Most preferred eyecare and eyewear provider www.viviansarabia.com

Brand & Store Profile

VIVIAN SARABIA:WORLD OF OPTICS offers the best brands: Bass, Calvin Klein, CK, DKNY, Donna Karan, Emperio Armani,

Escada, Fubu, Giorgio Armani, Gucci, Guess, Lancetti, Mossimo, Nike, Police, Polo Sport, Polo Jeans, Ralph Lauren, Ray-Ban,

Renoma, Silhoutte, YSL, and more… (Click mouse to continue…)

A name synonymous with vision

Sarabia is an icon in the field of optometry, ophthalmology, and a leading provider of the best brands. 2006 marks its

centennial year in the business. Since its creation, it has been an eyecare provider covering all aspects related to vision from

eye checkups, prescription glasses and contact lenses, ophthalmology, optometry, as well as essential and vanity eye care

products. This one-stop eyecare provider offers brands that include Bass, Calvin Klein, CK, DKNY, Donna Karan, Emperio

Armani, Escada, Fubu, Giorgio Armani, Gucci, Guess, Lancetti, Mossimo, Nike, Police, Polo Sport, Polo Jeans, Ralph Lauren,

Ray-Ban, Renoma, Silhoutte, YSL and other eyewear.

The patriarch of the institution that is SARABIA is Dr. Federico B. Sarabia (1886-1954). He was the first Filipino optometrist

and founder of the Sarabia Optical Clinic chain. Sarabia has become the standard to follow in eyecare since the early days of

the antiparras, gafas, or anteojos to today’s slim wire-rimmed spectacles, perforated titanium frames with lavender highlights,

traditional frames with tinted lenses and the like. Indeed, the Sarabia name has been synonymous with vision for close to a

century!”

(In fact, Dr. Federico Sarabia made the glasses of Dona Trining, sister of Dr. Jose Rizal who himself was an eye doctor!)

Dr. Federico B. Sarabia Graduating class of 1906 – Northern Illinois College of Optometry

Dr. Federico B. Sarabia calling card also served as a guarantee of quality and service.

Dr. Federico B. Sarabia NEWSPAPER AD (circa 1907)

An antique metal eyeglass case of Dr. Federico B. Sarabia

Official SARABIA-wide Centennial Logo

VIVIAN SARABIA especially stand-out not only for her optometric expertise and

business savvy, but also for being known as the most preferred and trusted

eyewear_stylist and consultant for powers in industry and finance; celebrities

from movies, music and the other arts; political bigwigs; and, of course ordinary

people like you and me.

With Vivian, the Sarabia tradition continues with her son Dr. Francis Sarabia-Ong, the fourth

generation to follow in Dr. Federico Sarabia’s footsteps.

Although many storefronts bear the Sarabia name, each is distinct and are separate

and independent business entities. VIVIAN SARABIA WORLD OF OPTICS is as

distinct as VIVIAN herself is.

She has taken her rightful place as one of the country’s most respected image

authorities and has made eyewear status accessories to be coveted, deliberated over,

collected, and changed with the seasons. Styling the most famous faces in cinema, TV,

business, and politics, she helped create a new found appreciation of how eyewear can

enhance a person’s appearance.

FLAGSHIP STORES

VIVIAN SARABIA flagship optical boutiques

provide optometry and ophthalmology services,

Eyewear styling, and a source of the best frames and

specs. The functional and world-class design and

layout of her World of Optics centers is light and

refreshing, customer friendly and always ready to

serve all who walk into the Vivian Sarabia World of

Optics domain.

Mariel Rodriguez

The flagship stores also serve as venues for product launches of the latest eyewear and the

best brands. The launch events are quite spectacular and the guest list and press coverage is

quite unprecedented in the eyecare and eyewear field.

Vivian Sarabia’s stylist professionalism is highly in demand. But her energy and drive permit her to

seem to be at several places at one time helping transform people into individual icons based on their

personality, lifestyle, and profession. Vivian herself will tell you that what type of specs goes with what

type of clothes: the eye’s do’s and don’ts.

Surrounded by exotic and familiar brand names and

gleaming mirrors dramatized by soft lighting, a stylish

woman inspects the finely crafted contents of several

open satchels. Conferring with her is Dr. Vivian S.

Sarabia who studies her face with intense

concentration. A selection is made and a complete

transformation occurs in the seconds it took to put on

the frames.

Martin with Vivian at her Megamall flagship Vivian with Patti Austin.Exotic and familiar brand names

and well-trained staff are major

factors for success.

A distinct and powerful visual identity

The Vivian Sarabia visual identity is an icon that represents VIVIAN as an eyewear_stylist and eyewear

provider. Although VIVIAN SARABIA’s core business is based on eyecare/wear, her ultimate product are

people.

Logo and trademark is designed to express its position as the leading provider of eyecare and eyewear in

the Philippines with a brand promise based on QUALITY, EXPERTISE, TRADITION, INNOVATION,

CUTTING-EDGE, SIMPLICITY, FASHION, LIFESTYLE, PEOPLE, and EARTH.

The Vivian Sarabia:World of Optics 2006 communications+marketing efforts include a comprehensive

media campaign conceptualized to highlight its powerful brand platform and increases its loyal

customer base. Our media campaign is handled by a leading-edge media firm, in fact, multiple media

exposures and endorsements of the flagship stores has created quite a stir in the business of eyecare

and eyewear.

Vivian Sarabia has increased awareness of its brand and emphasized its distinctive positioning to stay “top-

of-mind” and be the “most preferred” provider of eyecare services and eyewear products in the Philippines.

NEWS RELEASES

can be downloaded @:

:: VivianNews ::

http://viviansarabial.blogspot.com/

The current media campaign will continue to make wonderful noise throughout 2006 .

The centennial celebration of the brand will continue throughout the year as well as

other store-wide special events and promotions.

Throughout the year, Vivian

Sarabia World of Optics will

continue to implement new

marketing ideas and promotions.

The Vivian Sarabia World of Optics Privilege

Card is hugely popular.

Vivian Sarabia comprehensive website and blogsite.

www.viviansarabia.com

viviansarabia.blogspot.com

excellence.viviansarabia.com

Coming soon:

celebrities.viviansarabia.com

Vivian has styled and “framed” Boy Abunda, Marvin Agustin, Pia

Andanan, Angel Aquino, Cory Aquino, Kris Aquino, Butch Aquino, Dingdong Avansado, Tin-Tin &

Julius Babao, Raymond Bagatsing, Carol Banawa, Herbert Bautista, Beth Bechara, Paolo Bediones,

Onemig Bondoc, Dolly Carvajal, Angelo Castao, Sheryl Cosim, Tirso Cruz III, Janice De Belen,

Christopher De Leon, Angelu De Leon, Joe De Mango, Vanessa Del Bianco, Joji Dingcong, Mylene

Dizon, Cogie Domingo, Cez Drilon, Andrew E., Mike Enriquez, Nancy Erlanda, John Estrada, Ann

Fegi, Rudy Fernandez, Charlene Gonzalez, Dick Gordon, Pia Guanio, D Guevarra, Kristine Hacob,

Mon Ilagan, Nanette Inventor, Agot Isidro, Patricia Javier, Jaya, Joyce Jimenez, Joel Lamangan,

John Lapuz, Franco Laurel, Cheche Lazaro, Katrina Legarda, John Lloyd, Ricky Lo, Jolina Magdangal,

Albert Martinez, William Martinez, Janette McBride, Chem Mercado, Lani Misalucha, Cesar Montano,

Troy Montero, Vina Morales, Marc Neilson, Martin Nievera, Dominique Ochoa, Elizabeth Oropesa,

Daphne Oseña, Zsa-Zsa Padilla, Bernard Palanca, Candy Pangilinan, Rica Paralejo, Piolo Pascual,

Roderick Paulate, Amy Perez, Pia Pilapil, Domini Primero, Dong Puno, Rufa Mae Quintos, Elizabeth

Ramsey, Gel Santos Relos, Willie Revillame, Gellie & Ariel Rivera, Jamie Rivera, Boots Anson Roa,

Girlie Rodis, Ruby Rodriguez, Jericho Rosales, Donita Rose, Korina Sanchez, Randy Santiago,

Raymart Santiago, Vilma Santos, Jimmy Santos, Judy Ann Santos, Erick Santos, Connie Sison, G.

Toengi, Regine Tolentino, Lorna Tolentino, Gary Valenciano, Angela P. Valenciano, Bobby Yan,

Jeanne Young, Jessa Zaragosa, Ruben (VIP Dancers)…

And a whole lot more.

Absolutely Brilliant

Dr. Vivian Sarabia has taken her rightful place as one of

the country’s most respected image authorities

Absolutely Fabulous Absolutely VIVIAN

Dr. Vivian Sarabia has taken her rightful place as one of the

country’s most respected image authorities

Dr. Vivian Sarabia has taken her rightful place as one of the

country’s most respected image authorities

Framed! By Vivian Sarabia

Consumer Quality Award for “Most Outstanding Optical Company”

“National Shoppers Choice Awards” for “No.1 Optical Shop in Mandaluyong City

“Parangal ng Bayan Award”

Awards and Plaques of Appreciation from Ray-Ban

And more…

Vivian Sarabia World of Optics

Awards for Service and Business Excellence

Absolutely Excellent

In 2006, Vivian Sarabia World of Optics is programmed for expansion not only in the number of

locations... Within the year, Vivian will also launch her own signature eyewear collection.

Vivian Sarabia Eyewear Company is also programmed to launch its own colored contact lens.

SM Megamall

Building B, 3rd Floor, Bridgeway

Tel: 633-1645, 634-8013

SM City North Edsa

Main Building, 2nd Floor

Tel: 928-6858, 927-7831

SM Cubao

SM Arcade, Ground Floor

Tel: 911-0530

SM San Lazaro

Unit 297-A

Sta. Cruz, Manila

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www.viviansarabia.com

Click HERE for Campaign Rationale and Strategy

SM Mall of Asia

Entertainment Mall

Pasay City

Galileo Surgi Center

Ground Floor, Belson House

271 Edsa, Mandaluyong City

Tel: 721-7135, 721-6412