Academy Insider

The Academy’s new mobile app provides visitors with easy access to engaging and self-guided tours – each one organized around a specific scientific theme and each one plotting a unique pathway around the museum.

Individual exhibits located throughout the building are connected in unexpected ways. Fresh digital content, supplemental to information conveyed on the actual physical exhibit, inspires exploration both during and after the visit.

Project Objectives

1.  Enhance Visitor Experience •  Allow visitors to “dive deeper” •  Provide easy-to-use wayfinding •  Deliver real-time programming

schedule •  Enable customization &

personalization

2.  Build Ongoing Relationships •  Inspire re-visits with themed tours •  Encourage human-to-human

interaction •  Invite users to opt-in to receive

updates and “at home” activities •  Introduce visitors to online

community

50+ Exhibit Stops

Themed Tours and Scavenger Hunts

Step-by-Step Wayfinding

“Dive Deeper” Activities

Exhibit Floor Maps

Real-time Program Schedule & Reminders

9  And More!

Jonathan Denholtz

jdenholtz@gmail.com 415-846-1967

CREATIVE LEADER COMMITTED TO PRODUCT AND ORGANIZATIONAL EXCELLENCE

Interactive media executive with a unique and potent mix of product expertise, business savvy and rich industry experience. 25 years designing and developing innovative and award winning user experiences that engage, entertain and educate.

Career arc spans network television, video games, web-based products & services, mobile apps, and physically interactive experiences that extend beyond the desktop.

Specialties include: •  Business planning and strategy •  Product vision and roadmaps •  Cross functional team-building & management •  Interactive design and development •  P & L management •  Startups and intra-preneurial ventures