abstract proceeding book icest)icestconference.com/wp-content/uploads/2020/03/... · iv foreword...

ii

Abstract Proceeding Book

of

1st International Conference

on Creative Economy and

Sustainable Tourism

(1st ICEST)

February 25, 2020

Bandung, Indonesia

iii

Abstracts Proceeding Book

of

1st International Conference on Creative

Economy and Sustainable Tourism

(1st ICEST)

ISBN : 978-602-5902-63-5

e-ISBN : 978-602-5902-64-2

Chief of Editor:

Hendrati Dwi Mulyaningsih

Cover and layout: Diah Kusumastuti

Publisher:

Yayasan Sinergi Riset dan Edukasi

Office Address:

Komplek Sinergi Antapani

Jl. Nyaman 31, RT01 RW23, Bandung 40291, Indonesia

Contact: (+62) 811227479

Email: [email protected]

First publication, February 2020

Copyright © 2020 by Yayasan Sinergi Riset dan Edukasi.

All rights reserved. No part of this publication maybe

reproduced or utilized in any form or by any means, electronic

or mechanical, including photocopying, recording or by any

information storage and retrieval system, without permission

in writing from the publisher.

iv

FOREWORD

Program Studi Diluar Kampus Utama (PSDKU)

Pangandaran was founded in 2016 and consisted by several

Study Program Located Outside of Unpad main campus. The

establishment of it emerged as a form of contributions from

Unpad to the development of West Java, particularly

Pangandaran Regency. By giving a sense of higher education,

PSDKU Pangandaran is programed to accelerate the growth of

Pangandaran in terms of human resources, education, health,

economic as well as natural resources exploration and

preservation. Currently there are five study program conducted

in PSDKU. They are Communication Science, Bussines

Administration, Nursing, Veterinary and Fisheries Science. All

program were designed to answer the local people’s needs with

a transformative learning which allowing student to applied

what they’ve got in the class, directly to the society. The

graduates of PSDKU Pangandaran are expected to excel both

in academic and personal character so they will be taking part

in West Java development in the future.

v

Research Synergy Foundation is a digital social enterprise

platform that focuses on developing Research Ecosystem

towards outstanding global scholars. We built collaborative

networks among researchers, lecturers, scholars, and

practitioners globally for the realization of knowledge

acceleration. We promote scientific journals among countries

as an equitable distribution tools of knowledge. We open

research collaboration opportunities among countries,

educational institutions, organizations and among researchers

as an effort to increase capabilities. Known as a catalyst and media collaborator among researchers

around the world is the achievement that we seek through this

organization. By using the media of International Conference

which reaches all researcher around the world we are

committed to spread our vision to create opportunities for

promotion, collaboration and diffusion of knowledge that is

evenly distributed around the world

Our Vision: As global social enterprise that will make wider impact and

encourage acceleration quality of knowledge among scholars.

Our Mission: First, developing a research ecosystem towards outstanding

global scholars. Second, Promoting scientific journals among

countries as an equitable distribution tools of knowledge.

Third, opening research collaboration opportunities among

countries, educational institutions, organizations and among

researchers as an effort to increase capabilities. Fourth, creating

global scientific forum of disciplinary forums to encourage

strong diffusion and dissemination for innovation

vi

TABLE OF CONTENTS

ORGANIZING COMMITTEE ........................................................... XIV

SCIENTIFIC AND REVIEW COMMITTEE...................................... XV

CONFERENCE CHAIR MESSAGE .................................................. XIX

KEYNOTE SPEAKER ........................................................................... XX

CONFERENCE AGENDA ................................................................. XXII

A. ENTREPRENEURIAL ECONOMICS RESEARCH ........................... 1

SWOT Analysis as an Instrument for Strategic Planning of Batik

Kayu Craft Small Medium Sized Enterprises (SMEs) in Krebet

Bantul Yogyakarta

Yenni Sri Utami, Oliver Samuel Simanjuntak, Vynska Amalia Permadi, Agus Sasmito Aribowo .......................................................... 2

Tourism as a Motive Force of Cultural Preservation (Case of

Cireundeu Village)

Adrian Agoes, Hadi Mulyana, Apay Safari .......................................... 3

Storynomics Tourism, as An Effective Tourism Marketing

Destination (Case Study Tangkuban Perahu, West Java-Indonesia)

Titing - Kartika, Nova Riana ................................................................. 4

Proposed Marketing Strategy to Increase Occupancy Rate of KOL

Villa

Hapsari Wulandari, Herry Hudryansyah ............................................... 5

The Effect of Storytelling Marketing on Purchasing Decisions

Through Brand Equity As An Intervening Variable on Gojek in

Jakarta

Ridha Rizkia, Farah Oktafani ................................................................ 6

The Implementation of Emotional Branding in Marketing Mix

Strategies to Increase Sales of Labuan

Andre Reksa Rajendra, Dona Saphiranti ............................................... 8

A Proposed Ecoturism Based Conservative Management Scheme

For Sea Turtle : Lessons Learned From Bali and Pangandaran

Atikah Nurhayati................................................................................. 10

The Effect of Online Newspaper Sentiments on IPO Underpricing

in Indonesia

Monica Fiona Aryani, Arief Wibisono Lubis ..................................... 11

vii

The Nursing Center Unpad as a Model for Nursing

Entrepreneursip Program on Campus

Neti Juniarti, Mamat Lukman, Desy Indra Yani ................................. 12

The Entrepreneurial Aspects of Competency Model A Systematic

Mapping Study

Healthy Nirmalasari, Linda Kurniawati, Herwan Abdul Muhyi, Marsha Aulia Hakim........................................................................................ 13

The Implication of Merger and Acquisition on Profitability: The

Case of Listed Companies in Indonesia Stock Exchange (IDX)

2010 - 2018

Rizkha Kusnadi, Ruslan Prijadi .......................................................... 15

The Effect of Resources on Operational Performance through

Innovation Strategy and Business Environment as Moderator

(Study on Rattan SMES in Palu City)

Asngadi, Chusnul Abadi, Muh. Riswandi Palawa, Moh. Ega Nugraha

............................................................................................................ 17

B. ECONOMIC RESEARCH. ................................................................ 18

The Perceived Ease of Use of Mobile Payment Systems Toward

Consumer's Purchasing Interest

Andrian, Jumawan .............................................................................. 19

The Role of Digital Innovation, Perceived Value, and Loyalty

Program on Customer Loyalty at Garuda Indonesia

Bayuaji Prasetyo, Triyono Arief Wahyudi .......................................... 21

Long Run and Short-Run Effect of Government and Private

Spending for Rising Economic Growth in Indonesia

Agus Sriyanto, Sri Murwani, Eleonora Sofilda ................................... 22

Does Social Preference Affect Budget Target Flexibility? A Study

of Budget Revision Decision Making

Dian Indudewi, Rahmawati, Agung Nur Probohudono, Muthmainah 24

Dividend Payout Ratio in Indonesian Tourism, Hotel, and

Restaurants Industry Subsector in 2013-2017

Muhammad Ikhlas Dharma, Bambang Hermanto, Dian Fordian ........ 25

Sharing Economy through E-Wallet: Understanding the

Determinants of User Intention in Malaysia

Bibiana Lim, Chan Kar Li, Leong Choi Meng .................................... 26

viii

C. ENTREPRENEURSHIP RESEARCH. .............................................. 27

Formulating Organizational Structure for Business Sustainability

(Case Study: Syara Works Company)

Ulin Noor Rahmani ............................................................................. 28

Application of Business Model for Startup in IRIS using Business

Model Canvas

Iis Diyanah Nurfikria, Arianis Chan, Healthy Nirmalasari ................. 29

Social Entrepreneurship to Drive Sustainable Tourism in

Pangandaran Regency, West Java, Indonesia

Farisadri Fauzan, Sari Usih Natari ...................................................... 30

The Role of Strategic Flexibilty on The Influence of

Entrepreneurial Orientation on Product Development

Yuli Budiati, Wisnu Untoro, Lilik Wahyudi, Mugi Harsono .............. 31

Business Strategy Formulation to Increase Profit of Agung

Artomoro Company

Mahfudhotul Ainiyah, Sonny Rustiadi................................................ 32

Women Entrepreneurship: Preliminary Research on Roles and

Needs

Wipti Eka Prahadipta, Prameshwara Anggahegari, Santi Rahmawati 33

D. COMMUNITY DEVELOPMENT RESEARCH................................ 34

Identification of Stakeholder in The Management of Geopark

Ciletuh in Sukabumi, West Java Indonesia

Sahadi Humaedi, Nurliana Cipta Apsari, Meilanny Budiarti Santoso 35

Social Support and Quality of Life in Cancer Patients: A Study of

Palliative Shelters in West Java

Laili Rahayuwati, Tuti Pahria, Kusman Ibrahim, Ikeu Nurhidayah, Habsyah Saparidah Agustina .............................................................. 37

Optimization of Village Business Agency in Community Based

Tourism Development

Cecep Safa’atul Barkah1, Dwi Masrina .............................................. 38

Tourism Development Strategy in the Mentawai Islands

Districtitle

Donna Ikranova Febrina, Yeni M, Mukti Diapepin ............................ 39

ix

E. CREATIVE ECONOMIC RESEARCH. ............................................ 40

Sustainable Competitive Advantage of Indonesia's Creative

Economic: Fashion Sub-Sector

Afni Regita Cahyani Muis, Ali Musa Harahap, Fadhlan Nur Hakiem 41

F. CREATIVE INDUSTRIES RESEARCH. .......................................... 42

Business Strategy Formulation for Art Merchandise Brand (Case

Study: Gutsy Prune)

Natalie Amadea, Mustika Sufiati Purwanegara .................................. 43

Third Party Logistics Practice in Archipelago Countries - Case

Study of Iruna eLogistics Indonesia

Anna Amalyah Agus, Gatot Yudoko, Nur Budi Mulyono, Taliya

Imaniya ............................................................................................... 44

Business Strategy for Longgar Outfit as a New Fashion Brand

Sofia Nuraini, Mustika Sufiati Purwanegara ....................................... 45

Innovation as Competitiveness in Facing Competition and

Developing the Songket Woven Fabric Business in Pandai Sikek

Creative Industry

Yenni Jufri, Henry H Loupias ............................................................. 46

Formulating Business Strategy for Media and Broadcasting

Startup: A Case Study at PT Svara Inovasi Indonesia

Farid Fadhil Habibi, Reza Ashari Nasution, Ryan Ramdani ............... 47

Attitude,Drivers, and Barriers Towards Cross-Border E-

Commerce: An exploratory Approach

Anna Amalyah Agus, Gatot Yudoko, Nurbudi Mulyono, Tiara Rizka Utami .................................................................................................. 49

The Effect of Italian Country of Origin on Perceived Quality

(Study on Selecting Espresso Machine in Bandung’s Culinary

Industry)

Farah Yumna Pradisa, Arianis Chan ................................................... 51

G. FISHERIES & MARINE RELATED TOURISM RESEARCH. ........ 52

Fisheries and Marine Tourism Integration Potency in

Pangandaran Beach, West Java

Indah Kurniasih, Atikah Nurhayati, Lantun Paradhita Dewanti,

Achmad Rizal ..................................................................................... 53

x

Strategy of Packaging Pangandaran Tour as Leading Marine Tour

Product of Travel Agents in Bandung

Khoirul Fajri, Rieke Sri Rizki Asti Karini .......................................... 54

Analysis of Supply Chain Model of Dogol Shrimp (Metapenaeus

ensis) Capture in Pangandaran

Revanda Fitriadi Wicaksana, Atikah Nurhayati, Ibnu Bangkit Suryadi, Asep Agus Handaka Suryana .............................................................. 55

H. MITIGATION OF NATURAL DISASTER RESEARCH. ................ 57

Study onThe Distribution of Potential Tectonic Earthquake in

Purwodadi District, Coastal Area of Purworejo Regency, Central

Java Province

Wahju Krisna Hidajat, Sutrisno Anggoro, Najib ................................ 58

How Vulnerable Are They? The Travelers with Health Problem's

Perceived Risk in the Turbulence Era

Mohammad Rizki Akbar, Sari Lenggogeni ........................................ 59

I. RESOURCES OF ANIMAL HUSBANDRY DEVELOPMENT

RESEARCH. ...................................................................................... 60

Physiological Characterization Through Body Temperature and

Respiration Frequency of Beef Cattle in Pangandaran

Muhammad Rifqi Ismiraj, Novi Mayasari .......................................... 61

The Effects of Selenium and Vitamin E Supplementation on Stress

Biomarkers in Transported Beef Steers

Novi Mayasari, M. Rifqi Ismiraj ......................................................... 62

Analysis of the Selling Price of Direct Fed Microbial Products

from Banana Stems Bioprocesses for Ruminants Using the Cost

Plus Pricing Method

Bambang Kholiq Mutaqin ................................................................... 63

The Effect of Fermented Bran using Rumen Base on The Physical

Quality and pH Silage of The Elephant Grass (Pennisetum

purpureum) Silage

Hansa Aglazziyah, Budi Ayuningsih, Lizah Khairani ........................ 64

Effects of Fermented Bran Usage Toward The Levels of Lignin

and Cellulose of Elephant Grass (Pennisetum purpureum) Silage

Zahra Khairun Nisa, Budi Ayuningsih, Iin Susilawati ........................ 66

xi

J. TOURISM RESEARCH. .................................................................... 67

A Study on Increasing Brand Destination Through Experiential

Marketing on Cultural Tourism Sites: A Lesson from Saung

Angklung Udjo

Tatiek Ekawati Permana, Ratih Hurriyati, Puspo Dewi Dirgantari, Nur Ahmad Ruyani .................................................................................... 68

Analysis of Foreign Tourists Capacity in Greater Makassar and

South Sulawesi: Using the Adjusted Little Law Model

Anang Muftiadi, Ulyses Sitompul....................................................... 70

A Comparative Study: Analyzing the influence of attitude and

subjective norm's seaside society toward the implementation of

Sapta Pesona in Pangandaran, West Java

Dria Candra Adityani .......................................................................... 71

AR-MOGS (Augmented Reality Monopoly Games Based On

Indonesia Culture for Increasing Cultural-based Tourism)

Ipit Zulfan, Dian Wardiana Sjuchro, Egi Yana Supriyanto, Muhammad

Reza Aliansyah, Denda Aditya Nugraha, Muhammad Habiburrahman, Aflah Gnahi Rhamadhan ..................................................................... 72

Museum Service Value Blueprint: An Enhanced View on Visitor

Experience

Gita Anugrah, Astri Amanda, Rifi Wijayanti Dual Arifin, Diah Kusumastuti, Selma Elfirda Karamy ................................................... 74

Identifying Potential Market and Value Proposition through

Analysis of Taboos as a New Tourism Product Development

Bambang Hermanto, Cecep Safa'atul Barkah, Dwi Masrina ............... 75

Development of Indonesian Tourism Law in The Tourism Industry

4.0

Muhamad Rizal, Yul Maulini ............................................................. 76

Feasibility of Pangandaran Beach as Leading Tourism Destination

in West Java

Emron Edison, Septy Indrianty ........................................................... 77

Tourism Analysis Using User-Generated Content: A Case Study of

Foreign Tourists Visiting Japan on TripAdvisor

Suguru Tsujioka, Kojiro Watanabe, Akihiro Tsukamoto .................... 78

Ex- Dutch Colonial Buildings in Padang City: A Potential for

Developing New Tourism Objects

Dian Rizke, Yenni Jufri, Henry H. Loupias ........................................ 79

xii

K. TOURISM COMMUNICATION RESEARCH. ................................ 80

Self Identity of Milenial Generation as Travelling and Tourism

Lovers

Jenny Ratna Suminar, Ditha Prasanti, Mochammad Armien S ........... 81

Tourism Marketing Communication in the Era of Disruption

Innovation: A New Paradigm in Tourism Business in Indonesia

Mukti Diapepin, Dian Oldisan, Henry H Loupias ............................... 83

Tourism Ethnocentrism: A Case Study of Culinary Tourism in

Pangandaran West Java

Purwanti Hadisiwi, Andika Vinianto Adiputra ................................... 84

The Influence of Brand Image and Word of Mouth on Tourists'

Decision to Visit Taman Hutan Raya Ir. H. Djuanda, Bandung

Nova Riana, Taufiq Hidayat, Syahriani .............................................. 85

Communication in Hospitality Industry : Azzuma Korean

Restaurant in Malaysia

Zia Kemala, Khoirul Fajri, Sophia Nurhalida Maulani ....................... 87

L. HEALTH TOURISM RESEARCH. ................................................... 88

Halal Healthcare Tourism: Nurses' Perspectives

Restuning Widiasih, Yanti Hermayanti, Ermiati ................................. 89

Evaluation of Swamedication Rationality in West Java Tourism

Site

Sri Setiatjahjati, Rifi Wijayanti Dual Arifin, Kenti Prahmanti, Sarah

Mahardika ........................................................................................... 90

Development of Healthy Tourism through the Nursing Approach:

A Literature Review

F. SriSusilaningsih, Maria Komariah, Siti Ulfah Rifa’atul Fitri .......... 91

Improving the Quality of BPJS Health Services with Information

Technology: A Challenge

Mellati Mandasari, Siti Mutia Kossasy, Adelse Prima Mulya ............ 92

M. TOURISM MANAGEMENT RESEARCH. ...................................... 93

The Effect of Experience Quality on Behavior Intention: The

Mediating Role of Tourist's Perceived Value in Subak Cultural

Landscape of Bali, Indonesia

Gallang Perdhana Dalimunthe, Yuyus Suryana, Dwi Kartini, Diana Sari ...................................................................................................... 94

xiii

Influences of Market Orientation and Competitive Strategy on The

Hotel Image

Tanty Sondari, Sucherly Sucherly, Meydia Hasan, Imas Soemaryani 95

The Role of Social Institutional in Tourism

Silmi Mauludina, Johannes Parlindungan ........................................... 96

The Entrepreneurial Aspects of Rural Tourism - A Systematic

Mapping Study

Bambang Hermanto, Margo Purnomo, Linda Kurniawati, Luthfi

Thirafi, Nurul Mardhiah Sitio, Farisadri Fauzan, Sari Usih Natari ..... 97

The Generation Z's hotel attribute selection

Panji Pamungkas, Indah Nur Agustiani .............................................. 99

The Perspective of Heritage Tourism Research : A Systematic

Mapping Study

Bambang Hermanto, Margo Purnomo, Nurul Mardhiah Sitio, Sari Usih Natari, Luthfi Thirafi, Linda Kurniawati, Farisadri Fauzan .............. 100

FUTURE EVENTS. ................................................................................ 101

xiv

ORGANIZING COMMITTEE

Conference Chair

Dr. Bambang Hermanto M.Si

Co-Conference Chair

Dr. Hendrati Dwi Mulyaningsih

Organizing Committee

Dr. Dipl. Ing. Husin M. Al-Banjari

Cecep Safa’atul Barkah, S.Sos., M.A.B., M.B.A

Healthy Nirmalasari, S.Sos., M.A.B.

Lantun Paradhita Dewanti, S.Pi., M.E.P.

Izza Mahdiana Apriliani, S.Pi., M.Si.

Hari Haryanto, S.A.P., M.A.P.

Hery Karya Pamungkas, S.M.

Ani Wahyu Rachmawati, S.Psi., MSM.

Santi Rahmawati, S.T., MSM.

Conference Support

Astri Amanda, S.E.,MBA.

Gita Anugrah, S.M.,MSM.

Diah Kusumastuti, S.T., M.T.

Information and Technology Support by Scholarvein Team

xv

SCIENTIFIC REVIEW COMMITTEE

Dr. Eric Agullana Matriano

Columban College, Inc., Phillipines.

Dr. Siti Nur ‘Atikah Zulkiffli

Universiti Malaysia Terengganu, Malaysia.

Prof. Sutinah Made

University of Hasanuddin, Indonesia.

Engr. Dr. Muhammad Mujtaba Asad

Universiti Tun Hussein Onn Malaysia Batu Pahat Malaysia

Dr. Haresh Kakde

Parul University, India.

Dr. Wisnu Adihartono

Ecole des Hautes Etudes en Sciences Sociales (EHESS),

Indonesia.

Dr. Bambang Hermanto, M.Si

Universitas Padjajaran, Indonesia.

Dr. Dipl. Ing. Husin M. Al-Banjari


Cecep Safa’atul Barkah, S.Sos., M.A.B., M.B.A


Healthy Nirmalasari, S.Sos., M.A.B.


Lantun Paradhita Dewanti, S.Pi., M.E.P.


Izza Mahdiana Apriliani, S.Pi., M.Si.


xvi

Dr. Ma. Elena C. Estebal

Technological Institute of the Philippines, Phillipines.

Christine Winstinindah Sandroto, S.E., M.M.

Atma Jaya Catholic University, Indonesia.

Dr. Piyanard Ungkawanichakul

Srinakharinwirot University, Thailand

Dr. Dewa Putu Oka Prasiasa

Sekolah Tinggi Ilmu Manajemen Handayani, Indonesia.

Prof. Dr.Rashmi Gujrati

KC Group of Institutions, India.

Dr. Noorlizawati Abd Rahim

Universiti Teknologi Malaysia, Malaysia.

Dr. Usep Suhud

Universitas Negeri Jakarta, Indonesia.

Dr. Hazem Ali

Zhejiang Gongshang University, China.

Dr. Nenny Hendajany

Universitas Sangga Buana, Indonesia.

Rahoyo, S.E., M.Si

Universitas Negeri Semarang, Indonesia.

Diyah Indiyati, S.Sos., M.Si.

Universitas Mataram, Indonesia.

Nurjannah Rahayu Kistanti, S.E., M.Si.


Dr. Sri Harini

Djuanda University, Indonesia.

xvii

Dr. Paulus Wardoyo


Dr. Kshitij Trivedi

School of Management, PP Savani University, India.

Dr. Jacinta Dsilva

Modul University, Dubai.

Prof. Muhammad Rayyan Fazal

Riphah International University, Faisalabad, Pakistan.

Diin Fitri Ande, MBA.

Tanri Abeng University, Indonesia.

Shaheeb Abdul Azeez

The Maldives National University, Maldives.

Dr. Nawiroh Vera

Universitas Budi Luhur, Indonesia.

Benjamin Agyei-Owusu

Kwame Nkrumah University of Science and Technology, Ghana.

Olaleru, Ibikunle Funso

National Roots Crops Research Institute, Umudike, Abia

state.

Dr. Izyan Munirah Mohd Zaideen

Universiti Malaysia Terengganu, Malaysia.

Dr. Miranda Tanjung

Nagoya University, Japan.

Dr. Leandro A. Loyola

De La Salle University, Phillipines.

Edi Sunjayanto Masykuri, S.S., M.Pd

Universitas Muhammadiyah Purworejo, Indonesia.

xviii

Dr. Redi Panuju

Dr. Soetomo University, Indonesia.

Dr. Dyah Nirmala Arum Janie


Bagus Shandy Narmaditya, S.Pd., M.Pd.

Universitas Negeri Malang, Indonesia.

Dr. Yohanes Don Bosco Doho

London School of Public Relations-Graduate School of

Communication, Indonesia.

Sita Deliyana Firmialy, MSM

Institut Teknologi Bandung, Indonesia

xix

CONFERENCE CHAIR MESSAGE

It is with great pleasure that I welcome you to the 1st ICEST

Conference in Bandung! On behalf of the organizing committee,

Universitas Padjadjaran PSDKU Pangandaran, I would like to

express my gratitude for your participation in this event. Universitas

Padjadjaran PSDKU Pangandaran is a symbol of how eager it is for

Universitas Padjadjaran to contribute larger on the higher education

access in developing yet having high potency area, such as

Pangandaran. In Pangandaran, we endeavor to provide science and

skills especially to the society, in five areas of education, namely

fisheries, animal science, business administration, communication

science, and nursing. It is our hope to increase the exposure of higher

education for Pangandaran people. However, for the sake of

accessibility, we decided to organize this event in Bandung. We hope

that with Universitas Padjadjaran presence in Pangandaran will

accelerate its development.

The 1st ICEST has two main aims: to provide a platform in the

economics and sustainable tourism studies, and to present and

promote Pangandaran into the international atmosphere even more,

especially in academic scope. We are aware that to develop

sustainably, it is required a strong commitment to endure the test of

time. The 1st ICEST is one of those commitments.

In the organization of this event, we did our best to provide the

optimal environment for all of the participants and presenters.

However, we are truly apologizing if there is any inconvenience that

appeared during this event. We hope that we can learn from every

mistake and improve it at ICEST in the following years.

Finally, enjoy your time in Bandung!

Thank You.

Best regards,

Dr. Bambang Hermanto M.Si.

Conference Chair of 1st ICEST 2020

xx

KEYNOTE SPEAKER

Dr. Bambang Hermanto was born in

Bandung 59 years ago, has his education

completed in Bandung, West Java. The degree

of Bachelor, Master, and Doctor has been

issued at the Faculty of Social and Politics

Program, Universitas Padjadjaran, by

focusing his interest in Business

Administration Study. After granted with

Bachelor's degree, he started his career

journey as the lecturer in the Faculty of Social and Political Science and now

titled as a head lector in Universitas Padjadjaran. He is also mandated to be

the Director of Multi-Campus Universitas Padjadjaran in Pangandaran

(PSDKU Unpad Pangandaran), mandated by the Rector.

Dr. Bambang Hermanto has been actively involved in multi-

disciplinary behavioral research and consultancy projects, discussing related

topics of Tourism, Leadership, and Entrepreneurship. He had published

several books in Human Resources Development and Management related

studies, also journal articles of Destination Competitiveness, Socio-

Entrepreneurship, and Tourism Eco-system in Pangandaran. Besides his

dedication to teaching and writing-related works, he also passionately

managing Sekolah Tinggi Ilmu Pariwisata (STIEPAR YAPARI-AKTRIPA)

in Bandung as the head of the Institution since 2016 while leading PSDKU

Unpad Pangandaran.

Summary Speech :

1. How the science of tourism in Indonesia is developed

2. The development of the tourism industry in Indonesia

3. What and how Indonesian academics can play a role

xxi

KEYNOTE SPEAKER

Assc. Prof. Hiram Ting, Ph.D is an Associate

Professor in the Faculty of Hospitality and

Tourism Management, UCSI University. He is

also the Chairman of the Sarawak Research

Society (SRS) and Vice President of MAG

(Marketing in Asia Group) Scholar. Being the

Managing Editor of the Asian Journal of

Business Research (AJBR, listed in ERA2018

and indexed in SCOPUS), as well as an

Advisory Board and Editorial Board member

of a few local and international journals, he has been actively involved in

multidisciplinary behavioural research and consultancy projects, covering

topics related to generation marketing, consumer behaviour, education,

tourism, healthcare service, gastronomy, and leadership. His papers are

published in indexed journals, including the Internet Research (SSCI Impact

Factor 4.109, Scopus Q1), European Journal of Marketing (SSCI Impact

Factor 1.716, Scopus Q1), Tourism Management (SSCI Impact Factor 6.012,

Scopus Q1), International Journal of Contemporary Hospitality Management

(SSCI 3.957, Scopus Q1), Tourism Economics (SSCI 1.098, Scopus Q1) and

Social Indicator Research (SSCI 1.703, Scopus Q1). He has served as the

Guest Editor of several SSCI/SCOPUS journals, including British Food

Journal (SCIE 1.717, Scopus Q1), Journal of Hospitality and Tourism

Research (SSCI 2.685, Scopus Q1) and European Business Review (ESCI,

Scopus Q1). Given his passion in research, he has won best paper awards five

times, a young service researcher award in 2014 and an Emerald Literati

Award in 2018. He is currently the Brand Ambassador of Emerald Publishing

in East Asia.

Summary Speech :

Responsible Tourism and Hospitality : A Stakeholder’s Prespective

- Sustainable Tourism and Responsible Tourism

- Major Component of Responsible Tourism

- Who is Responsible and What are They Responsible for?

- Issues and Potential Research on Responsible Tourism

xxii

CONFERENCE PROGRAM Tuesday | February 25, 2019

Venue : Board Room 1-3 The Trans Luxury Hotel, Indonesia

Time Duration Activities

08.00 – 09.00 60' Welcome Reception and Registration

09.00 - 09.05 5' Welcoming MC

09.05 - 09.20

15' Global Research Ecosystem Introduction

Dr. Hendrati Dwi Mulyaningsih

Founder & Chairman of Research Synergy Foundation Co-Conference Chair 1st ICEST 2020

09.20 – 09.35

15' Opening Speech

Prof. Dr. Rina Indiastuti, M.SIE.,

Rector of Universitas Padjadjaran

09.35 – 09.40 5’ Opening Speech Co Host Ir. Yenni Jufri, M. Si STIA LPPN Padang

09.40 – 09.45 5’ Opening Speech Co Host Titing Kartika, S.S., MBA. Tourism Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari Bandung

xxiii

09.45 - 10.00 15' Coffee Break

10.00 – 10.40 40’ Keynote Speech

Dr. Drs. Bambang Hermanto, M.Si. Head of PSDKU Universitas Padjadjaran Pangandaran

Conference Chair 1st ICEST

10.40 – 11.20 40’ Keynote Speech

Assc. Prof. Hiram Ting, Ph.D

UCSI University, Sarawak Malaysia Managing Editor of Asian Journal of Business Research

11.20 – 11.40 20' Award Ceremony & Group Photo

11.40 – 12.00 20' Grand Networking

12.00 – 13.00 60' Praying time & Lunch Break

13.00 – 17.00 240' Parallel Session

17.00 – 17.10 10' Closing Speech

17.10 – 17.30 20' Award Ceremony

17.30 – 17.35 5’ Closing MC

xxiv

ROOM 1 2 3 5 6 Session I 13.00 – 15.00

Track Tourism Track Economic, Entrepreneurial Economics

Track Entrepreneurship, Entrepreneurial Economics

Track Resources of Animal Husbandry Development, Fisheries and Marine Related Tourism

Track Entrepreneurial Economics

Asst.Prof. Dr. Cham Tat Huei Assoc. Prof. Laili Rahayuwati

Dr. Choi Meng Leong Alexander M.A. Khan, S.Pi., M.Si., Ph.D

Dr. Purwanti Hadisiwi

Titing Kartika, S.pd., M.M., MBA. Tourism

Dr. Jenny Ratna Suminar

Rivani, DBA Dr. Ratih Purbasari Dr. Dwi Purnomo

Session II 15.15 – 17.00

Track Community Development, Mitigation of Natural Disaster

Track Creative Industries , Tourism

Track Tourism Communication, Health Tourism

Track Tourism Management

Track Tourism, Sustainable Tourism, Creative Economic, Tourism Communication

Dr. Cheah Jun Hwa Dr. Bibiana Lim Alexander M.A. Khan, S.Pi., M.Si., Ph.D

Dr. Neti Juniarti Dr. Arianis, Chan

Dr. Dwi Purnomo Dr. Benny Alexandrie Rivani, DBA Dr. Anang Muftiadi Dr. Cheah Jun Hwa

xxv

Tuesday , 25 February 2020 Session 1 : 13.00 – 15.00

Session Chair : Asst. Prof. Dr. Cham Tat Huei and Diana Sari, Ph.D

Paper ID Author Media Paper Title

EST20110 Tatiek Ekawati Permana

Oral Presentation A Study on Increasing Brand Destination Through Experiential Marketing on Cultural Tourism Sites: A Lesson From Saung Angklung Udjo

EST20136 Anang Muftiadi Oral Presentation Analysis of Foreign Tourists Capacity in Greater Makassar and South Sulawesi: Using The Adjusted Little Law Model

EST20147 Dria Candra Adityani

Oral Presentation A Comparative Study: Analyzing The Influence of Attitude and Subjective Norm's Seaside Society Toward The Implementation of Sapta Pesona in Pangandaran, West Java

EST20195 Suguru Tsujioka Oral Presentation Tourism Analysis Using User-generated Content: A Case Study of Foreign Tourists Visiting Japan on Tripadvisor

EST20177 Ipit Zulfan Oral Presentation “AR-MOGS (Augmented Reality Monopoly Games Based on Indonesia Culture for Increasing Cultural-based Tourism)”

EST20183 Astri Amanda Oral Presentation Museum Service Value Blueprint: An Enhanced View on Visitor Experience

EST20188 Dwi Masrina Oral Presentation Identifying Potential Market And Value Proposition Trough Analysis of Taboos as A New Tourism Product Development

EST20190 Muhamad Rizal Oral Presentation Development of Indonesian Tourism Law in The Tourism Industry 4.0

Room 1 Track Tourism

xxvi

Tuesday, 25 February 2020 Session 2 : 15.15 – 17.00

Session Chair : Asst. Prof. Dr. Cham Tat Huei and Dr. Dwi Purnomo

Paper ID Author Media Paper Title EST20174 Sari Lenggogeni Virtual

Presentation How Vulnerable are They? The Travelers With Health Problem's Perceived Risk in The Turbulence Era

EST20181 Sahadi Humaedi Oral Presentation Identification of Stakeholder in The Management of Geopark Ciletuh in Sukabumi, West Java Indonesia

EST20182 Laili Rahayuwati Oral Presentation Social Support and Quality of Life In Cancer Patients: A Study of Palliative Shelters in West Java

EST20189 Cecep Safa’atul Barkah

Oral Presentation Optimization of Village Business Agency in Community Based Tourism Development

EST20152 Wahju Krisna Hidajat

Oral Presentation Study on The Distribution of Potential Tectonic Earthquake in Purwodadi District, Coastal Area of Purworejo Regency, Central Java Province

EST20196 Yeni M Oral Presentation Tourism Development Strategy in the Mentawai Islands Districtitle

Room 1 Track Community Development, Mitigation of Natural Disaster

xxvii


Session Chair : Assoc. Prof. Laili Rahayuwati and Dr. Jenny Ratna Suminar


EST20103 Andrian Oral Presentation The Perceived Ease of Use of Mobile Payment Systems Toward Consumer's Purchasing Interest

EST20118 Bayuaji Prasetyo Oral Presentation The Role of Digital Innovation, Perceived Value, and Loyalty Program on Customer Loyalty at Garuda Indonesia

EST20162 Dian Indudewi Oral Presentation Does Social Preference Affect Budget Target Flexibility? A Study of Budget Revision Decision Making

EST20184 Muhammad Ikhlas Dharma

Oral Presentation Dividend Payout Ratio in Indonesian Tourism, Hotel, and Restaurants Industry Subsector in 2013-2017

EST20134 Sri Murwani Oral Presentation Long Run and Short-Run Effect of Government and Private Spending for Rising Economic Growth in Indonesia

EST20101 Bibiana Lim Oral Presentation Sharing Economy through E-Wallet: Understanding the Determinants of

User Intention in Malaysia EST20173 Rizkha Kusnadi Oral Presentation The Implication of Merger and Acquisition on Profitability: The Case of

Listed Companies in Indonesia Stock Exchange (IDX) 2010 – 2018 EST20175 Asngadi Oral Presentation The Effect of Resources on Operational Performance through Innovation

Strategy and Business Environment as Moderator (Study on Rattan SMES in Palu City)

Room 2 Track Economic,

Entrepreneurial Economics

xxviii


Session Chair : Dr. Bibiana Lim and Dr. Benny Alexandrie

Paper ID Author Media Paper Title EST20158 Sofia Nuraini Virtual

Presentation Business Strategy for Longgar Outfit as A New Fashion Brand

EST20122 Natalie Amadea Oral Presentation Business Strategy Formulation for Art Merchandise Brand (Case Study: Gutsy Prune)

EST20130 Anna Amalyah Agus

Oral Presentation Third Party Logistics Practice in Archipelago Countries – Case Study of Iruna Elogistics Indonesia

EST20178 Yenni Jufri Oral Presentation Innovation as Competitiveness in Facing Competition and Developing The Songket Woven Fabric Business in Pandai Sikek Creative Industry

EST20130 Anna Amalyah Agus

Oral Presentation Attitude, Drivers, and Barriers Towards Cross-Border E-Commerce: an exploratory Approach

EST20200 Henry H. Loupias Oral Presentation Ex- Dutch Colonial Buildings in Padang City: A Potential for Developing New Tourism Objects

Room 2 Track Creative Industries

xxix


Session Chair : Dr. Choi Meng Leong and Rivani, DBA


EST20111 Ulin Noor Rahmani

Oral Presentation Formulating Organizational Structure for Business Sustainability (Case Study: Syara Works Company)

EST20153 Iis Diyanah Nurfikria

Oral Presentation Application of Business Model For Startup in Iris Using Business Model Canvas

EST20156 Farisadri Fauzan Oral Presentation Social Entrepreneurship to Drive Sustainable Tourism in Pangandaran Regency, West Java, Indonesia

EST20161 Yuli Budiati Oral Presentation The Role of Strategic Flexibilty on The Influence of Entrepreneurial Orientation on Product Development

EST20191 Wipti Eka Prahadipta

Oral Presentation Women Entrepreneurship: Preliminary Research on Roles and Needs

EST20159 Neti Juniarti Oral Presentation The Nursing Center Unpad as A Model for Nursing Entrepreneursip Program on Campus

EST20168 Healthy Nirmalasari

Oral Presentation The Entrepreneurial Aspects of Competency Model A Systematic Mapping Study

EST20171 Mahfudhotul Ainiyah

Virtual Presentation

Business Strategy Formulation to Increase Profit of Agung Artomoro Company

Room 3 Track Entrepreneurship, Entrepreneurial Economics

xxx


Session Chair : Alexander M.A. Khan, S.Pi ., M.Si ., Ph.D and Rivani, DBA


EST20145 Jenny Ratna Suminar

Oral Presentation Self Identity of Milenial Generation as Travelling and Tourism Lovers

EST20150 Mukti Diapepin Oral Presentation Tourism Marketing Communication in The Era of Disruption Innovation: A New Paradigm in Tourism Business In Indonesia

EST20186 Purwanti Hadisiwi

Oral Presentation Tourism Ethnocentrism: A Case Study of Culinary Tourism in Pangandaran West Java

EST20146 Restuning Widiasih

Oral Presentation Halal Healthcare Tourism: Nurses' Perspectives

EST20164 Sri Setiatjahjati Oral Presentation Evaluation of Swamedication Rationality in West Java Tourism Site

EST20176 F. SriSusilaningsih Oral Presentation Development of Healthy Tourism Through The Nursing Approach: A Literature Review

EST20201 Adelse Prima Mulya

Oral Presentation Improving the Quality of BPJS Health Services with Information Technology: A Challenge

Room 3 Track Tourism Communication, Health Tourism

xxxi


Session Chair : Alexander M.A. Khan, S.Pi ., M.Si ., Ph.D and Dr. Ratih Purbasari


EST20148 Muhammad Rifqi Ismiraj

Oral Presentation Physiological Characterization Through Body Temperature And Respiration Frequency of Beef Cattle in Pangandaran

EST20163 Novi Mayasari Oral Presentation The Effects of Selenium And Vitamin E Supplementation on Stress Biomarkers in Transported Beef Steers

EST20167 Bambang Kholiq Mutaqin

Oral Presentation Analysis of The Selling Price of Direct Fed Microbial Products From Banana Stems Bioprocesses for Ruminants Using The Cost Plus Pricing Method

EST20169 Hansa Aglazziyah Oral Presentation The Effect of Fermented Bran using Rumen Base on The Physical Quality and pH Silage of The Elephant Grass (Pennisetum purpureum) Silage

EST20193 Zahra Khairun Nisa

Oral Presentation Effects of Fermented Bran Usage Toward The Levels of Lignin And Cellulose of Elephant Grass (Pennisetum purpureum) Silage

EST20140 Indah Kurniasih Oral Presentation Fisheries And Marine Tourism Integration Potency in Pangandaran Beach, West Java

EST20142 Khoirul Fajri Oral Presentation Strategy of Packaging Pangandaran Tour as Leading Marine Tour Product of Travel Agents in Bandung

EST20185 Revanda Fitriadi Wicaksana

Oral Presentation Analysis of Supply Chain Model of Dogol Shrimp (Metapenaeus ensis) Capture in Pangandaran

Room 5

Track Resources of Animal Husbandry Development,

Fisheries and Marine Related Tourism

xxxii


Session Chair : Dr. Neti Juniarti and Diana Sari, Ph.D.


EST20126 Gallang Perdhana Dalimunthe

Oral Presentation The Effect of Experience Quality on Behavior Intention: The Mediating Role of Tourist's Perceived Value in Subak Cultural Landscape of Bali, Indonesia.

EST20144 Tanty Sondari Oral Presentation The Influences of Market Orientation and Competitive Strategy on The Hotel Image

EST20149 Silmi Mauludina Oral Presentation The Role of Social Institutional in Tourism

EST20165 Linda Kurniawati

Oral Presentation The Entrepreneurial Aspects of Rural Tourism - A Systematic Mapping Study

EST20192 Panji Pamungkas Oral Presentation The Generation Z's Hotel Attribute Selection

EST20166 Nurul Mardhiah Sitio

Oral Presentation The Perspective of Heritage Tourism Research : a Systematic Mapping Study

Room 5 Track Tourism Management

xxxiii


Session Chair : Dr. Purwanti Hadisiwi and Dr. Dwi Purnomo


EST20107 Vynska Amalia Permadi

Oral Presentation Swot Analysis as An Instrument for Strategic Planning of Batik Kayu Craft Small Medium Sized Enterprises (SMEs) in Krebet Bantul Yogyakarta

EST20108 Adrian Agoes Oral Presentation Tourism as A Motive Force of Cultural Preservation (case of Cireundeu Village)

EST20109 Titing - Kartika Oral Presentation Storynomics Tourism, as An Effective Tourism Marketing Destination (Case Study Tangkuban Perahu, West Java-indonesia)

EST20119 Hapsari Wulandari

Oral Presentation Proposed Marketing Strategy to Increase Occupancy Rate of Kol Villa

EST20124 Ridha Rizkia Oral Presentation The Effect of Storytelling Marketing on Purchasing Decisions Through Brand Equity as an Intervening Variable on Gojek in Jakarta

EST20125 Andre Reksa Rajendra

Oral Presentation The Implementation of Emotional Branding in Marketing Mix Strategies to Increase Sales of Labuan

EST20154 Monica Fiona Aryani

Oral Presentation The Effect of Online Newspaper Sentiments on Ipo Underpricing in Indonesia

EST20132 Atikah Nurhayati Virtual Presentation

A Proposed Ecoturism Based Conservative Management Scheme for Sea Turtle : Lessons Learned From Bali and Pangandarn

Room 6 Track Entrepreneurial Economics

xxxiv


Session Chair : Dr. Arianis Chan

Paper ID Author Media Paper Title EST20194 Emron Edison Virtual

Presentation Feasibility of Pangandaran Beach as Leading Tourism Destination in West Java

EST20129 Afni Regita Cahyani Muis

Oral Presentation Sustainable Competitive Advantage of Indonesia's Creative Economic: Fashion Sub-sector

EST20180 Farid Fadhil Habibi

Oral Presentation Formulating Business Strategy for Media and Broadcasting Startup: A Case Study at PT Svara Inovasi Indonesia

EST20197 Farah Yumna Pradisa

Oral Presentation The Effect of Italian Country of Origin on Perceived Quality (Study on Selecting Espresso Machine in Bandung’s Culinary Industry)

EST20198 Nova Riana Oral Presentation The Influence of Brand Image and Word Of Mouth on Tourists' Decision to Visit Taman Hutan Raya Ir. H. Djuanda, Bandung

EST20199 Zia Kemala Oral Presentation Communication in Hospitality Industry : Azzuma Korean Restaurant in Malaysia

Room 6 Track Tourism, Sustainable Tourism, Creative Economic, Tourism

Communication

xxxv

List of Conference Attendees

ID Attendee Field of Study Affiliation EST20104 Choi Meng Leong Economic UCSI University EST20127 Erika Nurmartiani Economic Universitas Padjadjaran EST20133 Erdy Pamungkas Damanik Entrepreneurial economics Universitas Padjadjaran

Ir. Yenni Jufri, M. Si STIA LPPN Padang

Titing Kartika, S.S., MBA. Tourism Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

Hadi Mulyana Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

Indah Nur A Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

Taufiq Hidayat Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

Rieke Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

Diana Sari, Ph.D Universitas Padjadjaran

Rivani, DBA Universitas Padjadjaran

Dr. Ratih Purbasari Universitas Padjadjaran

Dr. Dwi Purnomo Universitas Padjadjaran

Dr. Benny Alexandrie Universitas Padjadjaran

Alexander M.A. Khan, S.Pi., M.Si., Ph.D

Universitas Padjadjaran

xxxvi

ID Attendee Field of Study Affiliation Dr. R. Widya Setiabudi Sumadinata,

SIP., SSi., MT., MSi (Han) Dekan Fakultas Ilmu Sosial dan Ilmu Politik

UNPAD

Prof. Dr.Drs. Sam’un Raharja, M.Si. Kepala Departemen Fakultas Ilmu Sosial dan Ilmu Politik UNPAD

Dr. Arianis Chan, S.IP., M.Si. Ketua Program Studi Fakultas Ilmu Sosial dan Ilmu Politik UNPAD

Prof. Dr. Ir. Husmy Yurmiati, MS Dekan Fakultas Peternakan UNPAD

Dr. Denny Rusmana, S.Pt., M.Si. Ketua Program Studi Fakultas Peternakan UNPAD

Dr. Dadang Rahmat Hidayat, SH., S.Sos., Msi

Dekan Fakultas Ilmu Komunikasi UNPAD

Dr. Dra. Hj.Purwanti Hadisiwi, M.Ext.Ed.

Ketua Program Studi Fakultas Ilmu Komunikasi UNPAD

Henny Suzana Mediani, S.Kp., M.Ng., Ph.D

Dekan Fakultas Keperawatan UNPAD

Tuti Pahria , S.Kp., M.Kes. Ketua Program Studi Fakultas Keperawatan UNPAD

Dr. sc. agr. Yudi Nurul Ihsan, S.Pi., M.Si Dekan Fakultas Perikanan dan Ilmu Kelautan UNPAD

Prof. Dr.Ir. Junianto,MP. Kepala Departemen Fakultas Perikanan dan Ilmu Kelautan UNPAD

Dr. Asep Agus Handaka Suryana, S.Pi., MT.

Ketua Program Studi Fakultas Perikanan dan Ilmu Kelautan UNPAD

1

Track: Entrepreneurial economics

2

SWOT Analysis as an Instrument for Strategic Planning of

Batik Kayu Craft Small Medium Sized Enterprises (SMEs)

in Krebet Bantul Yogyakarta

Yenni Sri Utami1, Oliver Samuel Simanjuntak2, Vynska Amalia

Permadi 3, Agus Sasmito Aribowo 4

1,2,3,4Universitas Pembangunan Nasional Veteran Yogyakarta

Abstract

Background - Krebet Tourism Village is a tourism destination that specifically

produces the creative industries of Batik Kayu crafts. Small Micro Medium-Sized

Enterprises of Batik Kayu craft in Krebet have developed rapidly and become a

specific icon of Krebet Tourism Village. The unique styles of Batik upon wooden

media have attracted both domestic and international customers.

Purpose - To formulate the efficient strategies that can be applied to extend the

growth of Batik Kayu craft in Krebet

Design/methodology/approach - This paper adopts the method of SWOT

analysis to obtain a comprehensive evaluation of this SME Industries. Field

observations and direct interviews have carried out with numerous Batik Kayu

industrialists.

Findings - The study indicated that the fusing of these industries' strengths and

weaknesses ought to achieve the advantage of its specific opportunities.

Research limitations - This research only addresses the process of new Batik

Kayu product variations development, information and communication technology-

based marketing network utilization, as well as the shortened supply processes from

producers to consumers.

Originality/value - The proposed strategies are new strategies that have never

been implemented before in our partner region. Our contributions were

acknowledged to increase sales capacity, extend the markets, and diminish the

distribution layers to increase profits.

Keywords : SWOT Analysis, Batik Kayu craft, Small Medium Sized Enterprises (SMEs),

Community-Based Tourism (CBT)

3

Tourism as a Motive Force of Cultural Preservation (Case

of Cireundeu Village)

Adrian Agoes1, Hadi Mulyana2, Apay Safari3

1,2,3Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

Abstract

Background - The community of Cireundeu village have been practiceing the

customs of their ancestors namely by not eating other staple foods other than cassava.

Meanwhile, the younger and some older generations of were not interested in

continuing the tradition. However, when their village customs attract the attention of

many tourists, the people of Cireundeu experience several benefits from these tourism

activities. Thus, the Cireundeu community began to think about continuing to preserve

the cultural traditions of their ancestors.

Purpose - The purpose of this study is to see onto which extent tourism can

motivate the next generation of Cireundeu Village community to preserve the cultural

traditions.

Design/methodology/approach - This study uses quantitative methods to confirm

a premise from previous studies.

Findings - This research found that tourism has a positive and significant

influence on the motivation of the people of Kampung Cireundeu in preserving their

ancestral culture.

Research limitations - This study only covers the Cireundeu village community.

The aspect under study is limited to economic, social and cultural benefits of tourism.

Originality/value - This study uses a path analysis method that measures which

aspects of tourism most influence the motivation of the people of Kampung Cireundeu

in preserving their ancestral culture.

Keywords : Tourism Benefit, Cultural Preservation, Community Motivation, Traditional

Culture,

4

Storynomics Tourism, As an Effective Tourism Marketing

Destination (Case Study Tangkuban Perahu, West Java-

Indonesia)

Titing - Kartika1, Nova Riana2

1,2Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

Abstract

Background - Tangkuban Perahu has historical and legendary values which are

trusted by the wider community so that this will build the branding power of the

destination. The challenge is how this message can be conveyed to tourists not only

convey the value of myth, but also packaged in other forms so as to provide

educational value to each visitor

Purpose - The purpose of this study is to find out how the storynomics tourism

approach can be used as an effective strategy in marketing a destination, in this case

the Tangkuban Perahu in West Java, Indonesia.

Design/methodology/approach - The research method used is qualitative

descriptive. Data collection is done through observation, documentation, and

interviews

Findings - The results show that the storynomics approach can be used as an

effective strategy in marketing the Tangkuban Perahu destination, which can

indirectly increase interest in visiting the place.

Research limitations - The area is focused on Tangkuban Perahu, which has

myth values that can be a media of storynomics approach in tourism marketing

destination.

Originality/value - Storynomics tourism as an effective strategy in tourism

marketing destination in Tangkuban Perahu. This approach can not be applied in all

destinations since different destination would have different characteristics.

Keywords : Storynomic Tourism, Marketing, destination

5

Proposed Marketing Strategy to Increase Occupancy Rate

of KOL Villa

Hapsari Wulandari1, Herry Hudryansyah2

1,2Magister Business and Administration Institut Teknologi Bandung

Abstract

Background - The hustle of urban life that is synonymous with congestion,

density, and busyness causes boredom. This boredom can have the effect of reducing

productivity at work. This phenomenon raises a new trend for nature tourism because

it considers better air quality and is far from congestion. One of the cities that are in

demand for travel is Bandung. This phenomenon also has an impact on Indonesia's

economic growth. The tourism industry is one of the main contributors to Indonesia's

GDP. With this phenomenon the competition becomes tight.

Purpose - The purpose of this study is to find out what strategies Kia Ora Lodge

can do to improve occupancy by exploring what problems are being faced by Kia Ora

Lodge, and also by knowing the internal and external conditions of Kia Ora Lodge.

Design/methodology/approach - Qualitative Research - Case Study

Findings - Main problems and Proposed Solution

Research limitations - As a newcomer in the hospitality business, Kia Ora Lodge

needs to find the right strategy to survive. This study has limitations in terms of time

where it was only conducted from January 2019 to December 2019. This study

involved key informants as data sources. This key informant is a customer who has

stayed at Kia Ora Lodge. The number of customers is not too much and only 12 people

are willing to be used as key informants. Most key informants are not Bandung

residents. So the interview was conducted using telephone media.

Originality/value - Our business is focused on hospitality. we try to give a warmth

service from the hearth.

Keywords : Tourism Industry, Villas, Marketing Strategies, Product Development.

6

The Effect of Storytelling Marketing on Purchasing

Decisions through Brand Equity as an Intervening Variable

on Gojek in Jakarta

Ridha Rizkia1, Farah Oktafani2

1,2Telkom University

Abstract

Background - As the capital city, Jakarta has become a city of traffic jams due to

its dense and productive population. Motorcyle taxi is an alternative choice to deal

with traffic jams. Gojek appears and becomes a solution for complaints against

conventional motorcylcle taxi. Many companies, including Gojek, are competing to

do promotions to attract consumers attention. Gojek used storytelling marketing

strategy in creating advertisement and content in their social media. The purpose of

this research to determine the effect of storytelling marketing (X) on purchasing

decisions (Y) through brand equity (Z) as an intervening variable. The analysis

techinque in this research uses quantitative method with exploratory research. This

research uses non probability sampling method with purposive sampling. The

population in this research was unknown and the sample was 100 respondents. Based

on descriptive analysis, storytelling marketing (X), brand equity (Z) and purchasing

decisions (Y) are in the good category. While the result of PLS analysis found that

storytelling marketing influences purchasing decisions through brand equity as an

intervening variable.

Purpose - The purpose of this research to determine the effect of storytelling

marketing (X) on purchasing decisions (Y) through brand equity (Z) as an intervening

variable.

Design/methodology/approach - Descriptive analysis and PLS SEM

Findings - Based on descriptive analysis, storytelling marketing (X), brand equity

(Z) and purchasing decisions (Y) are in the good category. While the result of PLS

analysis found that storytelling marketing influences purchasing decisions through

brand equity as an intervening variable.

Research limitations - This research uses non probability sampling method with

purposive sampling. The population in this research was unknown and the sample

was 100 respondents.

Originality/value - This research to determine the effect of storytelling marketing

(X) on purchasing decisions (Y) through brand equity (Z) as an intervening variable.

The analysis techinque in this research uses descriptive anaylsis and PLS SEM. Based

7

on descriptive analysis, storytelling marketing (X), brand equity (Z) and purchasing

decisions (Y) are in the good category. While the result of PLS analysis found that

storytelling marketing influences purchasing decisions through brand equity as an

intervening variable.

Keywords : Brand Equity, Purchasing Decisions, Storytelling Marketing.

8

The Implementation of Emotional Branding in Marketing

Mix Strategies to Increase Sales of Labuan

Andre Reksa Rajendra1, Dr. Dona Saphiranti, S.Sn, M.T2

1,2School of Business Institut Teknologi Bandung

Abstract

Background - The fashion industry is the fast-growing industry the second largest

creative economy subsector in Indonesia. The fashion industry itself is divided into

fast fashion and slow fashion. The fast fashion industry focuses on speed and quantity,

while the slow fashion industry focuses on the quality and vision of a brand. With the

large number of businesses and brands, the fashion industry has a competitive market

where many brands sell the same goods at competitive prices at the same time. The

fashion brand needs to develop new strategies to grab consumers' attention by create

connection to their heart. Many fashion brands use emotional branding strategies to

engage customer, appealing their needs, aspiration and ego. Emotional branding is

defined as the engagement between brand and customer to create a deep, long-term

and intimate emotional connection, which create special relationship based on

emotional experience.

Purpose - The purpose of this writing is to determine the suitable marketing

strategy using emotional branding to help Labuan with the unstable income issue

Design/methodology/approach - There are four main chapters in this writing,

the first chapter is the introduction that explains the background of the company, and

the main business issue. The second chapter is the business issue exploration. Labuan

uses the internal analysis containing STP analysis, and marketing mix analysis.

External Analysis, containing competitor analysis and Porter's 5 forces analysis. The

analysis is then process using SWOT analysis to find the root cause of the problems.

Findings - Finding in this writing is Labuan is lacking in some aspects regarding

its marketing mix component, it lacks uniqueness and innovation, which create the

business issue of unstable income. To help the company solving the problems, Labuan

use emotional branding approach including sensory experience, story telling, cause-

branding, and empowerment in its marketing mix strategies

Research limitations - As a newcomer in Indonesian slow fashion business,

Labuan needs to implement new branding and marketing strategy that is suitable to

the market to survive with growth in this era along with other fashion business in

Indonesia. The research will be carried out from September until December 2019. To

support validation of this research, interview will be done from previous and potential

customer of Labuan. The research will be focused on observation in understanding

9

the business issues from internal and external aspects to develop suitable business

strategy to help the company in dealing the issue of unstable income.

Originality/value - Labuan is a slow fashion brand that focused on exploring

timeless design using linen fabric and other sustainable materials.

Keywords : Emotional Branding, Marketing Strategy, Slow Fashion, Sustainable Fashion

10

A Proposed Ecoturism Based Conservative Management

Scheme for Sea Turtle: Lessons Learned From Bali and

Pangandaran

Atikah Nurhayati1

1Universitas Padjadjaran

Abstract

Background - Sea turtle conservation management is part of natural tourism

activities which are often referred to as ecoturism. Conservation activities by taking

into account enviromental, socio cultural and economic aspect receive special

attention by the community, especially turtle conservation. In Indonesia, one of the

area that conducts sea turtle conservation is in Bali and Pangandaran .

Purpose - This research aim to analyze A Proposed Ecoturism Based

Conservative Management Scheme For Sea Turtle : Lessons Learned From Bali and

Pangandaran

Design/methodology/approach - The reserach method used in quantitavie

descriptive. The data used in this research primary and secondary data. The data

collections technique used purposive sampling with 60 respondents consisting of

tourists and turtle conservation managers. Data analysis tools used Rapfish.

Findings - Based on this research result of sea turtle conservation management

in Bali tourism area from the ecological, social, and institutional aspect it has a low

value while from the economic aspect it has a high value. Management of sea turtle

conservation in Pangandaran tourism area from low ecological, economic and

institutional aspect. Lesson learned from the management of sea turtle conservation

in Bali by emphasizing the socio - cultural aspects are able to produce moderen sea

turtle conservation management with the concept of ecoturism and able to improve

the economy of the local community, while the management of sea turtle conservation

in Pangandaran emphasizes the concept of local institutions to protect sea turtles as

a tourism asset.

Research limitations - This reserach conducted April until November 2019 in

Bali and Pangandaran Sea turtle conservation

Originality/value - Based on the result of this reseach its suggested that there is

balance between the management development is expected to be able to encourage

regional development, which is directed at improving the welfare of the people in an

area by reducing disparties between regions and encouraging the utilization of the

potential and capacity of each region.

Keywords : consrvation, ecoturism, development, rapfish, sea turtle

11

The Effect of Online Newspaper Sentiments on IPO

Underpricing in Indonesia

Monica Fiona Aryani1, Arief Wibisono Lubis2

1,2University of Indonesia

Abstract

Background - Online newspapers are one of the sources that provide

information,especially to retail investors, about a company's Initial Public Offering

(IPO). Thus, the phenomenon of underpricing oftenly observed during an IPO might

be attributed to the sentiments that are contained in online newspaper.

Purpose - The aim of this research is to investigate the effect of online newspaper

sentiments on IPO underpricing. Mass media is one of the important sources of

information for retail investors, because sometimes it has its own access to 'insider

information'. In addition, retail investors are unable to monitor all information

related to the companies, so the information can be obtained from journalists.

Design/methodology/approach - This research covers IPOs that occurred in

Indonesia in 2018 (36 companies and nearly 1.300 articles), using the textual analysis

based on the lexicon developed by Loughran and McDonald (2011) in constructing

sentiments measures of news that can be found in search results on Google.com

(Googlenews) related to the company, 3 months prior to the IPO. The sentiments are

divided into several categories: negative, positive, uncertainty, ligitous, strong modal,

weak modal, and constraining.

Findings - We find that negative and strong modal sentiments are negatively

associated with first-day returns. Meanwhile, the only control variable that gives

significant effect is the number of articles.

Research limitations - This research only includes articles directly related to the

companies from online sources. Articles concerning other topics such as

macroeconomic developments were not included, although might be significant.

Originality/value - There have been by far a very limited number of articles that

discuss the role of news sentiments on IPO underpricing, especially in the context of

Indonesia. This paper attempts to address this research gap.

Keywords : Initial public offering, IPO, Underpricing, Sentiment, Online newspaper

12

The Nursing Center UNPAD as a Model for Nursing

Entrepreneursip Program on Campus

Neti Juniarti1, Mamat Lukman2, Desy Indra Yani3

1,2,3Faculty of Nursing, Universitas Padjadjaran

Abstract

Background - One model that can increase nurses' contributions in strengthening

primary health care is the Nursing Center (NC) model. NC is a model that integrates

health services, nursing education, and research in the community setting through the

empowerment of all existing potentials

Purpose - The aim of this study was to explore the feasibility of the Nursing Center

as a model for nursing entrepreneurship program on campus to increase the capacity

of nurses and student entrepreneurship in achieving the independence of the

community to prevent illness and improve their health.

Design/methodology/approach - This study used a case study design to

investigate the activities and processes of, and the inter-relationships between, the

stakeholders in the NC model within its real-life context. The NC Unpad, is viewed as

a single case in this research because it is an unusual and unique CHN educational

model and entrepreneurship on campus.

Findings - The NC is feasible to be implemented because of the enthusiasm of the

health department and educational institutions in West Java and other provinces to

implement the NC model is quite high. Activities in the NC included the provision of

management training services and entrepreneurship development strategies for

Nursing Centers; provision of promotive, preventive and rehabilitative nursing care

services; and acceptance of students for internships at the Nursing Center both from

within and outside the region. In addition, services that can be provided are training

and the use of NursBox. NursBox is an android smartphone application that can be

used by nurses and students to document individual nursing care in the Nursing

Center.

Research limitations - The main limitation of the study is that it is a single case

study conducted in a city in the region of West Java, which may have a different

context from other regions in Indonesia, or from the wider global community.

Originality/value - This NC Unpad is quite different from other NC model in the

world particularly for shaping the entrepreneurship skills for nursing students

because Faculty of Nursing Unpad is the initial initiator and developer of this model.

Keywords : Nursing Center, Nursing Entrepreneurship

13

The Entrepreneurial Aspects of Competency Model a

Systematic Mapping Study

Healthy Nirmalasari1, Linda Kurniawati2, Herwan Abdul Muhyi3,

Marsha Aulia Hakim4

1,3,4Department Of Business Administration, Faculty Of Social And Political Science, Universitas Padjadjaran, 2Department Of Business Administration, Universitas Padjadjaran,

Psdku Pangandaran, Indonesia

Abstract

Background - A best-fitted competency model implementation contributes

substantially to the competitive advantage for the vision and values inside the

organization. By designing the owned-requested aptitude (gap analysis), evaluating

the proficiency level (competency measurement), and creating the role of each

organization member (matrix process) will adequately build up a decent competency

model for the institution. The experiemental approach on designing and evaluating

the competency model has been done by human resource management experts but has

not yet to be mapped to summarize the finding and find the insight of the scope that

needs further observation.

Purpose - The objective of the research is to draw an SMS map based on the

research scope of the previous study related to the competency model in a

organization in regards to the entrepreneurial field of interest.

Design/methodology/approach - A Systematic Mapping Study is needed to

classify the research of Employee Competency Development concerning

Entrepreneurial aim. The process is included filtering the irrelevant research

purpose, research scope, and articles. The filtered journal articles are then clustered

into four categories and drawn into a map of research focus.

Findings - A total of 4070 articles from Google Scholar, 22 papers from Scopus,

and 292 articles from Kandaga (e-resources Universitas Padjadjaran) has been

collected and are going to be filtered into the relevant research. The three-latest

journals are evaluating the individual competency in private sectors.

Research limitations - The research is designed to filter, cluster, and analyze the

studies related to the Employee Competency in the view of Entrepreneurial subject

published in ScienceDirect, Google Scholar, and Scopus. Further systematic mapping

study from another journal publisher is needed to give a broader view of the research

scope

Originality/value - The journal publication of Employee Competencies

Development is not yet comprehensively studied compared to the other sub-chapter

of Human Resource Management which mainly focused on the theory from a decade-

14

published book rather than in the business practices. The focus is mainly to evaluate

the current progress of competency development by certain private industries.

Keywords : Employee Competency, Entrepreneurial, A Systematic Mapping Study, Human

Resource Management

15

The Implication of Merger and Acquisition on

Profitability: The Case of Listed Companies in Indonesia

Stock Exchange (IDX) 2010 - 2018

Rizkha Kusnadi1, Ruslan Prijadi2

1,2University of Indonesian

Abstract

Background - The government of Indonesia hascommitted to developing

infrastructure as the strategic stimulus for future economic performance, expecting

manufacture would grow faster and create higher value-added outputs for the

economy. It is construction sector as the ‘front-liner’of infrastructure development

that is expected to perform its best to realize the targeted outcome (economic growth).

Therefore this ‘demand’ requires the construction sector to keep performing its best

at all cost. In larger scale of operation supported by high external opportunities (i.e.

government policy), expansion would be preferable. The expansion itself is divided

into two types, which are internal and external expansions (Gaughan, 2007). External

expansion would enable a firm to increase market scalability in the long run, and it is

relevant to the case of construction sector. Technically merger and acquisitions

(M&A) are the most preferred strategy once a firm desires rapid growth in terms of

market share and revenue, therefore the firm’s performance would be increasing as

well. One of the most common measures of performance is financial perspective.

Therefore, this research attempts to analyze whether merger and acquisition (M&A)

performs positive and significant impacts on the firm’s profitability, mainly to

compare construction sector and other relevant sectors in the economy.

Purpose - The main specific goal is to identify whether or not Merger and

Acquistion (M&A) of construction sector generates optimum benefit from the

government’s priority on infrastructure.

Design/methodology/approach - The M&A itself is specified into three types,

M&A Value Chain, M&A Technology, and M&A Mixed. In the other hand, firms'

performance is indicated by financial profitability ratio (P/E Ratio, ROA, ROE, and

ROI) By using Generalized Method of Moment (GMM) estimation technique, all

profitability indicators show positive outcome driven by M&A Mixed in the long run

except P/E Ratio. The result turns to be different once the analysis focused only on

the construction sector.

Findings - It is found that M&A Mixed (both value-chain and technology)

performed significant positive impact on ROA and ROE, while ROI would increase

once the M&A only focuses on improving the value chain for the construction sectors.

It implies that M&A in the construction sector could positively drive performance in

the future, therefore considerable to be best practice to achieve sustainable growth of

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the firms. Implications of all findings are deeply examined and comprehensively

discussed.

Research limitations - The research focuses on analyzing the implication of

merger and acquisitions (M&A) on firms’ performance, using empirical approach

with the data of listed companies in Indonesia Stock Exchange (IDX) from 1991 to

2018.

Originality/value - The research focuses on analyzing the implication of merger

and acquisition (M&A) using sectoral-based comparison and types of M&A (value-

chain, technology, and mixed) at once.

Keywords : Merger, Acquisitions, Profitability, Generalized Method of Moment

17

The Effect of Resources on Operational Performance

through Innovation Strategy and Business Environment as

Moderator (Study on Rattan SMES in Palu City)

Asngadi1, Chusnul Abadi2, Muh. Riswandi Palawa3, Moh. Ega

Nugraha4

1,3,4Tadulako University,2Bhayangkara University

Abstract

Background - Central Sulawesi have 60 percen rattan population in Indonesia,

but rattan SMEs in this province not developed yet. In general, the purpose of this

study is to examine the variables of the operating performance of SMEs Rattan in

Palu, Indonesia

Purpose - 1) testing the effect of resources on operating performance, 2) testing

the effect of resources on innovation strategies, 3) Testing the effect of innovation

strategies on operating performance; 4) test the uncertainty of the business

environment as moderator to operation performance of Rattan SMES in Palu.

Design/methodology/approach - Population of this study were 15 rattan SMES

in Palu, and census methode used on collecting data. The data processed by using

PLS.

Findings - 1) Resources have a significant effect to operation performance of

rattan SMEs in Palu; 2) Resources have a significant effect to innovation strategy of

rattan SMEs in Palu; 3) the innovation strategy has a significant effect to the

operation performance of Rattan SMEs in Palu; 4) the business environment is a

moderation variable the effect of innovation to the operation performance of rattan

SMEs in Palu;

Research limitations - Limited population of rattan SMEs in Palu City

Originality/value - Business Environment as a Moderation variable of innovation

strategy to performance of SMEs.

Keywords : resources, operating strategy, business environment, operating performance

18

Track: Economic

19

The Perceived Ease of Use of Mobile Payment Systems

toward Consumer's Purchasing Interest

Andrian1, Jumawan2

1,2Universitas Bhayangkara Jakarta Raya

Abstract

Background - The aim from this research is to know how far the mobile payment

system which applied in many conditions and by many people nowadays can affect

the consumer's purchasing interest. The purpose of this research is to inform that most

of the people right now tend to change their lifestyle into millenium lifestyle which

used many mobile payment systems in order to deal with everything they want in their

living activities. The researchers give the questionnaires to the respondents and

process it with SPSS version 22. The research methodology used is descriptive

quantitative research and multiple linear regression analysis. The data obtained from

those management students especially the class of 2018 and 2019 which includes

several tests, Validity test, Reliability test, Normality test, Multicolinierity test,

Heteroscedasticity test, Multiple Linier Regression test, Hypothesis test (partially t

test and simultanous F test) and Determination Coefficient test (adjusted r2). The

result from this research is that the Mobile Payment Systems does affect so much to

raise consumer's purchasing interest, in this case the trend of the management student

class 2018 and 2019's purchasing interest rises significantly, because the using of

mobile payment systems (OVO, Go-pay, Dana) gives perceived ease of use for them.

Purpose - The purpose of this research is to inform that most of the people right

now tend to change their lifestyle into millenium lifestyle which used many mobile

systems in order to deal with everything they want in their living activities.

Design/methodology/approach - The research methodology used is descriptive

quantitative research and multiple linier regression analysis.

Findings - The result from this research is that the mobile payment systems does

affect so much to raise consumer's purchasing interest, in this case the trend of the

management student class 2018 and 2019's purchasing interest rises significantly,

because the using of mobile payment systems (OVO, Go-pay, Dana) gives perceived

ease of use.

Research limitations - This research limited in the campus students only (100

respondents)

Originality/value - this research is original (never submitted/published in any

journal)

Keywords : perceived ease of use, purchasing interest, mobile payment, descriptive quantitative research, multiple linier regression analysis

21

The Role of Digital Innovation, Perceived Value, and

Loyalty Program on Customer Loyalty at Garuda

Indonesia

Bayuaji Prasetyo1, Triyono Arief Wahyudi2

1,2University of Indonesia

Abstract

Background - In Indonesia, the majority of airline companies are Low-Cost

Carrier. In this situation, many strategies that Garuda Indonesia tries to implement.

Some strategies for service improvement that already implement besides basic service

(such as safety, OTP, comfort) is the digital innovation and loyalty program.

However, these strategies not followed by profit for Garuda Indonesia.

Purpose - This study's purpose is to analyze how digital innovation, perceived

value, and loyalty program has a significant influence on customer satisfaction and

trust which lead to customer loyalty.

Design/methodology/approach - The research will use a model that consists of

6 variables, which are digital innovation, perceived value, loyalty program, customer

satisfaction, customer trust, and customer loyalty. Then questionnaire distributed to

the respondent that have flying experience with Garuda Indonesia and also the

member of GarudMiles. Then from the response, will be processed using SEM.

Through the SEM process evaluation, the result will show the significance of influence

from digital innovation, perceived value, and loyalty program on customer

satisfaction, trust, and loyalty.

Findings - Research findings that Digital Innovation and Perceived Value has a

significant influence on customer satisfaction and trust. Loyalty Program doesn't have

a significant influence on customer satisfaction and trust. Customer satisfaction and

trust has signinficant influence to customer loyalty.

Research limitations - The research is limited to study the influence of digital

innovation, perceived value, and loyalty program toward customer satisfaction, trust,

and loyalty for customer that using Garuda Indonesia

Originality/value - With this research, the airline company can make a better

strategy regarding developing digital systems for passengers and also the loyalty

program terms and conditions.

Keywords : Airline Company, Digital Innovation, Perceived Value, Loyalty Program, Customer Loyalty

22

Long Run and Short-Run Effect of Government and

Private Spending for Rising Economic Growth in Indonesia

Agus Sriyanto1, Sri Murwani2, Eleonora Sofilda3

1,2Politeknik Keuangan Negara Stan, 3Universitas Trisakti

Abstract

Background - We studied the macroeconomic effects of capital expenditures and

infrastructure spending on conducted by the Indonesia Government to increase and

encourage the growth of capital formation and economic growth in Indonesia that

had destroyed due to the ASEAN monetary crisis in 1997 and the global financial

crisis of 2008. Using the real GDP, government capital expenditure, infrastructure

spending as an inclusive fiscal policy of the government and private debt and export-

import, we use analysis time-series data within the cointegration analysis-

autoregressive distributed lag (ARDL) from 2001 q4 to 2018q4. The empirical results

show that in the short-run, the most influential factor runs supported by the first lag

of GDP itself; the first lag export and government spending are also playing an

essential role with significant effect. However, several factors are also significant but

have a negative coefficient; the factor is control of corruption and government debt,

while in the long-run control of corruption is still correlated negatively, and

significantly, government spending still has positive and significant effects. On the

other hand, import has a significant positive effect on the long-term response to GDP.

Keywords: government expenditure, private spending, export, import, corruption,

long run, and short-run effect.

Purpose - We studied the macroeconomic effects of capital expenditures and

infrastructure spending on conducted by the Indonesia Government to increase and

encourage the growth of capital formation and economic growth in Indonesia that

had destroyed due to the ASEAN monetary crisis in 1997 and the global financial

crisis of 2008

Design/methodology/approach - Time-series analysis data within the

cointegration analysis-autoregressive distributed lag (ARDL) from 2001 q4 to

2018q4

Findings - The empirical results show that in the short-run, the most influential

factor runs supported by the first lag of GDP itself; the first lag export and

government spending are also playing an essential role with significant effect.

However, several factors are also significant but have a negative coefficient; the

factor is control of corruption and government debt, while in the long-run control of

corruption is still correlated negatively, and significantly, government spending still

has positive and significant effects. On the other hand, import has a significant

positive effect on the long-term response to GDP

23

Research limitations - This paper has not considered domestic and foreign

capital variables in the export-oriented industry process and does not take into

account the technological convenience of foreign investors

Originality/value - The study tried to explain the empirical evidence and linkage

between government spending, both capital expenditure, and infrastructure spending.

Keywords : government expenditure, spending, export- import, corruption

24

Does Social Preference Affect Budget Target Flexibility? A

Study of Budget Revision Decision Making

Dian Indudewi1, Rahmawati2, Agung Nur Probohudono3, Muthmainah4

1Universitas Semarang, 2,3,4Sebelas Maret University

Abstract

Background - Decision making during budget revision is crucial because it is

critical in determining the success of organizational performance. Revision in the

budget can bring up potential changes to the agreement among budget actors that

already settled during the preparation of the budget. The problem can arise when

each budget actor tries to defend the interests of his/her unit. This study uses the

perspective of social exchange theory to uncover the role of social preference in

decision making when budget revision occurs. The results of the study using PLS-SEM

show that social preferences increase the flexibility of setting budget targets, and

managerial skill increases the relationship between social preferences and budget

target flexibility. This research contributes to the development of social exchange

theory and its application in decision making during budget revision.

Purpose - to examine the effect of social preferences to budget target flexibility

Design/methodology/approach - survey research

Findings - the social preferences have a significant effect to budget target

flexibility and managerial skill increase the relationship between social preferences

and budget target flexibility

Research limitations - the wrong timing to distribute questionnaire make the data

unrepresentative to the population

Originality/value - social exchange theory point of view to uncover the role of

social preference in budget revision decision making

Keywords : social preference, decision making, budget target flexibility, budget revision

25

Dividend Payout Ratio in Indonesian Tourism, Hotel, and

Restaurants Industry Subsector in 2013-2017

Muhammad Ikhlas Dharma1, Bambang Hermanto2, Dian Fordian3

1,2,3PSDKU Universitas Padjadjaran In Pangandaran

Abstract

Background - The foreign tourists in Indonesia in the 5 years recently almost

grow two times and the local tourist increased around 20 million visitors. The

increasing number of visits will have a contribution to Indonesia economy.

Purpose - The research purpose is to determine the impact of cash ratio, debt to

equity ratio, and return on assets on dividend payout ratio in Indonesian tourism,

hotel, and restaurants industry between 2013-2017.

Design/methodology/approach - The sample in this research is used nine

companies that matched the criteria were chosen by purposive sampling method. In

order to know the relationship between more than two variables, the method used is

classic assumption test and panel data regression analysis to processed the collected

data.

Findings - From this research, author got the result that cash ratio, debt to equity

ratio, and return on assets influence significantly on dividend payout ratio

simultaneously. On the other hand, the cash ratio has a positive interaction on

dividend payout ratio partially. While debt to equity ratio and return on assets have

a negative interaction on dividend payout ratio

Research limitations - This research use criteria for determine the sample, that

is: 1. The companies listed tourism, hotel, and restaurant industry in Indonesia Stock

Exchange between 2013-2017. 2. The companies listed tourism, hotel, and restaurant

industry have a complete financial report between 2013-2017. 3. The companies listed

tourism, hotel, and restaurant industry give dividend between 2013-2017 Research

data processing will use Eviews.

Originality/value - There are just few previous researches about dividend payout

ratio in tourism, hotel. And restaurant industry in Indonesia Stock Exchange.

Whereas, Indonesian tourism is increasing rapidly.

Keywords : Cash Ratio, Debt to Equity Ratio, Return on Assets, Tourism Hotel Restaurant Industry

26

Sharing Economy through E-Wallet: Understanding the

Determinants of User Intention in Malaysia

Bibiana Lim Chiu Yiong1, Chan Kar Li2, Leong Choi Meng3

1Swinburne University Of Technology, Sarawak Campus, Malaysia,2,3UCSI University,

Sarawak Campus, Malaysia

Abstract

Background – The sharing economy has been changing the way how

community perform transactions in the digital environment. Mobile payment is still

at an early stage but is gaining traction, particularly among the Malaysians.

Through e-wallet, it spurs greater adoption of mobile payment, yet the literature

around the concept of using e-wallet is not fully explored.

Purpose – This study investigates the determinants of e-wallet user intention

in Malaysia due to the emergence of sharing economy.

Design/methodology/approach – A structured questionnaire was used to

collect data from a total of 233 online payment users. The data collected was

analysed using the PLS-SEM.

Findings – Mobile ease of use, mobile perceived compatibility, mobile

perceived trust and mobile user mobility are found shaping the e-wallet user

intention. However, mobile usefulness and mobile perceived security risk are not

the factors explaining the e-wallet user intention.

Research limitations – As the populations of targeted respondents are limited

to a city in Malaysia, therefore, it cannot be fully represented in this study.

Originality/value – In addition to focusing on the attributes such as mobile

ease of use, mobile perceived compatibility, mobile perceived trust and mobile user

mobility that can encourage the usage of e-wallet, the e-wallet service providers

also need to consider to create awareness among the potential users regarding the

usefulness of their e-wallets as well as the importance to have security in place for

secure mobile transactions. The modification of mobile technology acceptance

model provides the insights that user mobility can be one of the critical factors

determining the e-wallet user intention.The present study contributes to the

literature of mobile payment user behavioural intention by investigating the e-

wallet user intention using a mobile technology acceptance model. This study also

extends the knowledge of the model by introducing mobile user mobility factor to

explain the e-wallet user intention.

Keywords: sharing economy, mobile technology acceptance model, mobile user

mobility, user intention, e-wallet

27

Track: Entrepreneurship

28

Formulating Organizational Structure for Business

Sustainability (Case Study: Syara Works Company)

Ulin Noor Rahmani1

1Institut Teknologi Bandung

Abstract

Background - Syara Works is a creative design and consulting company engaged

in fashion which has been operating since 2016 and is growing rapidly from domestic

(Indonesian) to foreign clients. Its growth is in line with the increasing number of

clients yet the capacity of human resources is not reciprocal by its growth. Many jobs

are considered ineffective and inefficient.

Purpose - Therefore, researchers used fishbone diagram and conducted a

business situation analysis using the Greiner's growth model analysis, and 7s

McKinsey model analysis to find strategies and solutions for business.

Design/methodology/approach - Primary data collection for this final project is

done by qualitative research methods, while secondary data will be collected from

articles, websites, industry reports, journals, and books.

Findings - . Based on the arisen problem, ineffectiveness and inefficiency of the

business is caused by the absence of an organizational structure that raises several

factors.

Research limitations - Based on the analysis of the Greiner growth model and 7s

McKinsey model analysis,

Originality/value - the business strategy that needs to be done is by creating a

human capital system to optimize the resources management, such as formulating the

organization structure by placing leaders in each division, formulating job

descriptions, and formulating management systems and processes.

Keywords : Fashion consultant, organizational development, human capital management, organizational structure, organizational strategy

29

Application of Business Model for Startup in IRIS using

Business Model Canvas

Iis Diyanah Nurfikria1, Arianis Chan2, Healthy Nirmalasari3

1Psdku Universitas Padjadjaran In Pangandaran, 2Department Of Business Administration

Study,universitas Padjadjaran, Indonesia, 3Department Of Business Administration Study, Universitas Padjadjaran, Indonesia

Abstract

Background - IRIS Honje is a startup business in the field of food and beverage

souvenirs that has a vision of "Becoming a typical Pangandaran Industrial product

that has a positive impact on Honje farmers in 2025". As a startup it is needed the

right business model, because the business model can help in creating and delivering

product and company value to customers and the public so that the company has a

selling power and competitiveness.

Purpose - This research aims to remodel the IRIS business model by applying the

Business Model Canvas developed by Alexander Osterwalder and Yves Pigneur in

practically.

Design/methodology/approach - The method used in this research is to design,

implement and evaluate business models by literature and analytic descriptive.

Findings - The result of this study by applying BMC help IRIS guide its business

to become more effective & efficient among key components.

Research limitations - The limitation of this research is that the business model

canvas tool only covers 9 aspects of the business.

Originality/value - Direct research activities carried out on the IRIS target

market directly using in-depth interviews.

Keywords : Business Model Canvas, Social Enterprise, Food and Beverages Souvenir, Tourism,

Creative Economy

30

Social Entrepreneurship to Drive Sustainable Tourism in

Pangandaran Regency, West Java, Indonesia

Farisadri Fauzan1, Sari Usih Natari2

1,2,3PSDKU Universitas Padjadjaran In Pangandaran

Abstract

Background - Pangandaran is one of the most potential tourism areas in West

Java, Indonesia. The local government also has plans to develop the Pangandaran

area into a world-class tourist destination. However, the management of tourism

potential in Pangandaran is very far behind Bali, even though Pangandaran itself has

many potential tourism objects to develop. One alternative approach that can be used

in developing the Pangandaran area is the concept of community-based development,

one of which is social entrepreneurship. Social entrepreneurship intended to connect

entrepreneurs with the local community to be able to eradicate social problems that

occur, to improve the welfare of residents.

Purpose - The purpose of this study is to identify the extent of social

entrepreneurship carried out in the Pangandaran Regency and what impact it has on

the welfare of residents.

Design/methodology/approach - Qualitative

Findings - The expected outcome of this study is a social entrepreneurship-based

regional development model that can apply in the area of Pangandaran Regency.

Research limitations - However, the object may not speak the truth or the

interviewer can not dig the correct information would affect the research result.

Originality/value - This research intended to identify a social entrepreneurship

model to support Pangandaran's area development. We believe this is very important

to make sure the locals would also have benefit from the event.

Keywords : Tourism, Social Entrepreneurship, Community Development

31

The Role of Strategic Flexibilty on the Influence of

Entrepreneurial Orientation on Product Development

Yuli Budiati1, Wisnu Untoro2, Lilik Wahyudi3, Mugi Harsono4

1Universitas Semarang, 2,4Universitas Sebelas Maret Surakarta, 3Universitas Sebelas Maret

Surakarta

Abstract

Background - Small and medium entrepreneur (SME) need to adapt of

environmental changes in maintaining their business. Environmental turbulence can

be solved by managing strategic flexibility in exploiting capabilities to become

competitive opportunities.

Purpose - The purpose research is to examine the effect of entrepreneurial

orientation on strategy flexibility and product development in SME of furniture

Design/methodology/approach - The survey method was used in the study, the

population was conducted on the Furniture SMEs in the Jepara district area. The

number of questionnaires analyzed was 158 with PLS SEM.

Findings - The results are that there is an effect of entrepreneurial orientation on

strategic flexibility and product development both directly and indirectly. The impact

of entrepreneurial orientation on strategic flexibility and the effect of strategic

flexibility on product development is greater than the effect of entrepreneurial

orientation on products development directly

Research limitations - The limitations are respondents only from Jepara Regency

and still the number of questionnaires that can be used for data analysis is limited.

The research was only conducted on Furniture SMEs which cannot be generalized in

different industries.

Originality/value - The contribution of research illustrates the importance of

strategy flexibility in determining the influence of entrepreneurial orientation and

product development that has never been explored by small and medium business

settings.

Keywords : Entrepreneurial Orientation, Strategic Flexibility, Product Development, Small and Medium Entrepreneur

32

Business Strategy Formulation to Increase Profit of Agung

Artomoro Company

Mahfudhotul Ainiyah1, Sonny Rustiadi2

1,2Institut Teknologi Bandung

Abstract

Background - The focus of this research is in plantation industry, especially pulp

and paper industry. Nowadays, the digitalization of society and business currently

changes the demand of world pulp and paper consumption. although people around

the world turn into online shopping or e-commerce, the increasing paper consumption

used for packaging purpose caused the demand for paper will still remain strong.

Purpose - This research aims to create a new business model by proposing a few

strategies to increase business performance evaluation for internal development, so

can boost the profit stagnation.

Design/methodology/approach - The research question design method was used

in this paper, which involves using a qualitative research interview in collecting data

from 11 respondents, including internal and external parties as primary data and the

secondary data.

Findings - The research proceeds to the formulation and implementation business

strategy that already achieved and selected two strategies obtained from Porter's

Generic Strategy, which used a vertical integration strategy, both integrating

backward and integrating forward. The results of the proposed strategies are mapped

into Business Model Canvas. The results highlight how cost leadership strategy can

build up a new business model, maximizing the use of resources and capabilities to

make business performance more effective and efficient.

Research limitations - The limitations of this research is in plantation industry,

and the data collection consists of primary and secondary data. The primary data was

conducted by using observation and interview with internal and external parties, in

order to reach data balanced. The secondary data is collected through books,e-books,

journals, and the internet, which are related to the research.

Originality/value - All data needed for this research is original and has not been

published.

Keywords : Plantation Industry, Porter's Generic Strategy, Business Model Canvas

33

Women Entrepreneurship: Preliminary Research on Roles

and Needs

Wipti Eka Prahadipta1, Prameshwara Anggahegari2, Santi Rahmawati3

1School of Business And Management Itb, 2School Of Business And Management Itb,

Research Synergy Foundation, 3Research Synergy Foundation

Abstract

Background - Societies have deliberately embrace entrepreneurship carried out

by women. Despite being coined recently, women roles as entrepreneurs have been

recognized as an act of balancing their main roles as homemaker with their additional

roles in economic empowerment.

Purpose - This paper aims to explore several reason why women do

enterpreneurial activities and what impact they have provided to their surroundings.

Design/methodology/approach - This paper aims to explore several reason why

women do enterpreneurial activities and what impact they have provided to their

surroundings.

Findings - The roles of females to nurture their family and income generating

have shift the traditional exonomic model which are mainly being performed by male.

Based on the data collection we found that entrepreneurship is being used as a vehicle

to balance their roles as the main homemaker and caregiver of the family. Their

houses were seen as a positive environment for 'mothers' that wanted to focus in

nurturing their children. This paradoxical roles becomes both an underlying reason

as well as obstacle for several women to do enterpreneurial activities. These activities

sometimes emerges from their personal basic need or sometimes being pushed by their

external environment.

Research limitations - This research cannot be generalized due to some

differences with other phenomena from other areas in certain times.

Originality/value - There are limited researches that focuses on underlying

reason in women entrepreneurship. Thus this research provides explorative

understanding toward these paradoxical reasons.

Keywords : Female, enterpreneur, family, case study

34

Track: Community Development

35

Identification of Stakeholder in The Management of

Geopark Ciletuh in Sukabumi, West Java Indonesia

Sahadi Humaedi1, Nurliana Cipta Apsari2, Meilanny Budiarti Santoso3

1,2,3,4Universitas Padjadjaran

Abstract

Background - Geopark is an innovation of protection for geological, biological

and cultural diversity. Protection implementation need strong and active

participation from many stakeholders such as government, private, media,

academically and, most importantly is local communities. Collaborative and

cooperation between stakeholders need to begin from the early of planning,

implementation, monitoring and evaluation. The pentahelix model, a five-party

partnership can be applied as a model in the protection and maintenance of Geopark-

Ciletuh, South-Sukabumi of West Java. The aim of the study is to identify stakeholders

that are involved in the management of Geopark Ciletuh in Sukabumi. The study

focuses on the interaction between the stakeholders identified in the management of

the Ciletuh Geopark. The research is using descriptive method with qualitative

approach and the data are collected from primary and secondary sources. The

informants were purposively determined, based on consideration and goals connected

with the focus of the research. The informants in the research is various parties

connected with the effort of mapping the stakeholders in local community within the

area of Ciletuh Geopark of Southern Sukabumi. The result show that the five-party

partnership model (pentahelix) can be expanded and explored according to the needs

of interested community groups on Geopark Ciletuh protection. Efforts to protect

Geopark Ciletuh by involving various parties need to be implemented in harmony so

it is expected also to generate the socio-economic conditions of local communities.

Increasing local knowledge of the importance of Geopark Ciletuh protection can be

implemented by increasing the income of the people as the number of tourists'

increases.

Purpose - The aim of the study is to identify stakeholders that are involved in the

management of Geopark Ciletuh in Sukabumi. The study focuses on the interaction

between the stakeholders identified in the management of the Ciletuh Geopark.

Design/methodology/approach - The research is using descriptive method with

qualitative approach and the data are collected from primary and secondary sources.

The informants were purposively determined, based on consideration and goals

connected with the focus of the research. The informants in the research is various

parties connected with the effort of mapping the stakeholders in local community

within the area of Ciletuh Geopark of Southern Sukabumi.

36

Findings - The findings show that the five-party partnership model (pentahelix)

can be expanded and explored according to the needs of interested community groups

on Geopark Ciletuh protection. Efforts to protect Geopark Ciletuh by involving

various parties need to be implemented in harmony so it is expected also to generate

the socio-economic conditions of local communities.

Research limitations - The limitation of this study is exist on the government

officer informants whom were not able to answers questions regarding the running

and maintaining the Ciletuh Geopark, thus indicating that the determination of

Ciletuh Geopark is merely the decision from central government, in this regard the

Ministry of Tourism of The Republic of Indonesia.

Originality/value - The research is necessary and important in order to

understand the impact of geotourism to the local community because the research on

stakeholders and local community participation is still limited

Keywords : geopark, local community, stakeholder, participation, pentahelix model

37

Social Support and Quality of Life in Cancer Patients: A

Study of Palliative Shelters in West Java

Laili Rahayuwati1, Tuti Pahria2, Kusman Ibrahim3, Ikeu Nurhidayah4,

Habsyah Saparidah Agustina5

1,2,3,4,5Faculty of Nursing, Universitas Padjadjaran

Abstract

Background - The risk of life style and environment will lead to increase cancer

prevalence. Therefore, it will be needed managing support for palliative cancer

patients.

Purpose - To obtain the correlation between social support characteristics and

cancer patients' quality of life.

Design/methodology/approach - Research with a cross-sectional approach was

conducted in several palliative shelters. Samples were 93 respondents, obtained using

a quota sampling technique. The variables used were the social support (family,

friends, and others) and the cancer patient's quality of life.

Findings - The results showed that social support received at a high level was

most obtained from the family as many as 65 respondents (69.9%). Furthermore, the

social support factor of cancer patients related to the quality of life was friends'

support (p-value

Research limitations - The collecting data technique was used due to the

dynamics of patients seeking treatment at the West Java provincial referral hospital.

Originality/value - Friendship support is significant for improving the quality of

life of cancer patients. Peer groups are an essential component in managing health

care in the community.

Keywords : cancer patients, palliative shelters,quality of life, social support.

38

Optimization of Village Business Agency in Community

Based Tourism Development

Cecep Safa’atul Barkah1, Dwi Masrina2

1,2Psdku Universitas Padjadjaran in Pangandaran

Abstract

Background - Cintaratu is one of the villages in Pangandaran Regency which

has quite a potential tourism spot. The Tourism Spot, Jojogan Waterfall, is managed

by a private party in the form of a Limited Liability Company (PT), but due to internal

and external conflicts, the company is disbanded. Without a manager, it is feared that

Jojogan Waterfall will be stalled.

Purpose - The purpose of the research is to design CBT implementation to

manage Jojogan Waterfall in Cintaratu.

Design/methodology/approach - This research utilize a qualitative approach

with a descriptive research type. The data sources of this research are primary and

secondary data sources with data collection techniques through interviews,

observation and documentation. Data analysis uses the stages of data collection, data

condensation, data presentation, and concluding.

Findings - The concept of CBT (Community Based Tourism) is applied in the form

of local community participation by the formation of village institutions that manage

tourism objects. The results of this study indicate that the Village Business Agency

has a central position in managing the Cintaratu attraction, Jojogan Waterfall.

Research limitations - A proposal for additional examination is build up a

communication strategy for every single related actor, also a methodology so as to

lessen future issues of trust and misconceptions.

Originality/value - Creating social conflict solution through community

empowerment.

Keywords : Community Based Tourism (CBT), Village Business Agency

39

Tourism Development Strategy in the Mentawai Islands

Districtitle

Donna Ikranova Febrina1, Yeni M2, Mukti Diapepin3

1,2,3Sekolah Tinggi Ilmu Administrasi LPPN Padang

Abstract

Background – The research process begins with identifying and analyzing

strategic values, internal and external environment and supporting and inhibiting

factors. Next determine strategic issues using SWOT analysis and formulate

development strategies.

Purpose – The purpose of this research is to find alternative strategies for tourism

development in the Mentawai Islands Regency.

Design/methodology/approach – This research is descriptive qualitative. Which

will describe the situation on the ground and propose a development strategy as a

recommendation for the District Government. The sampling technique used in this

study is a purposive sampling methodology by taking a number of attractions, then

entering certain elements so that they can obtain correct and in-depth information.

Data collection techniques used were interviews and documentation. Determination

of informants was also obtained by purposive sampling techniques, such as interviews

with the Head of Tourism Department of Tourism, youth and sports, development staff

and tourism promotion staff, then stakeholders and visitors to attractions.

Findings – Tourism development strategies obtained from the SWOT analysis

results are divided into 3 stages, namely short, medium and long term plans. In the

short-term plan, several development strategies are obtained, namely: improving the

quality of human resources, increasing cooperation with investors, revamping

tourism objects, increasing and increasing tourist events, pioneering tourism

awareness groups and collaborating with culinary entrepreneurs. In the medium term

plan, namely: improving facilities and infrastructure of tourism objects, increasing

tourism human resources, promotion and marketing of tourism through network

development. In the long-term plan, namely: increase groups based on regional

coverage and increase tourism development groups based on the type of tourism.

Research limitations – The limitations is usually explain about the SWOT

analysis results that realizes and can be improved in the future.

Originality/value – -

Keywords: Strategy, Environmental meeting, Tourism

40

Track: Creative Economic

41

Sustainable Competitive Advantage of Indonesia's Creative

Economic: Fashion Sub-Sector

Afni Regita Cahyani Muis1, Ali Musa Harahap2, Fadhlan Nur Hakiem3

1,2,3University of Darussalam Gontor

Abstract

Background - Fashion is the one of creative economic subsectors that contributes

positively to Indonesian economic activity, especially in macroeconomic. The

characteristic of Indonesian treasure in culture and nature from Sumatera until

Papua has a role in creating the material of distinctive fashion patterns. These

distinguished fashion style which fashion made by creative industry and which fashion

made by manufacture industry. An increase in production demand does not come from

the domestic market, but global retail, indeed. It has encouraged the growth of

international trade value, as such export of fashion products by following with

business field growth, mainly for Small and Medium Enterprises (SMEs). Fashion can

also create a nation image (soft power) in International Cauldron. The opportunity of

fashion advantage to compete in the international arena, especially in the political-

economic side must be supported by competitiveness tenacity. Sustainable competitive

advantage is used for a concept that brings various strategies in sustaining national

competitiveness. In this case, the Government has the main actor to facilitate the

Penta Helix (Government itself – Academics – Businessman – Associate/Community

– Pers/Media) to develop a sustainable competitive advantage of creative fashion for

the conducive climate

Purpose - To analyze the Government strategy to maintain the competitiveness of

creative economic with preference to soft power (political side) and sustainable

competitive advantage (economic side)

Design/methodology/approach - Qualitative methods with interview and

literature review which did in the Institutions of the Government, such as Badan

Ekonomi Kreatif, Kementerian perdagangan, Kementerian Perindustrian, and Badan

Pusat Statistik. and library, such a Perpustakaan Nasional RI and at the universities,

indeed, such as Universitas Gadjah Mada and Universitas Indonesia.

Findings - For analyzing the creative economic has contributed positively to

political-economic Indonesia. There are two keys to discuss, soft power and

sustainable competitive advantage.

Research limitations - The research is focused on the political and economic side

Originality/value - First-hand research

Keywords : Creative Economic, Soft Power, Sustainable Competitive Advantage, Fashion

42

Track: Creative Industries

43

Business Strategy Formulation for Art Merchandise Brand

(Case Study: Gutsy Prune)

Natalie Amadea1, Mustika Sufiati Purwanegara2

1,2SBM ITB

Abstract

Background - This research is focused on the creative industries in Indonesia,

especially the art merchandise industry. Nowadays the art merchandise industry is

dominated by independent visual artists who establish their own art merchandise

brands. In the art merchandise industry, visual artists try to apply the principles of

entrepreneurship in their careers since entrepreneurship has a fundamental role in

the survival of their artistic careers. Visual artists are actively creating art

merchandise from their artwork and the result is artisan products that are unique and

marketable.

Purpose - This research's objective is to find a suitable business strategy for art

merchandise brand. In order to develop a business strategy that is based on empirical

case, an Indonesian art merchandise brand called Gutsy Prune is analysed as a case

study for this research. A business strategy for Gutsy Prune is needed to be developed

in order to boost the sales stagnation and to ensure the business continuity within the

art merchandise market in the long run.

Design/methodology/approach - The methodology for this research is

qualitative method, using in-depth interview with the customers as primary data and

literature research as secondary data.

Findings - The research proceeds to the development of business strategy and an

implementation plan to achieve the objectives from the business strategy. The

proposed business strategy consists of: new STP strategy; validated Value

Proposition Canvas; new 4Ps Marketing Mix strategy; organizational structure plan;

and choosing the most suitable strategy out of Porter's Generic Strategies. The

combination of those formulated strategies could form a solid business strategy for

art merchandise brand.

Research limitations - The focus of this research is the business strategy of art

merchandise brand and the data collection for this research was conducted by using

interview, observation, literature research, and competitor analysis. The interview is

conducted in December 2019.

Originality/value - All materials needed for this research is original, has not been

published, and is the researcher's own work.

Keywords : creative industries, art merchandise, business strategy, entrepreneurship, visual

artist

44

Third Party Logistics Practice in Archipelago Countries -

Case Study of Iruna eLogistics Indonesia

Anna Amalyah Agus1, Gatot Yudoko2, Nur Budi Mulyono3, Taliya

Imaniya4

1Institut Teknologi Bandung, 2,3School of Business and Management, Institut Teknologi Bandung, 4Faculty Of Business And Economics, Universitas Indonesia

Abstract

Background - Since the e-commerce market in Indonesia has been growing

rapidly, the industry's players are needed to have an efficiency motive and IT

capabilities in running the business better. In order to achieve this objective, e-

logistics is somehow may answer the problem to the arising issue.

Purpose - The purpose of this paper is describing the first third party logistics

(3PL) for e-commerce in Indonesia, namely Iruna elogistics.

Design/methodology/approach - The scope of this paper will discuss the

structures, actors, and business model of Iruna e-Logistics. This research is using

qualitative approaches. It is analyzed by combining literature review, industry data

analysis through desk study and information from the experts.

Findings - The finding in this study is the modern integration services coming

from 3PL has made the e-commerce player (seller) to have an effective and efficient

way regarding with supply chain management. This services are including from

warehousing, customer-order handling, to product-distribution and retun. Upgrading

these services with IT which is provided by Iruna has answered the arising problem

in Indonesia e-commerce business.

Research limitations - Focus on specific case study of Iruna e-logistics business

activities. Further study on how end-consumers, business consumer and other

stakeholders view e-logistics services will enrich further discussion

Originality/value - This paper is expected to give more insights for e-commerce

players company as well as academician especially on supply chain landscape. The

originality of this paper lies in the e-logistics case analysis in Indonesia which have

not been mapped to the date.

Keywords : e-commerce, third party logistics, last mile delivery, supply chain, e-logistics

45

Business Strategy for Longgar Outfit as a New Fashion

Brand

Sofia Nuraini1, Mustika Sufiati Purwanegara2

1,2Institut Teknologi Bandung

Abstract

Background - Business opportunities in the fashion industry, especially clothing,

are still in demand. This is because fashion trends continue to revolve quickly, both

in terms of design and clothing models. The business opportunities are wide open, but

that also means competition. As businessmen, it requires us to be keen to find business

opportunities that are unique and different. One of them is plus size clothing business.

This business is targeting a niche market, which is a necessity for minorities.

Especially for women, this is a problem because they cannot easily become

fashionable like skinny women.

Purpose - This research objective is to find out the suitable business strategy in

order to stable Longgar Outfit sales.

Design/methodology/approach - Research methodology using qualitative

method, observation and in-depth interview as primary data and literature study as

secondary data.

Findings - Findings on the root cause of problems and proposed alternative

business strategy consist of developing new STP strategy, create value proposition

canvas, create POD and POP, develop new marketing mix (4Ps) strategy, and

organizational structure design.

Research limitations - This research will discuss and focus on Longgar Outfit

business strategy and interview competitors for comparison. The data is conducted

from November to December 2019.

Originality/value - This research is author's brand and has not been published.

Keywords : Business strategy, unstable sales, STP strategy, Marketing Mix (4Ps) strategy, Value Proposition

46

Innovation as Competitiveness in Facing Competition and

Developing the Songket Woven Fabric Business in Pandai

Sikek Creative Industry

Yenni Jufri1, Henry H Loupias2

1Sekolah Tinggi Ilmu Administrasi Lppn Padang, 2Universitas Pasundan

Abstract

Background - Songket woven fabric is one of the creative industry products as

well as traditional handicrafts in Pandai Sikek, Sepuluh Koto Regency, Tanah Datar,

West Sumatra Province. Within a few decades, Songket woven fabric products have

faced various problems such as competition with factory-made woven products, the

number of craftsmen declining because the job unstable and low wages, and

weakening consumer buying power.

Purpose - The purpose of this study is to examine various factors that cause

decrease of competitiveness of Songket woven fabrics in Pandai Sikek and efforts to

improve its competitiveness.

Design/methodology/approach - This study used qualitative approach with

descriptive method, which explains facts and real conditions of production of Songket

woven fabric in the center of the creative industry in Pandai Sikek.

Findings - The type of Songket woven fabric business is home industry that uses

Non-Machine Weaving Equipment (ATBM) so that the production is limited. In the

face of dynamic and unstable market competition and declining consumer buying

power, it is necessary to apply innovation which creates product diversification to be

more varied, reduce production costs, and at more affordable prices.

Research limitations - The Songket woven fabric prices around Rp.1,000,000 -

Rp.10,000,000. Therefore, the creative and innovative process of Songket woven

fabric is important in order to be able to compete and develop its business.

Originality/value - This study aims to examine the right innovation process so

that Songket woven products can compete and create new market segments, create

attractive designs, low prices, and good quality.

Keywords : Business, Competitiveness, Creative industry, Innovation, Woven fabric.

47

Formulating Business Strategy for Media and Broadcasting

Startup: A Case Study at PT Svara Inovasi Indonesia

Farid Fadhil Habibi1, Reza Ashari Nasution2, Ryan Ramdani3

1,2,3ITB

Abstract

Background - Currently, analog media are facing a quite serious threat facing

digital media. For example, the radio industry was outstanding before 2000, but, int

the era after 2000 until now, the radio industry continues to decline. Based on

eMarketer data statistics from the last 5 years to the next few years, global radio

revenue tends to stagnate, which is around $ 28B and sometimes it fluctuated within

1% up or 1% down.

Purpose - PT Svara, as a startup in the field of media and broadcasting, needed

to make a strategy to be able to grow business, even though the analog radio industry

which was one of the objects and a vision to be revived was experiencing a decline.

Design/methodology/approach - This research method used was qualitative

methods by conducting in-depth interviews with the founder of PT Svara and several

actors in the radio industry. The results of the interview then combined with some

secondary data from academic books, journals, paper publications, and online

websites. Next, the external analysis was carried out using PESTEL Analysis, Five

Forces, and Value Network before producing a strategy formulation that can be

applied by PT Svara. Furthermore, the internal analysis was carried out using the

VRIO Framework and Financial Perspective, and conclusions using SWOT Analysis.

Findings - Some strategies are needed for PT Svara to realize its corporate vision.

In general, PT Svara would implement "Platform Strategy", namely "Derivative

Product" and also utilize the concept of "Network Effect". Derivative products are

derivatives of the parent platform that can produce new markets. These products

could help to optimize PT Svara revenue in the short to medium term. Meanwhile,

Network Effect could be used to support long-term strategies. In terms of reviving the

radio industry, a strategy was needed to carry out Digital Transformation Radio

which requires the radio industry to make changes. An approach with the Kotter 8-

Step Change method was used and combined with the 7'S McKinsey Framework to

map the change.

Research limitations - In this research, there are several limitations that are

used, which are: a. the media referred to in this research are limited to the radio

industry, b. the focus of research objects other than radio, is the audio industry in

general, which includes music and podcasts, c. broadcasting activities referred to in

48

this research are not only broadcasts that have AM/FM frequencies, but also

broadcasts that are conducted using the internet.

Originality/value - The results of this study indicated that PT Svara has a huge

opportunity to grow and realized its corporate vision, even though one of its objects

is the radio industry which is experiencing a business downturn. This is because

SVARA had a platform character, which not only relied on the analog radio industry,

but could also enter different markets and businesses such as the community, airtime

sales, audiolands, online-ads, and-so-on. Thus, one of PT Svara's vision to become a

unicorn startup could be achieved.

Keywords : Platform, Radio Industry, Startup, Digital Transformation, Network Effect

49

Attitude, Drivers, and Barriers Towards Cross-Border E-

Commerce: An Exploratory Approach

Anna Amalyah Agus1, Gatot Yudoko2, Nurbudi Mulyono3, Tiara Rizka

Utami4

1Institut Teknologi Bandung, 2,3School of Business And Management, Institut Teknologi Bandung, 4Faculty Of Business And Management, Universitas Indonesia

Abstract

Background - In recent years, the fast growth of internet and mobile technology

has brought a new trend in consumers' shopping behavior. As the growth of

traditional trading is slowing down, e-commerce have escalated rapidly ever year.

Compared to domestic e-commerce, the increasing popularity of cross-border e-

commerce (CBEC) is rather new. CBEC emerged as an important channel for

international trade as it brings many business opportunities for all countries to

receives profit and benefits from international transaction. As CBEC brings a lot of

advantages for buyers and sellers, it can also intensifies the competition within the

markets. Due to different culture, history, currency, language, and habit, buyers and

sellers who participate in CBEC might reveal different attitude and attention in CBEC

platforms. In addition, due to difference of jurisdiction, technology adoption,

geographical characteristic, the acceptance and growth of CBEC in countries might

vary . In recent years, the fast growth of internet and mobile technology has brought

a new trend in consumers' shopping behavior. As the growth of traditional trading is

slowing down, e-commerce have escalated rapidly ever year. Compared to domestic

e-commerce, the increasing popularity of cross-border e-commerce is rather new.

CBEC emerged as an important channel for international trade as it brings many

business opportunities for all countries to receives profit and benefits from

international transaction. As CBEC brings a lot of advantages for buyers and sellers,

it can also intensifies the competition within the markets. Due to different culture,

history, currency, language, and habit, buyers and sellers who participate in CBEC

might reveal different attitude and attention in CBEC platforms . In addition, due to

difference of jurisdiction, technology adoption, geographical characteristic, the

acceptance and growth of CBEC in countries might vary

Purpose - This paper aims to explore and elaborate factors which might drives or

hinder the growth and adoption of cross-border e-commerce (CBEC) as well as

consumers' and sellers' attitude and intention to engage with it through an exploratory

approach based on several previous research

Design/methodology/approach - Literature review and exploratory

50

Findings - There are several factors that might drive or hinder the adoption of

CBEC, both for consumers or sellers, they are: the growing demand, law &

regulation, culture and logistics. There are several factors that influence consumers'

attitude toward the adoption and retention of CBEC in their shopping habit, which

include : need of uniqueness, quality of the service, normative beliefs, self efficacy,

level of trust &value, and product cognition process. There are several factors that

influence sellers' attitude and intention to adopt CBEC as a part of their business'

operation, which include : e-commerce capability, firm's global mindset, perceived

cost & benefit, and legitimacy problem

Research limitations - still in literature review /exploratory stages

Originality/value - Could give insights for international business / economics

discipline especially on how CBEC could contribute to trading activities among

countries

Keywords : Cross-Border E-Commerce, Cross-Border Transaction, E-Commerce

51

The Effect of Italian Country of Origin on Perceived

Quality (Study on Selecting Espresso Machine in

Bandung’s Culinary Industry)

Farah Yumna Pradisa1, Arianis Chan2

1,2Padjajaran University in Jatinangor

Abstract

Background – There is a significant growth of the culinary industry, especially

coffee shop is the main attraction in Bandung. One of the things that can make

coffee quality good is the selection of coffee machines, which are seen from the

country of origin of the coffee machine maker

Purpose – There is a significant growth of the culinary industry, especially coffee

shop is the main attraction in Bandung. One of the things that can make coffee

quality good is the selection of coffee machines, which are seen from the country

of origin of the coffee machine maker

Design/methodology/approach – The research design used is survey methods.

The survey method is a technique of information gathering which is done by

compiling a list of questions (questionnaire) and circulating it to respondents.

Findings – The results of this study showed that there was a positive influence of

Italian country of origin on perceived quality with a low category. Desire

Interaction is the largest percentage for country of origin and performance is the

largest percentage for the perceived quality dimension. Based on hypothesis

testing, this study states that there is an influence of country of origin on perceived

quality.

Research limitations – Initially there were no real data on Italian coffee machine

users at the coffee shop in Bandung.

Originality/value – Looking for the influence of country of origin Italian espresso

machines on perceived qual in the city of Bandung

Keywords: Country of origin, Perceived Quality, Italy, Coffee Shop

52

Track: Fisheries & Marine related Tourism

53

Fisheries and Marine Tourism Integration Potency in

Pangandaran Beach, West Java

Indah Kurniasih1, Atikah Nurhayati2, Lantun Paradhita Dewanti3,

Achmad Rizal4

1PSDKU Universitas Padjadjaran In Pangandaran, 2,3,4Universitas Padjadjaran

Abstract

Background - Coastal areas in the South Coast of West Java Province, Indonesia,

have potency to develop fisheries and marine tourism. Tourism itself contributed the

largest proportion on Pangandaran's GDP for the last five years. Pangandaran also

has a lot of potential in fisheries activity. In 2018, GDP from catch fisheries sector in

Pangandaran reached 2.5 billion rupiahs, with total fish catch reached over 2000 ton.

Fisheries and marine tourism can be the great combination if integrated, it could

maintain job opportunity and minimalism unemployment in this regency.

Purpose - Identified the integration potency of fisheries and marine tourism in

Pangandaran.

Design/methodology/approach - Qualitative approach with in deep interview

and observation

Findings - Pangandaran beach has big potential in fisheries sectors, there are

aquaculture fisheries, catch fisheries and potency in fish processed product as

authentic hand carry. Pangandaran beach also well known as one of the famous

marine tourism destination in west java. In this condition, integration between

fisheries and marine tourism in Pangandaran beach can be the good solution to

maintain the economic growth. In this millennial era, the use of information

technology is recommended to promote the fisheries and marine tourism optimally.

Research limitations - Time, Methods

Originality/value - Descriptive analysis about fisheries, marine tourism and

potency of integration between fisheries and marine tourism in Pangandaran Beach

Keywords : Fisheries, Tourism, Pangandaran

54

Strategy of Packaging Pangandaran Tour as Leading

Marine Tour Product of Travel Agents in Bandung

Khoirul Fajri1, Rieke Sri Rizki Asti Karini2

1,2Stiepar Yapari

Abstract

Background - After the separation of Pangandaran from the district area of

Ciamis west java which based on law No. 21, 2012. In West Java Regional Medium-

term development plan stipulates that at the next 5 year , tourism can become a

development locomotive in West Java. One destination as leading tourism destination

is Pangandaran beach. Travel agents can take this opportunity to strength in terms of

their packaging tour products, especially in marine tour package.

Purpose - this research will analyze the packaging strategy of Pangandaran tour

package by travel companies in Bandung as superior marine tour pakcage.

Design/methodology/approach - This analysis technique used by the SWOT

method aims to analyze the strengths and weakness of the internal side travel agents,

also analyze opportunity and threats from the external environment of travel agents

who pack Pangandaran destination with classified as marine tour.

Findings - Found the various potential strength, weakness, threats and

opportunity of Pangandaran destination as a leading marine tour package and

various packaging strategies by travel companies in Bandung.

Research limitations - This study use descriptive qualitative approach with two

problem are to analyze the travel agents in Bandung how to pack Pangandaran

destination as marine tour package and the formulation of packaging strategy

Pangandaran destination as a leading marine tour product by travel agents ini

Bandung.

Originality/value - one of strategy packaging Pangandaran destination as a

leading marine tour product by travel agents in Bandung is collaborating with

government who in charge of tourism to hold international events in Pangandaran

beach by reguler time in year.

Keywords : Packaging Strategy, marine tour package, pangandaran

55

Analysis of Supply Chain Model of Dogol Shrimp

(Metapenaeus ensis) Capture in Pangandaran

Revanda Fitriadi Wicaksana1, Atikah Nurhayati2, Ibnu Bangkit

Suryadi3, Asep Agus Handaka Suryana4

1,2,3,4PSDKU Unpad In Pangandaran

Abstract

Background - Dogol shrimp is one of the important fishery catch commodities in

Pangandaran. Based on 2016 West Java BAPPEDA data, capture fisheries

production in Pangandaran in 2014 amounted to 2,483,370 kg, increasing to

2,846,068.05 kg in 2015, and 2,526,929 kg in 2017. Based on these data, dogol shrimp

ranks 3 out of the 10 largest capture fisheries production in Pangandaran. The

production flow of capture fisheries in the supply chain that is too long will add costs

because price is the highest ranking factor, followed by shipping and quality.

However, no one has specifically conducted a comprehensive supply chain research

model on dogol shrimp commodities in Pangandaran so that the flow of the dogol

shrimp supply chain in Pangandaran has not been properly mapped.

Purpose - This research aims to analyze the management of the dogol shrimp

supply chain in terms of product flow, financial flow, information flow and risk as

well as marketing margins of each chain involved in KUD Minasari fish auction

Pangandaran which was held in November 2019 - February 2020.

Design/methodology/approach - The method used is descriptive qualitative and

quantitative using primary and secondary data with snowball sampling methods. The

analytical tool used is the analysis of supply chain conditions, risks and consequences

of dogol shrimp supply chains.

Findings - The results of this study illustrate the condition of the supply chain

running pretty well, marked by the product flow and financial flow of the dogol shrimp

supply chain that is running properly, although there are some risks that must be faced

by all business operators along with their respective consequences.

Research limitations - The process of product flow, information flow, financial

flow of the dogol shrimp supply chain in KUD Minasari, Pangandaran Regency

involving fishermen, wholesalers, small traders, restaurants and end consumers is

quite well related to channeling from fishermen who have not been supported by

fishermen's knowledge related to shrimp quality.

Originality/value - Dogol shrimp supply chain distribution channels are divided

into 4 types namely fishermen - fish auction - wholesalers - small traders - consumers,

56

fishermen - fish auction - wholesalers - restaurants - consumers, fishermen -

restaurants - consumers, fishermen - large traders - small traders - consumer.

Keywords : Dogol Shrimp, Supply chain, Risk, Distribution Channels, Pangandaran

57

Track: Mitigation of Natural Disaster

58

Study on The Distribution of Potential Tectonic

Earthquake in Purwodadi District, Coastal Area of

Purworejo Regency, Central Java Province

Wahju Krisna Hidajat1, Sutrisno Anggoro2, Najib3

1Doctoral Program Environmental Science, Diponegoro University, 2Fisheries And Marine

Science Faculty, Diponegoro University, 3Geology Engineering Faculty, Diponegoro University

Abstract

Background - Purwodadi District, Purworejo Regency is prone to natural

disasters, such as the tectonic earthquake. In this district, there are some tourism sites,

Jatimalang Beach and Jatikontal Beach, with the increasing visitors' number.

Purpose - This study aims to determine the areas potentially affected by

earthquake distribution, as well as the anticipation for handling these impacts.

Design/methodology/approach - The methods used are by soil or rocks material

mapping, collecting seismic and geological structures data which are then processed

by referring to the Decree of the Minister of Public Works Number 21/PRT/M/2007.

This is the guidelines on spatial planning of earthquake-prone areas following the

required parameters namely geology, slope, earthquake, and geological structures.

Findings – The results showed that based on the calculation of earthquake

disaster parameters which are consisted of: geology (sand and silt material, value 9),

slope (flat-rather steep, value 9), earthquake (<5 Richter's Scale, value 5), and

geological structure (far from fault zone, value 4). The total weighting value is 27,

consequently the physical characteristics included in typology A, which is an area

that is far from fault but prone to earthquake disaster.

Research limitations – However, this research is only limited to the earthquake

aspect.

Originality/value – The novel implementation of the decree to this study area is

proposed.

Keywords: tectonic earthquake, impact distribution, field mapping

59

How Vulnerable are They? The Travelers with Health

Problem's Perceived Risk in the Turbulence Era

Mohammad Rizki Akbar1, Sari Lenggogeni2

1Universitas Pajajaran,2Universitas Andalas

Abstract

Background - The prevalence of devastating natural disasters is increasing at an

alarming rate in the tourism industry today. Despite the growing interest of travel

risks as a pivotal aspect of tourist decision in the field of tourism crises and disaster

management, the empirical investigations on the vulnerability of traveler, mainly

based on health and well-being perspective are under researched.

Purpose - Our study aims to identify the travel risks of vulnerable tourists with

health problems on their travel plans to disaster-prone destination.

Design/methodology/approach - Using qualitative research and semi-structured

interview, thirty informants of Non-Communicable Disease (NDC) participated in this

study from September to November 2019 in West Sumatra, Indonesia. A thematic

analysis, NVivo, and member checked were used to analyze and validate the findings.

Findings - Surprisingly, amongst six major and thirty-one minor themes identified

in this study, travel risk on the natural disaster has overweight the travel risk related

health amongst NDC respondents.

Research limitations - This study limited on the small sample size.

Originality/value - This study is one of the first that identified travel risks on the

vulnerable-based group of travelers with health problems. Our finding extends the

travel risk inventories from vulnerable to a traveler with a health problem in the field

of tourism crises and disaster management.

Keywords : travel risks, traveler behavior, tourist health problem, natural disasters

60

Track: Resources of Animal Husbandry Development

61

Physiological Characterization through Body Temperature

and Respiration Frequency of Beef Cattle in Pangandaran

Muhammad Rifqi Ismiraj1, Novi Mayasari2

1Staff Of Animal Husbandry Program, PSDKU Universitas Padjadjaran, Pangandaran Campus,

West Java, Indonesia, 2Faculty of Animal Husbandry, Padjadjaran University

Abstract

Background - Physiological status is one of the indicators to determine the health

status and productivity of livestock animals.

Purpose - This study aimed to characterize the physiological status of beef cattle

in Pangandaran area through the measurement of body temperature dan respiration

frequency

Design/methodology/approach - In total, 10 Ongole beef cattle, blocked by sex

(5 bulls and 5 cows), aged 18,4 months, weighed 150,10 kg was involved in this study.

The measured parameters were body temperature (consisted of three measurement

points: head, body, and rectal) and respiration frequency. The data were analyzed by

analysis of variances (Anova) to determine the effects of sex.

Findings - The results showed that the bulls in average has significantly higher

respiration frequency ( p < 0.05) compared to cows. Body temperature data for bulls

and cows were ranged at 37 C-39 C and 37 C-38.5 C, respectively. While the

respiration frequency for bulls and cows were ranged in 60-84 times/minute and 57-

81 times/minute, respectively.

Research limitations - The results of this study are limited to local beef cattle

strains in Pangandaran area and similar environmental conditions.

Originality/value - This study is one of the earliest studies to characterize the

default physiological status of beef cattle in Pangandaran area.

Keywords : beef cattle, sex, body temperature, respiration frequency, characterization

62

The Effects of Selenium and Vitamin E Supplementation on

Stress Biomarkers in Transported Beef Steers

Novi Mayasari1, M. Rifqi Ismiraj2

1Faculty of Animal Husbandry, Universitas Padjadjaran, Jatinangor, Sumedang, West Java,

Indonesia, 2Staff of Animal Husbandry Program, Psdku Universitas Padjadjaran, Pangandaran Campus, West Java, Indonesia

Abstract

Background - Cattle transportation is a vital phase of distribution in beef

production. However, this process is stressful that leads to carcass yield diminution.

Two of stress biomarkers are plasma neutrophils and lymphocyte, and their ratio.

Purpose - This study aimed to determine the effect of mineral selenium (Se) and

vitamin E supplementation on neutrophils, lymphocyte, and their ratio (N/L ratio) of

transported beef steers.

Design/methodology/approach - In total 14 Brahman Cross (BX) cattle with a

body weight of 450 Â±30 kg with coefficient variation 8,65% were used, with

transportation occurs for 6 hours in Indonesian hilly road and summer climate. The

experimental method that used in this study is Complete Randomized Design (CRD)

with two treatments and seven times of repetition. Treatments at this study were

control (placebo solution) and injectiom of combination between Se and vitamin E (Se

5 ppm + vitamin E 36 ppm). Data were analyzed with analysis of variance (Anova).

Findings - The results showed that there were no significant difference in plasma

neutrophils (p>0.05), plasma lymphocyte (p>0.5), nor their ratio (p>0.05) of Se and

vitamin E supplemented transported steers compared with control group.

Research limitations - The results of this study are limited in Indonesian road

and environmental condition, with a commercial trucks as a transport vehicle.

Originality/value - This study conveyed the transport stress in beef steers, which

researches are still lacking in Indonesia

Keywords : beef cattle, transportation, neutrophils, lymphocyte, stress

63

Analysis of the Selling Price of Direct Fed Microbial

Products from Banana Stems Bioprocesses for Ruminants

Using the Cost Plus Pricing Method

Bambang Kholiq Mutaqin1


Abstract

Background - Direct fed Microbial (DFM) is a type of probiotic that is given

directly to ruminants to increase livestock productivity. However, commercial

probiotic products in the market are quite expensive. To replace the commercial

probiotics, indigenous microorganisms (IMO) are made. Local microorganisms can

be made from natural materials such as plant remnants (banana stems), so hopefully,

the price can be cheaper than commercial products.

Purpose - This study is to determine the product selling price which is one of the

important decisions in determining the market price.

Design/methodology/approach - The analytical method used is a qualitative

descriptive method using the cost plus pricing method.

Findings - The results of this study indicate that the selling price of DFM products

calculated using the cost plus pricing method is cheaper compared to commercial

products that already exist in the market.

Research limitations - Product development can be obtained from the use of

other natural materials to obtain different indigenous microorganisms and can

further increase production.

Originality/value - DFM products from banana stem bioprocess are new

products that are not yet available in the market, so that can compete with products

that are already on the market at a price of Rp5.041,66 /liter.

Keywords : Selling Price, DFM, Bioprocess, Ruminant, Cost Plus Princing Method

64

The Effect of Fermented Bran using Rumen Base on The

Physical Quality and pH Silage of The Elephant Grass

(Pennisetum purpureum) Silage

Hansa Aglazziyah1, Budi Ayuningsih 2, Lizah Khairani 3

1Psdku Universitas Padjadjaran In Pangandaran, 2,3Universitas Padjadjaran

Abstract

Background - Forages is the main feed of ruminant as a food source. The aim of

feeding for the needs of life, growth, production, and reproduction. The sustainable

forages throughout the year is difficult for ruminants. Therefore, to prevent the

shortage of forages can be used preservation technology is carried out in the form of

silage, so the nutritions of ruminant can be met. Silage is one of way for preserving

forages when feed availability have a decrease. Usually, silage is used as feed

replacement during the dry season. The aim of silage is produced feed that can be

stored for a long period of time, so the nutrition of ruminant can be met. Addition of

bran fermentation of rumen base in elephant grass (Pennisetum purpureum) silage

can be accelerated fermentation process. Furthermore, addition of fermented bran

can be increase availability of lactic acid microbes. That is cause water soluble

carbohydrate in fermented bran can be used by lactic acid microbes as energy

sources, so the fermentation process will be going well.

Purpose - The research was conducted to study the effect of addition of fermented

bran of rumen base for physical quality and pH of the elephant grass (Pennisetum

purpureum) silage.

Design/methodology/approach - This research used an experimental method

with a completely randomized design (CRD), experimental design. Values resulting

from panelist assessments of the physical quality of silage (color, smell, and texture)

and silage pH of elephant grass were analyzed using the transformation test. This

research consisted of 3 treatments and 6 replications, so in this research have 18 trial

units were obtained. Data were tested by analysis of variance and processed using

the excel program. The treatment which gives a significant effect will be test again by

Duncan's test.

Findings - The result of this research indicated that the increase of dosis of

fermentation bran in the silage of elephant grass has significant effect (P < 0,05) for

physical quality, but there were not influenced to the pH silage.

Research limitations - The disadvantage of this research is doesn't vacuum in the

process of silage fermentation.

65

Originality/value - The research on the addition of fermented bran can accelerate

the process of silage fermentation to 7 days

Keywords : silage, elephant grass, fermentation bran, physical quality of silage, pH silage.

66

Effects of Fermented Bran Usage toward The Levels of

Lignin and Cellulose of Elephant Grass (Pennisetum

purpureum) Silage

Zahra Khairun Nisa1, Budi Ayuningsih2, Iin Susilawati3

1Psdku Universitas Padjadjaran Pangandaran, 2,3Universitas Padjadjaran

Abstract

Background - Silage is forage preservation to fulfill the ruminant forage needs

at the lack of forage in the dry season. Fermented bran can be used as starter to

accelerate the fermentation of silage made procces. The elephant grass crude fiber

level is higher than the ruminant tolerant limit number of lignin. The fermentation can

breaks the lignocellulose bond that decrease the lignin level and makes the cellulose

easy to digest by the livestock.

Purpose - This study aims to determine the effects of fermented bran toward the

levels of lignin and cellulose of Elephant grass silage.

Design/methodology/approach - This research used experimental method with

completely randomized design (CRD) with 3 treatments of P1 (1% of fermented bran),

P2 (3% of fermented bran), and P3 (5% of fermented bran), and 6 repeats.

Findings - Results of variance showed that the treatment was highly significant

(P 0.05) on the content of cellulose content of silage. The longer time of silage

fermentation from elephant grass can degrade the percentage content of lignin and

cellulose of the silage.

Research limitations - The silage made process of this research doesn't use the

vacuum.

Originality/value - The fermented bran usage can accelerate the fermentation of

the silage made process to 1 week.

Keywords : fermented bran, lignin, cellulose, elephant grass, silage

67

Track: Tourism

68

A Study on Increasing Brand Destination through

Experiential Marketing on Cultural Tourism Sites: A

Lesson from Saung Angklung Udjo

Tatiek Ekawati Permana1, Ratih Hurriyati2, Puspo Dewi Dirgantari3,

Nur Ahmad Ruyani4

1Akademi Sekretari Dan Manajemen Ariyanti Dan Sekolah Pascasarjana UPI, 2,3Fakultas Pendidikan Ekonomi Dan Bisnis, Universitas Pendidikan Indonesia, 4Akademi Sekretari Dan

Manajemen Ariyanti

Abstract

Background - Tourism and creative industries are very productive equivalents.

Tourism requires a variety of artistic treats and the availability of various handicraft

products. Cultural tourism must be able to make tourists feel a direct cultural

experience so that the experience is inherent in their minds and in turn able to improve

the brand destination of a cultural tourism destination. Here is the importance of the

experiential marketing strategy adopted by Saung Angklung Udjo as one of the

creative industries which has successful business records on preserving Angklung as

a cultural heritage.

Purpose - This study aims to explain how the basic concepts of Experiential

Marketing and its implementation in Saung Angklung Udjo, and explain the

experiences gained by tourists to tourism products from Saung Angklung Udjo.

Design/methodology/approach - This study used descriptive qualitative method.

In-depth interview was conducted to gather information, and will be combined with

some archival data to build a comprehensive discussion.

Findings - Saung Angklung Udjo gave a promise (experiential value promise)

which was packaged in the slogans of Nature, Culture, In Harmony, promotion as

Sundanese cultural storefronts, building Arumba's identity, and building company

logos. The implementation of this concept is carried out by arranging a show business

program that is more systematic, adds educational facilities, and fixes the

organizational structure. In general, Saung Angklung Udjo has implemented the

concept of experiential marketing well.

Research limitations - This study only describes the experiential marketing

strategy applied at Saung Angklung Udjo, without further researching on tourist

satisfaction. There is a need for further research to examine other factors that

influence tourist satisfaction, such as destination image, service provider and

decision-making process and another variable not in this research.

69

Originality/value - This research shows how the transformation of the marketing

strategy of a cultural tourism site into a complete cultural heritage center, including

cultural performance arts, cultural education and fabrication of cultural products.

Keywords : Experiential Marketing, Cultural Tourism, Saung Angklung Udjo

70

Analysis of Foreign Tourists Capacity in Greater Makassar

and South Sulawesi: Using the Adjusted Little Law Model

Anang Muftiadi1, Ulyses Sitompul2

1Universitas Padjadjaran, 2Harapan Bangsa Technology Institute

Abstract

Background - The tourism sector is an important source of income generation in

many countries, so as Indonesia is targeting 18 million foreign tourists in 2019. In

realizing the target, government re-brands 10 regions in Indonesia, and Greater

Makassar and South Sulawesi is one of them

Purpose - The focus of this research is on measuring capacity of foreign tourists

by using components of Attraction, Amenity and Accessibility (3A), in competitive

situation of domestic and foreign tourists

Design/methodology/approach - Each of these factors is broken down into

components of tourism service capacity measured from the arrival of foreign tourists

to their return, such as; space for arrival hall, number of immigration check-in

counters, baggage claim area at the international airport, transportation, restaurant

and cafe capacity, hotel, villa and homestay capacity, tourist attraction capacity,

departure hall area and international airport lounge area. Capacity is measured with

the Little Law Model which has been adjusted to the characteristics of the tourism

sector, in weekdays conditions. Data and information sources area from secondary

data and primary data of field surveys

Findings - The results showed that the capacity of foreign tourist services in

Greater Makassar - South Sulawesi, in 2019 is still sufficient. The bottleneck problem

is in Hasanuddin International Airport check-in counter. However, if there is a surge

in the number of foreign tourists 80 people per day, which currently reaches 45 people

a day (2019), it will exceed actual capacity, and will raise the problem of tourism

sector. The other critical components of tourists service are baggage claim area,

international lounge and the capacity of restaurants and cafes. Moreover during

weekends and holiday, competition on 3A between domestic and foreign tourists are

increasing. Thus an important factor for increasing the capacity of foreign tourist is

at Hasanudin Airport and in-sufficiency of restaurant and cafe capacity

Research limitations - Limited data for measuring attraction capacity because

of less accurate data of visitors in tourist destinations and limited resources to cover

the whole area of South Sulawesi

Originality/value - The research build the very comprehensive structure for

tourism planning in South Sulawesi and can be adopted as a model for other regions

Keywords : Tourism Capacity, Little Law, Critical Factors

71

A Comparative Study: Analyzing The Influence of Attitude

and Subjective Norm's Seaside Society Toward The

Implementation of Sapta Pesona In Pangandaran, West

Java

Dria Candra Adityani1


Abstract

Background - Seeing the tourism prospects in Pantai Pangandaran and Pantai

Madasari, it is unfortunate if the tourists who visit there become lost trust, happiness,

and comfort. So that, in order to keep the conductivity in the tourism destinations and

to create sustainable growth and development of the tourism industry, Sapta Pesona

need to be implemented and the seaside societies need to be participated.

Purpose - This research was conducted to compare and analyze the influence of

attitude and subjective norm among seaside society in Pantai Pangandaran and

Pantai Madasari toward the implementation of Sapta Pesona. Sapta Pesona is one of

the tourism awareness programs formed in 2008, by Ministry of Tourism and Culture

of Indonesia.

Design/methodology/approach - This study involved 198 repondents and the

technique used to determine the respondents were by using cluster random sampling.

The data collection technique in this quantitative research was done through

questionnaire. Respondents were asked to fill the direct-closed questionnaire by using

likert scale. Then, the datas were analized by using SPSS.

Findings - The result of this study showed that there is differences between the

influence of attitude and subjective norm toward the implementation of Sapta Pesona

in both places. Attitude significantly and positively influences the implementation of

Sapta Pesona in both places, as well as subjective norm. Atittude and subjective norm

also simultaneously influence the implementation of Sapta Pesona in Pantai

Pangandaran and Pantai Madasari.

Research limitations - This study uses the Reasoned Action Theory which is only

focused on the influence of attitude and subjective norm toward behavior. Meanwhile,

this theory was developed and there is a new factor influence behavior, it is called

perceived behavior control.

Originality/value - Unlike most of the previous studies which used qualitative

research methods, this research uses quantitative research methods. In addition, there

has never been any research on tourism awareness carried out in Pangandaran.

Keywords : attitude, subjective norm, sapta pesona

72

AR-MOGS (Augmented Reality Monopoly Games Based

On Indonesia Culture for Increasing Cultural-based

Tourism)

Ipit Zulfan1, Dian Wardiana Sjuchro2, Egi Yana Supriyanto3,

Muhammad Reza Aliansyah4, Denda Aditya Nugraha5, Muhammad

Habiburrahman6, Aflah Gnahi Rhamadhan7


Abstract

Background - The amazing natural beauty and cultural richness of Indonesia

from Sabang to Merauke is a mainstay asset that must be supported by other sectors

such as cultural tourism. The number of foreign tourists to Indonesia reaches 17

million (Central Statistics Agency, 2018), more than 50% of them visit to see customs,

historical relics, and ancient buildings. According to Citra Tourism Indonesia

research (2003), culture is the tourism element that most attracts foreign tourists to

come to Indonesia. Aside from being a foreign exchange pioneer, cultural tourism

becomes a social force to increase cross-cultural understanding, motivation to

preserve the culture and the environment, and even strengthen the spirit of

nationalism. Through an interesting delivery, foreign tourists can learn history,

culture and even local art. AR-MOGS (Augmented Reality Monopoly Games Based

on Indonesia Culture for Increasing Cultural-based Tourism) an innovative 4D

technology monopoly game with the concept of puppetry and regional tourism, can

be played by several people by throwing dice combined with video augmented reality

object visualization technology a tour where the players are visiting, so the players

can understand and explore the dynamics of cultural development, local wisdom,

works, inventions, and initiatives of the Indonesian people.

Purpose - Providing education to the people of Indonesia that ordinary games if

packaged using other means such as the technology-based Monopoly "AR-MOGS"

game can be an alternative to improve the regional economy as well as a venue for

the promotion of culture and beauty of their respective regions that can attract tourists

but can increase love of Indonesian culture and recognize other regional cultures that

have never been visited before.

Design/methodology/approach - experimental

Findings - The 4D technology-based "AR-MOGS" Monopoly game can be an

alternative to improve the regional economy as well as a venue for the promotion of

culture and beauty of each region that can attract tourists

Research limitations - augmented reality technology innovation in monopoly

games as a medium for tourism education and promotion

73

Originality/value - an innovation in the field of tourism education and promotion

that combines conventional monopoly games with augmented reality technology

Keywords : AR-MOGs; augmented reality; tourism promotion tools

74

Museum Service Value Blueprint: an Enhanced View on

Visitor Experience

Gita Anugrah1, Astri Amanda2, Rifi Wijayanti Dual Arifin3, Diah

Kusumastuti4, Selma Elfirda Karamy 5

1,2,3,4,5Research Synergy Foundation, 5Universitas Padjadjaran

Abstract

Background - The experience of visiting a particular site in a particular place is

a subjective and distinctive matter for everyone. The experience and expectations for

every individual are diverse relying upon the type of data assimilated from a tourism

site, in this case, is a museum. The addition of the value in a service system offered by

the museum allows for the achievement of experience expectations during a visit to

the museum.

Purpose - The purpose of this study is to explore the role of the visitor as a co-

creator experience that enables visitors to participate and interact during the visit

that visualized through service value blueprint.

Design/methodology/approach - This study uses a qualitative approach and a

conceptual work that explores the service system of the museum by conceiving of

service blueprint in existing and proposed value to co-create by the visitor of the

museum.

Findings - The service value blueprint is utilized to map new value creation that

permits both visitors and museum management to improve the interactive exhibits that

can be a useful asset to construct visitor engagement that fundamentally contributes

to a museum's long-term relationship with the visitors

Research limitations - The limitations of this study are the generalization in the

Indonesian context specifically in the Museum located in Bandung and limitations in

approach of the study to strengthen the framework of the study.

Originality/value - The originality of this study is to fill the literature gap related

to value co-creation in the application of museum context

Keywords : Visitor Experience; Value Creation; Service Value Blueprint; Museum

75

Identifying Potential Market and Value Proposition trough

Analysis of Taboos as a New Tourism Product

Development

Bambang Hermanto1, Cecep Safa'atul Barkah2, Dwi Masrina3

1Universitas Padjadjaran, 2,3PSDKU Universitas Padjadjaran

Abstract

Background - Pangandaran is a tourist site which lies in West Java Province,

Indonesia. The most famous tourist spot is Pangandaran beach. Meanwhile,

Pangandaran also has several taboo lists that have not yet been documented. With

the development of tourism in Pangandaran, more migrants and tourist are in contact

with the taboos. But there are still a few of them who know and understand these

taboos.

Purpose - The purpose of this research is how to analyze of oral taboos that are

told from generation to generation to find out the meaning and how these taboos are

maintained from time to time the designed as value proposition that could be offered

to potential market as a new tourism product.

Design/methodology/approach - This research documented taboos in

Pangandaran by interviewing some local people who best understand the taboos.

Researchers use narrative analysis by borrowing the constructivist paradigm.

Besides, literature studies will be used to complement the research to make it more

cohesive.

Findings - The taboos has uniqueness could be created as value proposition then

designed as one of new tourism product that potentially to be offered for certain

market. This tourism product as a new alternative of tourism attractiveness. Potential

market of this new product mostly different with existing market who visit

Pangandaran.

Research limitations - The limitation of this research was focus into local issues

but contribute for formulating new tourism product development.

Originality/value - The value of research is how to enlarge of readers perspective

that creating tourism product development could be designed through exploring local

values or wisdoms.

Keywords : taboos, tourism product, value proposition, potential market.

76

Development of Indonesian Tourism Law in The Tourism

Industry 4.0

Muhamad Rizal1, Yul Maulini2

1,2Universitas Padjadjaran

Abstract

Background - This article provides an overview of the effects of tourism industry

4.0 on the development of Indonesian tourism law.

Purpose - the laws and regulations in the field of Indonesian tourism are able to

facilitate the principles of service trade in the General Agreement on Trade and

Services (GATS).

Design/methodology/approach - Description Analysis

Findings - Therefore, the Government of Indonesia is expected to be able to utilize

some of the exclusion rules in the GATS to provide opportunities for Indonesian

tourism businesses to prepare themselves in the global tourism services trade

competition.

Research limitations - Indonesian Tourism Law

Originality/value - Mapping the impact of globalization and any efforts that must

be made by the Indonesian government in developing tourism laws so that they can

take advantage of the globalization of world trade in tourism services.

Keywords : Indonesian Tourism Law, Tourism Industry 4.0

77

Feasibility of Pangandaran Beach as Leading Tourism

Destination In West Java

Emron Edison1, Septy Indrianty2


Abstract

Background - Pangandaran has various potential natural and cultural. Not only

is the beach beautiful, but it also has other tourist attractions such as sports activities,

kite festivals and culinary. Besides, it is supported by surrounding tourist destinations

such as the Canyon with the beauty of the waterfall. Citumang and Santirah are used

for rafting activities. From this geography, the beauty of Pangandaran Beach, which

is supported by several other leading destinations, makes its strength and attraction

for tourists who want to visit.

Purpose - The purpose of this study is to explore aspects of feasibility and

mapping models in the Pangandaran area.

Design/methodology/approach - The research used is descriptive qualitative,

and the data collection is done by observation and in-depth interviews.

Findings - The observations show that Pangandaran Beach has experienced some

changes, but when viewed from the feasibility aspect from the perspective of tourism

is still far from expectations, where the environment is less organized and the concept

and mapping are not yet visible. Yet when viewed from the beach and the business of

its people who sell salted fish, fresh fish and culinary is one of the advantages that

can be sold as part of the advantages of West Java destinations, especially

Pangandaran itself. From this illustration, aspects of the weaknesses are commitment,

mapping, and management systems that still need to be optimized.

Research limitations - -

Originality/value - -

Keywords : Feasibility, Pangandaran, Tourist Destinations, West Java

78

Tourism Analysis Using User-Generated Content: A Case

Study of Foreign Tourists Visiting Japan on TripAdvisor

Suguru Tsujioka1, Kojiro Watanabe2, Akihiro Tsukamoto3

1Shikoku University, 2,3Tokushima University

Abstract

Background - In recent years, online travel service platforms such as TripAdvisor

have been actively used by tourists. These services include user-generated content,

which is vast and difficult to interpret manually. Several previous studies used user-

generated content (e.g., social networking services and TripAdvisor) for tourism

analysis. Most of these studies did not perform systematic text analysis.

Purpose - In this study, we propose a method of analyzing the user-generated

content to understand the characteristics of sightseeing attractions.

Design/methodology/approach - We analyzed the reviews of foreign tourists who

visited Japanese sightseeing attractions. The review data were collected from

TripAdvisor. First, a correspondence analysis was conducted to understand the

similarities between the sightseeing attractions. Next, a co-occurrence network

analysis was conducted to derive the theme clusters for understanding the

characteristics of sightseeing attractions based on the words in the review. Finally,

individual analyses were conducted based on the description of the derived themes at

each sightseeing attraction.

Findings - Correspondence analysis was useful for understanding similarities

between sightseeing attractions, while co-occurrence network analysis identified the

themes that define sightseeing attractions and clarified their constituent words. These

methods provided an approximate overview of the sightseeing attractions. However,

the results obtained by these two methods did not yield clear relationships between

the words and the sightseeing attractions. Cross-tabulation presented the sightseeing

attractions quantitatively based on the themes. However, the interpretation of the

words representing the themes should be judged in context, accomplished using the

KWIC(KeyWord In Context) method.

Research limitations - Considering the reviewer attributes such as gender, age

and place provides more detailed tourism analysis.

Originality/value - The results of the analyses demonstrate that the proposed

method is effective for comprehending the characteristics of each sightseeing

attraction. The proposed method is useful when using user-generated content for

tourism analysis.

Keywords : user-generated content, TripAdvisor, correspondence analysis, co-occurrence

network

79

Ex- Dutch Colonial Buildings in Padang City: A Potential

for Developing New Tourism Objects

Dian Rizke1, Yenni Jufri2, Henry H. Loupias3

1,2Sekolah Tinggi Ilmu Administrasi-LPPN, Padang,3Universitas Pasundan Bandung

Abstract

Background – The tourism industry is a promising industry and big business

opportunities. In addition, the tourism industry contributes positively to the national

economy and local own- source revenue (PAD). Therefore, the industry needs to be

continuously developed and the quality of its services improved in order to provide

satisfaction to visitors.

Purpose – The main objective of this research is to examine the tourism potential

in Padang City to be developed more diverse. Actually, Padang City has a lot of

potential that can still be developed, one of which, a tourist attraction of the ex- Dutch

colonial buildings. The buildings have a distinctive Indische-Style architectural style

that is different from the original in the Netherlands.

Design/methodology/approach – This study used a qualitative approach with

descriptive research methods which characteristics to determine, describe or identify

the ex- Dutch colonial buildings in Padang City.

Findings – Some of the ex- Dutch colonial buildings have been renovated into

cafes or restaurants. But most are neglected, dirty, and heavily damaged. This has

caused a dirty city environment that needs to be renovated. The renovation program

faces various obstacles such as high costs and difficult work. In addition, many of the

buildings are privately owned so implementation of the new tourism object

development program is not easy.

Research limitations – Other research constraints are limited data regarding the

ownership status of buildings or land, area and size of buildings, years of

construction, types of building materials and so on. This data is needed so that the

renovation results are in accordance with the original.

Originality/value – The results of this study indicate that the ex- Dutch colonial

building is a potential for developing various historical, educational, cultural and

similar attractions. However, this potential has not been developed due to constrained

various problems such as legal aspects and expensive renovation costs.

Keywords: Building, ex-Dutch colonial, renovation, tourism industry.

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Track: Tourism Communication

81

Self Identity of Milenial Generation as Travelling and

Tourism Lovers

Jenny Ratna Suminar1, Ditha Prasanti2, Mochammad Armien S3

1,2,3Universitas Padjadjaran

Abstract

Background - Millennial generation is in the range of 26 to 30 years which is

now a productive and attractive workforce group. It is interesting to be studied where

one of their characteristics is prioritizing Work-Life-Balance. It is a term where the

generation prioritizes a balance between the world of work and personal life

compared to previous generations. They tend to choose jobs that are more flexible in

terms of conditions and working hours. So they can have more free time with friends,

family, or to develop a hobby as it is stated in the results of research conducted by Ng

Schweitzer and Lyons (2010). It is reinforced by the statement that the characteristics

that describe the next millennial generation is that they would rather spend money to

get certain experiences rather than save to add assets. Of course, millennials

generally prefer to travel around Indonesia and the world rather than save for

investment.

Purpose - Departing from this characteristic, it is interesting to study the

millennial generation in terms of traveling and tourism. This research aims to

investigate: 1). Motivation of traveling lovers' hobbies in traveling and tourism; 2).

Communication of traveling tourism which is loved by the millennial generation. The

research uses qualitative method with a phenomenological tradition where the data

are collected by conducting in-depth interviews with the key informants who have the

following criteria: including the age of millennial generation; the worker; hobby of

traveling and tourism; able to articulate their experiences in terms of traveling and

tourism.

Design/methodology/approach - Departing from this characteristic, it is

interesting to study the millennial generation in terms of traveling and tourism. This

research aims to investigate: 1). Motivation of traveling lovers' hobbies in traveling

and tourism; 2). Communication of traveling tourism which is loved by the millennial

generation. The research uses qualitative method with a phenomenological tradition

where the data are collected by conducting in-depth interviews with the key

informants who have the following criteria: including the age of millennial

generation; the worker; hobby of traveling and tourism; able to articulate their

experiences in terms of traveling and tourism.

Findings - The results of this study are expected to produce data on: 1) Motivation

of millennials to traveling and tourism and 2) Knowing how millennials determine

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destinations, how to travel, how to enjoy, the habits during traveling and touring.

Based on the result of this study, the demographic and psychographic maps of how

millennial generation in traveling and tourism activities will be understood where this

data will be the basis for traveling and tourism business so that the business will

develop and become more profitable.

Research limitations - Tourism Communication for Millenial Generations

Originality/value - Travelling and Tourism, Communication, Phenomenological

Keywords : Traveling, communications tourism, phenomenological

83

Tourism Marketing Communication in the Era of

Disruption Innovation: A New Paradigm in Tourism

Business in Indonesia

Mukti Diapepin1, Dian Oldisan2, Henry H Loupias3

1,2Sekolah Tinggi Ilmu Administrasi LPPN Padang, 3Universitas Pasundan

Abstract

Background - The tourism sector in Indonesia is being intensively developed,

increased in number and quality, and carrying out various promotional activities. The

reason, the tourism potential in Indonesia is very many and varied. In addition, the

tourism industry contributes significantly to the national economy and the community

around tourist destinations.

Purpose - The purpose of this study is to examine the model or type of marketing

communication carried out in promoting tourism destinations. However, tourism

marketing communication is important so that potential tourists get information on

tourist objects or destinations precisely and interestingly.

Design/methodology/approach - This research uses a qualitative approach with

a descriptive method, which explains the practice of tourism marketing

communication and tourism promotion media in the city of Padang and Bandung

Findings - The results showed that tourism marketing communication in Padang

City and Bandung City were less effective because of the limitations of the media. In

addition, the number of marketing media is minimal and the content on the website

media is inaccurate and not actual. This is caused by the management of the tourism

industry by the city of Padang and Bandung which are not optimal.

Research limitations - The tourism marketing model in Padang City and

Bandung City needs to respond to the changing times, tourism market segments,

tourist characteristics, and modern marketing communication technologies that are

more practical and economical.

Originality/value - Many factors have become obstacles to tourism marketing

communication, especially the role of local governments which are demanded to be

more pro-active and innovative. Tourism marketing activities by the government are

still minimal in number and communication is not effective. Therefore, technological

devices resulting from innovation disruption need to be utilized so that tourism

marketing communication is more effective and efficient.

Keywords : Communication, Disruptive Innovation, Marketing, Tourism

84

Tourism Ethnocentrism: A Case Study of Culinary

Tourism in Pangandaran West Java

Purwanti Hadisiwi1, Andika Vinianto Adiputra2

1,2Universitas Padjadjaran

Abstract

Background - Tourism ethnocentrism plays a significant role in the development

of culinary tourism. Regarded as their most popular cuisines, the brand strengthening

of culinary tourism in Pangandaran West Java is shown by promoting culinary

products such as pindang gunung (braise fish soup) and honje juice (ginger lily juice).

Purpose - This study aims to determine the Pangandaran culinary tourism

strategy carried out by the Department of Tourism and Culture of Pangandaran

Regency, by identifying brand awareness of local residents, domestic tourists, and

foreign tourists related to culinary tourism in Pangandaran.

Design/methodology/approach - Using qualitative methods, research data is

acquired by observation, literature study, focus group discussions, and in-depth

interviews with 6 local residents, 7 domestic tourists, and 7 foreign tourists.

Findings - The results indicate that there is a degree of ethnocentrism of the local

government in promoting the products of pindang gunung and honje juice. Half of the

local residents had a brand awareness category of 'top of mind' related to their

knowledge of pindang gunung and honje juice. However, most domestic tourists had

a brand awareness category of ' unaware of brand', followed by all foreign tourists

who also had a brand awareness category of 'unaware of brand'.

Research limitations - Research limitations are represented by the limited

amount of respondents, including not interviewing the local government.

Originality/value - The findings of this research will minimize tourism

ethnocentrism of local governments and improve the branding of Sundanese culinary

tourism.

Keywords : Brand Awareness, Culinary Tourism, Pangandaran, Tourism Ethnocentrism

85

The Influence of Brand Image and Word of Mouth on

Tourists' Decision to Visit Taman Hutan Raya Ir. H.

Djuanda, Bandung

Nova Riana1, Taufiq Hidayat2, Syahriani3

1,2,3Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI

Abstract

Background – In West Java, Taman Hutan Raya (TAHURA) Ir.H.Djuanda

placed on the 8th rank of Natural (Forest) Tourism Destination, and the only one

in Bandung. This Tahura actually is a conservation forest to preserve the nature.

But based on the pre-survey on some tourists in Tahura, they did not aware or

understand about the kind of this tourism destination. People usually just visit

without knowing that Tahura is a conservation forest. The number of visitors are

fluctuated in the last five years. This could be hypothetically influenced by the

brand image and the words of mouth shared among the tourists.

Purpose – This study aims to determine: (1) the effect of Brand Image on

Tourists' decision in visiting TAHURA, (2) the effect of Word of Mouth on Tourists'

decision in visiting TAHURA, and (3) the effect of brand image and word of mouth

(WOM) in simultaneously of tourists' decisions in visiting TAHURA.

Design/methodology/approach – This research conducted in quantitative

approach by utilizing primary data gathered from the tourists in TAHURA. The

data collection techniques used in this research were questionnaire which had

been tested for validity and reliability. The population of this research is all visitors

of TAHURA, whilst the sampling technique used was random sampling of 100

respondents. The data analysis technique used to verify the research hypothesis

was multiple linear regression.

Findings – The results of the study at the 5% significance level showed that:

(1) brand image has a positive effect on the decision of tourists in visiting

TAHURA, this is evidenced by the regression coefficient of 0.225, the calculated t

value is greater than t table (3.066andgt; 1.984), and the significance value in the

amount of 0.003 andlt;0.05; (2) word of mouth has a positive effect on tourists'

decision in visiting TAHURA, this is evidenced by the regression coefficient of

0.263, the t value is greater than t table (4.243andgt; 1.984), and the significance

value of 0.000 andlt;0.05; and (3) brand image and word of mouth in

simultaneously had a positive effect on the tourists' decision in visiting TAHURA,

this is evidenced by the calculated F valueandgt; F table (90.759andgt; 3.09) and

the significance value of 0.000 andlt;0.05.

86

Research limitations – This research's scope is around the tourists'

acknowledge on the brand image of Tahura and the effect of conventional Words

of Mouth.

Originality/value – Understanding the effect of Brand Image and Words of

Mouth as Tourism Marketing Communication.

Keywords: Brand Image, Word Of Mouth (WOM), Tourist Visiting Decision

87

Communication in Hospitality Industry : Azzuma Korean

Restaurant in Malaysia

Zia Kemala1, Khoirul Fajri2, Sophia Nurhalida Maulani3

1,2,3Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung

Abstract

Background – Restaurant is one of the important facilities in hospitality industry. It

supports the guests comfort when staying at a hotel. The restaurant serves to provide

food and drinks for guests who stay and visit the hotel. This services was served by

the waiter. The role of the waiter is one of influential factor in bridging between guests

and food providers. Therefore, waiters are required to be good in communication

whether in national or international languages. Language skills are important to

support the work of waiters or waitresses because language is the ability possessed

by humans to communicate with other humans.

Purpose – The research was conducted to found out the obstacles faced by waiters

when served Korean guests and how to overcome the obstacles of waiters when served

Korean guests.

Design/methodology/approach – This research was conducted for 5 months from

October 30, 2017 until March 26, 2018 at Nilai Springs Resort Hotel, Negeri

Sembilan Malaysia. This research applied qualitatice research design. In conducting

research the methods of observation, interviews, and literature study are used.

Findings – Based on the research, there are two findings related to the

communication skills in hospitality industry, first, the waiters faced saveral obstacles

when served Korean guests at Azuma Fusion restaurant. Therefore the information

can not be transferred well from the customer to the waiter. Second, it was found that

there are several ways to overcome the obstacles when served Korean guests at

Azuma Fusion restaurant.

Research limitations – This research focused only in the obstacle faces by the waiters

and the solution to overcome the problem.

Originality/value – Creating solution of the problem that may occur in

communication of hospitality industry.

Keywords: Communication, Hospitality industry, language

88

Track: Health Tourism

89

Halal Healthcare Tourism: Nurses' Perspectives

Restuning Widiasih1, Yanti Hermayanti2, Ermiati3

1,2,3Faculty of Nursing, Universitas Padjadjaran

Abstract

Background - Muslim-friendly tourism or halal tourism is an industry targeted

by the Indonesian government. This is also created as an opportunity for the halal

healthcare tourism industry. Previous studies in Indonesia have been conducted in

the area of halal tourism. However, limited study has focused on halal healthcare

tourism.

Purpose - This study aimed to examine the challenges and prospects of halal

medical tourism in Indonesia from nurses' perspectives.

Design/methodology/approach - This qualitative study applied the descriptive

approach. Semi-structured interviews were conducted to 11 nurses from different

hospitals in West Java and South Sumatra provinces. The snowball sampling

technique was used to recruit participants. Data from the interviews were analyzed

using the Comparative Analysis for Interview technique to find the study themes

Findings - Three themes emerged from the data analysis including the concept of

halal healthcare tourism is applied in health services, barriers in developing halal

healthcare tourism, and the leader determines the main focus of services programs in

the hospital

Research limitations - These findings provide an understanding of the potency of

Indonesian hospitals in the halal medical tourism market from nurses' perspectives,

yet several barriers were also identified. A comprehensive assessment is needed to

obtain other health professionals' opinions, and to raise their awareness of the

strength of this industry in Indonesia

Originality/value - Indonesia is the largest Muslim population worldwide, It is

confident that findings provide a new insight of halal tourism industry from the

healthcare prospectus that potential to develop in Indonesia

Keywords : halal, healthcare tourism, industry, Islam, Muslim

90

Evaluation of Swamedication Rationality in West Java

Tourism Site

Sri Setiatjahjati1, Rifi Wijayanti Dual Arifin2, Kenti Prahmanti3, Sarah

Mahardika4

1,3Universitas Al-ghifari, 2Research Synergy Foundation, 4Ikatan Apoteker Indonesia

Abstract

Background - Swamedication is one of a treatment option that is mostly done in

society, including people who are in tourist sites. Improper Swamedication can have

a negative impact on the environment, which excreted by human waste.

Purpose - Therefore the evaluation of the rationality of drug use at tourist sites

without a doctor's prescription is needed.

Design/methodology/approach - This research was examined Analgesic that is

widely used without a doctor's prescription. The data were obtained using qualitative

methodology with structured interviews with pharmacy visitors who purchased

analgesic drugs at tourist sites in West Java.

Findings - From the data obtained, it is known that pharmacy visitors at tourist

sites choose 24.31% Piroxicam with a value of 60 DDD and Antalgin of 4.58% with

a value of 139 DDD. It can be concluded that the self-medication treatment at the

tourist site of West Java, Piroxicam, is less rational because it exceeds the maximum

value of 20 DDD, which become potential environmental pollution at the tourist site

through the urine excretion.

Research limitations - This research focus on the analgesic drugs

Originality/value - The swamedication rationality in the tourism site on West

Java has not been researched before.

Keywords : swamedication, drugs rationality, health tourism,

91

Development of Healthy Tourism through the Nursing

Approach: A Literature Review

F. SriSusilaningsih1, Maria Komariah2, Siti Ulfah Rifa’atul Fitri3

1,2,3Faculty of Nursing, Psdku Universitas Padjadjaran In Pangandaran

Abstract

Background - The development of tourism sustainability has become an essential

and lively issue for discussion. Indonesia has several strategic tourism, but in its

event, it does not yet have a system that supports in realizing the sustainability of

healthy tourism through a nursing approach. In order to support healthy development

towards a healthy Indonesia in 2025, nurses have the role of helping to increase

awareness, willingness, and ability to live a healthy life for each individual, one of

which can be through tourism. Developing healthy tourism can provide a variety of

benefits, including for the local community and tourists as well. There were some

components in realizing healthy tourism with holistic aspects, including biological,

psychological, social, economic, and spiritual, which are not leaving local wisdom.

Purpose - to identify healthy village-based tourism development plans through a

nursing approach and process for learning in initiating the development of healthy

tourism model.

Design/methodology/approach - The literature search was conducted using

ProQuest, Pubmed, Science Direct, and Google Scholar with keywords healthy

tourism, nursing, tourism sustainability where published in 2015-2019.

Findings - ten studies were included in this literature review. The studies revealed

several aspects could support the realization of healthy tourism through involvement

multi-sectoral coordination, such as health care, social assistance, social services,

transportation, and halal tourism related to spiritual aspects. The role of nurses in

embodying healthy tourism is to be able to invite and empower local communities in

creating tourist sites that can provide all needs that can be easily accessed by all

groups, including people with disabilities, age groups at risk to avoid the emergence

of health problems during their trips.

Research limitations - This study review still does not have a homogeneous

methodology studies. However, the authors try to focus the search with the specific

topic around tourism through a nursing approach

Originality/value - This literature review shows a new concept of healthy tourism

through the nursing approach until future research may be identified as the model of

health tourism.

Keywords : healthy tourism, nursing, holistic

92

Improving the Quality of BPJS Health Services with

Information Technology: A Challenge

Mellati Mandasari1, Siti Mutia Kossasy2, Adelse Prima Mulya3

1Sekolah Tinggi Ilmu Administrasi-LPPN, Padang,2Institut Kesehatan Prima Nusantara, Bukit

Tinggi,3Fakultas Keperawatan Unpad, Bandung

Abstract

Background – One example of public services is health services. In fact, the

implementation and quality of the service has not been optimal due to many factors,

for example, the patientt registration system with a short message service (SMS) or

online system is often broken and the process of obtaining a medical referral letter

must go through several stages.

Purpose – The purpose of this study is to examine the health services for Indonesia

Sehat Card holders (hereinafter referred to as KIP) or more popularly called the

BPJS Patient, which is the registration process service through the SMS system or

online and the process of getting medical treatment to get a referral letter for medical

treatment for patients.

Design/methodology/approach – This study uses a qualitative approach and a

descriptive method, which explains the practice of the patient registration process via

sms system or online. This system is often broken in the long run which results in

inefficient registration. In addition, the process of obtaining a referral letter for

treatment for a BPJS patient will be investigated.

Findings – Due to damage to the registration process via sms or online, the patientt

must register directly at the location to retrieve the queue number. This queue is

carried out in the morning between 04.00 and 07.00. Queuing activities carried out

at the initiative of patients not hospital staff. Then the registration process starts at

8:00. Regarding the process of referral letters for treatment starting from the

Community Health Center (Puskesmas) or private polyclinic. The use of the referral

letter for treatment at large hospitals such as Regional General Hospital (RSUD)

type C or type B. The above process is due to differences in class / type of hospital.

The process of issuing referral letters is done by coming directly to the hospital.

Research limitations – This research uses secondary data because primary data, for

example interviews with hospital managers are difficult. Data limitations are caused

by rigid bureaucracy, non-transparency, and minimal digital data.

Originality/value – Public services in terms of health are still minimal. There is an

information technology gap so that the service is inefficient.

Keywords: BPJS, health services, online registration, public service.

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Track: Tourism Management

94

The Effect of Experience Quality on Behavior Intention:

The Mediating Role of Tourist’s Perceived Value in Subak

Cultural Landscape of Bali, Indonesia.

Gallang Perdhana Dalimunthe1, Yuyus Suryana2, Dwi Kartini3, Diana

Sari4

1,2,3,4Universitas Padjadjaran

Abstract

Background - This article examines the relationship between international

tourist's experience quality and perceived value on behavior intention for the Subak

cultural landscape as a heritage destination in Bali, Indonesia.

Purpose - The study focused on the impact of functional value, education value,

emotional value, and novelty value together with experience quality as the driving

force towards behavior intention.

Design/methodology/approach - A total of 250 sets of structured questionnaires

were distributed to tourists who visited the subak cultural landscape. Data were

analyzed using Structural Equation Modeling (SEM) to identify the relationship

between three variables.

Findings - The results indicate that experience quality and tourist's perceived

value have significant effect on behavior intention. The study also reveals the tourist's

perceived value as the mediator for experience quality and behavior intention.

Research limitations - Despite the role of the experience and its

interrelationships between evaluative variables and behavior intention in the context

of heritage tourism has been discussed in this study, to be generalized and applied to

a wider range of tourism services, it still requires more research efforts to develop a

good experience quality scale.

Originality/value - This study highlighting the importance of experience quality

and tourist's perceived value for heritage destinations, also providing implications for

the government towards the international tourists behavior intention in heritage

destinations.

Keywords : Experience quality, destination image, perceived value, behavior intention, heritage tourism.

95

The Influences of Market Orientation and Competitive

Strategy on the Hotel Image

Tanty Sondari1, Sucherly Sucherly2, Meydia Hasan3, Imas Soemaryani4

1,2,3,4Padjadjaran University

Abstract

Background - Hotel occupancy rates in West Java have increased quite high.

However, thaere are problem phenomena related to the image of 1, 2 and 3 star hotels.

Therefore, it is necessary to study what factors affect the image of a hotel?

Purpose - The background of the problem reveals a phenomena related to market

orientation and competitive strategy carried out by the hotel which is allegedly affect

the image of hotel. Therefore, this study aims to examine the influence of market

orientation and competitive strategy on improving the image of 1, 2 and 3 star hotels

in Wes Java

Design/methodology/approach - This study uses an explanatory survey method

to test the hypothesis that state the causal relationship between the variables tested.

The observations in this study is carried out in the cross sectional/one short time

horizon, that is in 2020. The analysis unit is the 1, 2 and 3 star hotel industry in West

Java, with the observation unit is the management of the hotel company. The sample

is taken as many as 50 respondents. due to the small sample size, than the analysis

approach that will be used is Partial Least Square (PLS)

Findings - The results of hypothesis testing reveal that market orientation and

competitive strategy affect the image of 1,2 and 3 hotels in West Java. The competitive

strategy has a greater contribution than the market orientation in building the image

of the hotel. Customer orientation plays a greatest role in enhancing the image hotel.

This finding has implications for the management hotels that improving the image of

hotels can be pursued by improving competitive strategy that are supported by the

development of market orientation

Research limitations - This research is only conducted on 50 respondents of

hotels management related to market orientation, competitive strategy and hotel

image.

Originality/value - The limited research useful as input for hotel management

and related stakeholders in developing the hospitality industry.

Keywords : market orientation, competitive strategy, hotel image

96

The Role of Social Institutional in Tourism

Silmi Mauludina1, Johannes Parlindungan2

1Brawijaya University, 2Universitas Brawijaya

Abstract

Background - Garut is a regency in the West Java region. This regency has

tourism as a leading sector that mainly presents in the form of tourism with natural

attraction and special interests. In the national context, the principles of tourism are

mandated in Act number 10/2009. One essential principle is the empowerment of local

community, by which the community has a right in tourism process and has an

obligation to support and preserve tourism attractions. Garut had a problem such as

a limited professional in human resource management that results in a less optimal

development of tourist attraction. Regarding this, it was necessary to develop human

resources or the social institutional capacity, to increase the independent community

economy based on competitive and sustainable regional potentials and related

industries. Therefore, there was a need to improve the capability of social institutions

in creating the more productive tourism activities that benefited local community. This

paper used qualitative method with interviews involving the Department of Tourism

and Culture of Garut Regency, NGO, managers and tourists; observations and also

document analysis

Purpose - to increase the independent community economy based on competitive

and sustainable regional potentials and related industries

Design/methodology/approach - qualitative

Findings - Garut had a problem such as a limited professional in human resource

management that results in a less optimal development of tourist attraction

Research limitations - time

Originality/value - the concept of institutional network regarding tourism

development in Garut

Keywords : Tourism, Institutional analysis, Garut- West java

97

The Entrepreneurial Aspects of Rural Tourism - A


Bambang Hermanto1, Margo Purnomo2, Linda Kurniawati3, Luthfi

Thirafi4, Nurul Mardhiah Sitio5, Farisadri Fauzan6, Sari Usih Natari7

1,3,4,5,6,7PSDKU Universitas Padjadjaran In Pangandaran, 2Universitas Padjadjaran

Abstract

Background - The trend of tourism attention in 2019 – 2020 is shifting from

enjoying the man-made attraction to adventuring rural and nature enamor across the

world. Thus, the Local Government, Private Sectors and Travel Entusiasts are finding

ways to establish, develop, enhance, and promote rural tourism entrepreneurship that

potentially captive the demand but sometimes is forgotten. To support the project, the

academicians are conducting research based on this phenomenon by surveying the

potential customer, observing the rural destinations, and evaluating the regulations

made by the Authority. However, the question of how much research is being

conducted and did the works had covered all the problems that might be arisen in

prospering the tourist destination are still on doubt.

Purpose - The objective of the research is to classify works done by scholars in

the topic of Rural Tourism and its following aspects for Entrepreneurial to specify

further interest point of view.

Design/methodology/approach - A Systematic Mapping Study is needed to

classify the literature of Rural Tourism concerning Entrepreneurial, the process is

included filtering the irrelevant research purpose, research scope and articles. The

filtered journal articles are then clustered into four categories and mapped into a

graph of research scope.

Findings - Out of 141 articles in Scopus, 84 publications were filtered then

clustered based on key- indicators such as research type, research method, research

focus and the region of where the research be focused at. The newest trend is that

Malaysia, Indonesia and the rural part of China have embryonic spots that need to be

expanded, while the local government still not being able to minimize the economic

gaps between local people residing near the location and the newcomer (business

owner) in most of the tourist spot. The sustainability development plan of each tourist

spot and community development program are suggested in all research topics.

Research limitations - The research is bounded to filter, classify and analyze the

works related to the Rural Tourism in the view of Entrepreneurial subject published

in Scopus. Further systematic mapping study from another journal publisher is

needed to give a broader view of the research scope.

98

Originality/value - The rural tourism has become a spotlight case in both

business and education organizations, but a systematic mapping study on rural

tourism in regards to entrepreneurship aspects has not yet to be published in Scopus.

Keywords : Rural Tourism, Entrepreneurship, Classification, A Systematic Mapping Study,

Sustainability Development.

99

The Generation Z's hotel attribute selection

Panji Pamungkas1, Indah Nur Agustiani2


Abstract

Background - The tourism business should have the ability to recognise change

in demography composition and tourism potential market. A new generation will be

grow as an adult and will be shifting the global tourism market such as destination,

travel journey, accomodation.. The generation Z has a different needs of tourism

compared with oldest generation Millennials, Baby Boomers. This change should be

responsed by tourism business especially hotel management. The aim this research is

to understand the chossing of hotel attribute to stay for several day.

Purpose - The purpose of this study are twofold. First, The generation Z a new

potential market tourism in future. Second, through the theoretical model of this

research with a holistic approach to understanding of hotel selection attributes.

Design/methodology/approach - This is a qualitative research which founded on

a constructive paradigm. The selection of Generation Z as a research subject is due

to the new generation that will emerge as tourism consumers. The study was

conducted in Bandung with tourist experience of generation Z choosing attributes

hotel. Data collected from students and high school / vocational students. Data are

analyzed and developed by themes that will be formed a construction model.

Findings - The findings reveal the interaction of various factor attributes of

selection hotel by Generation Z through comparison of hotel attributes before making

a tour

Research limitations - Practical Implications: Hotel marketing tends to pay

attention to aspects of choosing attributes hotel that are important to attract

generation Z travelers Social Implications : The government and tourism bussines

will increasingly pay attention to meet the needs of travelers who are always changing

in the future.

Originality/value - Generation Z as a potential tourist who has a decision to

travel in the future and consume the accomodation in the hotel. Academic literature

that discusses generation Z is still rare compared to millennial generation research.

This study provides a theoretical model in hotel attributes selection.

Keywords : Generastion Z, Hotel, Attribute Hotel, Qualitative Method

100

The Perspective of Heritage Tourism Research : A


Bambang Hermanto1, Margo Purnomo2, Nurul Mardhiah Sitio3, Sari

Usih Natari4, Luthfi Thirafi5, Linda Kurniawati6, Farisadri Fauzan7

1PSDKU Universitas Padjadjaran In Pangandaran,

Abstract

Background - Nowadays, public interest in traditional culture is rising that made

heritage tourism be a sought-after commodity and the research related to heritage

tourism also gaining popularity in covering various aspects. The research aims to

map the void of research focus related to heritage tourism beneficial to pave the way

for new knowledge related to heritage tourism.

Purpose - The purpose of the research is to identify and classify published works

related to heritage tourism and entrepreneurship.

Design/methodology/approach - The research uses a systematic mapping study

to analyze 10 papers from Scopus. All of the collected studies were classified

according to three major groups: Research Type, Research Method, and Research

Focus.

Findings - From a total of 51 journals in Scopus, 30 publications were reviewed

to gather information on heritage tourism in which entrepreneurship becomes the

most common research focus from 2010 to 2011. The majority of the research

discussed on how tourism heritage can have an impact on the surrounding community

by observing and evaluating the environment around the destination spot, through

interviews and case studies that are widely used methods in inheritance heritage

tourism. From 2001 to 2007, research related to tourism heritage was rarely

published, but in 2008 until recently, research on heritage tourism is progressively

being conducted, especially in 2011 and 2018.

Research limitations - To get a further detailed outcome, additional references

with a longer period are required to explore the research focus that has not been

examined previously.

Originality/value - A systematic mapping study that is used in the research

provides a systematic analysis of heritage tourism research, a well-known analysis

that shows what has been and has not been covered by the previous study. To ensure

the results of this research, we only use high-quality studies as reference.

Keywords : Literature review, Heritage Tourism, Systematic mapping study

101

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