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Page 1: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and
Page 2: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

About us

• Our agency has been founded in August 2004 specializing on managing promotion and sales stimulation events.

• Now we are a team of professionals with extensive competencies and years of experience in marketing as during these years we have successfully implemented more than 500 projects in Belarus only.

• We aspire to be as quick, flexible, rational and efficient as possible.

• It is lasting partnerships tied with deep understanding of the client’s business nature and exceptional client service what we value the most.

Page 3: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

Services we provide

Promo

Merchandising

POSM

Trade-audits

Digital

Events

Media-services

Page 4: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

Our presence:

• We have our affiliates in every regional centre and in major district centres.

• We have more than 2000 active promo staff in our databases.

• We have around 400 promo staff engaged in the field work simultaneously.

• We have provided coordination for projects in such countries as Ukraine, Georgia, Armenia and Azerbaijan

• We have plans to establish affiliated companies in Latvia and Lithuania in 2015

Page 5: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

Our work in the Customs Union, Baltics and Transcaucasia region

• Since the year 2007 we have been closely working with different ad and BTL-agencies of Russia.

• We have partnered with such companies as IMS, ITM, Orange, INDEX, First alternative content-

provider, Action, 4te project, Corvell, Romir, ArkConnect, EMG and many more.

• We have coordinated projects in Transcaucasia and Luthuania.

We have plans to establish an affiliated company in Vilnius in 2015.

• We can accept payments and sign contracts in dollars, euro and russian roubles

• Every project has world-class legal support

Page 6: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

BDF

• Major retail promo. Consulting, gifts-for-purchase, promo-show, samplings. We conduct 4-5 field projects with major retailers yearly. We operate simultaneously in around 150 POS with around 300 promo staff working in 15 regions of Belarus.

• Incentive programs

• Promotional games. Nivea Men 2012, 2013, 2014. Using well-tested channels of SMS+Web, Web+promo we manage promotional games third years in a row.

• POS branding. Merchandising (2011-2016) with 18 staff merchandisers working on a project.

• Promo-materials storage and logistics in 2013-2015

• Topical projects. Managing of a fan-zone during the 2014 IIHF championship

• Managing the promo-materials shipping to the Transcaucasia countries (Georgia, Armenia, Azerbaijan)

Since 2011 we have been

closely working with the BiersdorfAG company, providing the

following complex of

services:

Page 7: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

BDF projects

https://www.youtube.com/watch?v=mVQCRx58ZBs&feature=youtu.be

Page 8: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

Conte SPA

“Conte SPA” is a Belarusian legwear and stocking producer, one of the biggest actors on the CIS and Baltics markets.

We have been partners ever since the year 2003

We are definitely proud of what we have achieved. The Conte stockings are amongst the most well-recognized Belarusian brands today.

During the years of our partnership we have conducted dozens of ad campaigns, filmed around 10 videos, carried out 8 nationwide promotional games, more than 30 retail promo-projects as well as a lot of club promo events. We have also developed around 10 cases for the “Brand of the year” and “Choice of the year” awards.

https://www.youtube.com/watch?v=H_QNYMidbo8

https://www.youtube.com/watch?v=OjoocwybPlg

Page 9: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

Gazprom-neft

• Promo-projects with staff participation on “Gazprom-neft” filling stations in 2010-2014

• New filling stations formal opening events, formal openings’ preparations in 2010-2014

• Market research (including competitor networks analysis) in 2010-2014

• Arranging state-level promotional games: “Gasoline barrel”, “New year –new car”, “The call of Frankfurt”, “Fill up the summer with experiences”, etc. in 2010-2014

• Implementation of the “Together with us” loyalty program in 2012-2015. Database creation and managing, program’s promotion.

• Filling stations audit through mystery shoppers.

• Charity event “New Year’s miracle” in 2012-2013

• POS incentive program for the “G-energy” engine oil in 2014

We have been partners since

2010, providing the following complex of

services:

Page 10: About usfresh-ideas.by/upload/file/Презентация Fresh... · 2019-07-15 · About us •Our agency has been founded in August 2004 specializing on managing promotion and

Clients