESC resorts to load shedding and households, shopkeepers

have alternate power arrangements such as generators and UPS. The use of generators

has widely increased in the recent past due to the increasing incidence of power cuts.

Although generators are a good backup unit that supplies uninterrupted power, and is also

beneficial in emergency situations, its disadvantages outweigh its advantages. It

contributes in a big way to noise and air pollution and also requires maintenance and a

considerable amount of space for storing it. Similarly, a UPS backup power does not last

for long and requires maintenance as well. Besides, it cannot be charged during hours of

constant, uninterrupted load shedding. Hence, it fails to supply power in periods of long

load shedding.



The understanding of the existing and potential relationship between various actors in the provision of alternative energy is necessary. Such a study, according to academics and alternative power suppliers, has not been undertaken for urban commercial markets in Karachi.

Therefore, keeping the present electricity situation in view and the economic

consequences of power breakdowns, the authors of the study decided to take one of the

commercial areas of Karachi and study the possibility of solar energy as an option to

generate electricity. For the study the area of Urdu Bazaar was selected, reasons for

which have been discussed in detail in the section ahead. Surveys revealed that currently

most of the shops in the market remain deprived of electricity for about three hours daily

during work hours. The choice of Urdu Bazaar was determined by the fact that it was not

an affluent bazaar like many other retail and wholesale bazaars in Karachi, and thus

provided the researchers with conditions that can be compared with the majority of other

markets in the city.

ORIGINS OF THE PRESENT RESEARCH/PROJECT

The project was taken up to understand the problems of a specific inner city

commercial market with regards to the energy crisis.

The advancement in technology allows us to seek alternative power sources.

An understanding of the mindset of the prospective users towards these

alternatives is necessary before they can become feasible solutions.

Since the privatisation of the Karachi Electric Supply Company (KESC), three years ago, power outages (locally known as load-shedding), in Karachi, have increased causing immense loss to industry and commercial markets. This study seeks to understand the acceptability of alternative energy sources by commercial markets in Karachi. Urdu Bazaar, a commercial market for books in the centre of Karachi, was chosen for the study. The market consists of about 400 shops and retailed storage spaces. The height of the buildings varies between one to four floors. The market was chosen because it was not a high-end retail market and most of its shop owners belonged, both in monitory and cultural terms, to the middle-middle classes. Most of the markets in Karachi belong to this category. A survey of the market was carried out through observations, detailed interviews with the markets‘ union leaders, and a questionnaire served to randomly chosen 100 shopkeepers. The survey revealed the following: 1. A three hour load-shedding during market hours was normal. Sometimes it could

increase to six to seven hours. This lead-shedding adversely affects businesses



because fans cannot operate in summer, and lights after dark, or in shops that are not well lit.

2. The shopkeepers have opted for alternatives. These consist of generators and Uninterrupted Power Supply (UPS) units. The generators are expensive to buy (average cost Rs 37,500 or US$ 436) and expensive to operate, at an average of Rs 5,882 (US$ 69) per month. In addition, their noise and air pollution is damaging to health and visitors do not like coming into the shop when they are operative. 3. The UPS on the other hand is cheaper at Rs 20,000 (US$ 233), with a running cost of

Rs 1,000 (US$ 11.6) per month. However, it does not store enough energy to meet the long hours of load-shedding and also consumes a considerable amount of energy from the grid. In addition, its acid batteries cause immense air pollution which is difficult to tolerate for a long period of time.

4. Ninety per cent of the shopkeepers surveyed are willing to adopt a solar energy option because they understand its environmental and sustainability advantages.

5. The shopkeepers identified four packages that could meet their needs. One of the packages consists of two energy saver bulbs and one fan. This was made the basis for a cost analysis by the authors.

Seven solar energy companies were then contacted and asked to provide the

technical details of their product and its cost. Two well respected engineers were

also contacted so that the authors could understand the technology and the details

of what the companies were proposing.



LITERATURE:

ARTICLE # 02


The barriers to energy efficiency in China: Assessing household electricity savings and

consumer behavior in Liaoning Province

a b s t r a c t

This article investigates the barriers to energy efficiency at the residentialsector within one

province in China and explores patterns ofhousehold electricity consumption.The article

presents the result sofa survey questionnaire distributed to more than 600 households in

Liaoning Province,fieldresear chat various Liaoning government agencies,and researchi

nterviews of Liaoning government to fficials to determine the efficacy of the irenergy

efficiency efforts in China.It then investigates the extent that electricity consumers have

taken advantage of energy efficiency opportunities relating to more efficient lights,

waterheaters,appliances,air-conditioners and heaters,and better energy-efficiency

labels.The article also assesses the degree that electricity users have become more

aware about electricity prices and their levels of consumption,and touches on the

connection between rising levels of income and electricity use.It concludes by providing

recommendations for how to improve efforts to promote conservation and reduce

electricity load grow thin Liaoning Province and beyond



LITERATURE:

ARTICLE # 03


HE WASTED SOLAR SOLUTION

By NajmaSadeque

Pakistan Renewable Energy Society (PRES)

THE MOST embittering aspect of the mass misery over electricity is that the crippling shortages never had to happen.Pakistan could have adopted solar energy years ago if government priorities had focused less on protectionist privatisation and more on people. The number of solar-electrified homes inBangladesh recently numbered a million. This year, half a million more solar systems will be installed. The cost inBangladesh for a small home to run four energy-saver lights, a TV and a fan is $300 (Rs26,700), repayable in installments. Solar power systems have been installed inBangladesh‘s prime minister‘s office and even its central bank. Why can‘tPakistan take similar steps?

Pakistan‘s per capita energy consumption is below half the average for developing countries, 1/8 of the world average, 1/25 of developed nations and 1/60 of the average American. InKarachialone, during the month of June this year, there is a shortfall of 600 megawatts against a demand of 1,787 megawatts.

Japan, the world‘s third largest economy, generates 30 per cent of its power from nuclear plants. But after an earthquake and tsunami crippled the Fukishima nuclear plant, they have scrapped future nuclear reactors to plan for 10 million solar-powered homes instead. While militarily beating a bloody path to the fossil fuel fields of the world, the US s nevertheless planning a giant solar plant in theArizonadesert to serve the country. It recently awarded two billion dollars to two solar companies.SaudiArabiais going further, recognising that even its vast oil reserves are finite, and gearing to produce and export a full quarter of the world‘s solar electricity needs.

Solar system companies entered our markets a decade ago, yet progress remains sluggish.

The earth receives more free energy from the sun in one hour than what the whole world uses in a year. So it‘s clearly absurd to throw money after finite fossil fuels. KESC



produces 55 per cent ofKarachi‘s electricity and its market is spread over 6,000 square kilometres. Not only are the distribution lines old and falling apart, it is unable to meet demand or contend with theft of 40 per cent of the electricity by the kunda mafia.

A basic uninterruptible power supply (UPS) unit averages Rs20,000 and a small generator costs Rs37,500, with monthly running costs of Rs1,000 and Rs6,000 respectively. A solar fan and two energy-saver lights supported by a solar panel cost Rs26,000 — the minimum need for a shop operating on direct current. Nothing could be cheaper or cleaner. Unfortunately, most people cannot afford the start-up costs.

Narrowly viewing solar panels as a revenue source, the government overtaxes them at 30 per cent, thereby foolishly stifling commerce which could ultimately fetch far more revenue. A survey showed that, encouragingly, 90 per cent of shopkeepers favoured solar power. What stalled them were fears of KESC retaliating for ‗taking away its market‘ (even though it simply cannot serve all of it) and disconnecting them from the grid.

To derive maximum energy, solar panel brackets need be connected to tracking devices to move with the angle of the sun. This requires more space, and of course, cost. But then, it yields 40 per cent more energy. For the moment, solar systems could supplement KESC supply until independent stand-alone systems, which could avoid conflict with KESC, are affordable. But the state could catalyse the process by introducing solar power into its offices and for street lights.

Those who lose the most from lack of electricity are the masses — workers dependent on running factories and offices, home-based, piece-wage women workers and other poor people who constitute the overwhelming majority. Their minimum need is a solar lamp with a panel, which costs Rs5,000. Industries, companies and contractors could assist their workers with acquiring these.

If long-term loans can be extended for houses and cars, why can‘t they also be extended for much smaller loans for solar systems? The government considers solar power prohibitively expensive, yet thinks nothing of pursuing multi-billion dollar dams and other white elephants.



LITERATURE:

ARTICLE # 01

Solar energy can resolve Karachi power crisis Pakrealestatetimes May 30, 2011 Turning Karachi into a solar city will help resolve the energy crisis and the concept of running major urban cities on solar energy is gaining popularity with every passing day, reveals a recently conducted study. The concept of ‗Solar Cities‘ was introduced a decade ago and now several countries including the USA, China, Australia and even Turkey are successfully running many cities on clean solar energy.

The region of Nevarra, Spain, is generating 70 per cent of its electricity through solar and wind energy. This experience could be successfully adopted in Pakistan. Karachi could be turned into a Solar City to get rid of the power outages for good.

Making Karachi a solar city would beat load shedding and provide many other benefits. The solar energy would help in reducing pollution. One of the greatest advantages of solar energy of course is that there is no carbon dioxide, methane or other emissions that warm the atmosphere. Solar energy is not a finite resource as fossil fuels are. As long as the sun is up there, it will constantly produce all the energy we can use.

http://www.technologytimes.pk/2011/05/30/solar-energy-can-resolve-karachi-power-crisis/



LITERATURE:

Title of Thesis SOLAR RADIATION STUDIES AT KARACHI PAKISTAN

Author(s) Firoz Ahmad

Institute/University/Department Details University Of Karachi/ Department Of Physics

Abstract Solar radiation studies have been carried out to work out the feasibility of possible and efficient utilization of Solar Energy at Karachi, Pakistan.From the analysis of the monthly average daily and hourly global solar radiation data, the prospects of solar energy utilization are very bright.

Karachi receives about 19.50 MJm-2d-l of solar isolation with an annual total of 7000 MJm-2 .The influx of global solar radiation is very consistent and has a variation of only 22.8% in the last 27 years. Except for the monsoon months, solar radiation incidence is very encouraging, from the application point of view. Correlation equation of the first and second order polynomials have been developed for Karachi, to estimate the monthly average daily diffuse solar radiation, employing relative sunshine hours and clearness index. The diffuse radiation shows a peak value during monsoon months, while average diffuse to global ratio is 0.32 and diffuse to extraterrestrial ratio is 0.19, throughout the year.

The results from these correlations are in agreement with the results from Page's equation.Stanhill and Iqbal overestimates, while Liu and Jordan underestimate the diffuse radiation value.Monhly average hourly diffuse radiation have also been studied and analysed. Monthly average of hourly and daily global solar radiation incident on an inclined, south facing surface has been computed from solar radiation data. The Hourly and daily values of solar insulation on inclined surfaces are then compared. The difference between the results obtained is very small. Annual and monthly average of solar radiation are also evaluated from hourly values besides averages for the heating and cooling seasons .

Monthly and annual variations of global solar radiation incident on inclined surface for various off south orientation and inclinations have also been computed. From the results, west of south orientation is not recommended at all, for Karachi, as far as solar energy income is concerned.

Estimation of monthly average daily global solar radiation on horizontal surface via six

different correlations and its comparison with the measured data recommends Angstrom's

equation and Frere et al.relation to be the best for use. The regression constants 'a' and 'b'

show year to year fluctuations with an average value of a=0.326 and b=0.405,in



agreement with the predictions of Modi and Sukhatme.The sum (a+b) however remain

fairly constant, through the years. These prediction formulae are then subjected to

statistical tests in order to establish the superiority of one correlation over the other.

Correlation equations have also been developed for Karachi, to obtain the monthly

average daily global, beam and diffuse solar radiation from the fraction of possible bright

sunshine hours. The global, beam and diffuse radiation obtained via these correlations are

then compared with the measured data with fine agreement. Diffuse and beam radiation

can also be estimated even in the absence of global solar radiation



SCOPE OF PROJECT



SCOPE OF PROJECT:

It will be helpful to arrival of new competitors in energy sector specially electricity

distribution.

It will be helpful to green Karachi.

To play a part to solve energy crises in pakistan



PROJECT OBJECTIVE:



PROJECT OBJECTIVE:

To open a door as the distribution of electricity be privatized at small scale. The parties

that distribute electricity in their respective limited areas will ensure billing and its payment

Private parties be allowed to generate and distribute electricity independently of WAPDA

and KESC. This will create an environment of competition forcing WAPDA and KESC to

provide cheaper electricity and better service to the customers.

For this purpose first easy step to launch a electricity utility company which sell the solar

panel and provide services regarding it and collect monthly bill.

The questionnaire are designed to get mentally approach ,awareness of residential

electricity consumer and also their trend of electricity use.



PROBLEM IDENTIFICATION:



PROBLEM IDENTIFICATION:

1) We all hate the constant power cuts and load shedding,there is a need of solar

alternative to our home energy needs.so there should be a company that scale such

power generation system to our home,we get clean,renewable and dependendable energy

that never takes a break.it also promises no maintenance

2)IT is quite strange that the KESC, being the sole supplier of electricity to Karachi, has

been monopolising in the power sector, though electricity is so essential for every

business and economy of the country.

The KESC must have a competitor in the market which is the only to way to force the utility

service to put its house in order. There should be open up competition for companies

which are interested in electricity distribution business in Karachi. Just like cable

operators, new power companies can use same poles, but maintain different lines in

Karachi

Such a policy has proved a huge success in telecommunications sector in which there was

rampant corruption, mismanagement, and inefficiency before four to five cellular

companies were given licence. The result was better and more efficient service by a new-

look PTCL which offers better rates for subscribers with more reliable and courteous

customer services After a fierce competition in the telecommunications sector, Pakistan

has now almost 100 million telephone connections while previously it had only two million

lines. The telecommunications sector is now generating billions of dollars for the country,

and healthy profit for the companies, with much lower calling rates for public. Through

competition in electricity supply, per unit rate would come down to one rupee.



TECHNICAL INFORMATION:



TECHNICAL INFORMATION:

Unbearable energy outages, high tariffs and heavy expenses on generators and

Uninterruptible Power Supply (UPS) had left consumers with no option but to turn to

alternative energy, particularly solar panels.

Many solar products being imported into the country include solar street lights, solar garden lights, solar generators, solar heaters, solar water heaters and solar water collectors for industry.

Sunshine in Pakistan remains for approximately 10 hours a day, which is enough to produce 1,000 watts per square metre. Producing electricity from the sun is very easy. Solar-powered tube wells, water pumps and vacuum tube collectors of Germany can be installed with an investment of Rs400,000 to Rs500,000. adding the technology might be costly and unaffordable for the consumers, but it would give life-time savings and benefits to them.

two types of solar panels were being sold in the market, one was large solar panel and the other was a smaller one to power lights and fans. UPS increased the electricity bill by up to 40 per cent per month by charging batteries adding rising prices of fuel and electricity and load-shedding forced him to install solar panels.

Solar Power Systems – Grid-Tied (On Grid)

Most people install grid-tied solar power systems -most often in cities, suburbs and industrial areas where access to utility-generated power is available. You can supplement



your solar powered electricity with utility-generated energy if you use more electricity than the solar power system supplies.

The function will be:

Solar panel charge the number of batteries in day time,in case of utility failure the battery

work as ups.At night the chrge batteries will be active in case of electric failure.We put our

selected load to battery not all of the residential load.We can use solar panel battery

source on peak load time 5-8 etc

In solar system the things you need is depend on what you want to do. If you want to turn

on just lights, bulbs or lamps. So then what you need is listed under here.

Price of solar panel in pakistan.

http://solarkarachi.webs.com/

Power System Solar Panel Charge Controller Battery Inverter Fuse Prices

DC System 25w 10 Amp. 12v 32Ah N/A 5 Amp. 20 700,- RS

175 Watt 25w 10 Amp. 12v 32Ah 500w 5 Amp 23 900,- RS

350 Watt 50w 10 Amp. 12v 50Ah 500w 15Amp. 32 200,- RS

0.5 Kva 100w 10 Amp. 12v 120Ah 500w 15Amp. 62 100,- RS






6.0 Kva 1000w 45 Amp. * 24v 600Ah * 5000w 50Amp. 644 000,- RS

http://solarkarachi.webs.com/

http://www.pres.org.pk/wp-content/uploads/2011/08/grid-tied-solar-system.gif



Life of this type solar panel is 20-25 year.

If a company launched then the company will provide the panel installation and

maintenance free (batteries are optional)and divide all of the expenses on monthly bill as

per package of company.



SAMPLING & METHADOLOGY:



SAMPLING:

The data collected for research will be analyzed through the following ways.

Percentage Scale

Graphical Presentation

Interpretation

METHADOLOGY

No economics has as yet discovered or devised a method to determine the price of a

product or a service in the absence of a market where an open competition exists. Or, the

monopoly determines the prices arbitrarily since it cannot know the price at which

customers will willingly be purchasing its product or service. Under a monopoly, customers

have to buy perforce the product or service provided by the monopoly at any price. As, a

monopoly exists beyond and outside of the market; the prices of its products and services

are not determined by the market and in the market, rather it determines, and, thus,

distorts the make-up of the market. Same is the case with WAPDA and KESC. as far as

the high electricity tariff is concerned reason is monopoly of WAPDA and KESC over

generation and distribution of electricity.i.e Absence of competition

The concept of ‗Solar Cities‘ was introduced a decade ago and now several countries

including the USA, China, Australia and even Turkey are successfully running many cities

on clean solar energy.so,apply it on Karachi.the approach is quantative

If a customer has dual electricity supply ,if KESC lauch ‗time to pay‘ tariff then solar panel

may be used to avoid high tariff slab on peak time load.it will be economical factor.

34 Questionnaires were distributed among the people of different towns of Karachi city

that helped a lot in drawing a meaningful conclusion about the acceptance of solar panel

utility company.

The questionnaire distributed to residential unit of different town of Karachi



AGE(GENDER)

20-29 30-39 40-49 50 and above

BY HOUSE HOLD MONTHLY BILL

M F M F M F M F

Don‘t know 1 2 1 4

Less than 200 RS

2 1 2 1 1 7

2000-5000 RS

8 2 3 2 15

5000-8000 RS

5 2 1 08

BY LOCATION (TOWN)

Gulshan 8 4 3 1 0 15

Malir 2 1 1 04

North Nazimabad

1 1 02

Shah Faisal 1 1 02

Gulberg 1 1 02

Orangi 1 01

Saddar 1 01

P.E.C.H.S 1 01

Defence 1 01

Bin Qasim 1 01

Bahadurabad 1 01

Gulzar Hijri 1 01

Jamsheed Road

1 01



HYPOTHESIS:



Pre re-quisites:

There is no legal bounding to arrival of new utility companies to distribute electricity.

HYPOTHESIS:

―There is a acceptance of solar panel utility for the residential electricity consumer in

Karachi ―.

the people of Karachi will welcome the solar panel utility company to satisfy their need.



QUESTIONNAIRE SAMPLE



QUESTIONNAIRE SAMPLE

1.Do you know your monthly household electricity bill?

Yes No

a) If yes, how much is the electricity bill?

Less than 2000 RS 2000–

5000 RS

5000–

8000 RS

above

8000 RS

b) If no, could you give the reason?

2. How is electricity bill paid?

By credit card

by cash

3.Do you know the price of electricity?

Yes No

4. Who pays the electricity bill in your household?

Husband Wife Kids The elderly

Maid

5. What is the means of illumination in your household??

Incandescent lamp (bulb)

Energy-saving lamp(energy saver like litek)

a). If you choose incandescent lamps(bulb), why don‘t you buy energy- saving

lamps(energy saver)?

High price

The quality is bad

Don‘t know the benefit

Have no idea

Don‘t care

It is not clear on the bill

Other reason



b). If the energy-saving lamp was subsidized, would you like to try?

Yes No It depends

6. What kind of household appliances do you often use?

Television

Washing machine

PC refrigerator Micro-oven

Fan(cooling)

Water dispenser

Air-Con Vacuum cleaner

Bathroom heater

Humidifier Electric heater

Electric Water heater

Induction cooker

Solar water heater

geaser

Rice cooker

Sounder Range hood

a). If you choose the electrical water heater ,why don‘t you buy a solar one?

High price

The quality is bad


government does not give permission

Not available

b). If you choose the geaser ,why don‘t you buy a solar one?

High price

The quality is bad


government does not give permission

Not available

7. Among the appliances mentioned above,do you have more than one set of the same

kind,forexample,2or3televisions,PCs,air- conditioners.

8. Do you know how much electricity these house hold appliances use?

Yes No

Yes some of them

Absolutely not



9. Which characteristics of house hold appliances are most important to you?

Very important

Important Neutral Unimportant Very unimportant

Design and appearance

1

2 3 4 5

Price 1 2 3 4 5

Function 1 2 3 4 5

Energy efficiency 1 2 3 4 5

Brand 1 2 3 4 5

10. Have you ever noted the energy-saving information labeled on the appliances?

Yes No

11. Do the energy-saving labels on the televisions and refrigerators convince you?

Yes No Neutral

12. Are you able to calculate the electricity consumption of all kinds of appliances in your

household?

Yes No, but the other members could calculate None could calculate in my household

13. Do you feel you have sufficient knowledge about saving electricity?

Yes No

14. Who is the most electricity saver in your household?

Husband Wives The elderly

Kids Nobody

15. If you have kids in your house hold, do they intend to save the electricity?

Yes No Neutral



16. Do electric appliances that are plugged in still consume electricity when turned off?

Yes No

17. Have you ever intended to save or reduce electricity in your household?

Yes No

(a) If you choose ‗‗yes‘‘ the reason is:

Cost Alleviate the pressure of excessive utilization of energy

Environmental protection

18. do you think the tariff of kesc is more?

Agree strongly

agree neutral disagree strongly disagree

19.Does kesc has monopoly?

Agree strongly


20.Do you know in another countries,customer has choice to buy electricity (like mobile

connections)?

Yes No

21.Arrival of new utility companies of electricity will be in favour of customers.?

Agree strongly


22.what problem do you face with kesc?

I have no problem

Long hours load shedding

less care of consumer complains

over billing

others



23.In case of power outage(electricity failure),what is your alternative?

Ups generator

ups & generator

I have no alternative

24.Are you satisfy with your alternative?

Satisy strongly satisfy

neutral dissatisfy strongly dissatisfy

25.solar panel is a device which convert sun light into electricity.how much extent are you

familiar with solar panel electricity?

I have awareness No idea I do not have awareness

3(high) 2 1 0 -1 -2 -3(low)

26.Solar panel electricity is expensive?

yes No idea No

3 (mostexpensive)

2 1 0 -1 -2 -3 (most

cheaper)

27.Do you want to make solar panel as your alternative?

agree strongly agree

neutral disagree strongly disagree

28.If a company launched to sell solar panels,will you welcome?

a)No need

b)Yes,If company give value to my need

c)Yes,if it is cheaper

b &c

I am not familiar with solar panel

others

29.Do you want details of solar panel provider company and its services?





30.Do you want packages and technical specification offered by solar panel provider

company?



31.Do you want free electrical consultancy for your home?



32.If solar panel company fulfill your requirement and need then you can buy it?



33.If solar panel company offered electricity at low price then you can buy it?



34. Your personal information:

Gender: Male Female Age:

Below20

20–29

30–39

40–49

50 and above

You live in: ____________town

Role in your household:

Husband Wife The elderly Kids None of them

Name (optional):



QUESTIONNAIRE PRESENTATION ANALYSIS:



QUESTIONNAIRE PRESENTATION ANALYSIS:

1.Do you know your monthly household electricity bill?

PERCENTAGE SCALE:

GRAPHICAL PRESENTATION:

INTERPRETATION:

30 out of 34 respondents which constitute 88.2% of the customers are know

their household electricity bil. 11.8% respondents do not know their monthly

electricity bill.

Yes No

Respondents 30 04

Percentage 88.2% 11.8%

0

10

20

30

40

50

60

70

80

90

100

Yes No

88.2%

11.8%



36

a) If yes, how much is the electricity bill?

PERCENTAGE SCALE:


INTERPRETATION:

This question segregate the respondent into the groups by income,the monthly

bill yields the usage of electricity and also how much money the user spend on

electricity 20% of 30 respondent falls in less than 200rs group,53.3% of user falls

in bracket of 2000-500RS group and about 27% falls in 5000-8000RS group.it

also shows the trend of usage of electricity

20%

53.30%

26.70%

Less than 2000 RS 2000–5000 RS 5000–8000 RS

Less

than

2000

2000–

5000

RS

5000–

8000

RS

above

8000

RS

Respondents 06 16 08 00

Percentage 20% 53.3% 26.7% 0%



b) If no, could you give the reason?

PERCENTAGE SCALE:


INTERPRETATION:

4 out 4 respondent reply the same reason,In question no 1 the respondent marked they

don‘t know their household electricity bill respond all of them marked reason as other

reasons .

100%

0

20

40

60

80

100

120

· Don’t care

· It is not clear on the bill

· Other reason

Don‘t

care

It is not

clear on

the bill

Other

reason

Respondents 0 0 4

Percentage 0% 4% 100%



2. How is electricity bill paid?

PERCENTAGE SCALE:


INTERPRETATION:

The responses of the costumer shows that they are paying their utility bill by cash however

in this era every payment is to be paid by plastic money that is credit card and people are

supposed to be unsatisfactory in this context, in question 22 the people show their attitude

regarding customer services of existing utility in this sector.

3.Do you know the price of electricity?

By credit card by cash

Respondents 0 34

Percentage 0% 100%

0

10

20

30

40

50

60

70

80

90

100

By credit card by cash0%

100%



PERCENTAGE SCALE:


INTERPRETATION:

21 out of 34 respondent i.e. 61.8% respondents know the price of electricity, it shows how

much the respondent are familiar with KESC tariff it also shows the constomer are not

intend to observe the charges mentioned in bills like tariff however 31.2 % people

conscious about it.

4.Who pays the electricity bill in your household?

Yes No

Respondents 21 12

Percentage 61.8% 31.2

0

10

20

30

40

50

60

70

80

90

100

Yes No

61.8%

31.2%



PERCENTAGE SCALE:


INTERPRETATION:

50.8% of the bills are paid by elders ,and also in case of husband and wife should design

the marketing strategies and awreness services plan according to elders.

5.What is the means of illumination in your household??

PERCENTAGE SCALE:

30%

8.80%

0%

58.20%

3%

Husband

Wife

Kids

The elderly

Maid

Husband Wife Kids The elderly Maid

Respondents 10 03 00 20 01

Percentage 30% 8.8% 0% 58.2% 3%




INTERPRETATION:

95% of the respondents uses the energy saving lamps it means new technology change

the old one that is technological change .it shows people welcome the technological

change if it is in favour of them.

a). If you choose incandescent lamps(bulb), why don‘t you buy energy- saving

lamps(energy saver)?

PERCENTAGE SCALE:

Incandescent

lamp (bulb)

Energy-saving

lamp(energy saver

like litek)

Respondents 02 32

Percentage 05% 95%

0

10

20

30

40

50

60

70

80

90

100

Incandescent lamp (bulb) Energy-saving lamp(energysaver like litek)

05%

95%




INTERPRETATION:

In the previous question 2 respondent shows that they use incandescent lamp ,in this one

of give the answer don‘t know the benefit while another one give that he/she has no idea.

High price

The quality is bad

Don’t know the benefit

Have no idea

High

price

The

quality

is bad

Don‘t

know

the

benefit

Have

no idea

Maid


Percentage 00% 00% 0% 50% 50%



b). If the energy-saving lamp was subsidized, would you like to try?

PERCENTAGE SCALE:


INTERPRETATION:

This question motivates the user to use energy saver that and want to know what they think

about subsidity .so 50% of them say yes and 50 % says it depends.

Yes

No

It depends

Yes No It

depends

Respondents 1 0 1




6. What kind of household appliances do you often use?

PERCENTAGE SCALE:

respondants Television Washing

machine

PC refrigerator Micro-

oven

Fan(cooling)

Use 27 (84.4%) 25(78%) 27(84%) 30(94%) 17(53%) 30(94%)

Do not use 6(15.6%) 7(22%) 5(16%) 2(6%) 15(45%) 2(6%)

Water

dispenser

Air-Con Vacuum

cleaner

Bathroom

heater

Humidifier Electric

heater

Use 6(20%) 10(31%) 3(9%) 2(6%) 0(0%) 1(3%)

Do not use 26(81%) 22(69%) 29(91%) 30(94%) 32(100%) 31(97%)

Electric

Water heater

Induction

cooker

Solar

water

heater

geaser

Rice

cooker

Sounder

Range hood

Use 1(3%) 0(0%) 0(0%) 18(56%) 1(3%) 0(0%)

Do not use 31(97%) 32(100%) 32(100%) 14(44%) 31(97%) 32(100%)




INTERPRETATION:

In this question 2 out of 34 donot reply this question ,so we take result out of 30.It shows

the trend of house hold use of respondent ,it also shows how much home appliances are

important to them it points the financial status of respondent.

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%Te

levi

sio

n

Was

hin

g m

ach

ine

PC

refr

ige

rato

r

Mic

ro-o

ven

Fan

(co

olin

g)

Wat

er d

isp

ense

r

Air

-Co

n

Vac

uu

m c

lean

er

Bat

hro

om

he

ate

r

Hu

mid

ifie

r

Elec

tric

hea

ter

Elec

tric

Wat

er h

eate

r

Ind

uct

ion

co

oke

r

Sola

r w

ater

hea

ter

geas

er

Ric

e co

oke

r

Sou

nd

er R

ange

ho

od

donot use

use



a). If you choose the electrical water heater ,why don‘t you buy a solar one?

PERCENTAGE SCALE:


INTERPRETATION:

In question 6 only one respondent choose electric water heater and in this question he/she

respond the solar one will be expensive .this also shows that in our society solar appliances

are use as household.

100%

0.00% 0.00% 0.00% 0.00%

High priceThe quality is badDon’t know the benefit

High

price

The

quality

is bad

Don‘t

know

the

benefit

government

does not

give

permission

Not

available


Percentage 100% 00% 0% 00% 00%



b). If you choose the geaser ,why don‘t you buy a solar one?

PERCENTAGE SCALE:


56%

6.00%

16.00%

6.00%

16.00%

High price The quality is bad

Don’t know the benefit government does not give permission

Not available

High

price

The

quality

is bad

Don‘t

know

the

benefit

government

does not

give

permission

Not

available


Percentage 56% 6% 16% 6% 16%



NTERPRETATION:

In question number 6, 18 respondent choose geaser so in the sub part 56% of them identify

that they don‘t use solar geaser because it is of high price although 16% of them give the

reason they don‘t know the advantage of solar one also 16 % marked that due to

unavailability.it shows there is potencial for alternative source like solar and also consider

people perceive the solar product as high cost one so when to launch solar panel should be

market as low price.



7. Among the appliances mentioned above,do you have more than one set of the same

kind,forexample,2or3televisions,PCs,air- conditioners.

PERCENTAGE SCALE:


INTERPRETATION:

It shows the trend of customers ,how much they consume electricity 47% people has more

than one set of appliances .

47%

24%

30%

more than one set of appliance

Yes

Some of them

Absolutelety not

Yes Some of

them

Absolutelety

not

Respondents 16 08 10




8. Do you know how much electricity these house hold appliances use?

PERCENTAGE SCALE:


INTERPRETATION:

It shows awareness of power consumption of appliances is equally divided.

It shows 50% people are also conscious about power consumption of their electrical

appliances

Yes No

Respondents 17 17

Percentage 50% 50%

0

10

20

30

40

50

60

70

80

90

100

Yes No

50% 50%



9. Which characteristics of house hold appliances are most important to you?

PERCENTAGE SCALE:


25%

54%

75%

50%

29% 36% 40%

11%

36% 29%

40%

7% 7%

21%

32%

0%10%20%30%40%50%60%70%80%

characteristics of house hold appliances

Very important

Important

Neutral

Very

important

Important Neutral Unimportant Very

unimportant

Design and

appearance

7 (25%) 10(36%) 11(40%) 2(7%) 0(0%)

Price 15(54%) 11(40%) 2(7%) 0(0%) 1 (4%)

Function 21(75%) 3(11%) 2(7%) 0(0%) 1(4%)

Energy

efficiency

14(50%) 10(36%) 6(21%) 0(0%) 0(0%)

Brand 8(29%) 8(29%) 9(32%) 0(0%) 1(4%)



INTERPRETATION:

Out of 34 ,06 do not reply ,28 respondent took participate in it,in which respondent grade

the features or charasterstics of the house hold appliances.

The result shows that ,second thing which is most important for customers is price and then

efficiency however efficiency and price has dilema relation .it also concludes that brand

awareness is less.

Design and appearance maximum neutrals are there,it shows it is not a attractive to cover

the market.



10. Have you ever noted the energy-saving information labeled on the appliances?

PERCENTAGE SCALE:


INTERPRETATION:

In the question number 7 respondent gave 50% very importance to the energy efficiency

,this question is asked to know the intensity of awareness,result shows that 56 % do not

consider energy efficiency at the time of buying although 44 % do consideration. this

buying behavior is helpful to launch such or complement product and also to make

strategies.

Yes No

Respondents 15 19

Percentage 44% 56%

0

10

20

30

40

50

60

70

80

90

100

Yes No

44%

56%



11.Do the energy-saving labels on the televisions and refrigerators convince you?

PERCENTAGE SCALE:


25%

56%

18%

Yes

No

neutral

Yes No neutral

Respondents 8 18 6




INTERPRETATION:

This question is ask to interpret the customer about energy saving,television and

refregeratior are mostly house hold appliances(result from question no6),in this question to

strictly know the buying behavior of customers and also electricity consumers regarding

energy saving or efficiency.two respondent donot reply out of 32 only 8 (25%)respondent

convience to energy saving information labeled on television or refrigerator.



12. Are you able to calculate the electricity consumption of all kinds of appliances in your household?

PERCENTAGE SCALE:


52%

18%

30%

ability to calculate the electricity consumption

Yes

No, but the other memberscould calculate

None could calculate in myhousehold

yes No,butthe

other

members

could

calculate

None

could

calculate

in my

household





INTERPRETATION:

Out of 34 ,33 respondent response the question.52% have ability to calculate electricity

consumption of house hold however 18% can also calculate it.it means 70 % people can

calculate power rating.(refer question no 4 interpretation the decision makers are elders)but

we should 18 % they are kids in house that can calculate electricity consumption.so,when

we launch solar panels the packages information can be design on this interpretation.



13. Do you feel you have sufficient knowledge about saving electricity?

PERCENTAGE SCALE:


INTERPRETATION:

23 out of 30 (68%)respondent have sufficient knowledge to save electricity.

Yes No

Respondents 23 11

Percentage 68% 32%

0

10

20

30

40

50

60

70

80

90

100

Yes No

68%

32%



14. Who is the most electricity saver in your household?

PERCENTAGE SCALE:


INTERPRETATION:

There is majority of the elders, i.e. 91% are the elders in the home who save electricity.

6% 12%

73%

3%

6%

most electricity saver in your household

Husband

Wife

The elderly

Kids

No body

Husband Wife The

elderly

Kids No

body


Percentage 6% 12% 73% 3% 6%



15. If you have kids in your house hold, do they intend to save the electricity?

PERCENTAGE SCALE:


INTERPRETATION:

32 responsed over 34,54% people show that children are careless about electricity

saving.40% belived that child save electricity.children are the mass part of

residential unit by population.

40%

54%

6%

0

10

20

30

40

50

60

Yes No neutral

Yes No neutral





16. Do electric appliances that are plugged in still consume electricity when turned off?

PERCENTAGE SCALE:


INTERPRETATION:

34 out of 34 took participate,56% say the correct answer,it shows how much people are

familiar to save electricity.it is a practical example of electricity saving.

Yes No

Respondents 19 15

Percentage 56% 44%

0

10

20

30

40

50

60

70

80

90

100

Yes No

56%

44%



17. Have you ever intended to save or reduce electricity in your household?

PERCENTAGE SCALE:


INTERPRETATION:

31 respondents out of the total sample size of 34 i.e. 91% believe that they intend to save

electricity. Only 23% are careless about electricity saving.

Yes No

Respondents 31 03

Percentage 91% 9%

0

10

20

30

40

50

60

70

80

90

100

Yes No

91%

9%



a)If you choose ‗‗yes‘‘ the reason is

PERCENTAGE SCALE:

INTERPRETATION:

In question no 16 ,31 respondent said yes,in which 71% agree due to cost i.e cost of

electricity is more .so,if a utility electricity come it should consider that people tariff rate

/cost may be a differential advantage.

Cost

Alleviate

the

pressure of

excessive

utilization

of energy

Environmental

protection





18. do you think the tariff of kesc is more?


31%

16% 25%

9%

19%

tariff of kesc is more

Agree strongly

Agree

Neutral

Disagree

Strongly disagree

Agree

strongly

Agree Neutral Disagree Strongly

disagree


Percentage 31% 16% 25% 9% 19%



INTERPRETATION:

In this question 32 respondent response out of 32,if we add 31% and 16% it shows 47%

people agree that the tariff is more so these are dissatisfy customers so they may become

our favourite customers while 25 % people are neutral it means they are potential

customers also.so,we 72% market and it is a big potential market for any electricity utility

company.



19.Does kesc has monopoly?

PERCENTAGE SCALE:


Agree strongly 59%

Agree 26%

Neutral 5% Disagree

11%

Strongly disagree 0%

kesc has monopoly

Agree

strongly


disagree


Percentage 46% 21% 24% 09% 0%



INTERPRETATION:

in this question 33 respondent take participate out of 33,the percentage of strongly

disagree is 0%,it yields that people consider that kesc has monopoly.total (84%) in which

58% strongly and 28% are agree that it has kesc has monopolistic approach while 5% are

neutral in this question.



20.Do you know in another countries,customer has choice to buy electricity (like mobile

connections)?

PERCENTAGE SCALE:


Yes No

Respondents 22 12

Percentage 65% 35%

0

10

20

30

40

50

60

70

80

90

100

Yes No

65%

35%



21.Arrival of new utility companies of electricity will be in favour of customers.?

PERCENTAGE SCALE:


INTERPRETATION:

34 out 34 fill this question and 0% people are strongly disagree with it .it shows 76 % wants

choice to buy electricity.while 15 % is neutral.

Agree strongly 44%

Agree 32%

Neutral 15%

Disagree 9%

Strongly disagree

0%

choice to buy electricity

Agree

strongly


disagree


Percentage 44% 32% 15% 09% 0%



22.what problem do you face with kesc?

PERCENTAGE SCALE:

Respondents Percentage

I have no problem

(A)

01 03%

Long hours load

shadding(B)

08 13%

less care of

consumer

complains(C)

1 03%

over billing (D) 06 18%

B+C 04 12%

C+D 01 03%

B+D 04 12%

B+C+D 09 26%

others 0 0%




INTERPRETATION:

34 out of 34 respond this question,0nly 3% marked they have no problem while 26% shows

they are facing all of the mentioned problem while 18% shows that they are suffering also

over billing.

0% 5% 10% 15% 20% 25% 30%

I have no problem (A)

Long hours load shadding(B)

less care of consumer complains(C)

over billing (D)

B+C

C+D

B+D

B+C+D

others

Column1



23.In case of power outage(electricity failure),what is your alternative?

PERCENTAGE SCALE:


INTERPRETATION:

34 out of 34 took participate,35% have no alter native and 27% has ups as alternative.our

product may be used to charge ups ,27% and 35%,62% would be our target market.

24.Are you satisfy with your alternative?

0%

5%

10%

15%

20%

25%

30%

Ups generator ups &generator

I have noalternative

alterntive of power outage

Ups Generator ups& generator I have no

alternative

Respondents 09 06 05 12

Percentage 27% 17% 21% 35%



PERCENTAGE SCALE:


In question no 23,the respondent which have alternative took participation,in which 36%

and 13% ,49% are satisfy with their alternative it means it is relly difficult to capture them

,nake competitive advantage like our product is supportive to your existing alternative like it

can charge your ups.

25.solar panel is a device which convert sun light into electricity.how much extent are you

familiar with solar panel electricity?

I have awareness No idea I do not have awareness

3(high) 2 1 0 -1 -2 -3(low)

36%

13% 23%

23%

5%

satisfy with your alternative?

Satisy

strongly satisfy

neutral

dissatisfy

strongly dissatisfy

Satisy strongly

satisfy

neutral dissatisfy strongly

dissatisfy


Percentage 36% 13% 23% 23% 5%



PERCENTAGE SCALE:


3(high) 08 23%

2 12 35%

1 08 24%

0 06 18

-1 00 00%

-2 00 00%

-3(low) 00 00%




INTERPRETATION:

The response of respondent is 100% in which 82% shows that they know what is solar

electricity,it is extremely shocking because it was not expected, it is pleasure to us we

should not expend on it awareness we will expend on its application and benefits

3

0

-1

2

-2

1

-3

0% 5% 10% 15% 20% 25% 30% 35% 40%

I have awareness

No idea

I do not have awareness1

2

3



26.Solar panel electricity is expensive?

yes No idea No

3 (mostexpensive)

2 1 0 -1 -2 -3 (most

cheaper)

PERCENTAGE SCALE:


3(high) 08 25%

2 07 22%

1 03 9%

0 11 32%

-1 03 9%

-2 00 00%

-3(low) 01 3%




INTERPRETATION:

The ratio of respondent answer is 100%,in which 32% has no idea about solar electricity

tariff and about 56% people think that I will be expensive although make marketing

strategies as low price.

3

0

-1

2

-2

1

-3

0% 5% 10% 15% 20% 25% 30% 35%

yes

No idea

No Column2

Column1

Series 1



27.Do you want to make solar panel as your alternative?

PERCENTAGE SCALE:


INTERPRETATION:

34/34 is the ratio of answer ,59% show their interest to make solar panel as their alternative

while 23% are neutral in this way 82% is the market.

28.If a company launched to sell solar panels,will you welcome?

41%

18%

23%

15%

3%

solar panel as your alternative

agree

strongly agree

neutral

disagree

strongly disagree

agree strongly

agree

neutral disagree strongly

disagree


Percentage 41% 18% 23% 15% 3%



PERCENTAGE SCALE:

INTERPRETATION:

53% are agree to buy solar panel if they are cheaper ,while 26% is the potential market

who want to fulfill their need.while 9% also answer in yes.in this way 88% is the market to

capture.

9%

26%

53%

6%

0%

6%

will you welcome

No need

Yes,If company give value tomy need

Yes,if it is cheaper

b &c

I am not familiar with solarpanel

others

No need Yes,If

company give

value to my

need

Yes,if it is

cheaper

b &c I am not

familiar with

solar panel

others

03 09 18 2 00 2

9% 26% 53% 6% 0% 6%



29.Do you want details of solar panel provider company and its services?

PERCENTAGE SCALE:


INTERPRETATION:

82% people wants detail of solar panel company and its services.

30.Do you want packages and technical specification offered by solar panel provider

company?

PERCENTAGE SCALE:

44%

38%

12%

3% 3%

details of solar panel provider company and its services

agree

strongly agree

neutral

disagree

strongly disagree

agree strongly

agree


disagree


Percentage 44% 38% 12% 3% 3%




INTERPRETATION:

88% wants packages and technical information regarding company.

70%

18%

6% 6%

3%

Do you want packages and technical specification

agree

strongly agree

neutral

disagree

strongly disagree

agree strongly

agree


disagree


Percentage 70% 18% 6% 6% 0%



31.Do you want free electrical consultancy for your home?

PERCENTAGE SCALE:


INTERPRETATION:

85% people wants free electrical consultancy for their home.

53%

32%

9%

6%

3%

free electrical consultancy for your home

agree

strongly agree

neutral

disagree

strongly disagree

agree strongly

agree


disagree


Percentage 53% 32% 9% 6% 0%



32.If solar panel company fulfill your requirement and need then you can buy it?

PERCENTAGE SCALE


INTERPRETATION:

41% are strongly agree to buy solar panel utility services and 44 % are also to agree such

product and services and 9% people are neutral in this way 94% response positively to buy

it.

44%

41%

9% 6%

0%

will you buy it?

agree

strongly agree

neutral

disagree

strongly disagree

agree strongly

agree


disagree


Percentage 44% 41% 9% 6% 0%



33.If solar panel company offered electricity at low price then you can buy it?

PERCENTAGE SCALE:


INTERPRETATION:

41% are strongly agree,47% are agree and 9 % are neutral ,i.e 97% people are agree to

buy if they are cheaper.

47%

41%

9%

3% 0%

will you buy it?

agree

strongly agree

neutral

disagree

strongly disagree

agr

ee

stron

gly

agre

e

neut

ral

disagr

ee

strong

ly

disagr

ee

Respond

ents

16 14 03 01 00

Percenta

ge

47

%

41% 9% 3% 0%



SUMMARY OF FINDINGS



SUMMARY OF FINDINGS

53.3% of user falls in bracket of 2000-500RS group and about 27% falls in 5000-8000RS

group.it also shows the trend of usage of electricity.Only 61.8% respondents know the price

of electricity, it shows how much the respondent are familiar with KESC tariff .95% of the

respondents uses the energy saving lamps it means new technology change the old one

that is technological change .it shows people welcome the technological change if it is in

favour of them.Design and appearance of product ,maximum neutrals are there,it shows it

is not a attractive to cover the market.52% have ability to calculate electricity consumption

of house hold however 18% can also calculate it.it means 70 % people can calculate power

rating91% are the elders in the home who save electricity.

47% people agree that the tariff is more so these are dissatisfy customers 47% people

agree that the tariff is more so these are dissatisfy customers so 76 % wants choice to buy

electricity.26% shows they are facing all of the mentioned problem regarding K.E.S.C while

18% shows that they are suffering also over billing.35% have no alternative and 27% has

ups as alternative. 62% would be our target market

82% shows that they know what is solar electricityAbout solar panel. 56% people think that

I will be expensive although make marketing strategies as low price.59% show their interest

to make solar panel as their alternative.88% is the market size to capture the market with

price variable.82% people wants detail of solar panel company and its services.88% wants

packages and technical information regarding company.85% people wants free electrical

consultancy for their home .94% response positively to buy it.



SATISFACTION OF HYPOTHESIS



SATISFACTION OF HYPOTHESIS

The hypothesis is accepted.

ACCEPTED NOT ACCEPTED

people wants detail of

solar panel company

and its services.

82% 18%

people wants free

electrical consultancy

for their home

85% 15%

response to buy it. 94% 16%



CONCLUSIONS



CONCLUSIONS

On the behalf of hypothesis it is said to be the research is successful regarding the

acceptance of solar panel utility company for the residential electricity consumer of

Karachi.

The details of company and product and services were not include in project but

people shows their welcome to arrival of new utility company.it shows it is the hot

market to capture because people want satisfaction of their needs.on the basis of this

research the door of arrival of competitors has been open .this research is also helpful

to make Karachi as Green city.



RECOMMENDATIONS



RECOMMENDATIONS

Government analyze the hypothesis and there is a grand need of this subjective

research.

Banks can provide financial strength to new utility companies.

Such type of research may be helpful to other cities of Pakistan.



REFERENCE & RESOURCES:

News papers in Pakistan.

http://www.dawn.com/2011/05/29/time-to-end-kesc-monopoly.html

http://asinstitute.org/node/72 http://www.dawn.com/2011/05/29/time-to-end-kesc-monopoly.html

http://www.thenews.com.pk/TodaysPrintDetail.aspx?ID=11105&Cat=13


References:Book Basic Marketing Research, ―Gilbert A Churchill, JR‖ 4thedition.Green,

P.E., Tull, D.S. and Albaum, G (1993),

Research For Marketing Decisions,5th edition, Prentice-Hall

Robert p.bush the University of MemphisMarketing research, 2ndedition 2004. Joseph

f. hair, jr.Louisiana state university

Market research , 6thedition 1998. David A. Aaker, V. Kumar, George S. Day.

http://www.fao.org/docrep/w3241e/w3241e02.htm

http://www.solarsystem.pk/solarpanels.html

http://www.paksolarpower.net

http://imperial.academia.edu/CaiJHeath/Papers/590898/MSc_Dissertation_-

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RESEARCH PAPER

ACCEPTANCE OF SOLAR PANEL UTILITY COMPANY FOR

RESIDENTIAL ELECTRICITY CONSUMER IN KARACHI

(Year 2012)

Presented To:

Sir Ali Raza

Presented By:


1552-210104

MBA MARKETING

PRESTON UNIVERSITY

15- Bangalore Town Shahra-e-Faisal,

Karachi - 75530

acceptance of solar panel utility company for residential electricity consumer in karachi

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