Academic Outreach and Continuing Education

(AOCE)

Rick Simpson, Associate Dean

Ken Foster, Director, AA Marketing

MISSION

• To extend the academic resources of the University of Utah to diverse and evolving communities.

HISTORY

• Travel Club• Bureau of Community Development• Institute of Urban Studies• Bureau of Indian Services• Institute of Industrial Relations

(cont.)

Established in 1934 to serve evenings. Evolved to create experimental programs

HISTORY (cont.)

• Modern Dance Program

• Ballet Program

• KUED (PBS TV)

• Lectures and Concerts

• Instructional Media Services

• Virginia Tanner

• Executive Education

• Evening degree programs

ORGANIZATION

• Organizational changes

• Integration with Academic Affairs

Senior AA VP

AVP

Assoc. Dean

Marketing Acad. Programs Administration

Deans &

Depts

VP Un. Relations

PROGRAMS

• Main Campus Afternoon, Evening and Weekends

• Sites

• Summer Programs

• Distance Learning

• Experimental Programs

• Non Credit Programs

• International

MARKETING ISSUES

• Sites

• Enrollment management

• Image

• Customer Service

• Strategic Planning

DRIVERS (What created AOCE)

30-39

SITES

• Bountiful 4095

• Murray 3905

• Sandy 4526

• Park City 3344

• UHN -----

TOT ANNUALENROLLMENT

ENROLLMENT

44819

40122-10.5%

44870

Utah 18 Year-olds

IMAGE

UU Perceptual MapProgressive

Traditional

Voc/Tech Lib.Arts

Market Desire

TargetMarketDesire

UU

IMAGE1993 1997

Somewhat to very likely to recommend the U 46 59Rater the general academic reputation of the U as good to excellent 90 59Rate the U's contribution to the state's economic development as good to excellent 78 80Rate the U's contribution to the state's cultural environment as good to excellent 83 82Rate the U's quality of undergraduate education as good to excellent 83 73Rate the U's quality of graduate education as good to excellent 82 79Rate the U's preparing students for careers as good to excellent 73 75Rate the U's quality of faculty research as good to excellent 77 60Rate the U's quality of student services as good to excellent 57 43Rate the U's athletic programs as good to excellent 81 81Rate the U's management as good to excellent 65 60Rate the U's moral and ethical environment as good to excellent 61 57Rater the U's freedom to express religious beliefs as good to excellent 73 71Rate the U's faculty concern for students as good to excellent 67 55Rater the quality of teaching as good to excellent 77 74

SOLUTIONS

• Customer Service– New Customer Service Mgr.

• Proactive Strategic Planning

• Appropriate Marketing Efforts

INITIATIVES• New sites

– Tooele

– Brooks Arcade

– UHN

• Professional Development• Personal Enrichment• U Online• TACC• Ed Tech Programs• Training and Development• International• Mainstream Outreach Credit