THE TOASTMASTERS

Technical Presentations #4

Presenting a Technical Paper

“Why Social Identities Matter”10 to 12 minutes

Advanced Communication Series - Technical Presentations, Project 4

www.toastmasters.orgToastmasters Zug – Marcel Brussee

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Harvard Business Review, January-February 2015

Toastmasters Zug – Marcel Brussee

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Social Identity

Toastmasters Zug – Marcel Brussee

A social identity is the part of our

self-concept that results from our

perceived membership in a group.

www.toastmasters.orgToastmasters Zug – Marcel Brussee

www.toastmasters.orgToastmasters Zug – Marcel Brussee

www.toastmasters.orgToastmasters Zug – Marcel Brussee

The AXE effect

www.toastmasters.orgToastmasters Zug – Marcel Brussee

Dutiful son vs. Available Man

www.toastmasters.orgToastmasters Zug – Marcel Brussee

Jeep – Tread Lightly

www.toastmasters.orgToastmasters Zug – Marcel Brussee

Communities around social identity

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By constantly turning on the dial of the social identity radio…

Toastmasters Zug – Marcel Brussee

Social Identity – for Marketers

…marketers can clarify and adjust communications, to the

benefit of customers as well as firms.

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You have a lot, you can select some: be aware, choose wisely

• Man/Woman/Mother/Father/Wife/Husband/Parent/Child/…

• Housewife/Career woman/Specialist/Generalist/…

• Swiss/Dutch/French/American/Hungarian/Polish/Irish/…

• Executive/Musician/Professor/Rock Fan/Biker/Hiker/…

• Left/Right/Green/Red/Blue/Fundamentalist/Moderate/…

• Careful/Careless/Mindful/Mindless/Activist/Follower/…

• Advocate/Silent Admirer/Outgoing/Introvert/…

• Speaker/Listener/Ambitious/Unassuming/…

• etc…

Toastmasters Zug – Marcel Brussee

Social Identity – Have or Choose?

WHERELEADERSARE MADE

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