absolute final powerpoint comm research
TRANSCRIPT
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F R A M I N G A N A L Y S I S A L O N G W I T H A G E N D A
S E T T I N G : E F F E C T S O F S A T I R I C A L T A L KS H O W S O N V I E W E R S P E R C E C P T I O N S
B Y
A N N A K I R W A N , D I A N D R A T R E T I U &
V A L E R I E H A T C H E R
Title
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Introduction
Their public persona and actions are frequentlyframed using Television talk Shows
The focus of this study was to measure the impact ofsatirical talk shows and how they frame a politician
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Introduction
According to Harold Lasswell as stated in Graber(1993), the media performs three major functions
a fourth function should be included: deliberatemanipulation of politics
TV talk shows use several forms of manipulation:framing, agenda setting, and priming as an extensionof agenda setting
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Purpose of the study
The purpose of our research was to measure theeffects of satirical talk shows on viewers perceptionsof political figures/ political issues.
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F A T H E R O F F R A M I N G A N A L Y S I S
E R V I N G G O F F M A N
T H E I N T E L L E C T U A L F A T H E R O F
A G E N D A S E T T I N G & P R I M I N G
W A L T E R L I P P M A N N
Theoretical Framework
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R E S E A R C H D O N E B Y S H A W , W A T T S , D O M K E
A N D F R A N
S H O W S T H A T M E D I A C O V E R A G E C A N C A U S ET H E P U B L I C T O F O C U S T H E I R A T T E N T I O N
O N P A R T I C U L A R T O P I C S A N D P E O P L E S
O P I N I O N S A R E S U B S T A N T I A L L Y S H A P E D B Y
F R A M E S A N D C U E S P R O V I D E D B Y T H EM E D I A
Literature Review 1
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Literature Review 2
Research done by Dahmen & Shutz
In Bagdikians(1997) assertation, Dahmen statesthat the media are the authority at any given
moment for what is true and what is false, what isreality and what is fantasy (Dahmen, 2010, p. 115).
According to Schutz (1997) most viewers will base
their opinions on a politician in accordance withwhat they hear or see on talk shows
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Literature Review 2
Becker, Xenos, and Waisanen Study (2010)
Investigated Satirical talk shows
Larger audience of younger viewers
Provided valuable insights about the role ofpolitician humor in influencing political behavior
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Literature 3
Research done by Ersalew and Young
Palins campaign: six parodies aired onSNL
The impact of entertainment-based television has ledto an extensive area of research, allowing scholars to
better recognize and clarify the processes responsiblefor these effects (Ersalew & Young 2010).
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Research Question
Do viewers prefer to hear soft news concerningpolitical issues on satirical comedy talk shows, toHard News (ie. CNN or Fox News)?
Independent Variable: hard news or soft news
Dependent Variable: viewers preference
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Independent Variable: hard news or soft news
Conceptual Definition
Hard News = CNN and FOX news
Soft News= SNL, The Daily Show, The Colbert Report
Operational Definition
Contrasting hard news against soft news
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Dependent Variable: viewers preference
Conceptual Definition
How the viewer chooses to receive their politicalinformation.
Operational Definition
The researchers ask the participants to use the likertscale and rank which source of news they prefer.
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Hypothesis 1
Hypothesis 1: There is a correlation betweensatirical talk shows framing of a politician, and theway the audience perceives the politician.
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Independent & Dependent Variable of H1
The independent variable for hypothesis one is theframing of a politician on satirical talk shows.
Conceptual & Operational Definition of the Ind. Var.
Dependent variable is the viewers perceptions of a
politician
Conceptual & Operational Definition of the Dep. Var.
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T H E R E I S A C O R R E L A T I O N B E T W E E N T H E U S E S O F
C O M E D Y A N D T H E I N C R E A S E O F I N T E R E S T I NP O L I T I C A L I S S U E S
Hypothesis 2
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I V = U S E O F C O M E D Y
T H E C O N C E P T U A L D E F I N I T I O N O F T H E U S EO F C O M E D Y
O P E R A T I O N A L D E F I N I T I O N O N T H E U S E O FC O M E D Y
Independent Variable of H2
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D V = I S I N C R E A S E D I N T E R E S T O F P O L I T I C A L
I S S U E SC O N C E P T U A L D E F I N I T I O N O N I N T E R E S T O FP O L I T I C A L I S S U E S
O P E R A T I O N A L D E F I N I T I O N O N I N T E R E S T O F
Dependent Variable
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N O N P R O B A B I L I T Y S A M P L E S
F A C E T O F A C E S U R V E Y S
A D M I N I S T E R E D T O 1 0 0 Q U
Methodology
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Findings
The majority of the students surveyed were betweenthe ages of 19 & 20
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Graph of Ages
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Respondents
Males29%
Females
71%
0% 0%
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A D M I N I S T E R E D T O 6 Q U E E N S U N I V E R S I T YO F Q U E E N S C O L L E G E S T U D E N T S
E X P L A N A T I O N O F A S A T I R I C A L T A L K S H O W
H E L P E D I N Q U A L I F Y I N G P A R T I C I P A N T S
Pilot Study
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Results for H1
Paired Differences t df Sig. (2-tailed)ean Std.
DeviationStd. Error
Mean95 ConfidenceInterval of theDifference
Lower Upper
Pair 1
ObamaCareDailyShow -SatiricalChangedViewObamaCare
.39000 1.46263 .14626 .09978 .68022 2.666 99 .009
Pair 2ObamaCareColbetReport -SatiricalChangedViewObamaCare
.36000 1.48065 .14806 .06621 .65379 2.431 99 .017
Pair 3ObamaCareSNL-SatiricalChangedViewObamaCare
.60000 1.61433 .16143 .27968 .92032 3.717 99 .000
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Results for H2
Paired Samples Test
Paired Differences t df Sig. (2-tailed)Mean Std.
Deviati
on
Std.
Error
Mean
95% Confidence
Interval of the
Difference
Lower Upper
Pair 1
SatiricalShowsEntertaining -SatiricalTalkkGivesAccurateInfoOnPol
.57000 1.1481
6
.11482 .34218 .79782 4.964 99 .000
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Results for RQ 1
Paired Samples Test
Paired Differences t df Sig. (2-
tailed)Mean Std.
Deviat
ion
Std.
Error
Mean
95%
Confidence
Interval of the
DifferenceLower Upper
Pair 1PreferCNNForPolUpdates -
PreferSatiricalTalkForPolUpdates
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.42000
1.4437
6
.14438 -
.70647
-
.13353
-
2.90
9
99 .004
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RQ1
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I N L I G H T O F T H E T H E O R I E S F R A M I N G A N A L Y S I S , A G E N D AS E T T I N G A N D / O R P R I M I N G U S E D T O C O N D U C T
T H E R E S E A R C H D O V I E W E R S P R E F E R T O H E A R S O F T N E W SC O N C E R N I N G P O L I T I C A L I S S U E S W A S S U P P O R T E D
Implications
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-A S K M O R E Q U E S T I O N S M E A S U R I N G
P E R C E P T I O N S O F A P O L I T I C A L F I G U R E A SO P P O S E D T O W H A T S U R V E Y O R S H A D H E A R D O NS A T I R I C A L T A L K S H O W S
- A D D I N G M O R E D E M O G R A P H I C A L Q U E S T I O N S
- S E P A R A T E D T H E S A T I R I C A L T A L K S H O W S I N T OC A T E G O R I E S
Limitatations
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-- M O R E D E M O G R A P H I C A L T Y P E Q U E S T I O N S
I N C L U D E D I N T H E S U R V E Y- - M O R E Q U E S T I O N S A S K E D R E G A R D I N GP E R C E P T I O N S ( I . E . D O Y O U L I K E T H I SP O L I T I C I A N ? H O W D O Y O U F E E L A B O U TC E R T A I N I S S U E S T H I S P O L I T I C I A N I S T R Y I N GT O P A S S ? ) .
Recomendations
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S A T I R I C A L T A L K S H O W S S E E M S T O H A V E A
L A R G E I M P A C T O N Y O U N G A D U L T S
F U T U R E P O L I T I C I A N S
Conclusion
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B E C K E R , A . , B . , X E N O S , M . , A . , & WA I S A N E N , D . , J . ( 2 0 1 0 ) . S I Z I N G U P
T H E D A I LY S H O W : A U D I E N C E
P E R C E P T I O N S O F P O L I T I C A L C O M E D Y P R O G R A M I N G , A T L A N T I C
J O U RN A L O F C O M M U N I C A T I O N , V O L .
1 8 , 1 4 4 - 1 5 7
S H A H , D . V. , WA T T S , M . D . , D O M K E , D . , & F A N , D . P . ( 2 0 0 2 ) . N E W S
F A M I N G A N D C U I N G O F I S S U E
R E G I M E S E X P L A I N I N G C L I N T O N S P U B L I C A P P R O VA L I N S P I T E O F
S A N D A L . P U B L I C O P I N I O N
Q U A R T E R L Y , 6 6 ( 3 ) , 3 3 9 - 3 7 .
S C H U T Z , A . ( 1 9 9 7 ) . S E L F - P R E S E N T AT I O N A L TA C T I C O F T A L K - S H O W
G U E S T : A C O M P A R I S O N O F P O L I T I C I A N S ,
E X P E R T S , A N D E N T E R T A I N E R S . J O U RN A L O F A P P L I E D S OC I A L
P S Y C H O L O G Y, 2 7 ( 2 1 ) , 1 9 4 1 - 1 9 5 2
Refernences