about triton · 2021. 6. 9. · about triton founded in 2006, triton digital is the global...
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About TritonFounded in 2006, Triton Digital is the global technology and
services leader to the digital audio and podcast industry.
We provide innovative technology that enables broadcasters,
podcasters, and online music services to build their audience,
maximize their revenue, and streamline their operations.
wwww.TritonDigital.com
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10 office locations operating in 50 countries
Global CompanyWe are an agile, dynamic, and creative team that
thrives on solving the unique challenges of the
digital audio industry. We believe in working hard
and having a lot of fun along the way.
We operate in all regions of the world, providing our
customers with a seamless connection to our
technology, services, and team.
wwww.TritonDigital.com
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15 Years of Innovation
2006 2008 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Triton Digital® Founded
Triton Digital launches
Triton Digital launches Webcast Metrics Local to enable publishers to quantify
the size & scale of their online audiences at the local
level
Webcast Metrics audience data made available in agency
stewardshipsystems
selects Triton’s Webcast Metrics
Local for measurement of listening audience
Triton Digital & Edison Research partner to deliver
Infinite Dial Studies in the
U.S.
Triton Digital launches its first programmatic marketplace to bring programmatic audio
advertising to the world
selects Triton’s WCML for
online audio measurement
Triton partners with Southern Cross Austereo (SCA) to launch
programmatic audio in AU
expands relationship with
Triton, signs on for delivery,
monetization & measurement tech
Triton divests Ad Network/ Ad Sales division to AudioHQ
to focus on core streaming &
measurement offerings
Triton launches Yield-Op, the 1st built-for-audio SSP
Triton expands WCM Monthly Rankers into
LATAM
Triton Digital & Edison Research partner to deliver 1st Infinite Dial Study
in Australia
Selects Triton Digital’s WCML to measure online listeners
Expansion of Infinite Dial Study to Canada &
South Africa
Expansion of WCM Rankers to EMEA &
APAC
Triton expands WCM Monthly Rankers into
EMEA
Triton invents advanced audio audience targeting in
partnership with
Triton Digital & CRA partner to deliver the official Podcast
Ranker for Australia
Triton expands Podcast Reports into LATAM
Triton Digital acquired by The E.W. Scripps
Company
Triton Digital acquires Omny
Studio
Triton integrates with Rubicon
Project to increase global access to digital audio & podcast supply
Reatro Ventures partners with Triton
to enable “listen live” capability within the
ARC platform
Triton expands Podcast Reports
into the United States
wwww.TritonDigital.com
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The Benefits of Programmatic Audio
Triton Digital
wwww.TritonDigital.com
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How We Define Audio
Radio Streaming
On Demand
Podcasts
New & Incremental Audiences Across Various Screens
wwww.TritonDigital.com
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A Complementary Channel
• Print + Web + Audio
• TV + Video + Audio
• Mobile + Audio
• Outdoor + Audio
• Web + Audio
• Print + Audio
wwww.TritonDigital.com
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Reasons to add Programmatic Audio to your Marketing Mix
• Cost – efficient
• Highly engaged audience – strong ad recall
• Listener level targeting
• Brand safe publishers
• Addressable usage
• Detail exposure tracking and reporting
• Flexibility and control of your campaign
wwww.TritonDigital.com
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Who is Buying Digital Audio, Programmatically?
wwww.TritonDigital.com
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wwww.TritonDigital.com
Integrated DSPs
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Powering the Audio Strategies of
wwww.TritonDigital.com
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Operations & Strategy
wwww.TritonDigital.com
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Programmatic Audio
It’s easy to use Triton Digital’s SSP for buying programmatic audio.
wwww.TritonDigital.com
Transparency
Freedom
Size of budget
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Strategy
• Research the audience and set expectations
• Reach the right listener
• Target by the criteria you do today: Geo, Devices, 1st or 3rd party data
• At the right time with daypart
• In the right content such as sports, news or music format
• With the right message with call to action
• Deliver results
wwww.TritonDigital.com
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Sold on Impressions | Measured by Data
• Understand the client KPI and how
audio contributes
• Ensure all internal and trackers align
for client needs
• Capture as much info as possible
about the auction and listener in
every exposure: Mobile Advertising
ID, IP Address, Location, User Agent• ds
wwww.TritonDigital.com
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ResearchTriton Digital
wwww.TritonDigital.com
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USA Overview | 8.93 B Ad CallsData: 30 Days timeframe
wwww.TritonDigital.com
Mobile45.3% | 88%
Desktop41.77% | 8.06%
Smart Speakers7.30% | 3.2%
United States
United States - Hispanic
Connected Devices1.18% | .69%
Connected TV4.45% | .05%
Top Publishers
Audacy | ESPOT | Stitcher Media | Cumulus | Spreaker
Top Hispanic Publishers Prisa Radio | Estrella media | Entravision | CRP Radios | Lotus Broadcasting
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EU Overview | 5.20 B Ad CallsData: 30 Days timeframe
wwww.TritonDigital.com
Mobile55.46%
Desktop33.86%
Smart Speakers5.41%
Connected Devices5.18%
Connected TV.09%
Top Publishers
Prisa Radio | DPG Media | Talpa Media Solutions | Deezer | Active Radio a.s.
Top Countries Spain | France | Netherlands | Belgium | United Kingdom
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LATAM Overview | 2.82 B Ad CallsData: 30 Days timeframe
wwww.TritonDigital.com
Mobile62.36%
Desktop33.20%
Smart Speakers3.53%
Connected Devices.81%
Connected TV.11%
Top Publishers
Prisa Radio | Radios IMC | Jovem Pan | Grupo JBFM | MVS Radio Mexico
Top Countries Mexico | Brazil | Chile | Argentina | Colombia
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APAC Overview | 1.65 B Ad CallsData: 30 Days timeframe
wwww.TritonDigital.com
Mobile67.76% | 96.29%
Desktop18.57% | 3.39%
Smart Speakers10.71% | .18%
Australia
Connected Devices2.91% | .13%
Connected TV.05% | 0.01%
Top Publishers
Mediacorp | Suria FM | Nova Entertainment | Nippon Broadcasting | Nine Entertainment
Top Countries Australia | India | Malaysia | Singapore | Japan
India
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MENA Overview | 280 M Ad CallsData: 30 Days timeframe
wwww.TritonDigital.com
Mobile66.74%
Desktop31.32%
Smart Speakers.21%
Connected Devices1.47%
Connected TV0.26%
Top Publishers
Karnaval | Spreaker | Zemeho | Zeno Radio
Top Countries Turkey | United Arab Emirates | Saudi Arabia | Egypt | Morocco