Customer EngagementA critical challenge for all consumer businesses – but

even harder in dull old banking

Summary1. We are really bad at our banking

• Developed Markets – Over Reliance on Debt and Poor Readiness for retirement

• Developing Markets – Low Literacy and Penetration

2. We are really good at games and Facebook - We spend 3 billion hours a week as a planet playing videogames

3. We are hardwired for play and it’s how we learn best.

4. This presents an opportunity for those institutions who are authentically interested in customer success

5. Moroku makes banking fun to help banks help their customers succeed

2014 - OECD Secretary General “The majority of the population do not have sufficient knowledge to understand even basic financial products and the risks associated with the products. A majority of individuals do not plan for the future and fail to make effective decisions to manage their finances.

Challenge for Banks• Under Growth

Pressure • Profit Pools are

shrinking• Through

• Increased Competition

• Pressure on Margins – Durbin et al

• Increased Regulation

Customers• Lots of opportunities to help

• Unbanked• Under Banked• Under Served• Wealth Management

• What they need?• Access• Education on Complex Products – or they will blow up• Success - Making Financial Progress - Saving Money, Paying

off debt

• Via an experience that is:• Functional• Enjoyable• Evolving• Values-based • Connecting• Personalised• Rewarding

• Customer Culture Imperative• Customer Success• Competing on Purpose not Price• AKA Liquidity vs NII

• Its what your customers and regulators want!

Relativity

Apply for Loan

Receive Loan

Pay off Loan

Bank definition of success

Customer definition of success

So what does Moroku Do?• We employ decades of psychology,

behavioural economics, motivational theory and game design to create rewarding , engaging banking experiences

• We have a platform – that allows banks to build and deploy fun mobile and internet banking applications

• We have a process – A design methodology that places the customer at the heart of the innovation cycle

GameSystem

Mobile App GameServer

Game Console API

GameSystem

• Mobile Libraries iOS and Android • Fast

Prototyping

• Cloud Based

• Configure on the Fly• Ads• Quizzes• Rules• Competitions• Rewards• Content

• Analytics

• Player Management

• Player Identity• Journeys• Events

• Integration• 2 Way• Security• Anonymization and

Token Services

Lets

have a

look

-

DEM

O

Tim

e!

Business Snapshot• 2 Banks Live• In Design Mode with 2• Global Distribution with a large

banking software company – Sales and Implementation

• Annuity Based Revenue Model $1/user/year

• 7 in Sydney• In the Black in FY ‘15

• Leadership• Working together for 18 years in Banking Software• Began building some of Europe's 1st Internet Banking Systems• 1 Successful exit to Sun Microsystems• Colin – B.Sc MSc Canterbury JCP, Microsoft, Sun others

www.colinweir.com • Dave B.SC Edinburgh, M.SC London Uni, JCP, Sun, Westpac, Lloyds,

Misys www.davedurbin.com

What we want from FinTech Lab

• Know the various regional customer and bank needs• Fine tune the proposition accordingly• We bring• Deliver Customer Centricity through Digital• Customer Focus• Platform for rapidly deploying cloud based digital banking systems to the

group