accelerating innovation , increasing governance & reducing cost using cloud-based software...

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Dave McCann, VP AWS Marketplace and Service Catalog

October 2017

Accelerating Innovation , Increasing Governance & Reducing Cost using Cloud-based Software Procurement and Service Management

and


Migrating existing applications as

quickly as possible

Deploying new applications to the

cloud by default

Cloud computing has become the new normal

AWS services more than a million active customers every month in 190 countries.

Through customer obsession and an increasing pace of innovation, AWS is the fastest technology vendor in history to reach a $10B run rate.


On the journey to the cloud, customers require Third Party software solutions for many workloads

NewApplications

Digital & CX

Analytics

Mobile

DC Migration

MissionCritical Apps

All In

MissionCritical Apps

Development& Test

NewApplications

This journey involves migrating software to the cloud


The Enterprise Software Portfolio is in transition

Gartner Report "Market Insight: Cloud Computing's Drive to Digital Business Creates Opportunities for Providers.“ May 24, 2016Jeffrey Mann, David Mitchell Smith, Ed Anderson, Jay Heiser, Yefim V. Natis, Thomas Bitman, Neville Cannon

• Software catalog starting position• 70% COTS software• ~200+ software product vendors• Large EA/ELAs for top 50 vendors• Long list of products not well

known or tracked• Upgrades cascade over 3-5 year

cycle• 10-40% in house developed

applications• 30% open source/free software• High potential for rationalization

"Cloud will increasingly be the default option for software deployment.”Gartner


Software Procurement Challenges heading to cloud • Prior License restrictions may prohibit carrying

perpetual licenses to cloud• Opportunity to migrate to SaaS causes accelerated

retirement of older products• Cloud workloads often require new requirements

increasing Evals/POCs & new vendors • Migrating existing applications can be complex and

time consuming

• Inability to leverage existing agreements drives time and resource loads on finite Procurement teams

• License tracking in a hybrid environment can be extremely difficult


AWS Marketplace Transforms Software ProcurementFind, Test, Buy, Deploy, and Manage Software In the Cloud

About• Deploy software on demand• Curated software from

trusted vendors• 1250+ ISVs• 4000+ product listings• Simplified procurement

and deployment• Billed through AWS account• Deployed in 14 Regions

around the world • 154,000 Active Customers


AWS Marketplace CapabilitiesSoftware discovery procurement and deployment simplified

Pay options such as pay-as-you-go pricing

• Pay only for what you use• Integrate software costs

into AWS bill• Pay by user, host, or data• Upgrade to longer terms for

subscription discounts • SAAS Multi Year Contracts

Be flexible• Easily scale up or down

on-demand• Test and learn without material

commitments• Use only what you need without

wasting un-used licenses• Resources Tagged and visible in

Spend Management Tools

Get the software you need in minutes

• Test in minutes• Innovate faster• Ready-to-run on AWS• Simplify migration to the cloud• Leverage BYOL investments• Convert from Test to Buy


AWS Marketplace Listing TypesCloud based deployment options

BYOL

Carry previously purchased licenses to AWS via AWS Marketplace

License key required to deploy and track

Leverage existing investments and simplify cloud deployment capabilities

400 Titles

Utility

Metered pricing available based on variables like term, # of users, amount of bandwidth, # of hosts

Pay only for what you use. Utility model eliminates large capital investments, lowering TCO for new and scaling workloads

Free Trials available for many products. Consolidated billing with other AWS services

2100 Titles

Open Source

Curated listings, often with no SW cost for use of these products, unless supported versions are necessary

AWS infrastructure cost still apply to open source deployments

2000 Titles

SaaS

Service completely managed and fulfilled by SaaS Provider (At least for now)

No resources required to manage infrastructure

SaaS Contracts avail for annual and multi-year commitments,

Free Trials available for many products. Consolidated billing with other AWS services

+200 Titles

Amazon Machine Image (AMI) Deployed on AWS EC2 SaaS


AWS Marketplace flexible pricing options

Hourly

Pay for software and compute capacity by the hour, # of users, data transferred, etc. with no long-term commitments

Ideal for Dev/Test or workloads with spikey traffic

Monthly

Make a monthly payment and receive a discount on the monthly pricing charge

Ideal for temporary projects and baseline workloads

Annual/Multi-Year

Make a one-time payment and receive a significant discount. Multi year options also available.

Ideal for periodic and long-term workloads

Free Trial

Get started on AWS Marketplace with free trial & no commitment.

Good for initial evaluation

Private Offers

Custom pricing negotiated between customer & ISV fulfilled on AWS Marketplace

Intended for high value subscriptions >$50K

Available to EDS sellers


Popular categories and leading brands most often deployed in projects

Security BIStorage MediaDatabaseNetworking DevOpsOperating Systems


Analyze and Control costs with AWS Cost Explorer

Visualize your AWS Marketplace costs and

usage

Dive deeper into your usage patterns

Set budgets on your AWS Marketplace costs and

usage


GE Water Moves Data Warehousing to the CloudGreater scale and agility with Matillion ETL through AWS Marketplace

Business Challenge:• Existing data warehouse stretched to the limit and hard

to scale due to cap-ex and high-end hardware requirements.

Approach:• Cloud-based data warehousing as a cost-effective way

to scale to meet business needs using AWS Redshift

Outcome:• 6 months from ideation to go-live• 45% operating cost reduction• Migrating 9000 workloads into AWS and moving from 34

physical data centers to 4.


Seller Private Offers Limited Preview

• Participating Sellers* can extend any AWS account a version of their product, enabling volume contracts through AWS Marketplace

• Available on AMI or SaaS product types on AWS Marketplace

• Customers can receive specific pricing and legal terms

• Customers get all the same benefits of consolidated billing, cost analysis, and subscription management of AWS Marketplace while paying a lower privately negotiated price

• *Available to sellers participating in our Enhanced Data Sharing (EDS) program


Procure Govern Run

Copy

Person1Cloud Admin

Launch

+ other servicesPersonnelCloud Teams

& Users

Create

PersonnelCloud Users

Discover,Test, And

Subscribe

Launch

Moving to internal governance and user self-service


Evolve your Application Portfolio ManagementSourcing, Publishing, Versioning, and Managing with Cloud Formation Application Stacks

• AWS Marketplace Operation• Centralizing digital assets• 24/7 scanning, monitoring• Vulnerability notifications and

fixes• Versioning and patching*• Engineering with ISV’s

*Vendor dependent

1 2

3

• Vendor asset publishing• Curating trusted vendor

list• Procurement• Centralized billing • 35 Categories • Publishing new listings

every week • Published Globally • Access control and sharing

• Governance• Provisioning• On-going operations and management

Source

PublishManage

1

2

3


What is ?

AWS Service Catalog is a structured service used for governance, management, maintenance and deployment of application portfolios made available to customers

AWS Service Catalog allows you to centrally manage commonly deployed AWS services and application portfolios, and helps your organization achieve consistent governance and compliance requirements, while enabling users to quickly deploy only the approved AWS services they need


Why customers use

Use Cases

De-risk AWS Provisioning variability (Cost, Security, Governance)

Self Service Team Portal – One Stop Shop

Template Standardized AWS Deployments (CFN)

Template Version Control for AWS centered teams & users

Enforce Governance and Compliance proactively

Integrate with other ITSM tools via API’s

Centrally Optimize the distributed IT Service Life Cycle

Integrated to AWS Marketplace ( Copy Product )


Wiley Embraces Digital-First Publishing

Business Challenge:• Modernize to drive innovation for business growth.

Approach:• Cloud-first DevOps strategy for faster delivery of

products and services through greater autonomy and automation.

Outcome:• Deliver new products faster than before with repeatable

deployment models and reusable artifacts

• Launch new application stacks in minutes instead of hours, days or weeks.

• Easily deploy application builds to production using the AWS Service Catalog with self-service portal


AWS Marketplace & Service Catalog VisionPublic Marketplace & Private Service Catalog

• Buy from AWS Marketplace & move to

SC • Provide single source of internal

marketplace offerings via SC to only approved teams & users

Transition to Software On-Demand• Rapidly innovate by buying and

deploying software solutions on-demand • Test /Dev & Production • Simplify and streamline purchasing,

license management and invoicing• Upgrade on demand

Increase Automated Analytics and Insights• Real time insights into software demand

& usage within the large Enterprise

Approval Workflow & Issue Tracking

Spend Visibility & Controls

Test, Choose, Procure & Deploy

Reuse & Manage

ProcurementFinanceLegal

Deployed Resources

IT Leadership

CISO& Security

DevOps


Transforming your portfolio: The 5/50/500 model

5

50

500

The Mega “5” software vendors which represent

~ 50% of IT software spend.

The ~top 50 vendors critical to the journey to

the cloud and future direction of a company.

The long tail of 500+ vendors.

MSFT & Oracle, managed by


Innovate faster in seven steps with AWS MP & SC

1.Identify key

software vendors

2.Find seller on

3.Determine procurement

policies

4. Stand up

5. Establish products

and portfolios

6. Design constraints and tags in

7. Cost tracking & approval

workflows


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