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Sistemas de Ingenieria ConjuntaSimplificación It y Reducción de Costes

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Market AnalysisEnterprise Computing is too Complex

35-65% is integration

Bottom line: 4% of revenue is spent on a commodity that does not improve competitiveness.

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What’s Next? 70% of IT cost in Staffing and Implementation

• Sizing & Deployment Planning• Installation & Configuration• Deploying and Scaling• Patching & Maintenance• Platform Administration

Enterprise IT Budget

Copyright © 2011 Oracle Corporation

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Oracle EngineeredSystems

Compute & Storage Building Blocks

Software

One Engineering Team Best Performance. Best Value. Cloud Built-In.

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General Purpose

SPARCSuperCluster

Purpose Built

Database Appliance Exalytics

Big DataExalogicExadata

Engineered Systems & AppliancesCloud Buil-in

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Systems Architecture Matters

• Standard Materials• Different Results

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Lower TCO with Engineered SystemsThe best way to accelerate your IT transformation

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Fundamental Value of Engineered SystemsEasy, predictable

100’s of Components 1 Machine 1000’s of Hours 1 Day

Copyright © 2011 Oracle Corporation - Proprietary and Confidential

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Why Engineered Systems?Better performance, easier to buy, cheaper to own

Different

Platform

Every

Time

Integrated

Tuned

Optimized

Identical

Application

Compute

Storage

I/O

OS

HP Blades

HP Storage

HP Networking

162 partsMonths from start to production

1 Engineered SystemUnpack to production in hours

Copyright © 2011 Oracle Corporation - Proprietary and Confidential

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Transforming the Technology StackOracle Optimized Infrastructure Exadata

ExalogicExalytics

Compute,Storage, Network,

Software

HIG

H

Oracle’s OptimizedSolutions

ExtremeEfficiency

Supercluster

• Tested• Certified • Deployed• Supported

together

• Engineered • Tested• Packaged • Certified • Deployed• Supported• Upgraded

Together

RISK LOW

INTEGRATION LEVEL HIGH

EFFI

CIE

NC

Y &

VALU

E TO

CU

STO

MER

Manageability & Simplicity

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12 Oracle Restricted and Confidential

Near the business

Extreme SAP

UltimateDW

Platform

xDRConsolidat

ion forTelcos

Data Retentionfor Telcos

Extreme Oracle Apps

ExadataStorage

ExpansionKit

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Propuesta de ValorAhorro de Espacio y Energía

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Copyright ©2011 Oracle. All rights reserved.Oracle & Dirección General de la Guardia Civil. Confidential 14

USA Homeland Security Dept.

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Propuesta de ValorIncremento de Rendimiento

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TurkcellExtreme Performance

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TurkcellExtreme Performance

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Propuesta de ValorAhorro en Administración

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BNP Paribas

COMPANY OVERVIEW• Global banking company (largest in Europe and 11th largest company in the

world in 2010 per Forbes)• Headquarters: Paris, France• Revenues of US$50 billion• Employees: 19,600 in 50 countries servicing 13,000 corp. clients

CHALLENGES / BUSINESS OBJECTIVES • Keep up with dynamic transactional volume increases that can occur day-

to-day in the financial markets

• Deliver complete, accurate, and on-time information to its users and customers.

• An Oracle data warehouse that captures all the messages that traverse the electronic global trading floor for accurate, complete and on-time statistics on equities, commodities and derivatives data

SOLUTIONS• Exadata Database Machine (2 half racks SAS)• RAC• ASM• DataGuard• EHCC

BNP Paribas

RESULTS•Response times average 17x faster•Indexes on most large tables no longer needed with Exadata•Data Guard handles standby replication to second DB Machine. •Read-only tablespaces reduces backup footprint by >85%•Analytic Functions are used for most statistics, greatly simplifying development and code complexity•Can handle dramatic volume increases that can double from one day to the next without impacting users•Indexes of very large tables have been removed saving

CONFIGURATION• 2 x SAS half-racks and SATA Exadata Storage servers• Home-grown Web 2.0 presentation layer (90% of users)

plus additional tools for power users• 1/2 trillion rows accessed

• Size: 30 TB compressed to 9TB

• > 1000 users

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Linkshare

COMPANY OVERVIEW• Marketing company providing e-commerce businesses with a vast, high

quality pay per action (PPA) marketing network, along with expert consultative service

• Cost efficient campaigns enable their customers to acquire new customers, increase revenue, and drive results

CHALLENGES / BUSINESS OBJECTIVES • Enable the company to easily manage huge volumes of historical e-

commerce data in a consolidated database that can scale for future growth• Provide ability to meet the needs of the company’s advertisers and

publishers as it continues to expand globally, and as online advertising and e-commerce continue to grow

• Deploy flexible reporting and analysis tools, including sophisticated dashboard functionality for business users

SOLUTIONS• Exadata Database Machine (Full Rack), SAS• OBIEE• OEM

CUSTOMER PERSPECTIVE“Oracle Exadata has helped us consolidate 15 years of

historical data onto a reliable data warehousing solution that enables us to scale for future growth. The solution enables us to guarantee high performance and will play a vital role as we expand globally.” Jonathan Levine, Chief Operating Officer, LinkShare Corporation

RESULTS• Chose Oracle Exadata for its high performance, fault tolerance, reliability, and cost advantages •Benefited from multi node processing and storage• Leveraged employees’ existing Oracle transactional environment experience to streamline database and systems management teams—improving operational efficiency•Provided internal users, advertisers and publishers direct access to analytics with OBIEE

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Softbank Mobile

COMPANY OVERVIEW• A leading Japan mobile phone service company• Industry: Telecommunications• Headquarters in Japan

CHALLENGES / BUSINESS OBJECTIVES • Support continued service popularity and data growth

• 2+ years #1 growth of subscribers• #1 rated company in industry in popularity polls• 1 TB per month growth in system capacity

• Leverage transaction data to support key business functions: • Marketing • Finance • A range of other users

• Address capacity and performance issues in existing non-Oracle data warehouse environment

SOLUTIONS• 3 Full Racks Oracle Database Machine; 2 in cluster in production• Oracle Database

RESULTS•3.8x faster processing vs. customer SLA expectation for overall workload

•~3 TB per hour data load•CDR Summary Process 5-10x faster•Web Access Data summary process 10-15x faster

•Ability to leverage investment in existing Oracle expertise throughout company•Scalable platform for future growth

CONFIGURATION• 60-90 TB DW size• Currently in production – has moved former Teradata

workload to Exadata•Data Warehouse system•Web log analysis

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TurkcellCompression in Action

Confidential – Internal use only

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Propuesta de ValorAhorro en Tiempo de Carga

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Bayer Healthcare JapanCOMPANY OVERVIEW• Bayer is a global enterprise with core competencies in the fields of health

care, nutrition and high-tech materials• Best known in Japan as the company who invented Asprin• Products include Bayer Schering Pharma products, Animal Health,

Intendis, Medrad, Bayer Asprin

CHALLENGES / BUSINESS OBJECTIVES • Performance, maintenance, cost issues• 9800 specialized data marts – redundancy and latency issues• 10 hours data loads affecting marketing analysis productivity• Improve business process by consolidating distributed OLTP systems • Reduce TCO by consolidating DW and TP in to a single data repository

SOLUTIONS• Exadata Database Machine (1/4 Rack)

RESULTS• 350 sales marketing users• Consolidation of OLTP and DW same machine• Reduced Number of data marts by 50%• Monthly data load reduced from 7 hours to 1 hour• Weekly processing time for datamarts decreased from 10 hours, to 45 minutes• Decreased power consumption by moving from 1 DW / 1 OLTP server to a single Database Machine• Reduced headcount by consolidating two different technologies for TP and DW to a single Exadata Database Machine •Queries reduced by 1/3 •140 Million records processed daily•Cost savings from reduced electricity consumption and floorspace used

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Banca Transilvania

COMPANY OVERVIEW• Leader in the Romanian financial industry; first banking institution to be

listed on the Bucharest Stock Exchange.• 500 branches, offers retail and business banking services • Insurance services and a specialized division dedicated to medical staff.

CHALLENGES / BUSINESS OBJECTIVES • Expand business reporting capabilities, enabling greater analysis of

consumer behavior • Ensure the scalability to store an increasing volume of data about

banking customers and transactions • Provide a high level of data security to ensure the privacy of customer

financial information • Generate timely reports for management and third parties to enable more

accurate decisions • Gain greater agility to quickly introduce new services and lines of

business, strengthening the company’s competitive edge

SOLUTIONS• Exadata Database Machine (half rack)

RESULTS•Improved data warehouse and OLTP processing by 20% to 30%•Doubled the number of reports that bank specialists can leverage for insight, such as consumer behavior and the degree of penetration of certain bank products •Reduced maintenance costs by 15% to 30%, •Reduced energy costs by more than 30%, •Enabled bank specialists to make decisions faster than their competitors, especially in the area of calculating interest rates •Enabled bank employees to rapidly develop new products and business lines, delivering a competitive advantage

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Propuesta de ValorAhorro en Almacenamiento

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Philippine Savings Bank

COMPANY OVERVIEW

• Second-largest savings bank in the Philippines commonly referred to as PSBank or PSB

• Subsidiary of Metrobank

CHALLENGES / BUSINESS OBJECTIVES • Enterprise BI Solution provides management reports and analytics • Establishes visibility into the banks businesses and risk portfolio.

• Performance of poor reports taking three hours to several days for completion.

• Dashboards not accurate

• True performance of the bank cannot be measured

SOLUTIONS• Quarter Rack Exadata Database Machine V2• RAC• Compression• Partitioning

RESULTS

•Significant performance improvements

• near real time update for the President’s Dashboard. •Hybrid Columnar Compression, (10x compression for query mode and 15-50x compression for archive mode) cut storage costs•Partitioning and ability to execute Database functions in storage also reduced storage

CUSTOMER PERSPECTIVE“We’re very pleased with the test performance of the Sun Oracle Exadata Database Machine Version. We experience significant improvement in performance and definitely, this technology has exceeded our expectations. We are excited to see how we can fully capitalize on the benefits in other areas of the bank.” Mr. Pascual Garcia, President, Philippine Savings Bank.

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¡MUCHAS GRACIAS!