AMPAND THE NEW MOBILE WEB

I am Aimee.I’m on my phone a lot.

2HELLO!

OVER

of global searches are done from mobile devices.

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50%

IT’S CLOSER TO 60% IN THE UNITED STATES.

our office

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MOBILE SEARCHES BY INDUSTRY 5

GOOGLE’S MOBILE FIRST INDEXWhat’s that even mean?

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1.

“Today, most people are searching on Google using a

mobile device. However, our ranking systems still typically look at the desktop version of a page’s content

to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the

desktop page because our algorithms are not evaluating the actual page that is seen by a mobile

searcher.

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RANK BASED OFF OF MOBILE VERSIONS OF PAGES

» Content» Structured Data» User Experience

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SWIPING AND RICH RESULTSMobile SERPs looking crazy.

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2.

DESKTOP SEARCH RESULTS PAGE: BOOOOORING 10

MOBILE SEARCH RESULTS PAGE: OH WOW. 11

GOOGLE AMPSuperfast content.

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3.

GOOGLE ACCELERATED MOBILE PAGES 13

AMP content in traditional results

AMP Carousel

WHAT ARE ACCELERATED MOBILE PAGES?

Open Source Lighter Code Loads Instantly

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WHAT ARE ACCELERATED MOBILE PAGES? 15

IMPLEMENTING AMP 16

» Create code» Tag it as AMP» AMP analytics script

TRACKING AMP PERFORMANCE 17

But is it a ranking factor?

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Indirectly, yeah.

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Position 0

OTHER COOL THINGS YOU CAN DO WITH AMP 20

» A/B testing» Accelerated Landing Pages

(ALP)» AMP Deepviews

AMP DEEPVIEWS 21

Articles

Recipes

Product Pages

WHICH CONTENT CAN WE IMPLEMENT THIS FOR? 22

Any questions?

23THANKS!

Gifshttp://www.gifmeabreak.com/ AMP https://docs.google.com/a/dynamicwebsolutions.com/document/d/1fmKF5UZub-CQ9u5gNdAOkF7LuimQzw85V7RWap5vgbI/edit?usp=sharing https://www.distilled.net/resources/AMP-future-publishing-industry/http://searchengineland.com/googles-amp-carousel-working-seo-insights-kanye-west-266412https://builtvisible.com/seo-for-amp-pages/Mobile First Indexhttps://webmasters.googleblog.com/2016/11/mobile-first-indexing.htmlhttp://searchengineland.com/faq-google-mobile-first-index-262751

24RESOURCES

Mobile Search Trends

http://www.blindfiveyearold.com/the-future-of-mobile-search

http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025

A/B Testing AMP

https://amphtml.wordpress.com/2016/08/24/optimize-your-amp-pages-with-amp-experiment/

AMP Deepviews

http://searchengineland.com/branch-unveils-amp-deepviews-content-uninstalled-apps-can-previewed-search-results-268261

Accelerated Landing Pages

https://instapage.com/blog/google-amp-ads-landing-pages