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ABUL KHAIR GROUP

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STRATEGIC MANAGEMENT PROCESS

STEP1:VISIONANDMISSIONSTATEMENTS

Vision statement: Attain quantitative and qualitativeleadership in all the sectors we operate throughpioneering innovative new technologies

Mission statement: Consolidate our position in the areaswhere we lead and continue to invest in people, processes and

technology to enhance our organizational capability to ensure

long-term and substantial growth and progress towards our

vision. Embracing change at every level to achieve highest

level of professionalism and making sure it remains as the key

focus for all of our employees.

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STRATEGIC MANAGEMENT PROCESSSTEP2: S.W.O.T ANALYSIS

Availability of relaxedcredit terms

Robust R&D Department

Spare manufacturingcapacity

Limited distributionchannels abroad

No Internet Presence

Insufficient exposure ofproduct brands

Strength Weakness

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STRATEGIC MANAGEMENT PROCESSSTEP2: S.W.O.T ANALYSIS

Development of robustonline presence

Emerging foreign markets

Technical collaborationwith foreign companies

Labor unions are aemerging threat

Power crisis is increasingday by day

New Compettition

Opportunity Threat

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STRATEGIC MANAGEMENT PROCESSSTEP3: TRANSLATINGMISSIONINTOSTRATEGICGOALS

Achieve sales of $400 million by 2012

Pursue an aggressive, outgoing research anddevelopment program with expected results by 2014

Establish a robust net-presence through well-designed Web site that is fast, easy to navigate,responsive, and gives visitors the information theyneed

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STRATEGIC MANAGEMENT PROCESSSTEP4:STRATEGIESTOACHIEVESTRATEGICGOALS

Viable marketing strategy development to ensureachievement on sales target of 400 million

Specific training programs aimed at strengtheningthe R & D department

Hire web design and solutions provider firm todevelop online infrastructure (e.g. company website,shipment tracking software etc.)

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STRATEGIC MANAGEMENT PROCESSSTEP5:STRATEGYIMPLEMENTATION

Formulation and effective communication ofmission and vision

Design of organizational architecture that allows forempowerment and communication

Creation of a strategic map to help identify focalpoints

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STRATEGIC MANAGEMENT PROCESSSTEP6:STRATEGYEVALUATION: 4STEPPROCESS

A. Fixing benchmark

B. Measurement of performance

C. Analyzing Variance

D. Taking Corrective Action

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HUMANRESOURCEPRACTICES

Performance Appraisal:Evaluating the employeesbased on their job performance

Employment needs:Assessing the employment

needs periodically to prevent any labor shortages

Training and development:Weekly training

seminars for further development of the workforce

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WAYSTOIMPROVETHEH.R. DEPARTMENTIN BANGLADESH

Provide periodic training to HRM staff

Streamline the planning, recruitment and hiring

process

Extend benefits program which seem to begetting results

Address inequities in staff workload, salaries, andallowances immediately

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