about wwf
TRANSCRIPT
About WWF-MalaysiaEstablished as a national conservation trust on 13 January 1972, WWF-Malaysia began as a humble two person-organisation. Today, we have close to 200 people working for us – from Kedah to Sabah. Also known as Tabung Alam Malaysia, we are governed by a Board of Trustees.
Besides our headquarters in Petaling Jaya, Selangor, we have programme offices in Kota Kinabalu, Sabah and Kuching, Sarawak as well as site offices in Fraser’s Hill, Malacca, Jeli and Stong in Kelantan, Ma’ Daerah and Setiu in Terengganu.
Our early work focused on scientific research of wildlife and important natural habitats. This work later expanded to the management of protected areas. Today, WWF-Malaysia’s work covers the broader issues of the natural environment, incorporating such aspects as policy work, environmental education, public awareness and campaigns.
From high up in the mountaintops to down low at the bottom of the sea, WWF-Malaysia is working hard to help protect the country’s natural environment through our various conservation programmes.
WWF-Malaysia focuses its conservation work on large-scale priority areas that encompass a broad range of wildlife and ecological systems.
The ultimate goal is to achieve long-term and sustainable conservation impact in the country by conserving, restoring, and protecting a diversity of species, forests, marine, coastal, and freshwater environments. For a living planet, for us, for our children and the generations to come.
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Species
The tropical rainforests, seas and freshwater ecosystems of Malaysia support a rich and
diverse array of both flora and fauna species; in fact, Malaysia is recognised as one of 12 mega-
diversity countries with many of its species occurring in unusually high densities. However,
many of these species are threatened. Recognising this issue, we work towards the protection and management of six different
species through landscape-based approaches.
Forests
An estimated 13 hectares of the world's forest are lost. In the next 30 seconds, another 13 hectares will disappear. Within a minute, mankind succeeds in undoing 1,000 years of natural
evolution. Read on to understand a little more about our forests work and how you can help us change for the better.
Freshwater
Freshwater is perhaps the most crucial resource for humans and all other living creatures on earth. Sufficient clean water is essential for healthy living
as well as the health of the environment. Our freshwater ecosystems continually face numerous
threats and challenges. Recognising this, WWF-Malaysia promotes the conservation, integrated
management and sustainable use of the freshwater ecosystems.
Marine
Malaysia’s warm tropical seas are home to some of the richest coral reefs, mangrove forests,
green sea turtles and other endangered marine species such as hawksbill turtles, dugongs and
whale sharks. This vast sea area is rich with fishery resources and habitats. Fish are an
important sustainable resource but overfishing and habitat destruction can threaten this.
Environmental Education
Today the world is changing at an accelerated pace and the need for effective conservation
education is much more pressing. WWF-Malaysia believes that effective conservation
education programmes, both formal and community based, can have a tremendous impact on the Malaysian society and the
nation’s behaviour towards its environment.
Our conservation work focuses on:
Hyponym – a word that denotes a sub category of more general class. One example of hyponym that can be found in the text is:
1. Try matching the words with the correct meaning
preventing something from being harmed or damaged
saving something from harm or loss
causing something to exist again
2. Fill in the boxes below with suitable hyponyms.
conservation activities
conserving protecting restoring
marine - animals and plants that live in the sea
habitat - natural environment of an animal or plant