abugattas e-commerce presentation

8/6/2019 Abugattas E-Commerce Presentation

1/9


2/9

EE--commerce: Definitioncommerce: Definition

NoNo widelywidely acceptedaccepted definitiondefinition.. InIn looseloosesensesense itit meansmeans doingdoing businessbusiness overover thetheinternet,internet, sellingselling productsproducts [goods[goods andandservices]services] whichwhich areare delivereddelivered offlineoffline asaswellwell asas productsproducts whichwhich cancan bebe digitalizeddigitalizedandand delivereddelivered onon lineline..ee--commerce is the online transaction ofcommerce is the online transaction ofbusiness, featuring linked computer systemsbusiness, featuring linked computer systemsof the vendor, host and buyer. Electronicof the vendor, host and buyer. Electronictransactions involve the transfer oftransactions involve the transfer ofownership or rights to use a good orownership or rights to use a good orservice [US Department of Commerceservice [US Department of Commerce]]


3/9

EE--commerce: Scopecommerce: Scope

EE--commerce is a subcommerce is a sub--set ofset ofee--businessbusiness

EE--businessbusiness:: applicationapplication ofof ICTICT toto allall aspectsaspects ofofcompaniescompanies operationsoperations:: ii..ee.. customercustomer relationsrelations managementmanagement

(CRM)(CRM);; enterpriseenterprise resourceresource planningplanning (ERP)(ERP);; salessales forceforcemanagementmanagement (SFM)(SFM);; electronicelectronic procurementprocurement (EP)(EP)

EE--commercecommerce:: FunctionsFunctions CommunicationCommunication [on[on--lineline catalogue]catalogue]

TransactionTransaction [shopping[shopping cartscarts:: browsebrowse andand selectselectitemsitems andand makemake buyingbuying decision]decision]

PaymentPayment[electronic[electronic paymentpayment methods]methods]


4/9

EE--commerce Characteristicscommerce Characteristics

OperatesOperates onon aa bonafidebonafide basisbasis [no[no priorpriorarrangementarrangement betweenbetween customercustomer andand seller]seller]

OperatesOperates overover thethe InternetInternet;; usingusing allall oror anyanycombinationcombination ofof technologiestechnologies designeddesigned totoexchangeexchange datadata [email,[email, mobilemobile phone,phone, EDI]EDI];; totoaccessaccess datadata [share[share databasesdatabases oror electronicelectronicbulletingbulleting boards]boards];; andand toto capturecapture datadata [bar[barcodingcoding andand magneticmagnetic oror opticaloptical charactercharacter readersreaders

RequiresRequires buyerbuyer adheringadhering toto aa contractcontract [I[IAGREE,AGREE, II DONTDONT AGREE,AGREE, latterlatter terminateterminatenegotiations]negotiations].. JurisdictionJurisdiction imposedimposed byby thethe sellersellerandand aa mandatorymandatory alternativealternative disputedispute resolutionresolutionmechanismmechanism..


5/9

EE--commerce Market Structurecommerce Market Structure

PortalPortal ( POR)(POR):: EngagesEngages inin buildingbuilding aacommunitycommunity ofof consumersconsumers ofof informationinformation aboutaboutproductsproducts.. FocalFocal pointspoints forfor influencinginfluencing thethe channelchanneltraffictraffic intointo webweb sitessites managedmanaged byby providersproviders..

MarketMarketMakerMaker (MMK)(MMK):: FFacilitatesacilitates businessbusinesstransactionstransactions thatthat taketake placeplace betweenbetween suppliersupplier andandbuyer,buyer, andand providesprovides valuevalue throughthrough aa systemsystem ofofimplicitimplicit oror explicitexplicit guaranteeguarantee ofof securitysecurity andandtrusttrust..

Product/serviceProduct/service ProviderProvider ( PSP)(PSP)::ConductConduct directlydirectly businessbusiness overover thethe internet,internet,customizedcustomized informationinformation systemssystems andand businessbusinessprocessesprocesses..


6/9


7/9

G2GG2Ge.g.e.g.

coordinationcoordination

G2BG2Be.g. informatione.g. information

G2CG2Ce.g. informatione.g. information

B2GB2Ge.g.e.g.

procurementprocurement

B2BB2Be.g. ee.g. e--

commercecommerce

B2CB2Ce.g. ee.g. e--

commercecommerce

C2GC2Ge.g. taxese.g. taxes

C2BC2Be.g. pricee.g. price

comparisonscomparisons

C2CC2Ce.g. actione.g. actionmarketsmarkets

Government

Business

Consumer

Government Business Consumer

E-commerce and Broader Internet Applications

Source OECD (2000)


8/9

EE--commerce Market Segmentscommerce Market Segments

BB22BB:: TransactionsTransactions betweenbetween companiescompanies.. TheThe biggestbiggest andandmoremore successfulsuccessful [[7070--7575%% ofof totaltotal ee--commercecommerce sales]sales]LinkedLinked withwith supplysupply chainchain management,management, goinggoing beyondbeyondsimplesimple buyingbuying andand sellingselling transactionstransactions increasinglyincreasinglyinvolvinginvolving supplysupply chainchain technologiestechnologies..

BB22CC:: BusinessBusiness sellingselling toto householdshouseholds.. GrowingGrowing segmentsegment ofofthethe marketmarket.. MoreMore complexcomplex duedue toto informationinformation gapsgaps;; hashas notnotdonedone asas goodgood asas BB22BB..

CC22CC:: FacilitatesFacilitates transactionstransactions betweenbetween twotwo individualsindividuals..RequiresRequires aa platformplatform (MMK)(MMK).. EE--BayBay

BB22GG:: GovernmentGovernment procurementprocurement throughthrough internetinternet.. SeeksSeeks

moremore transparencytransparency andand greatergreater competitioncompetition CC22BB:: ReverseReverse auctionauction [new[new trend]trend]


9/9

EE--Commerce: TrendsCommerce: Trends

BB22CC:: MoreMore successfulsuccessful opportunitiesopportunities[apparel,[apparel, books,books, computercomputer hardwarehardware;;softwaresoftware andand accessoriesaccessories;; electronicselectronics;;

entertainment,entertainment, financialfinancial servicesservices;; flowersflowers..giftsgifts;; informationinformation;; musicmusic;; traveltravel servicesservices;;and,and, toys]toys]

BB22BB:: AllAll sectorssectors onon--lineline salessales 1515..99%%;; onon--

lineline purchasespurchases 4646..11%% [number[number ofofcompanies,companies, EE--WatchWatch 20032003]] SalesSales andandpurchasespurchases linkedlinked withwith companycompany sizesizeLargerLarger ++ onon--lineline transactionstransactions..

abugattas e-commerce presentation

Documents