accelerating time to market with next generation cloud platforms by michael mccarthy, vp of ibm

© 2009 IBM Corporation

Accelerate Time to Market with Next Generation Cloud Platforms

Mike McCarthy – Vice President, Cloud Computing Global Technology Services

May 31, 2012

© 2009 IBM Corporation2 IBM ConfidentialApril 12, 2023

Nearly half (48%) of CIOs surveyed evaluate cloud options first, over traditional IT approaches, before making any new IT investments

Cloud is widely recognized as an increasingly important technology; adoption is expected to accelerate rapidly in the coming years

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of cloud technology adoption today and which do you expect will best describe it in three years? Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First

Piloting

Adopting

SubstantiallyImplemented

+215%

+33%

72%

91%

What is Your Organization’s Level of Cloud Adoption?

% of Respondents

The Global Cloud Computing Market is Forecast to Grow 22% per year through 2020

$0B

$50B

$100B

$150B

$200B

$250B

2011 2015 2020

$241B

$41B

$150B

Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011

13%

41%21%

28%38%

21%

Today 3 yrs


Increasing data demands

Customer-driven innovation

growth in digital data from 2007 to 2011.

of customers demand increased self-service capabilities for direct and instant access

of surveyed enterprise IT budgets in 2011 were spent on ongoing operations and maintenance costs.**

50%

**Source: Forrester Research, Inc. "2012 IT Budget Planning Guide For CIOs," October 27, 2011 by Craig Symons

56%Globalization of value chains

Trillion US dollars of global exports in 201016


10x

Customer expectations, competitive forces, and the changing economics of computing are placing greater pressure on businesses and IT

Accelerated delivery of products and services

connected devices in the world today*9B

* Source: GSMA


Eff

icie

ncy

Tra

nsf

orm

atio

n

Rethink IT.• Rapidly deliver services• Integrate services across cloud environments• Increase efficiency

• Initiate new revenue streams• Drive faster time to market for new services• Meet changing customer expectations

Reinvent business.

Source: Gartner, Cloud Computing Services, Virtualization Top CIO 2011 Wish Lists Jan 24 2011

Cloud is a solution that appeals to both IT and Business

© 2009 IBM Corporation5

How Important are the Following Objectives for Adopting Cloud?

Source: 2011 IBM/EIU Cloud Survey Results, Q5: How Important are the Following Objectives for Adopting Cloud?, n= 572

62%

57%

56%

54%

51%

46%

43%

Increased collaboration with external partners

In addition to enhancing internal efficiencies, organizations clearly intend for cloud to improve their business capabilities

Competitive/cost advantages thru vertical integration

New delivery channels/markets

New/enhanced revenue streams

Competitive differentiation thru specialization

Rebalanced mix of products/services

Flexible pricing models

% of Respondents


Build enduring customer relationships

Gain customer insight and use it to improve products and services, fostering trust and loyalty among constituents.

Deliver IT without boundaries

Unlock the value of new IT and business processes that break down traditional silos, simplify access to information and connect people across your ecosystem.

Improved speed and dexterity

Optimize and accelerate the delivery

of IT computing resources and services and serve them with new, flexible business models.

Transform the economics of IT

Speed delivery of new offerings and services with new models of self-service and deployment.

Cloud helps business and IT create and deliver value infundamentally new ways


Adoption patterns are emerging for successfully beginning andprogressing cloud initiatives

Cut IT expense & complexity through a cloud enabled data center

Accelerate time to market with cloud platform services

Gain immediate access with business solutions on cloud

Innovate business models by becoming a cloud service provider


Private & Hybrid CloudsPrivate & Hybrid CloudsCloud Enablement TechnologiesCloud Enablement Technologies

Managed Cloud Services Managed Cloud ServicesInfrastructure and Platform as a ServiceInfrastructure and Platform as a Service

Cloud Business SolutionsCloud Business SolutionsSoftware and Business Process as a ServiceSoftware and Business Process as a Service

Cloud FoundationCloud Foundation

We categorize cloud capabilities across client deployment models

Business Process as a ServiceSoftware as a Service

Business Process as a ServiceSoftware as a Service

Platform as a ServicePlatform as a Service

Infrastructure as a ServiceInfrastructure as a Service

DesignDesign DeployDeploy ConsumeConsume

Expert Integrated SystemsExpert Integrated Systems

Cloud ServicesCloud Services Cloud SolutionsCloud Solutions


Organizations often want help managing their cloud environments, but there are three significant problems in today’s third-party cloud marketplace

Determine right applications to right platform

Public/private/hybrid cloud mix often needed

Cloud is positioned as the answer to all IT woes – and it's not

One-size-fits-all deployment models

Management controls and governance criticalLoss of control


10

Traditional IT

PrivateHybridCloud

Public

Most clients will require a range of cloud consumption models


Cloud services should be designed to meet enterprise needs for tailored cloud architectures, management services and control

Management and support

Security Availability and performance

Infrastructure platform

Payment and billing

ApplicationResources

Application Environments

Application Management

Integration

Application Services

ApplicationLifecycle

Infrastructure Services

Enterprise data center

Managed private cloud

Enterprise

Hosted private cloud

Enterprise

Shared cloud services


12

We’re

THE

of

HAVE CHANGED.

making services available

from any device.

abstracting


13

THE

by

of services will be

new application modelsTHAT ARE


Two major application deployment models emerge in cloud adoption

• Scalable

• Virtualized

• Automated Lifecycle

• Heterogeneous Infrastructure

Cloud Enabled

• Elastic

• Multi-tenant

• Integrated Lifecycle

• Standardized Infrastructure

Cloud Centric

+

Existing Middleware Workloads

EmergingPlatform

Workloads

Compatibility with existing systems Exploitation of new environments


A cloud infrastructure platform should allow clients to leverage the cloud with certainty

Multiple delivery models that allow clients to optimize against economics, integration, security and control

Multiple delivery models that allow clients to optimize against economics, integration, security and control

An IaaS with enterprise-class governance, administration and

management control

Multiple security and isolation options built into

the virtual infrastructure and network

Real business-centric SLAs that align provider

accountability to your business

An IaaS with enterprise-class governance, administration and

management control

Multiple security and isolation options built into

the virtual infrastructure and network

Real business-centric SLAs that align provider

accountability to your business


Hosted private cloudManaged private cloud

Enterprise


A

Enterprise

B


Security Availability and

performance


Payment and billing



Cloud platforms should enable organizations to leverage the cloud with certainty


Security

Availability and performance


Payment and billing

Enterprise-class governance, administration and management control

Multiple security and isolation options built into the virtual infrastructure and network

Broad spectrum of options, with Business-Level Service Level Agreements and Terms

Technology dexterity to handle broad spectrum of workloads and characteristics

Flexible payment terms aligned to usage, platform and services

Infrastructure Services Options


Standardization; OPEX savings; faster time to valueStandardization; OPEX savings; faster time to value

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Traditional On-Premises

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Platformas a Service

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Softwareas a Service

Networking

Storage

Servers

Virtualization

Middleware

Runtime

Data

Applications

Infrastructureas a Service

O/S

Vendor Manages in CloudClient Manages

Extending the value beyond the infrastructure


Cloud platforms should extend application development capabilities




Integration



Develop Deploy Deliver Integrate

Enabled by patterns and best practices

Readily available application resources.

Ease of integration with traditional IT & private clouds.

Support for the full application lifecycle.

CIO, CTO, Application Development Manager, IT Operations Manager, Developer, ISV




ApplicationManagement

IntegrationApplicationLifecycle


Integrate your cloud-delivered applications with other applications or resources on-premises or in the cloud

Support effective deployment and management of third party applications with optimized deployment and management capabilities tuned to the specific application

Accelerate and optimize the deployment and management of your applications with pre-defined environments based on common application patterns

Leverage shared services to reduce the cost and simplify the

development, delivery and ongoing administration of cloud

applications

Provide development organizations with access to

rapidly activated and team-based development environments and

capabilities

Rapid access to application services to achieve cloud-based economies and speed while maintaining differentiation through application customization


Next generation cloud platforms should enable business innovation and growth

An ecosystem of ISVs leveraging the provider cloud platform for running their business

An ecosystem of ISVs leveraging the provider cloud platform for running their business



Enterprise


A

Enterprise

B


Security Availability and performance


Payment and billing




Integration



Client Defined Services

Provider Services

Partner Services

A set of business solutions that leverage industry and process skills including migration of existing hosted business applications

A set of business solutions that leverage industry and process skills including migration of existing hosted business applications

The choice and control to enable clients

to develop, deploy and

manage custom

services

The choice and control to enable clients

to develop, deploy and

manage custom

services

A set of infrastructure services and solutions coupled with architecture, integration and

implementation skills

A set of infrastructure services and solutions coupled with architecture, integration and

implementation skills



Cloud Builders

Cloud Infrastructure Providers

Cloud Technology providers

Cloud Application Providers



Enterprise


A

Enterprise

B


Client defined services

Industry services

Data and Analytics

Workplace

Security

Resilience

Enterprise Apps

Partner services

Cloud Services Solution Providers

Enterprise Enterprise +

A strong cloud ecosystem will enhance overall value to clients…


• Provide customer-lead guidance to the multiple cloud standards-defining bodies

• Establishing the criteria for open-standards-based cloud computing

• 330+ Companies Participating

“CSCC Forms New Security Working Group”

- Feb. 2012 Co-chaired by The Kroger Co. and Boeing “CSCC Forms New Security Working Group”

- Feb. 2012 Co-chaired by The Kroger Co. and Boeing

“CSCC Forms New SLA Group”

- Feb. 2012 Co-chaired by Boeing & IBM

“CSCC Forms New SLA Group”

- Feb. 2012 Co-chaired by Boeing & IBM

Cloud platform providers should be committed to cloud standards and open source initiatives


Client’s Infrastructure

Factory Lines

Rapid MigrationRapid Migrationii

Cloud

Wave Strategy

Step 1

InventoryVerificationInventory

VerificationTransformation

PlanningTransformation

PlanningTransformation

DesignTransformation

DesignImplementation /

TestImplementation /

Test

Step 2 Step 3 Step 4

ii

ii

Re-platformRe-platform

ReinstallationReinstallation

Tools + InnovationTools + Innovation

Migration of traditional applications to cloud takes a thoughtful and experienced approach


In summary...

• Organizations are increasingly adopting cloud as an enabler for business innovation.

• Two major application deployment models emerge in cloud adoption – cloud enabled & cloud centric.

• Next generation cloud platforms are:

• Providing new levels of access, performance, visibility, integration, and security.

• Helping organizations accelerate the speed and deployment of new applications.

• Enabling business innovation and growth.


of Fortune 500companies are usingIBM cloud capabilities.

Thank You!